An iconic love. A legendary diamond

An iconic love. A legendary diamond. The Carters for Tiffany & Co.

The priceless Tiffany Diamond has only been worn by three women since its discovery in 1877. Today, Beyoncé becomes the first woman of color and fourth person to wear the legendary stone.

Come into the beautiful world of Tiffany & Co.

Iranian-American Jeweler Mona Assemi Featured in Beyonce’s ‘Black Is King’

MONA ASSEMI Beyonce Knowles Carter

Mona Assemi founded her namesake line combining inspiration from old Persian culture and modern American lifestyle. The New York based designer combines sculptural clean lines, sumptuous crystals, and elegant metals to create a liquid dripping aesthetic for her signature collection.

Mona Assemi has been featured in Vogue, InStyle, Forbes, Modern Luxury, Allure, New York Magazine, and Marie Claire for her eccentric line of luxury jewelry. Her jewels have been adorned by the likes of Katie HolmesTaylor MomsenGiuliana RancicKelly Ripa, Solange Knowles, and now Beyonce Knowles-Carter.

Her most current collections include unusual shapes and sculptural protruding elements. Now Mona Assemi’s earrings were featured in the music video for ‘Brown Skin Girl’ premiering in Beyonce’s visual film, ‘Black is King’.

In light of everything happening with Black Lives Matter, COVID, and more in the world, Beyonce’s new visual album has been something positive that we have all been yearning for to enrich our lives. An artful gift that has been musically and visually a true masterpiece. For Beyonce and her stylist Zerina Alers (and team) to choose people of color and emerging designers to empower and support is the kindest gesture. I’m so grateful for the opportunity.

Mona Assemi

The earrings are black resin and onyx with white matte Swarvoski, tied together with Swarovski crystal posts. Beyonce is seen wearing these earrings paired with a Tongoro Studio dress. Earrings from the same line are available on the Mona Assemi website.

All Mona’s pieces are handmade in New York city. Come into the beautiful world of  Mona Assemi for more information.





MasterClass Follows the Beat with Legendary Drummer Sheila E.

MasterClass, the streaming platform that makes it possible for anyone to learn from the best, today announced that Emmy and Grammy nominated Queen of Percussion, Sheila E. will teach its first class on drumming and percussion.  Through a series of dynamic lessons, Sheila E. will help members find their rhythm, explore the fundamentals of percussion and drumming and share intimate stories and career advice for aspiring musicians.

Sheila E. is a musical pioneer. Her MasterClass is a rare opportunity for members to learn drumming and percussion from a legend—and you don’t even need a drum set to get started. Sheila E. is nothing short of inspiring and magical.

David Rogier, co-founder and CEO of MasterClass

Sheila Escovedo, best known to music fans as Sheila E., first picked up drumsticks and started making music at the age of three. Inspired by her percussionist father, she delivered her first solo performance to a live audience only two years later and has since established herself as one of the most talented percussionists in the world.

By the age of 20, Sheila E. was already a top session and touring musician, performing with some of the industry’s biggest names such as Marvin Gaye, Diana Ross, Lionel Richie, and Stevie Nicks. In the 1980s, her undeniable talent and hits like ‘The Glamorous Life’ and ‘A Love Bizarre’ led to her international fame. Sheila E.’s producing, arranging and performance talents have been showcased in the music industry through numerous Grammy nominations and performances with the likes of Beyoncé, Hans Zimmer, Jennifer Lopez and Pharrell Williams.

Away from the spotlight, she co-founded the Elevate Hope Foundation, which helps young people heal from trauma or neglect through music and art. Sheila E. continues to produce and perform music across the globe and her most recent album, ‘Iconic: Message 4 America’, pays tribute to songs that have defined movements fighting for justice and peace.

I am honored to be the first-ever drummer for MasterClass. When you know what your passion is and what your purpose is, no one and nothing can stand in your way. In my MasterClass, I will share my passion and teach members the fundamentals of percussion, drumming and hopefully, inspire them to make their own music.

Sheila E.

Sheila E.’s MasterClass will take members on a musical journey through her dynamic world of rhythm, percussion, and drumming. Rooted in the belief that anyone can learn to drum, she will demonstrate how to find rhythm by moving, clapping, and using household items like pots and pans. Not only will Sheila E. bring the foundational techniques of drumming to life, but she’ll also teach you how to play some of her most beloved instruments, including the congas and timbales, with help from her father, renowned percussionist Pete Escovedo, and her brothers, Peter Michael and Juan.

