Zendaya shines in Balmain

Actress Zendaya was a sensation for the premiere of her film ‘Dune’ at the 78th Annual Venice International Film Festival dressed in custom Balmain, styled by @luxurylaw. The gown, crafted in sculpturally structured leather, was specially created for the star by Olivier Rousteing using a cast model of her bust, highlighting the Maison’s long-running couture tradition.

Oliver Rouseing on his inspirations for blending fashion and music together

Grace Jones’s power and fearlessness is reflected in the fact that she was one of music’s first female acts to play with androgynous dress codes.

Oliver Rouseing, designer Balmain

Celebrating Black Creativity in Fashion, French Maison Balmain’s designer Oliver Rouseing on his inspirations for blending fashion and music together. Come into the beautiful world of Balmain.

Victoria’s Secret Bombshell Shanghai 2017


This year the official destination of the 2017 Victoria’s Secret Fashion Show is Shanghai! The collection is announced as sexy, bold and so attractive, especially because an exciting collaboration with Maison Balmain was debuting this time.

The designer of the newest Victoria’s Secret line is Balmain’s Creative Director Olivier Rousteing. This is the first time for Victoria’s Secret to collaborate with the named designer on the show.

Your favorite Bombshell fragrance in a collectible runway-ready bottle. Our signature, award-winning Bombshell scent is a timeless mix of fresh-cut, exotic flowers and afternoon sun.

Victoria’s Secret.

Now Victoria’s Secret launches a new edition Bombshell perfume for women, Bombshell Shanghai 2017. The new perfume collection got the inspiration from Shanghai culture and promises to be as always sexy, flirty, delicious and exciting.


As an overture to the popular  fashion event, a special edition is created to celebrate the newest fashion show. Victoria’s Secret Bombshell Shanghai 2017 comes in a limited edition, collectible, runway-ready bold pink colored flacon specially designed for this occasion. The glass of the flacon is vivid pink with discreet stripes, while on the back of the flacon are edgy black shimmering wings.

Top notes: Passion fruit
Heart: Shangri-la peony
Base: Vanilla orchid

Bombshell Shanghai 2017 is an invitation to a sweet and delicious fruity/floral world that is made of purple passionfruit, aromatic and beautiful Shangri-la peony and vanilla orchid notes.

Victoria`s Secret Bombshell Shanghai 2017 is available as 50ml Eau de Parfum, and in a 7 ml. Eau de Parfum rollerball flacon, accompanied by body care products.


Victoria's Secret Bombshell Shanghai 2017 back





Balmain’s new fragrance is a luxury scent for your hair!

Maison Balmain Hair Perfume ad 2016.jpg

French Maison Balmain has launched a limited edition perfume as part of their ultra-luxe haircare line. The product is a delicate hair mist that leaves your hair smelling fresh and fragrant. Infused with a mixture of silk protein and argan elixir, the perfume not only scents but also nourishes, repairs and protects the hair.

The uplifting fragrance includes notes of star anise, tarragon, pinewood, peach blossom, raspberry, gardenia, orange blossom, cloves, jasmine, rose, ylang-ylang, apricot, lilac amber, vanilla, sandalwood, cedar wood, balsamic and white musk. This is hair fragrance in its purest form and it is subtly diffused throughout the day, amplified by the natural movement of the hair.


To use all you need to do is use the French style vaporiser to spray it directly into your hair or spray it on a hairbrush before brushing through your mane. The 100 ml vaporiser bottle is priced at €80 which is about $89 at current exchange. You can buy it online through Balmain’s website alongside other products in the range.



After gracing the Spring/Summer 2017 cover of Risbel Magazine, the super handsome Marlon Teixeira is back in the spotlight with the magazine’s cover story, beautifully shot by photographer Greg Swales. Captured as a solitary spirit, surrounded by a blooming and tropical nature, the Brazilian stunner lends his charming features for a series of striking images, styled by Newheart Chanian in a wardrobe that includes fashions from the likes of Prada and Balmain.

From opulent designs to elongated silhouettes and bondage-inspired accessories, No matter if it is in the middle of the jungle or on the beach, Marlon is a breathtaking vision of beauty and magnetic charisma.





















