When I see red, it better could be Boucheron

Boucheron was the first jeweller on Place Vendôme, Paris. It was in 1893 that Frédéric Boucheron moved from the arcades of the Palais Royal to number 26 of the Place Vendôme. He thus became the first jeweller to establish himself there. As such, the brand has embodied excellence in Jewelry, High Jewelry and Watchmaking for more than 150 years. Each collection draws from this history and the values of the Maison, and are a celebration of life. Like the Serpent Collection…

Boucheron’s drop earrings feature beautiful drops of the signature Serpent Bohème motif rendered from glittering garnet and diamond embellishments with a beaded border to highlight the silhouette. They sway beautifully with each movement and illuminate the face with sheer radiance.

Boucheron Serpent Bohème earrings: 18k rose gold with 28.73ct rhodolites and 0.62ct diamonds.

With this 18 karat rose gold ring Boucheron pays homage to one of its iconic symbols, the snake, in a new version of a 1970 jewelry piece. The snake’s skin is represented by gold engravings that imitate its scales. The vintage allure of this Serpent Bohème ring featuring the deep red rhodolite garnet adds the perfect touch to a woman with confident style.

Boucheron Serpent Bohème ring: 18k rose gold with rhodolite

Boucheron’s iconic Serpent Bohème Collection is available at Boucheron boutiques and selected stores worldwide, like Bonebakker, Amsterdam.

Come into the beautiful and timeless world of Boucheron.

Serpent Bohéme: Boucheron presents novelty through love story

Founded in 1858, Maison Boucheron was the first French luxury jeweler to establish its home in the opulent Place Vendôme next to the Hôtel Ritz. Until recently, Boucheron was the only Maison whose ateliers looked out onto the grand square.

True to this culture of elegance, modernity and savoir-faire, Boucheron has been established as the jeweler of light, in the City of Light for over 160 years.

A hopeless romantic, its founder Frédéric Boucheron, would travel to the ends of the earth in search of the most beautiful, rare stones. Mr. Boucheron’s love and adoration for his wife was a powerful force in his quest for the perfect jewels. Innovation and excellence define the visionary approach to the maison’s exquisite designs. The love story between Frédéric and his beautiful wife Gabrielle play a defining role in the stunning pieces and the story behind them.

In 1888 it was the couple’s crystal wedding anniversary. Frédèric went often on adventurour trips, to go on his way to find precious stones, the stones that are responsible for the fame of the now iconic jewelry house.

One night before Frédéric left on one of his many adventurous trips he gave Gabrielle a necklace in the shape of a serpent as a token of his love. He vowed it would protect her while he was away.

The evening before his departure, he says goodbye to his beloved wife Gabrielle and dedicates her a very special gift full of symbolism: a flashy necklace depicting a snake dotted with diamonds. He vowed it would protect her while he was away.

The necklace was a thoughtful choice. As a protecting animal, the snake was supposed to protect Gabrielle in her husband’s absence. Frédéric Boucheron was inspired by his wife’s free and assertive personality and created for her this bold gem, which at the time was strikingly modern to extravagant.

The serpent gracefully protected Gabrielle’s neck in a style that would become iconic to the house.

Not long after, in a beautiful tribute to Gabrielle, the first Serpent collection was born in 1968. As a protective talisman and a symbol of eternal love, the snake became an iconic element and inspiration. The Maison presented a collection designed for independent and unbridled women, such as Gabrielle – a collection called Serpent Bohéme.

The idea of protection created by Frédéréc Boucherone is reflected in every part of the collection: gold precisely processed into a form of fine scales resembling snake skin, face drops symbolizing the head of a snake, and a fine gemstone in the heart drops perfectly reflecting the brightness and light of the entire jewel. In a few decades, Serpent Bohéme became one of the most famous collections of the French Maison.

It celebrates the Bohemian lifestyle, showcasing jewels that voyage across time and borders, just like Frédéric Boucheron and his many expeditions. The craftsmanship and artistry in each piece can be seen through the precision of the sculpted gold. The twinkling of each diamond is illuminated through the lustrous gold. 

Inspired by this iconic jewellery collection and its rich history, the Boucheron family is enhanced with a new gem that takes over all the essential elements of Serpent Bohemia jewelry. A scent of the same name is created designed for a confident, courageous woman… as a tribute to the beloved, independent Gabrielle.

