Aveda Smooth Infusion Routine

Aveda, the high-performance hair care brand with a mission to care for the world, is reintroducing a new and advanced Smooth Infusion collection, created to provide protection against frizz and humidity for a smooth, sleek finish that lasts. Even the most frizz-prone hair is instantly transformed with an advanced plant-powered technology that protects all hair types and textures from frizz for up to 72 hours with the collection’s multi-benefit stylers.

Leveraging our expertise in high-performance, naturally-derived materials, we were able to identify the Plant Polymer Shield in the Smooth InfusionTM collection used to block humidity and give frizz protection. This is an exciting technological improvement that replaces silicones with plant-derived alternatives, without sacrificing performance – actually, it gives better, longer-lasting results than our prior silicone-based formula. That’s the power of Green Chemistry!

Camille Sasik, Ph.D., Aveda’s Director of Hair Care Research and Development

Tapping into the principles of Green Chemistry, the botanical technology in Aveda’s 95% naturally derived1 Smooth InfusionTM collection includes a Plant Polymer Shield and Botanical Smoothing Oil Blend, giving hair instantly smooth, sleek results in just one use. This dual-action technology protects from humidity without silicones.

How it works: First, a botanical complex created from castor bean plant extract instantly cloaks hair strands and repels water, giving silicone-free protection. Next, a smoothing botanical oil blend formulated with Kalahari Melon Seed Oil and Tamanu Oil smoothes and conditions cuticles for softness and shine.

Aveda Smooth InfusionTM collection

Aveda Smooth Infusion Anti-Frizz Shampoo

Silicone-free smoothing shampoo gently cleanses, moisturizes and enhances shine while fighting frizz. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping hair smoother and sleeker.

How to Use
1. Massage into wet hair, from roots to ends.
2. Rinse.
3. Follow with smooth infusion™ anti-frizz conditioner.

Aveda Smooth Infusion Anti-Frizz Conditioner

This silicone-free detangling and smoothing conditioner gently conditions, moisturizes and enhances shine. The vegan formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker.

How to Use
1. Use after smooth infusion™ anti-frizz shampoo.
2. Massage into wet hair, from roots to ends.
3. Rinse.

Aveda Smooth Infusion Perfect Blow Dry

Aveda’s home blowout spray that transforms hair into smooth, sleek perfection. This revolutionary heat-activated treatment makes frizz-prone hair 5x smoother. It wraps each strand in an invisible shield that provides 72 hours of anti-frizz protection, even in extreme humidity. The vegan, plant-powered frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair smoother and sleeker for longer.

How to Use
1. Begin with clean, towel-dried, detangled hair.
2. Working in sections, spray generously from roots to ends.
3. Blow dry thoroughly to activate and seal in the formula.
For best results, do not apply with any other pre-styling products.

Pro Tip: Perfect blow dry works best on damp hair and requires heat to activate. For best results, do not apply with any other pre-styling products.

Aveda Smooth Infusion Style-Prep Smoother

The lightweight leave-in treatment serum preps hair with pre-style protection from heat styling and the drying effects of the sun, while providing plant-powered frizz defense for up to 72 hours. The vegan hair-smoothing formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your sleek hair smoother for longer.

How to Use
1. To prep hair for styling, work a small amount of product in hands.
2. Apply through damp hair.
3. Style as desired.

Aveda Smooth Infusion Perfectly Sleek Heat Styling Cream

This heat-activated, silicone-free rich styling conditioning butter cream transforms naturally curly and coily hair textures into smooth, sleek styles, without permanently altering curl pattern. Fights frizz and blocks humidity until your next wash day. The conditioning heat styling cream deeply nourishes and protects naturally curly or coily hair textures during heat styling. The 100% vegan frizz control formula features a plant polymer shield and botanical smoothing oil blend to protect against humidity, keeping your hair shiny, and smoother and sleeker for longer.

How to Use
1. Apply to clean, towel dried, detangled hair.
2. Distribute throughout.
3. Blow dry.
4. Follow with flat iron for perfectly sleek perfection.

