King of Grooming David Beckham collaborate with Biotherm Homme

Biotherm Homme has just announced David Beckham as its first global ambassador and I can’t think of a better candidate for the job; he is the King of Grooming after all. However becoming an ambassador isn’t the only thing Beckham will be doing for the brand. He’ll also be collaborating with Biotherm Homme to develop a grooming line….

I’m excited to be working with Biotherm Homme. I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.

David Beckham

The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skincare category and reinforce our brand’s leadership. It’s the first time a male celebrity of this stature has developed a skincare collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skincare, and we’re delighted to welcome him as a new brand ambassador.

David Fridlevski, Biotherm General Manager

Sadly the grooming line won’t launch until 2017, however here is a cute video to show your wife while you wait…

Biotherm Homme Aquafitness

 

The luxury skin care brand Biotherm launches a new masculine fragrance inspired by the power of the sea and its pleasant freshness named, Biotherm Homme Aquafitness. This fragrance is a fresh and revitalizing fragrance leaving cool frozen feelings on the skin. Biotherm Homme Aquafitness will be liked by many men due to its energy, freshness feelings and invigorating aroma.

Biotherm Homme Aquafitness is composed of marine notes, earthy and refreshing enough to satisfy men during the day. It opens with Sicilian bergamot, tangy Mediterranean lemon and fresh waters of the sea along with refreshing spearmint notes, sweet honeysuckle and flavors of clary sage. The base will take a wearer deep into the ocean’s power and will smell an intense cedar and musky notes.

The Hawaii-born surfer Christian Yeager is the face of this new fresh and lively perfume. Biotherm Homme Aquafitness will be available as 50, 100 and 200ml Eau de Toilette.