Sheila E. will share intimate stories and insight from her experiences capturing the spotlight on stage alongside some of the world’s greatest talents, to rising to fame as a solo artist and becoming one of the world’s most famous Latin percussionists. Members will begin by learning the principles of rhythm and basic rudiments on the American drum set, in addition to music theory. The class will also cover intermediate concepts, such as leading a band, training tips, performance techniques and career advice.

MasterClass members at all experience levels will master basic drumming techniques and develop a language for drumming that will inspire them to make music and play with others. 

Sheila E.’s class joins the 85+ classes taught by world-renowned instructors on culinary arts, photography, writing, performance and much more. Each MasterClass has digestible video lessons sized to fit into any part of your day and cinematic visuals with close-up, hands-on demonstrations that make you feel one-on-one with the instructor. The All-Access Pass gives you access to every MasterClass and new ones as they launch. Learn on the go with mobile apps or in the comfort of your home with Apple TV®,  Amazon Fire TV, Android TV and Roku® devices. Subscribe to greatness at

Beyoncé Shimmering Heat



Beyoncé Concert 3GIF

Famous singer Beyoncé’s introduces a new perfume Shimmering Heat. Beyoncé’s perfume line based on her premier fragrance Heat (launched in 2010) showcases various interpretations of different fantasy orchid accords in the form of flankers. The original is based on the red vanilla orchid, Heat Rush contains the yellow tiger orchid, Heat The Mrs. Carter Show from 2013 brings the Brassia Edvah Loo orchid, Heat Kissed from 2015 features the Red Fury Orchid, Heat Seduction was composed to reflect the Ginger Orchid, etc. The new Shimmering Heat comes out before the end of the 2017 summer and will be portraying the Blue Mystique orchid, the world’s firts Phalaenopsis orchid.

Shimmering Heat is inspired by the first moments on stage, when the light shines on Beyoncé while she is dressed in sequined outfit. The composition is supposed to evoke this ‘magical’ and ‘enchanting’ atmosphere.

mystical blue phalaenopsis orchid

Beyoncé Shimmering Heat is a hot, chic and glamour fragrance with a seductive and tempting aroma. The new perfume will satisfy the taste of even the most demanding customers.

Top notes: pink pepper, fresh green notes, freesia
Heart: mystical blue orchid, jasmine, rose, lily of the valley
Base: patchouli, oak moss, musk, vanilla

Beyoncé Shimmering Heat is a fresh, greenly/floral perfume composed of spicy pink pepper, fresh green notes, along with florals freesia, gardenia, lily of the valley, mystical blue orchid, jasmine, and roses. The base calms with patchouli, oak moss, sweet vanilla and musk notes. The new perfume is characterized as magical and enchanting creating a romantic atmosphere.

The new Beyoncé Shimmering Heat comes out before the end of the 2017 summer and would be available in three sizes, as 30, 50 and 100ml Eau de Parfum.









Beyoncé graces the cover of Vogue’s prestigious September issue


Gorgeous singer Beyoncé Knowles is photographed by Mario Testino for the September issue of American Vogue. Dressed in Marc Jacobs, Queen Bey rules the fashion world.

It’s the third time the 33-year-old has been a US Vogue cover star, after her debut in 2009. Now Beyoncé is the cover star for American Vogue’s September issue, the year’s biggest and most prestigious edition of the fashion tome.

Styled by Tonne Goodman
Hair by Kim Kimble
Makeup by Francesca Tolot

There are many reasons we have mad respect for Beyoncé. Vogue clearly feels the same way: In honor of the megastar gracing the cover of their September issue, the magazine is experiencing a full-on Beyoncé takeover, debuting the just-released images from the magazine shot by Mario Testino. The pop superstar is gracing the cover in a sheer pink gown with flower embellishments. The coverline reads:

Just B – Beyoncé and the art of global domination.

Here is a peek of our favorite photos from the shoot, which lend further proof as to why Queen Bey is the ultimate cover girl.


The word diva is used for so many female performers, and it often means they have reputations for being difficult, but she exudes charm and a loveable quality.

Marc Jacobs

She’s the whole package: primal, rare, delicate, beautiful, and powerful… her appeal crosses art forms, genders, and generations.

Stella McCarthy


The September issue is the thickest of the year, with the spot on the cover highly coveted. Previous September cover stars have included Naomi Campbell, Jennifer Lawrence and Cara Delevingne.

The American Vogue September issue will hit your nearby newsstands on August 25th. !!

Come into to world of







Elie Saab

Elie Saab was born in 1964, into a family with no links to fashion. In interviews he told that right from the beginning, ‘he dreamed only of escaping to fantastic faraway lands’. His first dress was created at the age of nine, for a younger sister; he spent all his spare time designing (and I’m not quite sure how his mother must have felt about her son taking his scissors to her curtains and tablecloths…). Word of his talent spread, and by the time he was a teenager, the most elegant women in the area were beating a path to this self-taught designer’s door. Astonishingly, at just 18, Elie Saab opened his own couture house with more than a dozen accomplished seamstresses!