In creating serpent bohéme, perfumer Anne Flipo followed the creative spirit of the collection, but at the same time was influenced by the freedom and assertive personality of the women for which Frédéric Boucheron created the most daring jewelry.

Serpent Bohème embodies free spirit, independence and elegance without conventions and dictatorships. It celebrates everyday life, guided by beauty and dream. The rebirth of a symbolic snake as a renewed adable of happiness.

Anne Flipo offers this freedom of movement, thought and enjoy life through a unique composition of floral, musk and chypre tones. Serpent Bohéme gleefully opens with an explosion of vibrant mandarin tones and black fish.

The floral heart reveals the quality properties of a rose. The lush Mallow desert rose blends in with the essence of the Turkish rose to create a sensual combination. Then the iconic Jasmine Sambac pours into the scent like a ray of sunlight and perfectly complements this addictive composition.

Top notes: mandarin, black currant
Heart: Turkish rose, sambac jasmine, desert rose
Base: labdanum, patchouli, white musk, sandalwood

The basic tone dukes white musk flowers in conjunction with the chords of roses. The warm tones of the cistus labdanum plant leave the skin feeling like after kissing through the sun. Sandalwood and Patchouli lends the whole composition naturalness.

‘Snakeskin’ as the base of serpent bohemia’s first iconic jewelry collection covers the entire back of the flacon of this new fragrance. The precisive engraving and the game with light perfectly undersmned the gentle and transparent appearance of the flacon. At the front of the flacon is a decently stamped gold plaque with the name of the scent. A black satin ribbon around the neck gives the flacon an elegant look.

The new perfume is conceived as a balanced and fluid whole, made just like a jewel carefully wrapped in gold.

On screen, the Maison Boucheron called French top model Joséphine le Tutour, winner of the Elite Model Look competition to embody the fragrance. With her frank and direct gaze, she perfectly embodies the liberated personality of Serpent Bohème. Dressed in a white blouse revealing necklace Serpent Bohèm, It expresses a natural elegance as do the jewelry in the collection.

Boucheron Serpent Bohème is available as a 30, 50 and 90ml Eau de Parfum at selected stores worldwide. Come into the amazing world of Boucheron.

Kering Group is playing its part in combating the Covid-19 pandemic in France.


Founded in 1963 by François Pinault, Kering S.A. is a French multinational corporation and conglomerate headquartered in Paris, France. Its portfolio includes luxury brands specialized in the design, the making and the sale of fine products, especially in the fashion, leather-goods, shoes, watches and jewelry sectors: Gucci (fashion), Yves Saint Laurent (fashion), Boucheron (jewels and watches), Bottega Veneta (fashion, leathergoods), Balenciaga (fashion), Girard-Perregaux (watches), Alexander McQueen (fashion), Pomellato (jewels), Ulysse Nardin (watches), a.o..

The Kering Foundation is committed to defending women’s dignity and rights by combating violence against women and promoting women’s empowerment. Since 2009, the Foundation initiated 47 partnerships with NGOs and supported many social projects oriented towards women’s rights. Many of ‘their’ brands have their own philanthropic projects with the support of the Kering Foundation.

Now the Kering Group is playing its part in combating the Covid-19 pandemic in France. In the days ahead, Kering will provide the French health service with 3 million surgical masks, which the Group will purchase and import from China.


Meanwhile, the French workshops of Kering’s Houses Balenciaga and Yves Saint Laurent are preparing to manufacture masks while complying with the strictest health protection measures for their staff members, with production getting underway as soon as the manufacturing process and materials have been approved by the relevant authorities.

With a view to providing a lasting response to the current pandemic, Kering has made a financial donation to the French Institut Pasteur to support its research into Covid-19. On March 11 in Italy, Kering and its Houses made donations to the four major foundation hospitals in Lombardy, Veneto, Tuscany and Lazio.

More recently, Gucci responded to a call to fashion companies from the Regione Toscana for surgical masks and medical overalls, and could be able to donate 1.100.000 surgical masks and 55.000 medical overalls in the coming weeks, subject to relevant authorizations.

On January 28 in China, Kering and its Houses announced a donation to the Hubei Red Cross Foundation to help fight the spread of the virus.




