Bottega for Bottegas: Bottega Veneta will strip its platforms for other Italian brands to takeover

Forget social media takeovers, this is the real life thing. Over the holiday season, the Italian brand will be handing over its platforms to a series of local bottegas to promote and celebrate the rich landscape of Italy’s makers.

Italian fashion house Bottega Veneta has announced a new holiday initiative, partnering with 12 Italian bottegas and artisans for the ‘Bottega for Bottegas’ project. The new campaign is an act of solidarity with these makers, allowing Bottega Veneta to use its global reach to shine a spotlight on the work of the bottegas from across Italy.

We are thrilled to launch Bottega for Bottegas alongside Italian artisans with whom we share the common values of creativity and craftsmanship. We are proud to offer worldwide visibility to these ‘Bottegas’ that are deeply rooted in Italian culture, specially at a time where smaller entities continue to be impacted by the pandemic. It is with honor that we have passed on our advertising spaces, website, newsletters, and store windows and we hope that this will further highlight their excellence at a global level.

Bartolomeo Rongone, CEO of Bottega Veneta.

The 12 bottegas come from all over the country, and specialize in products ranging from Krumiri Rossi biscuits and Pastificio Martelli pasta to Orsoni ceramics and Amatruda paper. The project includes an offline campaign – with products from these bottegas on display in Bottega Veneta stores in Italy, and an advertising campaign across Milan – and an online presence.

The online element of the initiative includes newsletters, advertising and space on the house’s website. While the products will not be available from the Bottega Veneta webstore, customers will be directed to shop directly from the bottega in question.

The first ‘Bottega for Bottegas’ project is now live, with the same initiative set to return each holiday season to continue supporting the independent businesses. Come into the beautiful world of Bottega Veneta.

Bottega Veneta Has Left Social Media, Deleting Facebook, Instagram, and Twitter

Today, Italian fashion house Bottega Veneta deleted its social media accounts on Facebook, Instagram, and Twitter. The luxury brand, currently helmed by creative director Daniel Lee, has not made a statement about the reason and duration of their social media blackout, but perhaps they have already laid the groundwork for a more low-key approach.

The fashion house Spring/Summer 2021 Collection was presented before a shortlist of industry leaders and big-name influencers, in contrast to the swath of attendees you typically see lining the runway at fashion week.

Nonetheless, the move to erase social media entirely is quite novel. ‘Business of Fashion’ rightly notes fashion’s growing reliance on social media as a marketing tool and direct line of communication with customers, especially in the midst of the COVID-19 pandemic; over the past year, many fashion brands have adapted and expanded their social media strategies to suit the ‘new normal’, even embracing burgeoning platforms like TikTok.

But influencer marketing on social media isn’t without its drawbacks. In 2019, brands were projected to spend $8.5 million USD on influencer marketing alone, but a report that year found that influencer fraud collectively cost brands $1 billion USD – a number that was predicted to swell by 50 percent in 2020. The report also found resulting that a staggering 50 percent of engagement in sponsored content was fake, driven by purchased fake followers and engagement numbers.

Come into the beautiful world of Bottega Veneta.

Kering Group is playing its part in combating the Covid-19 pandemic in France.

Founded in 1963 by François Pinault, Kering S.A. is a French multinational corporation and conglomerate headquartered in Paris, France. Its portfolio includes luxury brands specialized in the design, the making and the sale of fine products, especially in the fashion, leather-goods, shoes, watches and jewelry sectors: Gucci (fashion), Yves Saint Laurent (fashion), Boucheron (jewels and watches), Bottega Veneta (fashion, leathergoods), Balenciaga (fashion), Girard-Perregaux (watches), Alexander McQueen (fashion), Pomellato (jewels), Ulysse Nardin (watches), a.o..

The Kering Foundation is committed to defending women’s dignity and rights by combating violence against women and promoting women’s empowerment. Since 2009, the Foundation initiated 47 partnerships with NGOs and supported many social projects oriented towards women’s rights. Many of ‘their’ brands have their own philanthropic projects with the support of the Kering Foundation.

Now the Kering Group is playing its part in combating the Covid-19 pandemic in France. In the days ahead, Kering will provide the French health service with 3 million surgical masks, which the Group will purchase and import from China.

Meanwhile, the French workshops of Kering’s Houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities.

With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the French Institut Pasteur to support its research into Covid-19. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio.

More recently, Gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations.

On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.