Pro Tip from stylist Naomi Dove: The beauty of texture is versatility! The desire to go from coily to straight and back again requires steps to ensure delicate coils and curls are protected. Aligning your routine with a system of products that start with a protective foundation. Hair that is cleansed and conditioned properly with smooth infusion™ shampoo and conditioner sets the stage for maximum effect of the blow dry cream. Creating a clean canvas prevents overheating of strands due to buildup which can lead to heat damage. The cream (applied on damp hair before blow drying) then sets the tone for that space to allow a sleeker finish and longer lasting results.

Aveda’s Smooth Infusion™ collection features an aroma with rose, Australian sandalwood, certified organic palmarosa, certified organic bergamot, and other pure flower and plant essences.

Environmental standards

The Smooth Infusion™ collection is 95% naturally derived1, silicone-free and sulfate cleanser free, and like all Aveda products, is vegan and cruelty free. The packaging contains minimum 59% post-consumer recycled plastic; and the formulas are manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility.

Aveda’s Smooth Infusion™ collection is now available  in Aveda salons, Spas, selected stores worldwide and online. Come into the beautiful world of Aveda.

Get Healthy Hair While You Sleep

A product that dramatically repairs your hair (yes, even those pesky split ends!) to reveal a stronger, shinier and sleeker mane – all while you sleep? Well that sounds almost too good to be true! Luckily for us, with the Aveda Botanical Repair™ Strengthening Overnight Serum, that dream is about to become a reality.

Supercharged with the same bond-building prowess that Aveda’s Botanical Repair line has become so beloved for, expect big things from this lightweight hair serum.

We love Aveda due to its holistic approach to haircare – it’s inspired by ancient ayurvedic medicine. Case in point? The botanical repair™ overnight serum, a 99% naturally-derived formula that harnesses the power of plants to target hair from the inside out: it strengthens the cortex, prevents the cuticle from breaking and creates a protective veil over the outer layer to reduce friction damage. Meanwhile, nangai oil reduces the appearance of split ends after just one use.

Now there is a new addition: A leave-in treatment that works overnight, the Botanical Repair™ Strengthening Overnight Serum strengthens hair from the inside out, repairing damage and creating an invisible veil that prevents any future breakage in the process.

Get a full night’s deep repair with Aveda’s serum that absorbs quickly into the hair’s cortex strengthening hair from the inside out. Wake up to stronger healthier-looking hair after just one night.

Repair hair on all three layers, and reduce split ends by 84%, with this lightweight formula specially designed for overnight effectiveness. Create an invisible veil over each strand to minimise friction and help prevent damage while you sleep. Nourish, soften and smooth with plant-powered technologies to recover the essentials of healthy hair lost by daily assaults.

Apply to lengths and ends at bedtime, do not rinse. In morning style as usual. The texture is not sticky and it is an easy to use product. Use as often as desired. It is suitable for all hair types and textures, 99% naturally derived, 100% vegan and cruelty free.

The Aveda Botanical Repair™ Strengthening Overnight Serum is available now in a flacon of 100ml at selected stores. Come into the beautiful world of Aveda.

Remember Estée

Cosmetics capitalist Estée Lauder (Josephine Esther Mentzer) died at 95 on this date, 24 april, in 2004. She was born to Hungarian immigrants who ran a hardware store, and she became interested in cosmetics through the work of her uncle, a chemist who developed beauty products and fragrances. In 1953, she introduced her first fragrance, Youth Dew, a bath oil and perfume that sold 50,000 bottles in its first year and 150 million by 1984. She co-founded her eponymous company in 1946 with her husband Joseph Lauder (whom she divorced and then remarried); today it has 42,000 employees and nearly $12 billion in annual net sales.

 

 

 

Aveda Men’s Blending Colour

New from Aveda for Spring 2017 comes Men’s Blending Colour, a new colour formulation to gently blend away grey hairs. We know that you boys want to cover-up those greys without any fuss or notable change, so this wonder colour provides the perfect solution.

Try the men’s colour service with Aveda’s brand new colour right now, so book-in for your appointment now at your Aveda salon!

 

 

 

Aveda’s Secret To Flawless Hair Beauty

Founded in 1978, Aveda synergizes high-performance, botanically-based products for beauty professionals and consumers. Taking botanical technologies to innovative new heights, Aveda offers a fantastic range of plant-based hair, skin, body and make-up products that gives you the treatment you deserve.