Elie Saab Haute Couture dress (Click photo to enlarge).

Until he launched his debut fragrance, Elie Saab Le Parfum, this Lebanese designer was a well-kept secret shared by some of the world’s most elegant and best-dressed women: a creator of beautiful, often bejewelled and richly-embroidered couture gowns which often reference his Lebanese background, yet look so perfect on that glamorous red carpet.

Elie Saab

The designer: Elie Saab

The luxury and detail of Elie Saab‘s designs soon won over the Middle East; today, he is the personal designer for many princesses: Lebanon’s ‘golden boy’, and that team of a dozen seamstresses has grown to over 100, producing between 800 and 1000 made-to-measure gowns. His inspiration might be 1950s Hollywood glamour, or the architecture of Frank Lloyd WriGutenberg Networksght or Le Corbusier. And his philosophy? ‘I like “womanly women”,’ he explains. ‘Women who twirl their dresses with desire and pride. Ever since my childhood in Lebanon, I’ve examined the way they dress. I’ve always wanted to please them by flattering their curves.’ And his sole ambition, he adds, ‘is to inject beauty into the lives of women.’ Today, he splits his time between the Middle East and Paris, where he was invited by the French Federation of Couture to show his collections on the official calendar.

A secret like Elie Saab can’t be kept for long, of course, and the East-meets-West nature of his gowns have been sought out by women from around the world for those moments when they long to shine and stand out: a wedding, a gala event, an Oscars ceremony… It was Halle Berry who put Elie Saab on the map when she wore a dress to the 2002 Acadamy Awards. Catherine Zeta-Jones, Beyoncé, Dita Von Teese and Christina Aguiliera have all worn his dresses, which are nicknamed the ‘stars’ lucky charm’. For the rest of us, there’s the ready-to-wear and accessories, and his perfumes…


Halle Berry, one of the most beautiful women, wore a rare red diamond bracelet by Harry Winston to match her amazing elegant Elie Saab couture the Acadamy Awards, 2002 (Click photo to enlarge)


It’s fair to say that nobody quite expected the phenomenal success of this (then) little-known designer’s debut fragrance. It was perfume maestro Francis Kurkdjian who was chosen to interpret the richness of the designer’s work alive with fragrant notes and harmonies. As Francis Kurkdjian comments: ‘What I found fascinating in working for Elie Saab was the idea of interpreting light; I didn’t have any specific images in mind, just sensations: the whiteness of the sun at its zenith, radiant femininity, a modern interpretation of voluptuousness…’ This floral solar woody fragrance was actually created as an ‘ode to light’: armfuls of orange blossom (a memory from Elie Saab‘s Mediterranean childhood), sumptuous absolutes from grandiflorum and sambac jasmine, sensually underpinned by patchouli heart. And in the base, a cedar woody accord, drizzled with rose honey for a touch of sweetness’.


Elie Saab ‘Le Parfum’, 2011

Launched in 2011, in its very first year Elie Saab Le Parfum scooped the coveted ‘Fragrance Foundation Award (FiFi)’ for Best New Fragrance in the UK, the US and France, a phenomenal hat trick. Now it’s been joined by Elie Saab L’Eau Couture, also ‘signed’ by Francis Kurkdjian, in which ‘the green theme is given a delicately gourmand twist, based on the faint whiff of fresh almond from budding orange blossoms, Saab’s signature note’, and with ‘a fresh, radiant vanilla’, in its lingering finale.

Elie Saab is, as Vanity Fair observed, ‘remarkable for his ability to make clothes that make women feel beautiful’. To which we’d add: and now, for making fragrances which make women feel gorgeous, too. And with no time-consuming couture fittings required…

by Jean Amr

Beyoncé Heat Wild Orchid


After the worldwide success of her best-selling fragrance Heat, which debuted in 2010, Beyoncé introduces her newest fragrance Wild Orchid.

Beyoncé Heat Wild Orchid is an enticing, mouth-watering fragrance that emits a fierce, feminine energy. Created in collaboration with Firmenich Perfumer Honorine Blanc, it both invites and intoxicates those who encounter it. At the heart of it all is the Butterfly Orchid, believed to have magical aphrodisiac qualities, which gives the scent its exotic signature. It is enveloped by an addictive mélange of fruits, florals and woods to create a captivating and memorable scent.