Come into the world of Risbel and Greg Swales

Kendall, Gigi and Jourdan for Balmain x H&M

Balmain H&M

Balmain x H&M‘s campaign, featuring Hao Yun Xiang, Dudley O’Shaughnessy, Kendall Jenner, Gigi Hadid and Jourdan Dunn captured by fashion photographer Mario Sorrenti (Click photo’s to enlarge).

They are the perfect choice to star in the Balmain x H&M campaign.

Balmain’s Creative Director Olivier Rousteing.

Photographed by Mario Sorrenti, Kendall Jenner, Jourdan Dunn, Hao Yun Xiang, Dudley O’Shaughnessy and Gigi Hadid, all look like a billion dollars in the Balmain x H&M campaign. These 21st century supermodels are some of the most sought-after names in the industry right now, and Balmain’s Creative Director Olivier Rousteing is obviously thrilled about the casting:

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi, Dudley, Jourdan and Hao Yun Xiang are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

Male models Hao Yun Xiang and Dudley O’Shaughnessy also star in the print campaign, which is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing. Together the images represent the diversity, energy and attitude of Balmain x H&M, and the heart of the campaign – #HMBalmaination.

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from 5 November, as well as on hm.com. I have some favorites already….

by.Jean Amr

A piece of history: Perfume Houses


What is your favorite bottle? (Click photo to enlarge)

We all have favourite perfume houses, do you? Brands, designers, independent and artisans. But whether you want to dig more deeply into the heritage and stories behind a name that you love, or simply to explore the universe of perfume houses (historic and contemporary) this is where you start.  Discover these fascinating stories through archive material and photography, historic advertising or today’s videos, and bring perfume alive…


What is your favorite perfume? (Click photo to enlarge).

Do you all want to know about perfume house: Guerlain, Acqua di Parma, Caron, or Annick Goutal?

Or would you like to know more background from your favorite designer: Chanel, Christian Dior, Yves Saint Laurent, Jean Patou, Pierre Balmain, Lanvin, Viktor & Rolf, Michael Kors or Calvin Klein ….

Or would you like to go more Italian style like: Giorgio Armani, Gianni Versace, Trussardi, Gian Franco Ferré, Moschino, Valentino, Cerruti 1881, Dolce & Gabbana, Fendi or Gucci……

Or more interested in the background of your jewelers perfume like: Cartier, Boucheron, Chaumet, Mauboussin, Poiray, Bvlgari,or Van Cleef & Arpels

Or would you like to know everything about the artists who created this beautiful scents?

The houses you will find under there Tags: ‘A Piece of History’, ‘Fragrances & Perfumes’, or look for a specific name…  about the artist, you will find under: ‘The Noses’


Do you prefer a new or a classic perfume (Click photo to enlarge).

Dolce & Gabbana, Jean Patou Joy Forever, Elie Saab Le Parfum, Roja

‘Everything you wanted to know about fragrances, their creaters, rhe brands…
…………but where afraid to ask’.

Here on Yakymour! Hope you will enjoy!

by Jean Amr


It’s official!

Balmain, Paris is H&M’s next guest designer collaboration!

Get ready for #HMBalmaination! H&M’s next designer collaboration will be with the Parisian house of Balmain.


The Swedish fashion company teams up with Balmain, the French couture House under the direction of the very sympathetic Olivier Rousteing. With 29 years is the youngest designer ever at the Frenchman immediately guest H&M.

Starting from november 5, are the designs of Rousteing in the racks of 250 shops and in the webshop. During the Billboard Music Awards Sunday evening were the first items of the collection to see on stage equally.

It all started with a bang. Yesterday night, the creative director of Balmain, Olivier Rousteing, took the red carpet at the Billboard Music Awards together with his friends Kendall Jenner and Jourdan Dunn. They were all dressed in Balmain x H&M – revealing the first pieces of the collection. Through social media, H&M and Balmain invited their fans to join a movement of togetherness with: #HMBalmaination.

