Rituals Conquest of Paradise

Rituals started with the conquest of France. Dutch cosmetic house Rituals openend in Paris his very first boutique, in French territory. For the year end Paris gets there at least another two boutiques.

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Rituals new shop at 24 Rue Vieille du Temple, Le Marais, Paris (Click photo to enlarge).

Now four weeks ago, the first French Rituals opened are doors in the Paris Le Marais district (photo). The boutique is 50 m² in size and let the Parisians meet the counting range with 400 credentials (for French) unusual-sounding names such as Laughing Buddha, Ancient Samurai, Sakura or Tao.

This year two boutiques, in the Paris Forum des Halles and the rue de Rivoli will come, possibly also one or more in the outskirts of Paris. Top Chief Executive Raymond Cloosterman, who founded Rituals in 2000, says: “there is a potential for 200 Rituals-boutiques in France within this and 10 years”, it sounds ambitious in the French newspaper Le Figaro.

The French openings are part of an ambitious expansion plan: after the first steps in the United States, Brazil, Switzerland and Norway last year, the Dutch cosmetics brand this year set his sights on Luxembourg (early February), the Middle East, Australia and France. All together the retailer wants to open 80 new boutiques, that brings the total to 420, and another 300 install sales corners in department stores (which is to bring the total to about 1,400).

Except their own boutiques wants Raymond Cloosterman, bring also the proven concept of the ‘Rituals shop-in-shop’ rolling out to the French (luxury) department stores and perfumeries, along the lines of what the group already does at ‘De Bijenkorf’ in Netherlands or at ‘Douglas’ in Germany.

So, you Rituals addicts, when you are on your trip to Paris, and you can’t sleep because you forgot your most favorite shower mouse,… don’t worry: take a run to Rue Vieille du Temple, and you are the happiest girl in town again!
by Jean Amr