Bobbi Brown launches three new primers: SPF, Hydrating, and Mattifying

Bobbi Brown launches three new primers

Beauty brand Bobbi Brown, established by American professional makeup artist Bobbi Brown, debuted with a range of ten natural lipstick shades, back in 1991. The shades, which made a huge success, were launched under the name Bobbi Brown Essentials, at Bergdorf Goodman. Even though Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995, she retained complete creative control of the makeup line.

Makeup is a way for a woman to look and feel like herself, only prettier and more confident.

Bobbi Brown

Through Bobbi Brown cosmetics, makeup and skin care, Bobbi enables every woman to enhance her unique beauty. With straightforward, easy-to-use cosmetics in timeless hues, all formulated to create a smooth, natural, and healthy appearance.

Now the leading industry makeup artist has launched three new great primers as part of their Primer Plus collection.

Bobbi Brown Primer Plus Mattifier


A fresh, lightweight face primer that extends the quality of your foundation’s wear while controlling oil, blurring pores and helping keep skin’s moisture level balanced. Skin looks matte, never flat. The Primer Plus Mattifier absorbs oil and reduces the appearance of pores with special powder technology. It refreshes and smooths skin with a cool, breathable finish, and helps keep moisture level balanced with Sodium Hyaluronate

bobbi-brown-primer-plus-mattifier-716170193526-front_1024x1024Application: After cleansing and moisturizing, smooth primer onto skin, avoiding eye area. Use before applying foundation. For a fresh matte look, pair with Skin Long-Wear Weightless Foundation SPF 15.


Bobby Brown Primer Plus Protection SPF50


Bobby Brown Primer Plus Protection SPF50 is a lightweight, fast-absorbing face primer that enhances the quality of your foundation and helps prevent sun damage and premature signs of aging with broad-spectrum UVA and UVB protection, and helps balance skin’s natural moisture level with Sodium Hyaluronate. Its vegan. Paraben.- mineral oil.- sulfate.- phthalate free.

bobbi-brown-primer-plus-protection-spf-50-716170210919-front_1024x1024Application: After cleansing and moisturizing, smooth primer onto skin, avoiding eye area. Use before applying foundation.


Bobby Brown Primer Plus 3 in 1 Setting Spray


A sheer, nutrient-rich mist that preps skin for foundation, finishes makeup and instantly refreshes the complexion for a healthy-looking glow. Its vegan. Paraben.- mineral oil.- sulfate.- phthalate free.


How To Use It: With eyes closed, hold bottle at arm’s length and spray lightly over face. Applies evenly and invisibly.

The Primer Plus SPF and Primer Plus Mattifier are priced at $38 USD for a 1.3oz tube while the Setting Spray is $34 USD for a 100ml spray. The new primers are currently sold at, Sephora, and everywhere Bobbi Brown cosmetics are sold.