L’Oréal to buy Mugler and Azzaro from Clarins


In 1909, Eugène Paul Louis Schueller, a young French chemist of German descent, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is nearly 82,000 today.

L’Oréal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrance. In the years L’Oréal build a large portofolio of brands like: Lancôme, Helena Rubinstein, Biotherm, Kiehl’s, Giorgio Armani Beauté, Yves Saint Laurent Beauté, Viktor & Rolf, Cacharel, Maison Margiela and Ralph Lauren Fragrances, to name just a few.

And now L’Oréal is in exclusive negotiations to acquire perfume brands Mugler and Azzaro from Clarins Group, the French beauty giant announced this morning.

The perfume category is at the heart of our global strategy for growth at L’Oréal Luxe. In this context, we would be thrilled to welcome Mugler and Azzaro: these signatures, with a long history in fashion and olfaction, would perfectly complete our portfolio of brands.

Cyril Chapuy, President of L’Oréal Luxe.

L’Oréal has not confirmed the financial details of the planned acquisitions, other than that the deal is currently under discussion and subject to approval from regulators.
The purchase is expected to be completed later in the year.
L’Oréal’s prestige perfume has seen strong growth in recent years with the commercial success of Lancôme’s La Vie est Belle (one of the best-selling fragrances in Europe and the US), Yves Saint Laurent’s Black Opiumand Giorgio Armani’s Sì Passione and Acqua di Giò Absolu.

The firm’s Luxe Division grew by 10% in 2018. However, the brand owner has seen its mass brands category struggle last year, particularly in Western Europe.





Mademoiselle Azzaro L’Eau Tres Charmante


After three earlier editions, fashion house Azzaro continues its now iconic Mademoiselle line inspired by the image of a young Parisian woman – Mademoiselle Azzaro. Azzaro delights its female fans with a new breath-taking and gorgeous perfume Mademoiselle Azzaro L’Eau Tres Charmante. Created by Karine Dubreuil, this perfume is described as a pleasant burst of delicate flowers nicely mixed with fruits to create a long-lasting sensual and feminine aroma.

Top notes: Grape, Black currant
Hart: Peony, Pear
Basis: Musk, Sandalwood

Mademoiselle Azzaro L’Eau Tres Charmante is a fresh and at the same time sweet indulgent fragrance with grapes, peony, and musk. It is a joyful, pleasant and fruitful perfume sealed in a gorgeous pale blue bottle and adorned with a beautiful satin ribbon iconic Azzaro gray bow.  

Mademoiselle-Azzaro-L'Eau-Tres-Charmante-Flacon-BoxMademoiselle Azzaro L’Eau Tres Charmante is available as 30 and 50ml Eau de Toilette. 





Azzaro Chrome Aqua


Some designer fragrances are standards, but can fall out of favor. Our friends and fathers wore them and perhaps we did as well. In 1996 Azzaro Chrome was a favorite of many men. Azzaro has been the base of many flankers over the years, but Azzaro Chrome Acqua is the fragrance to own if you want to rediscover modern aquatics.

Waves crash against the rocks. An aromatic freshness fills the air, the breeze caresses the foam… The call of the sea leads Chrome Aqua to take the plunge.

The new chapter of the Chrome saga evokes the Mediterranean with a brand new aromatic freshness. Chrome Aqua is presented as a smoother version, a new vibration, such as one that’s reminiscent of a pure breeze mixed with sea foam. The scent is a citrus aromatic woody fragrance, created by perfumer Jean-Christophe Herault.


Azzaro Chrome Aqua reveals the legendary freshness of Chrome with a new interpretation that reflects lively aromatic notes and aquatic freshness through three main accords:

Dawn – grapefruit paired with green apple and violet leaf.
Zenith – essential oil of basil and spearmint enhances aromatic marine notes.
Dusk- woody texture of vetiver essential oil and cypress add a bold and masculine signature and strengthens the citrus character of the fragrance.


The iconic Chrome bottle with square shape and softened edges has been updated with the deep aqua tones, while the original chrome-plated cap has been re-imagined in a soft white finish.

Azzaro Chrome Aqua is available as 30, 50 and 100ml Eau de Toilette. Come into the beautiful world of Azzaro.





Mademoiselle Azzaro L’Eau Très Florale


Azzaro Mademoiselle L’Eau Très Florale shows up as the new inclusion to the magnificent Mademoiselle Azzaro series connecting to the classic Mademoiselle and previous year’s Azzaro Mademoiselle L’Eau Très Belle just as before concentrating on the younger females of our days.

Now that the warm weather has arrived, she can show her pretty little face. Mademoiselle is back and she’s stunning, radiant, beaming with happiness. She leaves a new Eau de Toilette in her wake, the scent of romantic freshness: Mademoiselle Eau Très Florale by Azzaro, or the fragrance of Paris in springtime.


