When French Maison Chanel first opened the doors to its inaugural New York City Atelier Beauté Chanel in 2019, the luxury beauty shopping experience changed forever. The location created a community for Chanel’s beauty fanatics offering up a unique experience for visitors to learn and test products before purchasing. Playing in Chanel’s playground of skincare, makeup, and fragrance at Atelier Beauté Chanel gives a new layer of understanding and appreciation to the coveted products. Now, the Maison is ready to take the one-of-a-kind experiential space south for the winter.
Atelier Beauté Chanel is opening its new ephemeral space in Austin just in time for the buzzy South By Southwest festival for a limited six-week period. “The atelier is dedicated to discovery, creation, and community, which we felt would resonate with Austin’s creative, vibrant, and forward-thinking communities,” said Chanel’s Chief Long Term Development Officer Christine Dagousset.
Housed on Music Lane in Austin’s hip South Congress neighborhood, guests will have the opportunity to browse Chanel’s must-have products, chat with expert Beauty Guides, and partake in master class events held throughout the six weeks. The space will additionally have special guest appearances from the Maisonl’s Celebrity Makeup Artist Tasha Reiko Brown and Chanel Brow Artist Jimena Garcia who will both be available opening weekend for complimentary consultations as well as limited bookings available for those looking for the full Chanel experience. The Maison remains at the forefront of developing innovative client experiences with the Atelier’s app.
Chanel is the ultimate house of luxury leading in exceptional tech and human-enabled beauty experiences that inspire the same tech-savvy, curious, and open audience who are drawn to Austin. Our focus for the six-week period is to provide ground-breaking, luxury, human experiences that are made possible with innovative technology.
Christine Dagousset, Chanel’s Chief Long Term Development Officer
The atelier’s tech offerings adds another layer to shopping at the atelier available for guests to catalog their favorite products, schedule services, and check out upcoming events to sign up for. Whether you’re killing time between the festival’s music sets or going for a fashionable stroll around the city, visit Atelier Beauté Chanel before it’s gone.
Atelier Beauté Chanel will be open from March 11 through April 24 at 1009 South Congress Avenue in Austin, Texas. For more information, come into the beautiful world of Atelier Beaute Chanel.