Bella Freud launches first fragrance

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Fashion designer BellaFreud, born in London, England, is the daughter of Bernardine Coverley and artist Lucien Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud.

Bella Freud label

Freud started working for Vivienne Westwood during the 1980s before setting up her own design company. She also spent a year as guest designer for Stirling Cooper and undertook consultancy work for the British fashion company Jeager during the 1990s. She has been responsible for the relaunch and revamp of fashion house Biba. And now she is making her first foray into the world of fragrance.

bella-freud-fragrances.jpgBella has collaborated with perfumer Azzi Glasser on her small collection of perfumes, which are named Ginsberg is God, 1970 and Je t’aime Jane – similar to the slogans on her iconic jumpers.

It’s such a different thing from what I’m used to, but it seems to work. You know, like taking all the imagery from the fashion and putting it onto the packaging, and seeing it have a different kind of tension, in a way, and then just working with Azzi on the fragrances. She develops, she gives them the sort of personality through the scent.

Bella Freud

Ginsberg is God, dedicated to the poet Allen Ginsberg, is a unisex scent of “the tousled headed poet surrounded by books and papers, the scent of green leaves and spring drifting in through the open windows”, including accords of black pepper, tomato leaf, fig, elemi, sacred woods, resins, wormwood, moss and leather.

1970 is a feminine fragrance freedom and style made of May rose, saffron, incense, myrrh, sandalwood, vetiver, patchouli, moss, musk and benzoin. “Bella Freud’s 1970 is the hedonist, the girl dancing until dawn on the beach of Formentera, the smell of incense in the warm night air. An alchemy of rich and tenacious accords celebrate the essence of cultural style and freedom”.

Je t’aime Jane is a feminine fragrance, girlish and playful. “She is the free spirit with a guitar, a baby and long bare legs”. It contains notes of night blooming jasmine absolute, ylang-ylang, orange blossom, tiger lily, black oud, sandalwood and powdery musk.



Bella Freud Parfum will be exclusively available at Harvey Nichols in London, Harvey Nichols online and online at