Azzaro Mademoiselle L’Eau Très Florale celebrates this beautiful season. A happy-go-lucky breeze washes over the French capital. This means simple pleasures for our fashionable playful Parisian Miss, time to sit at a pond in a park and bask in the sun or read a good book under a shady hazel tree… With her floral fruity Eau de Toilette under her wing, Paris is all hers. 

The latest Mademoiselle Azzaro Eau de Toilette exudes springtime. It releases a breath of flowers and fruit and sun. The smell of those first sunny days in one of the world’s most beautiful cities. How could you not be filled with joy!

Fresh, resonant, glistening Azzaro Mademoiselle L’Eau Très Florale is designed – by Karine Dubreuil – on fruity and floral tones and denotes spring droplets in warm sunshine, arising and a time of transformation. A stunning spring variance of the original Azzaro Mademoiselle now the formulation of Mademoiselle L’Eau Très Florale spreads open in warm feelings of spring caressed with juicy freshness.


Fresh botanical ingredients, Three new elements form the core of this spring bouquet, gracefully asserting the distinct personality of the third incarnation of Mademoiselle Azzaro.

Quince. Native to Asia and more specifically Armenia, Iran and Turkey, the fully ripe fruit is harvested from September to November and then it goes through a distillation process. The fragrance’s forward vivacious scent comes from its compelling, citrusy and slightly botanical notes.

Hazel Leaves. The grassy accord with elements of hazelnut is reminiscent of a peaceful garden setting with the fresh smell of greenery and distant woody scents.

Lily of the Valley. A sign of spring, the first warm days brighten up with this bell-shaped flower’s penetrating scent, very gentleand delicate aromas of plants that make the fragrance so elegant soft and joyful.


For this latest creation, the Eau Très Florale comes in a beautifully feminine designed multifaceted flacon of the line with a light green liquid as a hint  that outwardly reflects the fragrance’s springtime notes. The cap is decorated with a little gray satin bow. All the grace and lightheartedness of Mademoiselle Azzaro are expressed through this touch of glamor. 

The publicity video for Mademoiselle Eau Très Florale by Azzaro recounts a whirlwind day in the life of a Parisian woman played by Lola Le Lann. What’s she doing? Having fun! Whimsical and playful one minute then moody and laughing the next… The French actress does it all. Guided by a joy for life, she goes from the Jardin des Tuileries to café patios to the rooftops of Paris. 

Mademoiselle Azzaro L’Eau Tres Florale Eau de Toilette is scheduled for April 2018 and would be available as 30ml, 50ml and 100ml. Eau de Toilette.




Azzaro Chrome Under The Pole


Licend by the Clarins group, fashion house Azzaro is introducing a new freshly/aquatic and revitalizing new fragrance for men, Azzaro Chrome Under The Pole. It is a new limited edition perfume for men with a pleasantly fresh and easy aroma ideal for daily use.  

Knowing that Loris Azzaro designed Chrome for his grandson, we couldn’t think of a better symbol of heritage.

Christian Courtin-Clarin

Driven by the same pioneering spirit and passion, Azzaro is one of the main partners of the Under The Pole expedition, dedicated to pushing the human limits of undersea exploration.


Chrome is writing a new chapter of its adventures. Azzaro has reinvented its mythical perfume in a limited edition that honors the privileged collaboration with the pioneering Under the Pole expedition. A perfect partnership explained by Christian Courtin-Clarins and Ghislain Bardout.

Azzaro Fragrances has always embodied the winds of freedom. It is this conviction that underlies “Time to Shine:” each passing moment is unique, and it is up to us to seize it. This is why the partnership with Under The Pole seemed natural to us: we are very pleased to support these out-of-the-ordinary expeditions. Choosing Ghislain Bardout and Emmanuelle Périé-Bardout (co-founder of Under The Pole) seemed only obvious.

Christian Courtin-Clarins

Men will find it an easy scent with a nice citrusy/woody opening lightly developing into a fresh/watery fragrance. Chrome’s emblematic signature – a woody citrus accord, with a powerful freshness inspired by its aquatic essence – is reinterpreted in a new and original formula. Its alcohol content is replaced entirely by water. An invigorating sensation permeates your skin from the moment the fragrance is applied. This immediate freshness creates an instant chilling effect, as biting as the polar winds.


Azzaro Chrome Under The Pole preserves the same bottle shape as the original Chrome fragrance, yet more modern and freshly rather the original fragrance. 

Azzaro Chrome Under The Pole is available as 100ml Eau de Toilette. 





Azzaro Solarissimo Marettimo

Solarissimo Marettimo Landscape

Loris Azzaro’s father was born in the Aegadian Islands in the Mediterranean. Solarissimo tells the tale of a day in this natural and dreamlike paradise. From sunrise to sunset on the beach, everyone loves the refreshing sea breezes at noon. Three Mediterranean islands. Three amazing moments. Three unique men’s fragrances. One is to come, two are already available: Levanzo & Marettimo.

