If there has been one topic that has been on the minds day and night in recent weeks, it has been the fact that Australia is literally on fire. The bushfires, which are still raging especially on the east coast, are having a devastating effect on the flora and fauna of Australia. Reason enough for many individuals, organizations and brands to take action. For example, leading French fashion house Balenciaga has decided to realize a clothing line that revolves around the Koala.
In addition to the enormous human suffering, it has become painfully visible worldwide how badly animals suffer from the still raging forest fires. Not only is a huge habitat being destroyed, but some animals are simply unable to escape the fire and burn alive. A tragic situation that does not seem to be under control for the time being. One of the most affected species in the region is the Koala. According to some reports, the total population of koalas has already decreased by 30% as a result of the wildfires.
There has never been a better time to shop Balenciaga. The French fashion house has just released a Koala-themed capsule collection to help conserve Australia’s wildlife while fighting the catastrophic wildfires that have been raging across the country since September. The capsule, which features the vulnerable Australian koala bear, comes with a t-shirt and hoodie, and the French Maison has pledged to donate 100 percent of the proceeds from the sale of these items to a local conservation organization at this critical time.
The news of the capsule comes after Kering’s announcement that its family of brands will come together to support the Australian people’s efforts against the bushfires. “Boucheron, Gucci, Saint Laurent, Bottega Veneta, Brioni, Alexander McQueen, Pomellato, Dodo, Qeelin, Ulysse Nardin, Girard-Perregaux and Balenciaga are jointly donating a total of 1 million Australian dollars as a direct contribution. These funds will be distributed to the most appropriate local organizations selected by the Group’s sustainability experts,” Kering said in the official statement.
The Australian bushfires have become a topic of international debate and sparked conversations about much-needed international environmental policies aimed at helping prevent such disasters in the future. One billion animal lives are currently believed to have been lost as a direct result of the fires, along with more than 23 lives and more than 1,500 homes.
Balenciaga’s unisex koala-t-shirt (€350) and hoodie (€595) are available on the Maisons website from 13 januari. Come into the beautiful world of Balenciaga.