Hervé Léger Something Different

You’ll have to wait until October to discover the collection of 10 vintage dresses (worn by 90s’ supermodels in their day) that Max Azria is reissuing in a limited edition, but in the meantime the Hervé Léger label, owned by the BCBG Max Azria group and designed by Max and Lubov Azria, is opening a Cannes store to mark its 30th innovative year. Those techno-glamour dresses are sure to be a hit in the cinema city!

23 rue des États-Unis
Tél. 04 93 68 54 98

Come into the beautiful world of Hervé Léger Paris

BCBG Max Azria Bon Genre

BCBG Max Azria Bon Genre Banner

Max Azria was born in Tunisia in 1948 and moved to Paris when he was 13 years old to study acting and was educated there. For 11 years, from 1970 to 1981, Max designed womens clothing in Paris, then Max Azria moved to the USA in 1981 and launched Jess – a new concept retail store offering hip French clothing. In 1989 he founded BCBG. BCBG stands for Bon Chic Bon Genre, which means ‘good style good attitude’ in French. It is the name which Max Azria uses as the name of his company. The name and logo were designed by Max’s wife Lubova.

Max designs clothes for TV series such as Friends, Seinfeld, Ally McBeal and Entertainment Tonight as well as dressing celebrity customers like Sharon Stone, Ashley Judd, Uma Thurman, Madonna and Minnie Driver.

His chic designs and artful styling captured the interest and attention of Hollywood stars and women who wanted modern sophisticated apparel at prices below those of other high fashion labels. With headquarters in Beverly Hills, California, BCBG has been a true combination of European sophistication and American spirit since its inception and has been known for its signature collection of women’s clothes as well as adding shoes, handbags, perfumes and cosmetics to it’s line of products.


BCBG Max Azria Bon Genre BottleNow BCBG Max Azria launches a new seductive, alluring and truly feminine perfume for women simply named, Bon Genre. Launched this month, BCBG Max Azria Bon Genre is all about a fresh, pure and revitalizing perfume with a pleasant summer aroma.  This perfume is the new flanker to BCBG Max Azria launched in 2011, that also brings a fresh air of freedom and liberty.

BCBG Max Azria Bon Genre is composed of sweet notes of litchi and red berries along with black pepper and bergamot mixed with black jasmine, tuberose, tiger orchid and cardamom. The base dies down with amber, Australian sandalwood, patchouli and black vanilla notes.

BCBG Max Azria Bon Genre is available as 50 and 100ml Eau de Parfum.


BCBG Max Azria Bon Genre Flacon





BCBG Max Azria Bon Chic

Max and Lubov Azria will be celebrating BCBG’s 25th anniversary in 2014!.jpg

Max and Lubov Azria will be celebrating BCBG’s 25th anniversary in 2014!

BCBG Max Azria is an American fashion house founded by French designer Max Azria. Azria began his career in Paris but relocated in the United States in 1981, first launching a series of concept boutiques called Jess. The BCBG Max Azria label was born in 1989. BCBG stands for Bon Chic, Bon Genre.

Bon Chic, Bon Genre

The first fragrance of the BCBG Max Azria line was launched last year. Proud of the succes of the debut, the designer team and perfuer Stephen Nilsen worfed on a new flanker BCBG Max Azria Bon Chic (wich means ‘good style’) under the license of Elizabeth Arden. This perfume is all about good taste, luxurious style and a delightful and pleasant aroma.

BCBG Max Azria Bon Chic Bottle

It is indisputably a perfume with attractive notes, very long-lasting and strong. It is described as more sensual and more delicious than the original perfume, yet fruitier and warmer. It blends black raspberry, mango and Asian pear along with middle notes of pink peony, violet and orange blossom. The base delights with warm woods, vanilla and cashmere musk notes.

BCBG Max Azria Bon Chic is due for international markets next year, but in the USA it will show up this October. BCBG Max Azria Bon Chic will be available as 50 and 100 ml Eau de Parfum.