LAS VEGAS, NV - MAY 17: Model Jourdan Dunn, designer Olivier Rousteing and model Kendall Jenner, all wearing Balmain x H&M, attend the 2015 Billboard Music Awards at MGM Grand Garden Arena on May 17, 2015 in Las Vegas, Nevada. (Photo by Steve Granitz/WireImage)

Las Vegas, NY (May 17, 2015): Model Jourdan Dunn, designer Olivier Rousteing and model Kendall Jenner, all wearing Balmain x H&M, attend the 2015 Billboard Music Awards at MGM Grand Garden Arena in Las Vegas, Nevada. (Photo by Steve Granitz/WireImage) (click to enlarge photo).

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it”, says Olivier Rousteing.

Under the creative directorship of young Olivier Rousteing, Balmain – the epitome of French luxury – has grown into a global pop culture phenomenon, with modern day icons like Kim Kardashian and Kanye West marching in the forefront.


I want to talk to my generation: this is my main aim as a designer.

Olivier Rousteing

Still, Olivier Rousteing has always remained true to the brand’s DNA and its couture legacy. Balmain is all about energy; fun, amusement and freedom, as well as unique craftsmanship. All powered by a showbiz flair – highlighting the brand’s pop charm through the H&M collaboration came as a natural decision.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise”, says Ann-Sofie Johansson, Creative Advisor at H&M.

The collection will be available from November 5, in around 250 stores worldwide and online, and will feature clothing and accessories for both women and men.


Balmain Eau d’Ivoire

Balmain Eau d’Ivoire Bottle visual.jpg

I lòve Balmain! Balmain is HOT! And now Maison Balmain launches a new version perfume, Eau d’Ivoire – the new flanker to last year’s re-edition of Ivoire.

In 2012 Balmain presented the new edition of the famous Ivoire perfume from 1979. Its 2013 flanker carries the same name as Eau d’Ivoire version from 2000. Balmain Eau d’Ivoire is a new refreshing, revitalizing and airy fragrance with a peaceful calm and soft aroma ideal for daily use. It is an ideal perfume for summer days, thanks to its joyful and freshly aroma.

Balmain Eau d’Ivoire is described as a playful, modern and stylish feminine perfume composed of fresh fruits and flowers. This perfume opens with bergamot and red currant along with osmanthus blossom and magnolia notes. The base invites us to try the patchouli and musk ambrettolide accords that leave an unbelievable nice and alluring smell.  If you’re a fan of soft, dainty fruity florals – definitely don’t pass this one up!!

Balmain Eau d_Ivoire Bottle box

Its packaging design is inspired by the 2013 summer collection designed by Olivier Rousteing.

Balmain Eau d’Ivoire will be available as 50 and 100 ml Eau de Toilette.



A classic is (re)born: Balmain Ivoire


When Pierre Balmain passed away in 1982, longtime Balmain designer Erik Mortensen led the Maison until 1993, when Oscar de la Renta served as creative director. Last year Oliver Rousteing was named creative director of the French Maison.

Ivoire is the name I gave to a dream. The name of a woman of sovereign beauty, draped in ultra-pale silk. We crossed paths for a moment on the staircase at the Opéra, before she disappeared into the night.

Pierre Balmain

Under supervision of Oliver Rousteing, the French Maison Balmain launches a new perfume for women touched with modern elements and notes, Ivoire. Ivoire is a re-edition of Pierre Balmain’s 1979 signature perfume. The new Ivoire is a modern version of this iconic classic, and highly popular fragrance of the the eighties, created in a way that respects and preserves the heritage and richness of the original and causes nostalgia. The new interpretation is more sophisticated, more luring and more daily. Balmain Ivoire has a delicious aroma that will grab attention.

Top notes: Mandarin, Violet leaf, Galbanum
Heart: Rose, Jasmine, Iris, Ylang-Ylang
Base: Vetiver, Patchouli, Cedar, Vanilla

Balmain Ivoire is created by perfumers Michel Almairac and Jacques Flori in a more fascinating, alluring form yet in a classical but feminine design. Ivoire opens to captivate with accords of mandarin, violet leaf and galbanum along with flowery heart made of rose, jasmine, ylang-ylang and precious iris. The elegant base melts with vetiver, patchouli and cedar, all wrapped up in warm, precious and delicate vanilla.

Balmain Ivoire will be available as 30, 50 and 100 ml Eau de Parfum.

Balmain Ivoire