 

 

 

Bottega Veneta’s Fall 2019 Collection Takes The Italian Brand in a New Direction

The decision-makers at Bottega Veneta tapped photographer Tyrone Lebon for their autumn/winter 2019-2020 men’s and women’s campaign, which just oozes with glamour and class.

Backed by a striking gold-coloured sports car suspended in the air, featuring pieces from the Fall 2019 collection, Bottega Veneta’s Creative Director Daniel Lee steers the Italian fashion house in a fresh direction, all while keeping the brand codes with a modern, clean, and sophisticated style. Exploring the contrast between man and machine, everything from the campaign exudes lavish glamour and status.

Expect to see clean silhouettes with a touch of modernity throughout the collection. From gold statement jewellery and textured coats with a metallic finish, to ribbed high-neck tops for men. We can’t wait to see what more this amazing direction will bring for the brand.

Shot by Tyrone Lebon against the clear blue skies of Joshua Tree, California, Daniel Lee has given the label a complete makeover – one that we are definitely on board for. Amidst a plain, sun-bleached concrete basin, an endless blue sky and far-reaching horizons, the campaign has a warm and sensual vibe, teasing at endless possibilities.

A head-turning gold-coloured supercar suspended upside down in the air sets off the graphic silhouettes of the new collection. When power is subverted like that, it’s possible to discover a fresh point of view and see things from a different angle when it comes to looking at the traditional status of luxury itself. And by referencing post-modern symbols of prestige and glamour in the campaign, the brand that was founded in 1966 in Vicenza, Veneto is exploring the raw contrast of man versus machine.

Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status.

Daniel Lee, Creative Director Bottega Veneta

The British designer, however, is staying true to the house’s modern and chic signature designs. Complementing the scenery, the autumn collection is clear-cut, pure and refined, and it includes gold statement jewellery and textured coats with a metallic finish.

This is Lee’s first full collection for the Italian fashion house since he was named its Creative Director last June.

Come into the beautiful world of Bottega Veneta.

 

 

 

 

Bottega Veneta Illusione

The story of Italian leather goods & fashion house Bottega Veneta (Venetian studio) begins in 1966 in the Italian city of Vicenza. Deep rooted in the tradition of Italian leather goods making, the house was founded by two Italian artisans, and it is known for its exceptional leather accessories. From the very beginning, it is rooted in the principles of extraordinary craftsmanship, innovative design, modern functionality and the highest requirements for material quality.

When it comes to the ultimate luxury, Bottega Veneta establishes a new territory of wellness and sensoriality with the new fragrant duo Bottega Veneta Illusione that arrives on the market in the summer of 2019.

A new duo of fragrances for women and men which captures the sensuality, serenity and limitless possibilities of a moment suspended between dream and reality. To encapsulate the sensual elegance and fleeting fantasy of Illusione, Bottega Veneta worked with art director Fabien Baron, who played with perception and the line between daydream and reality.

Bottega Veneta Illusione for Her

A suspended moment between dream and reality.

Illusione for Her is announced as a feminine, floral, herbal and woody scent. Aromatic notes of bergamot and black currant are combined with orange blossom and refreshed with green fig leaves for a Mediterranean feel. The composition is rounded with olive tree and tonka in a slightly balsamic drydown.

 

Bottega Veneta Illusione for Her will be available as 50 and 75 ml Eau de Parfum.

 

Bottega Veneta Illusione for Men

A suspended moment between dream and reality.

Illusione for Men is a new fragrance for him, which represents a suspended moment between dreams and reality. This woody, citrusy and aromatic perfume combines sparkling notes of Italian citrus such as lemon and bitter orange with fir resin and white cedar for ‘resinous masculinity’. At the base, there are potent and energetic notes of vetiver and sensual tonka.

 

 

Bottega Veneta Illusione for Her will be available as 50 and 90 ml Eau de Toilette.

The Illusione flacons are made out of weighted glass and textured caps. This light and hazy shading bottles, combines square-shaped architectural lines with a beautiful organic shape in the bottle base reminding a water drop. A timeless and sensual design.

Come into the beautiful world of Bottega Veneta.

 

 

 

 

Bottega Veneta Parco Palladiano XIV Melagrana

Discretion, quality, and unsurpassed craftsmanship – Bottega Veneta has established a new standard of luxury. Bottega Veneta Parco Palladiano is an ultra-luxury and exclusive collection of 15 fragrances inspired by an olfactive journey through a Palladian Garden, in Italy.