Boucheron celebrates the richness of India in its ‘Jaipur Bouquet’ fragrance


Boucheron is a French family dynasty founded by Frédèric Boucheron in 1858. Best known for its beautiful and unusual high-end jewelry and watches, it was the first jeweler who openend a boutique at the famed Place Vendôme, in Paris. The company’s made its initial foray into the fragrance world in 1988, with a women’s fragrance, Boucheron. The Maison’s luxurious jewels, watches and fragrances continue to adorn the neck and wrists of worldwide clientele today.

India, long a source of inspiration for Boucheron’s jewelry, is celebrated by the French Maison in its new perfume, Jaipur Bouquet. The new scent feels like a renaissance, as Rajasthan’s capital city has already been the namesake for one of the jeweler’s most iconic bracelets and a perfume in the 1990s.

A true jewel for the skin, a symbol of dreams and escapism. Worn like a caress on the wrist, its name evokes the wonders of nature.

Boucheron called upon perfumer Mauric Roucel (Symrise) to create the flanker for the house’s classic scent inspired by the colors, gems, and flowers of Rajasthan. The perfumer has created a fresh, woody floral. Roucel was inspired by India’s ‘wonder and mystery’ and its ‘profusion of flavors, flowers, fruits, and different woods’, he outlined in a statement.

Boucheron Jaipur Bouquet opens with citrussy top notes, especially grapefruit and citron, and mango leaves, and then follows with jasmine, iris, and rose petals. The bright florals are underlined by basenotes of cashmere wood, sandalwood, and patchouli.


Unsurprisingly, the flacon’s design follows the lines of the Maison’s classic bracelet and the concept of the original fragrance. It resembles a bracelet made of gold and glass in differing textures.

Boucheron Jaipur Bouquet is available as 100ml Eau de Parfum at Boucheron Boutiques and at selected stores worldwide. Come into the beautiful world of Boucheron.





Boucheron Quatre En Rouge


In 1858, Frederic Boucheron set out to create one of the most respected (and oldest) jewellery houses known today. Several of Boucheron codes have been embodied in every collection that has been put forward, and perhaps its most iconic range, the Quatre, represents an iconic code of the French Maison: architecture.

As one of the world’s top jewellers to land at the legendary Place Vendôme well over a century ago, Boucheron’s Quatre collection has become the brand’s most iconic line since its launch in 2004, highlighting different patterns found at the luxury Parisian square that celebrate the Maison’s rich heritage in a unique and timeless form.


A celebration of the maison’s savoir-faire and the skill of sculpting precious materials, the Quatre collection remains different yet, features a unique and classic form. Consisting of four rings – referencing Boucheron’s codes (think Grosgrain, line of Diamonds, Double Godron and Clou de Paris) – the jewels are distinctive, daring and deliver excellence with striking combinations of golds and textures.

The Quatre fragrance collection was started with the women’s fragrance Boucheron Quatre in 2015, inspired by and named after the collection of rings of the French Mainson. The desire to make the design and name of the ring collection closely connected to the fragrance line has resulted in several perfume creations for both women and men.


As the new and already very popular ‘pillar of the Boucheron perfume line, Quatre received several flankers, both female and male editions. In 2019, a new glamorous edition in ruby red bottles and boxes was presented, perfectly matching the ring designed for the Quatre collection, which was decorated with red ceramics set between diamonds and pink gold. The collection includes a ring and a pendant for the quatre-style necklace.

The red and glamorous perfume Boucheron Quatre en Rouge will seduce with its floral-fruity composition, touched with gourmand notes. It is signed by perfumers Michel Almairac and Mylene Alran. The ‘red aromas’ of this creation are embedded and intensified by the passionate perfume notes of the modern composition: red apple in the opening that alludes to love, roses in the heart as the ultimate femininity and raspberry in the base of the composition, enhancing its passionate effect.

In addition to sweet red apples, the opening includes refreshing, sunny notes of tangerine and bergamot, mixed with the juicy, fruity aroma of pears. Roses in the heart are combined with iris butter and black currants, followed by sweet-sour raspberries and a gourmand marshmallow accord. The sophistication of fruits and flowers is highlighted with patchouli and musk, which gives a base of elegance and depth.


Boucheron-Quatre-en-Rouge-Box-Flacon.jpgThe flacon of the new fragrance Quatre en Rouge repeats the shape of its predecessors, this time in a challenging red color, with the iconic Quatre ring on the cap adorned with crystals. The fragrance will be available as a 100ml Eau de Parfum.