Digging deep into the roots of Ayurveda for the 5,000 year-old healing traditions from India hidden within, Aveda introduces their newest hair care line, the Invati™, a system of 97% naturally-derived products that helps reduce hair loss by 33 percent!

The Invati™ daily regime includes an Exfoliating Shampoo, followed by a Thickening Conditioner and a Scalp Revitalizer. Fully dedicated to cleansing your hair from product residue and buildup of sebum, the exfoliating shampoo readies your hair for the Thickening Conditioner that strengthens your hair and improves elasticity and durability. And finally, the Scalp Revitalizer energizes and rehabilitates the scalp to create the perfect environment for your hair to flourish.

 Thicker and fuller looking hair is yours. Follow these steps to properly apply Invati Scalp Revitalizer.

To achieve the best results, apply Invati Scalp Revitalizer twice every day: once in the morning and once at night. Both damp and dry hair are suitable during the application process. Part hair to one side and spray eight times along the part from two to four inches away. Part the opposite side and repeat the eight sprays on this side. Next, use your fingers to massage the product into the scalp and do not rinse. When applying to damp hair, blow-dry to lock in the product. Style your hair and you’re ready to go.

This simple application promotes thicker, fuller hair, and helps to reduce hair loss due to breakage by up to 33%. For best results use the full Invati system. To learn more about Aveda and Invati hair loss solutions: http://www.aveda.com

For the hair color devotees and flat iron fans, Aveda’s Damage Remedy™ is the thing for you! Focused on repairing and reinforcing your hair, the Damage Remedy™ treatment features an Intensive Restructuring Treatment which replenishes your hair with jojoba oil, giving it the healthy gleam. Suitable for color-treated hair, the Daily Damage Repair utilizes quinoa protein to instantly repair damaged hair to make styling just that much easier.

 

 

Estee Lauder, the fabulous story!

The most beautiful face in the world? It is yours.

Estee Lauder

She shows us her passion for the beauty through this quote. It is the very famous Estee Lauder! This lovely lady has completely revolutionized the world of cosmetics in 1946.

Did you know that Estee Lauder was at the origin of the samples, serum, the first line treatments for men, the muses and many others things that seem so normal to us today, and was simply yet revolutionaries at the time? Touch the heart, the spirit and the face of every woman, such was the philosophy of Estée Lauder, this visionary woman who revolutionized the beauty industry.

Estée Lauder at work (Click photo to enlarge).

With a journey like his, carved on the determination and the frenzy, there are what become a true legend. Zoom on Estée Lauder, quite surprisingly wife, saleswoman and marketeuse outstanding… and his eponymous line of cosmetics… to become an empire!

A true passionate of beauty! Estée Lauder, of his real name Josephine Esther Mentzer, born July 1, 1906 into a family of Czech-Hungarian Jewish immigrants has always been drawn by aesthetics. And to increase his drinking for this magnificent universe, from a young age she decided to join his uncle John Schötz – brother of his mother – who worked in the field of chemistry. His goal? Estée wanted at any price creating beauty products. His many years of work and research alongside his uncle marked the beginning of the beginning.

Even if his dream of becoming dermatologist failed, Estee was motivated to start something again. Between the hours spent in the laboratory and in the kitchen, she managed to concoct care for home-made skin for his family. And in 1946 with the help of her husband, Joseph, she designs a range consisting of a lotion, a cleansing oil and two creams.

Estée Lauder Privat Collection 1970’s ad

And it is in her own hairdressing salon, called The House of Ash Blondes, she was doing his marketing. The women of the neighborhood came not only for hair care, but also to discover the labeled earnings Estée Lauder. While these ladies were ‘imprisoned’ in the heated helmet, Mrs. Lauder was personally and for free to beautify their face. Very quickly, the new toured the region and sales figures rose dramatically

To top it all, Estée gave samples of its new products to its customers. At times, she scratched a small piece of red lipstick, just to give it to the ladies so they can try it at home, and of course they came back immediately! Namely that the concept of the free gift for any purchase is actually inspired by Mrs.