Top notes: Pomegranate, Coconut Water, Boysenberry
Heart: Butterfly Orchid, Honeysuckle, Blooming Magnolia
Base: Blonde Woods, Skin Musks, Gilded Amber

The fragrance opens with a tantalizing trio of Pomegranate, Coconut Water and Boysenberry giving the scent a sparkling allure. In the heart, a distinctive floral duo of Honeysuckle and Blooming Magnolia frame the Butterfly Orchid to create a brilliant and bold bouquet. The base showcases simmering, sexy notes of Blonde Woods, Skin Musks and Gilded Amber adding to its sensuality.


The signature vintage glass flacon for the Beyoncé Heat collection, mimicking the sensual curves of a woman’s body, features the color of the year… the vibrant Radiant Orchid.  The top of the bottle is wrapped in a gold band inscribed with Beyoncé’s name at its graceful neck. The secondary packaging celebrates the beauty and sensuality of the Butterfly Orchid intertwined with black organza and finished with a sophisticated embossed gold logo and emblematic B for Beyoncé.

Beyoncé has once again collaborated with legendary photographer Michael Thompson to create a stunning print campaign that communicates the captivating message of Beyoncé Heat Wild Orchid. Beyoncé strikes a seductive pose in a sexy, beaded dress surrounded by Wild Orchids and flowing organza fabric.

Beyoncé Rise


Beyoncé Rise Banner GIF.gif

Beyoncé believes a woman’s power comes from within and when a woman connects with her very essence, she revels in her individuality, her strength, and her beauty. To honor this elevated and empowering attitude, Beyoncé was inspired to create her newest scent, Rice.

The spirit of Rise encourages women to be all that we are


To create this exciting new scent Beyoncé partnered with Loc Dong, a perfumer at IFF, to design a melodic mélange of accords that leave a lasting impression. Beyoncé continued the theme of incorporating her favorite flower, the Orchid, into her newest fragrance and did so in a special way.

Beyoncé Rise Embrace The Elements GIF

Beyoncé Rise Or You Can Stir Things Up GIF

When Dong encountered the Gold Symphony Orchid, known as Queen of the Orchids, in the IFF Botanical Gardens, it struck both a musical and olfactory chord with him. He made it the featured note in the fragrant composition. The scent gets an added level of intrigue, personality and color when the Gold Symphony Orchid and Golden Apricot form a delightful duet.

The Orchid is the centerpiece of RISE. The Golden Apricot helps create a bold statement that is also playful.

Loc Dong

Dong also realized this duo delivered both an olfactory and a visual impact by evoking the color gold itself—an essential element  of the Rise identity. For Beyoncé, gold symbolizes luminosity, optimism and strength.

Beyoncé Rise 06.jpg

Beyoncé Rise is a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

Beyoncé Rise comes in a beautiful gold with black bottle, ultra sparkling and modern. Beyoncé Rise is available in 15, 30 and 50ml Eau de Parfum.





Beyoncé Rise

Beyoncé Rise 01

Stunning singer Beyoncé launches a new tantalizing and fabulous perfume for women, Rise. Beyoncé Rise is all about an elegant perfume infused with a romantic smell truly delicate and provocative. The new perfume is described to be more personal inspired by Beyoncé’s on-stage persona. As the title of the perfume inspires, Beyoncé Rise will rise one’s disposition and deep romantic feelings.

Beyoncé Rise 00

Beyoncé Rise is an addictive, sparkling perfume composed of most precious flowery notes like apricot, Italian bergamot and iced basil sorbet along with orchid accords, freesia, Sambac jasmine flowers. The base dries down with autumn woods, cashmere, vetiver and musk.

Beyoncé Rise 06

Beyoncé Rise comes in a beautiful gold with black bottle, ultra sparkling and modern. Beyoncé Rise is available in 15, 30 and 50ml Eau de Parfum.

More about Beyoncé Rise soon here on Yakymour…





Beyoncé Midnight Heat

Beyoncé Midnight Heat .jpg

Pop icon and a successful personality, Beyoncé is enlarging her perfume wardrobe with one more thrilling and passionate perfume, Midnight Heat. Since 2010, when Beyoncé introduced her debut perfume Heat, her fragrances were quickly sold and praised for their freshness, passion and alluringness. Beyoncé Midnight Heat is described as a fresh and light perfume that evokes romantic and exciting emotions.

Beyoncé Midnight Heat is a glamour fragrance that will capture attention constantly. It opens with a sweet fruity flavor of plum notes and star fruits along with orchid, black tulips and purple peony. The base is composed of patchouli, sensual amber and sandalwood.

Beyoncé Midnight Heat will be available as 15, 30, 50 and 100 ml Eau de Parfum.