Bentley Stockholm inaugurates its brand new showroom in the Swedish capital

Bentley Stockholm, the latest brand new Bentley retail facility, officially opened its new premises in the capital of Sweden. The launch event featured some of the most-exclusive Bentley models to date.    

Located just off the E20 and the E4, the new showroom offers an easy access to the larger showroom facilities with 900 sqm of space, accommodating a new and pre-owned vehicles area with the latest Bentley Corporate Identity.

A commissioning area is on hand to help visitors build their own unique Bentley vehicle. For those who are inclined to take their customised Bentley even further, this area is also the place to explore the world of Mulliner, Bentley Motors customisation department, where the most unique and creative ideas are brought to life.

For this occasion, guests welcomed a special star amongst them, with the national debut of the Flying Spur Hybrid in Azure Purple and its Damson interior (see photos). This new model line-up proves that hybridisation does not compromise luxury performance.

The Flying Spur Hybrid uses a highly innovative third powertrain to deliver an unperceivable blend between the internal combustion engine and electric motor to offer refined serenity regardless of the driving mode or style. The exterior subtle visual differences include a ‘Hybrid’ front fender badge, quad oval tailpipes and a covered universal charging point on the left hand rear fender.

Joined by the first true luxury plug-in hybrid SUV, the Bentayga Hybrid in Viridian featuring Mulliner’s Black Specification, which includes a 22” Ten Spoke Directional Wheel – painted in black, Black specification, and sports pedals amongst other options. To round it up, the personalised GT Mulliner in Sequin Blue with a Linen interior and a striking Grand Black Veneer fascia handcrafted by Mulliner made an appearance.     

With the Beyond100 strategy, Bentley is focusing on redefining the benchmark as a leader in sustainable luxury mobility. The Bacalar Car Zero in Scarab green paint with a retrimmed cabin displays the  sustainable craftsmanship. The materials include paint containing ash from rice husks, which provides a sustainable way of delivering a rich metallic finish, natural British wool and 5,000-year-old Riverwood sourced from the ancient Fenlands of East Anglia. 

Only 12 units were produced and each one of them is a unique masterpiece. Bentley is accelerating its Beyond100 strategy and committed with a sustainable investment of £2.5 billion to transform the entire production portfolio and Crewe into a world – leading ‘Dream Factory’. Innovative steps to run the first full EV model down the assembly line by 2025, whist becoming carbon neutral, and having a zero impact production by 2030. 

The new showroom is located at: 

Bentley Stockholm 
Sveavägen 167
11346 Stockholm 
Come into the beautiful world of Bentley.   

Bentley is taking guests on the ultimate British road trip for their ‘Extraordinary Journey UK’ experience

A five day trip will take you from Bentley’s home in Cheshire to The Macallan Estate in Speyside, Scotland.

Bentley has announced its Extraordinary Journey UK, a five day/four night road trip that will take you from Bentley’s home in Crewe, Cheshire, England to The Macallan Estate in Speyside, Scotland. The journey will take its guest through a number of scenic destinations such as the Peak District, the Yorkshire Dales, and the Cairngorms while also enjoying meals throughout the day that have been whipped up by world-renowned chefs. And of course, you’ll be able to enjoy your trip in one of the latest Bentley models, which include the Bentayga, Flying Spur, and the Continental GT. 

Day 1

Arriving in Cheshire, guests will be greeted by the Bentley event team at the brand’s flagship CW1 House showroom in Crewe. Private entry to the Bentley factory will bring you up close with the craftsmanship that goes into every car and let you explore the vast grounds, seeing our sustainability commitments in action. The evening will conclude with an intimate private dinner within the factory itself.

Day 2

After a leisurely private breakfast, we’ll escort you to collect your private Bentley before driving in convoy into the Peak District National Park, characterised by its outstanding natural scenery.

Lunch will be at the elegant Northcote, hosted by British chef Lisa Goodwin Allen in its Michelin-starred restaurant.

This evening you will overnight at the exquisite Middleton Lodge, the setting for an incredible dinner created lovingly with home-grown and locally-sourced seasonal produce

Day 3

Choose to balance the mind, body and soul by starting your day with a private guided yoga practice in the natural setting of Middleton Lodge. After breakfast our convoy continues into the North Pennines and the Northumberland National Park before heading north into Scotland.

Tonight’s experience will be particularly special as we arrive at The Treehouses of Lanrick, a hidden gem offering true escapism in a stunning and secluded woodland setting, bordering the Trossachs National Park. As night falls, you will enjoy an exquisite, immersive dining experience with celebrity chef Tony Singh.

Day 4

Bidding a reluctant farewell to the Treehouses, we drive northeast towards Great Britain’s largest National Park and our final goal, The Cairngorms. During our spectacular traverse of this stunning wilderness, we will pause for refreshments at the peerless Fife Arms in Braemar. 

Today, you will experience one of the best driving routes in the UK, culminating in the arrival at The Macallan’s Distillery located in the heart of Speyside, Scotland. Here, you will enjoy an immersive experience which will bring The Macallan and Bentley Motors unique global partnership to life. This experience will include a bespoke lunch, a private distillery tour followed by a tutored nosing and tasting where you will learn about the process, production, people and passion that make every bottle of The Macallan single malt whisky so special.

Tonight, will see us staying at the recently restored Rothes Glen and returning to The Macallan Estate for a private, specially curated gastronomic dining experience, which celebrates the shared values at the heart of our partnership.

Day 5

With a final breakfast, you can reflect on the true exhilaration you will have experienced on this journey, in the company of like-minded people, having created memories and friendships that will last a lifetime.

Departure arrangements thereafter can be arranged on an individual concierge basis, entirely in accordance with your wishes.

Reservations are currently being accepted for trips in June, August, and November. 

Places on this exclusive trip are limited in numbers. Attendance is priced at £11,350 per person, based on two people sharing. The Extraordinary Journey UK programme will run on the following dates in 2022:

• 7th – 11th June
• 15th – 19th August
• 31st October – 4th November
• 21st – 25th November

For more information, come into the beautiful world of Bentley.