It is with the help of her husband (design, manufacture…) Joseph Lauder, it managed to attract clients and proudly presented these first four products: Super Rich All – Purpose cream, cream Pack, Cleansing Oil and Skin Lotion. After the tour of New York, these products home made specially by the Lauder couple, gave life to a real cosmetic empire. And this empire is now one of the world leaders in the world of beauty!

 

A true classic: Estee Lauder Advanced Night Repair Synchronized Recovery Complex II

To return to her love life, it is found that Estée was immediately charmed by Joseph Lauder. Real name Lauter, he decided to change it to Lauder before he married her in 1930. From this union was born their first child Leonard, three in later. In 1939, the couple divorced!

During their separation, Estée will be a meeting that will change his life, that of the wealthy Dutch industrialist Arnold Lewis Van Ameringen, who will become her lover (they will break apart because he refused to leave his wife but will remain very good friends) but also and above all ‘financial’ mentor. After their separation, she returned to New York to rebuild ties with Joseph. This is so in 1942 the couple remarried. A love that will last until the last breath of Joseph…

I wanted to see my name in lights, but I was willing to settle for my name on a jar.

Estée Lauder

The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fith Avenue in New York.

In 1953, Lauder introduced her first fragrance, Youth Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million. Lauder was a subject of a 1985 TV documentary, Estée Lauder: The Sweet Smell of Success. Explaining her success, she said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard”.

 

Estée Lauder Youth Dew Eau de Parfum (Click photo to enlarge).

They expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.

In 1964, they started Aramis Inc., designed by Arame Yeranyan, with the fragrance named after Yeremes, a city in Armenia, producing fragrances and grooming products for men. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. This was followed by a Spirit of Achievement Award from the Albert Einstein College of Medicine at Yeshiva University in 1968. In that year, the company expanded again, opening Clinique Laboratories, Inc. Clinique was the first dermatologist guided (Dr. Norman Orentreich), allergy tested, fragrance-free cosmetic brand created by Estée Lauder.

Estée Lauder and her husband Joseph in 1972

Estée Lauder’s Clinique brand became the first women’s cosmetic company to introduce a second line for men when, in 1976, they began a separate line called ‘Skin Supplies for Men’, which continues to be sold at Clinique counters worldwide. In 1981, the company’s products became available in the Soviet Union.

In October 1992, the BCA campaign was launched by Evelyn Lauder (Estée’s daughter in law) who co-created the ‘Pink Ribbon’ with SELF magazine as a symbol of breast health. Since then, millions of people globally have heard the message about the importance of breast health and early detection can save lives. The Estée Lauder Companies’ annual Breast Cancer Awareness campaign involves all of the 18 brands that make up the Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter. Estée’s daughter-in-law created BCRF’s signature pink ribbon. (Over $10 million were raised for the Breast Cancer Research Foundation between 1993 and summer 2003. Another $1 million were raised from their retail partners between July 2002 and summer 2003).

Since at least February 2001, Estée Lauder and its brands have been the target of a boycot campaign. The boycott has been led by pro-Palestinian activists who have targeted the corporation because of the pro-Israel activities of Ronald Lauder.

While Lauder’s son Ronald has been an outspoken conservative in most of his activities (including leadership of the World Jewish Congress), the Estée Lauder company has given most of its political contributions to liberal Democratic senatorial candidates in New York. Nevertheless, the company’s products, including Aramis, Prescriptives, Clinique, Aveda, DKNY, Tommy Hilfiger and Tony Burch toiletries products, have been targeted for boycott by pro-Palestinian activists, in opposition to Ronald Lauder’s support for the Likud party and his opposition to the establishment of a Palestinian state.

In June 2003, the San Francisco-based Queers Undermining Israëli Terrorism (QUIT) took up the boycott with their ‘Estée Slaughter’ campaign.

Estée Lauder and Princess Yasmin Aga Khan

At age 95, Estée Lauder died of cardiopulmonary arrest on April 24, 2004 at her home in Manhattan.