Bottega Veneta Discretion, quality, and craftsmanship – a new standard of luxury since 1966

The Parco Palladiano Collection goes to the very heart of Bottega Veneta, and its deep roots among the traditions and beauty of the Veneto region, where Bottega Veneta was founded in 1966. The Veneto is the natural home for some of the world’s greatest artisans and craftspeople, with techniques passed between generations for centuries. It is an area where the timeless designs of the human hand sit in perfect harmony with the nature all around. Conceived and overseen by Creative Director Tomas Maier, each scent of the Parco Palladiano Collection is an ‘olfactory trompe l’oeil’, capturing different moments and experiences in a Palladian garden.

Created by Sidonie Lancesseur, Parco Palladiano XIV Melagrana is a fresh and radiant fragrance, inspired by a spring walk in the Palladian Garden where one can witness the rebirth of flowers and fruits. The unisex scent recalls the vibrancy of ripe pomegranate, tempered with the pure sunlight of early morning. With a delicately pale pink juice, the luminous fragrance combines mandarin with blackcurrant buds, anchored by an intense and resinous cedarwood base.

The glass bottle and silver cap are elegantly embossed with the intrecciato pattern and expertly hand-finished.

Each bottle of Parco Palladiano reflects the traditions of Bottega Veneta and the Veneto region, with the house’s iconic intrecciato. The flacon itself is inspired by classic Venetian glasswork, an aesthetic that defines the Bottega Veneta fragrance house.

Bottega Veneta Parco Palladiano I Magnolia is available as 100ml Eau de Parfum. Come into the wonderful world of Bottega Veneta.

 

 

 

 

 

Bottega Veneta Parco Palladiano XIII Quadrifoglio

 

 

Discretion, quality, and unsurpassed craftsmanship – Bottega Veneta has established a new standard of luxury. Bottega Veneta Parco Palladiano is an ultra-luxury and exclusive collection of 15 fragrances inspired by an olfactive journey through a Palladian Garden, in Italy.

Bottega Veneta Discretion, quality, and craftsmanship – a new standard of luxury since 1966

The Parco Palladiano Collection goes to the very heart of Bottega Veneta, and its deep roots among the traditions and beauty of the Veneto region, where Bottega Veneta was founded in 1966. The Veneto is the natural home for some of the world’s greatest artisans and craftspeople, with techniques passed between generations for centuries. It is an area where the timeless designs of the human hand sit in perfect harmony with the nature all around. Conceived and overseen by Creative Director Tomas Maier, each scent of the Parco Palladiano Collection is an ‘olfactory trompe l’oeil’, capturing different moments and experiences in a Palladian garden.

Created by Aurelien Guichard, Bottega Veneta Parco Palladiano XIII Quadrifoglio is a fresh and luminous fragrance that captures the daily renewal of herbs in the Palladian Garden during the unique, suspended period when dawn meets day. Evoking the invigorating breeze of citrus and the vegetal texture of basil leaves, the unisex fragrance is subtle yet powerful, with sensual undertones. The pale green juice captures the light, in a perfect reflection: a weightless yet enveloping blend of basil, white bergamot, and incense creating a bright radiance on top, lighting up the vegetal texture of fresh aromatic leaves.

The glass bottle and silver cap are elegantly embossed with the intrecciato pattern and expertly hand-finished.

Each bottle of Parco Palladiano reflects the traditions of Bottega Veneta and the Veneto region, with the house’s iconic intrecciato. The flacon itself is inspired by classic Venetian glasswork, an aesthetic that defines the Bottega Veneta fragrance house.

Bottega Veneta Parco Palladiano I Magnolia is available as 100ml Eau de Parfum. Come into the wonderful world of Bottega Veneta.

 

 

 

 

Bottega Veneta Parco Palladiano V Lauro

Discretion, quality, and unsurpassed craftsmanship – Bottega Veneta has established a new standard of luxury. Bottega Veneta Parco Palladiano is an ultra-luxury and exclusive collection of 15 fragrances inspired by an olfactive journey through a Palladian Garden, in Italy.

The Parco Palladiano Collection goes to the very heart of Bottega Veneta, and its deep roots among the traditions and beauty of the Veneto region, where Bottega Veneta was founded in 1966. The Veneto is the natural home for some of the world’s greatest artisans and craftspeople, with techniques passed between generations for centuries. It is an area where the timeless designs of the human hand sit in perfect harmony with the nature all around. Conceived and overseen by Creative Director Tomas Maier, each scent of the Parco Palladiano Collection is an ‘olfactory trompe l’oeil’, capturing different moments and experiences in a Palladian garden.

