Meet the new Boss: Chris Hemsworth is the new Hugo Boss global ambassador

Starting this year, actor Chris Hemsworth, best known for his role as Thor, will be the first Hollywood star to be appointed new global brand ambassador for Boss. In this role, he will be the international Boss face of the worldwide fashion campaigns planned for 2021 and 2022. 

Having been part of Hugo Boss’ perfume marketing campaigns since 2017, Australian actor Chris Hemsworth will begin his debut as the new Hugo Boss brand ambassador this spring/summer season and will continue to do so throughout 2021. Having previously worked for the brand’s perfume line, the 37-year old actor will appear in the fashion campaign, too.

“Chris perfectly exemplifies the modern man of today: self-confident, authentic and approachable”, company spokesperson and board member Yves Müller explained in a statement. The choice of Hemsworth reflects Hugo Boss’ shift into more casual looks. The pandemic has seen sales of the formalwear the German brand is so well known for dwindling, as executives are forced to work from home and larger formal events are canceled.

I’ve been a huge Boss fan for a long time, so I’m really happy to now represent the brand’s collections as a global ambassador. Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the Boss team.

Chris Hemsworth

Yves Müller added: “He embodies a contemporary take of success and masculinity. Chris perfectly exemplifies the modern man of today: self-confident, authentic, and approachable. His global fame will further augment the Boss brand’s desirability going forward”.

Later in the year, Hemsworth will also collaborate on a capsule collection for Hugo Boss. Because Hemsworth is a staunch environmental advocate, the collection will ‘underline its leading role as a sustainable company within the textile industry’.

Come into the beautiful world of Hugo Boss.

Boss Orange for Men Feel Good Summer


Fashion label Hugo Boss launches a new fragrance for men, Boss Orange for Men Feel Good Summer – the new flanker to Boss Orange for Men released in 2011. This time, the new fragrance captures an unexpected and a pleasant fresh aroma made of aquatic notes and fruity ingredients.  Boss Orange for Men Feel Good Summer will be a daily perfume with a fresh and soft aroma, somewhere smelling like the original, yet more modern and fresh. Men adoring the original perfume will definitely like Boss Orange for Men Feel Good Summer.

Be Yourself. Enjoy what you do. Success will follow

Boss Orange for Men Feel Good Summer opens to impress with a beautiful fresh aroma of fruits of lemon, green apple and juniper along with cucumber, green pear and green tea, while the woody base gives an unforgettable ultimate aroma of patchouli, moss and ambrox molecule.

Handsome actor Orlando Bloom is advertizing this amazing perfume. Boss Orange for Men Feel Good Summer will be available as 40, 60 and 100ml Eau de Toilette.


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