The company has had sometimes iconic spokesmodels, sometimes referred to simply as ‘faces’. Past ‘faces’ for Estée Lauder include Karen Graham (model), Bruce Boxleitner (actor), Shaun Casey (model), Willow Bay (television correspondent, editor, author, model). Pauline Porizkova (model), Elizabeth Hurley (actress and model), Anja Rubik (model), Carolyn Murphy (model) Hilary Rhonda (model), Liu Wen (model) and actress Gwyneth Paltrow.

As of 2010, Estée Lauder sold its products in department stores across the world and has a chain of freestanding retail outlets. On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California by brothers Dean and Davis Factor (as in Max).

Estee Lauder ‘Mad Men Collection’ 2012 Ad.

 

The Mad Men Collection by Estee Lauder boasts vintage-inspired packaging much like the original Estee Lauder’s items of the ’60s

In 2012, the Company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.

In 2013, philanthropist and cosmetics tycoon Leonard Lauder donated a cubist art collection, worth $1 billion to the Metropolitan Museum of Art. The enormous gift, estimated to be worth $1 billion, includes 78 works by Picasso, Braque, Gris, and Leger, and ‘will transform the museum’. That may seem extravagant, but Lauder can afford it, Forbes estimates he’s worth $8.5 billion, due mainly to the cosmetics empire founded by his mother, the late Estée Lauder.

In 2014, the Company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its ‘Luxury Face Oil’, and Le Labo, a fragrance and sensory lifestyle brand with an emphasis on craftsmanship.

 

Estée Lauder Re-Nutriv Ultimate Diamond Transformative Energy Eye Crème

In 2015, the Company acquired Editions de Parfums Frédéric Malle, a fragrance brand dedicated to the art of perfumery, and GLAMGLOW, a Hollywood skin care brand that delivers camera-ready resultsl.

Tom Ford fragrances

Today, the Estée Lauder empire now owns 29 other big-name brands and reported sales of just over $9.7 billion to investors last year. Not that difficult with these brands: Aerin, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédèric Malle, Estée Lauder, Glamglow, Goodskin, Jo Malone London, Kiton, Lab Series, La Mer, Le Labo, M.A.C, Marni, Michael Kors, Ojon, Origins, Osiao, Prescriptives, RODIN olio lusso, Smashbox Cosmetics, Tommy Hilfinger, Tom Ford, Tory Burch, Ermenegildo Zegna.

And how the Lauders spend all that money is almost as interesting as the rags-to-riches story of how the daughter of two Hungarian Jewish immigrants left behind a beauty dynasty.

 

 

 

 

Aveda’s new Smooth Infusion Nourishing Styling Creme

Smooth Infusion Nourishing Styling Creme, is a conditioning styling creme that creates a smooth, soft, frizz-free style that lasts throughout the day. Emollient-rich plant butters-certified organic cupuacu and certified organic shea-help create a barrier around each hair strand to condition and smooth the cuticle.

The product moisturizes and helps lock out frizzy hair even in intense humidity, and without weighing it down. It leaves your hair feeling soft, silky and full of movement.

 

 

 

Aveda Smoothing Body Polish

One of my new favourite bath time products is from the Aveda. It’s a surprise because I never think of them as selling body care products even though I know they do.

The Smoothing Body Polish is magic, because it smells wonderful – like a spa, really! – and because it’s a finely grained polish that also foams. So now, you don’t have to soap yourself up before scrubbing. You can get all that done in one go.

Aveda Smoothing Body Polish comes in a handy tube.

 

 

 

More from Aveda’s Green Science Line

 

Adding to its collection of botanically driven formulas, Aveda is rolling out with a Perfecting Cleanser and Replenishing Toner. When it comes to my wash-up routine, a toner is a must. I’m never satisfied with the depth of cleaning I get with just a cleanser so I always call for back up from a toner. So, when the Green Science Replenishing Toner came my way I was eager to give it a try.

You will not be disappointed. This rich, silky, lotion-like toner gently exfoliates the skin while moisturizing. With organic essential oils (including geranium, grapefruit, bergamot and cistus), the aroma creates a spa experience you’ll look forward to. Smooth over your face with a saturated cotton pad. Follow up with your day or night moisturizer.

It doesn’t hurt that the whole Green Science line is packaged in 90% post consumer recycled bottle. I love it! Eco Chic!