Conjures up a walk towards the aromatic herb gardens near a villa, the tree path provides brief shadow and adds to the scent of this perfect mid-afternoon moment.

Created by Daniela Roche Andrier, Parco Palladiano V Lauro conjures up a walk towards the aromatic herb gardens near a villa. The tree path provides brief shadow and adds to the scent of this perfect mid-afternoon moment. Woody, slightly spicy, the aromatic breeze combines the crispness of laurel with sturdy rosemary and soft sage leaves.

Top notes: Mint, Labdanum
Heart notes: Laurels, Rosemary, Sage, Geranium, Pepper, Tea
Base notes: Vetiver

Each bottle of Parco Palladiano reflects the traditions of Bottega Veneta and the Veneto region, with the house’s iconic intrecciato. The flacon itself is inspired by classic Venetian glasswork, an aesthetic that defines the Bottega Veneta fragrance house.

Bottega Veneta Parco Palladiano I Magnolia is available as 100ml Eau de Parfum.

Come into the wonderful world of Bottega Veneta.

 

 

 

 

Bottega Veneta Parco Palladiano I Magnolia

Discretion, quality, and unsurpassed craftsmanship – Bottega Veneta has established a new standard of luxury. Bottega Veneta Parco Palladiano is an ultra-luxury and exclusive collection of 15 fragrances inspired by an olfactive journey through a Palladian Garden, in Italy.

Bottega Veneta: discretion, quality, and craftsmanship – a new standard of luxury since 1966.

The Parco Palladiano Collection goes to the very heart of Bottega Veneta, and its deep roots among the traditions and beauty of the Veneto region, where Bottega Veneta was founded in 1966. The Veneto is the natural home for some of the world’s greatest artisans and craftspeople, with techniques passed between generations for centuries. It is an area where the timeless designs of the human hand sit in perfect harmony with the nature all around. Conceived and overseen by Creative Director Tomas Maier, each scent of the Parco Palladiano Collection is an ‘olfactory trompe l’oeil’, capturing different moments and experiences in a Palladian garden.

Evokes the early moment at the beginning of the day, when the sun begins to shine on a garden`s magnolia that is still dew-covered, immaculate.

Created by Michel Almairac, Bottega Veneta Parco Palladiano I Magnolia evokes the early moment at the beginning of the day, when the sun begins to shine on a garden that is still dew-covered, immaculate. The most noble and refined tree of the gardens is the magnolia, and this fragrance captures not just the flower but the full sensory experience of sitting under the magnolia tree: the woodiness of the bark, the cool shade of the leathery leaves, the strong sweetness of the petals.

Each bottle of Parco Palladiano reflects the traditions of Bottega Veneta and the Veneto region, with the house’s iconic intrecciato. The flacon itself is inspired by classic Venetian glasswork, an aesthetic that defines the Bottega Veneta fragrance house.

Bottega Veneta Parco Palladiano I Magnolia is available as 100ml Eau de Parfum. Come into the wonderful world of Bottega Veneta.

 

 

 

 

 

 

Bottega Veneta, when your own initials are enough

Personalisation of luxury products has gained popularity in recent years, following the resurgence of logos. People are more open than ever to wearing pieces branded with their own initials, and Bottega Veneta is making personalising your bag that much easier with the introduction of its newest service.

When your own initials are enough.

Celebrating the brand’s motto, ‘When your own initials are enough’, the new personalisation program was debuted on the brand’s S/S’18 runway and is available on both men’s and women’s piece.

Tote and duffle striped bags for men in canvas, suede and ostrich patterns are designed to include monogrammed initials for two new women’s bags – the Intrecciato Palio (a vivid tri-color design crafted from eight different types of Nappa leather) and the BV73 (a bag based on an original model from 1973). Plus, both men and women will be able to personalise their own Intrecciato style across handbags, backpacks, duffles, wallets and phone cases.

As for how long the pieces will take? It all depends on which option you choose, but those featuring embossing or stamping will be finished after a few days, or just 24 hours in some cases. Those pieces that require stitching will take longer however as this can only be done by Bottega Veneta artisans.

Forget putting a ring on it, this year it’s all about putting your name on it.