Reaching its highest point, the sun gleams. It bronzes the skin, warms the sand. It brightly sparkles patterns onto the endless azure sea spraying its cooling mist. Marettimo captures this moment, a chance to get away and break free.

Azzaro Solarissimo Marettimo

Azzaro Solarissimo collection finds the inspiration in the heart of the Mediterranean, the combination of sun and sea, and represents an invitation for getaways. After Solarissimo Levanzo from 2016, the house of Azzaro launches Solarissimo Marettimo in April 2017, a fragrance that represents the first rays of the sun on the surface of the Mediterranean Sea.


Azzaro Solarissimo Marettimo is a fresh Eau de Toilette, with accords of citrusy fruits, aquatic notes and woods, evoking the sunny open sea. Crisp lemon opens the composition and leads to the heart of the aquatic molecule Calypsone. The base leaves a woody trail of cedar.

Like the sky reflecting its image on the sea, the luminous blue spectrum on Marettimo’s bottle expresses an innate simplicity and refinement. The natural ash wood cap conveys the power and warmth of this Eau de Toilette for Men.


Azzaro Solarissimo Marettimo 1

Azzaro Solarissimo Marettimo comes in a blue bottle of the identical design as its precursor, as a 75 ml Eau de Toilette.




Azzaro Chrome Summer

Ocean Waves GIF

Fashion house Azzaro launches a new fresh masculine fragrance Chrome Summer. This limited edition fragrance with an aquatic pure and calm smell will be on-counter in travel retail from April 2012. Azzaro Chrome Summer is the new flanker to the succesful original 1996’s Chrome for Men.

Azzaro Chrome Summer was created by perfumer Michel Almairac as a lively, light, invigorating fragrance with a pleasant alluring smell. Thanks to its aquatic freshness and citrusy notes of grapefruit, cardamom, rosewood and amber, Chrome Summer ideally fits for everyday use. Azzaro Chrome Summer comes in the same bottle form, updated with a new metallic polish, inspiring as if the silvery reflection of the sun on the sea.



Azzaro Chrome Summer will be available in one size as 100 ml Eau de Toilette.




Azzaro Pour Homme Night Time


Fashion house Azzaro launches a new fragrance for the classic and independent man, Pour Homme Night Time.  Azzaro Pour Homme Night Time is the new and the fresher version to 1978 Azzaro Pour Homme.


Created by famous perfumers Christophe Raynaud and Michel Girard, Azzaro Pour Homme Night Time is described as a green/woody scent reflecting one’s lifestyle and attitude. The new fragrance is a delightful, pleasant fragrance. It blends bitter orange, black pepper, nutmeg, rhubarb, fougère heart accord, vetiver and cedar.

Azzaro Pour Homme Night Time

Azzaro Pour Homme Night Time is fronted by handsome and talented singer Enrique Iglesias. The fragrance  will be available early 2012 in 30, 50 and 100 ml Eau de Toilette.





Azzaro Decibel

Azzaro DB Advertising Visual

Fashion house Azzaro launched this year a new masculine fragrance Decibel with a plenty of staying power. Azzaro Decibel, as the name suggests, perfectly resembles a decibel. This masculine fragrance blends aldehydes, green mandarin, licorice, violet, incense, vetiver, tonka bean and vanilla. Decibel will make any woman to beckon his heart. Azzaro Decibelthe essence of rock!

Julian Casablancas, lead singer of The Strokes, is the face of Azzaro Decibel. Watch the Azzaro Decibel video below:





Azzaro Pour Homme L’Eau

Azzaro Pour Homme L_Eau enrique-iglesias-torse-nu-azzaro

Pour Homme L’Eau is the new fresh and light fragrance form the house of Azzaro. Azzaro Pour Homme L’Eau s the new flanker to 1978’s Azzaro Pour Homme. The new perfume, which exemplifies pureness and masculinity, is simply irresistible filled up with fresh and aquatic notes for summer days. Pour Homme L’Eau is fronted by heartthrob pop singer Enrique Iglesias. Iglesias who became the face of Azzaro in 2009, advertizes the new perfume, just like the original classic edition.

Azzaro Pour Homme L’Eau was created by perfumer Michel Girard as a sensation of lightness and a genuine breath of fresh Air. Pour Homme L’Eau blends citrusy and fruity notes of lemon, grapefruit, yuzu, lavender, geranium along with base notes of vetiver, sandalwood, musk and patchouli.

Azzaro Pour Homme L’Eau Visual.jpg

Azzaro Pour Homme L’Eau preserves the same bottle shape as the original fragrance Azzaro Pour Homme. It is sealed in a crystal bottle with a silver stopper and with a pale peach flavor.

Azzaro Pour Homme L’Eau is available as 50 and 100 ml Eau de Toilette.