Forget social media takeovers, this is the real life thing. Over the holiday season, the Italian brand will be handing over its platforms to a series of local bottegas to promote and celebrate the rich landscape of Italy’s makers.
Italian fashion house Bottega Veneta has announced a new holiday initiative, partnering with 12 Italian bottegas and artisans for the ‘Bottega for Bottegas’ project. The new campaign is an act of solidarity with these makers, allowing Bottega Veneta to use its global reach to shine a spotlight on the work of the bottegas from across Italy.
We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship. We are proud to offer worldwide visibility to these ‘Bottegas’ that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level.
Bartolomeo Rongone, CEO of Bottega Veneta.
The 12 bottegas come from all over the country, and specialize in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper. The project includes an offline campaign – with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan – and an online presence.
The online element of the initiative includes newsletters, advertising and space on the house’s website. While the products will not be available from the Bottega Veneta webstore, customers will be directed to shop directly from the bottega in question.
The first ‘Bottega for Bottegas’ project is now live, with the same initiative set to return each holiday season to continue supporting the independent businesses. Come into the beautiful world of Bottega Veneta.