Come into the beautiful world of Boucheron.





Boucheron at the Qatar Show

Last week at the Doha Exhibition and Convention Center, French Maison Boucheron exhibited a stunning collection within the Fifty One East pavilion during the 16th Qatar Show, an international showcase of luxury, where over 400 brands came together to celebrate their love of refinement.

In 1893, Frédéric Boucheron was the first of the great contemporary jewelers to open a boutique on Place Vendôme. Beyond the expertise, excellence and innovation of the workshops, the Maison is continually inspired by the freedom of women, era after era.

Now the Maison brought their iconic jewelry creations, such as the Serpent Bohème and the Plume de Paon collections, along with a selection from their High Jewelry pieces, notably from the 2018 ‘Nature Triomphante’ collection.

Boucheron Graphique Cuf from the Nature Triomphante High Jewelry Collection set with malachite and onyx, paved diamonds, with black lacquer on 18k white gold.

Boucheron Fleur Graphique-shaped floral necklace from the Nature Triomphante collection, with a 5.65 carat heart from Colombian emeralds, can be worn alone as a brooch (below), and the other bud of the brooch is malachite.

Boucheron Fleur Graphique Brooch from the Nature Triomphante High Jewelry Collection set with a 5,65 ct Colombian cushion emerald, malachite, diamonds and emeralds, with black lacquer, on 18k white gold.

Boucheron Pluie Art Déco pendant earrings from the Nature Triomphante High Jewelry Collection set with two pear clear diamonds, rmeralds and onyx, paved with diamonds, on 18k white gold.

Boucheron Pluie Art Déco ring from the Nature Triomphante High Jewelry Collection set with a 6,42 ct Colombian pear emerald, emeralds And onyx, paved with diamonds, on 18k white gold.

Boucheron Pompon Morganite necklace from the Nature Triomphante High Jewelry Collection, set with morganites, paved with pink quartz and diamonds, on 18k pink gold.

Boucheron Lierre De Paris necklace from the Nature Triomphante High Jewelry Collection, set with diamonds, on 18k pink gold

Boucheron Hopi The Hummingbird long necklace set with a 50.31 ct cushion pink morganite and amethysts, tourmalines, rubellites, rhodolites and pink sapphires, paved with diamonds, on 18k white and pink gold.

Boucheron Hopi The Hummingbird ring, set with an aquamarine, paved with diamonds and blue sapphires, in 18k white gold.

Boucheron Plume De Paon watch in 18k white gold, marble, diamonds and baguettes diamonds

Book an appointment. At Boucheron they will be delighted to welcome you so that you may discover and try on your favorite creations. For more information, come into the beautiful world of Boucheron.

Boucheron Fleurs


Founded in 1858 by Frédéric Boucheron in Paris at the Place Vendôme, the first perfume of the Boucheron jewelry house had its premiere in 1988. Its floral-oriental fragrance with strong character became the symbol of a generation of women. The iconic ‘ring’ flacon was designed by Joel Desgrippes, a shape inspired of the Maison’s cabochon ring.

This Spring the French Maison launches a new contemporary interpretation of their iconic Boucheron Femme, called Boucheron Fleurs. This fragrant bouquet is dedicated to the heirs of the style and aura of those who wore and loved the original.


Boucheron Femme Parfum ad, 1988

A timeless perfume now turns into a new pleasant floral fragrance with a softer aroma highlighted by a nice bouquet of flowers. Created by famous perfumers Quentin Bisch and Nathalie Gracia-Cetto – creators of other fragrances of the Maison – the new version perfume characterizes the modern woman, infused with a pleasant oriental/floral aroma

Top notes: Lemon, Mandarin, Pear
Heart notes: Orange blossom, Frangipani, Petalia
Base notes: Benzoin, Vanilla

Boucheron Fleurs has a delightful scent made of precious notes, crafted and designed just like its precious jewelry. It opens with fresh citrusy accords of bergamot, lemon, pear along with orange blossom, petalia, and frangipani. The base settles down with sweet vanilla and benzoin notes.

Boucheron-Fleurs-Flacon-Box.jpgBoucheron Fleurs Perfume preserves the same flacon shape as the Boucheron Femme flacon, yet Fleurs is sealed in a beautiful massive crystal flacon crushed in waves filled with a nice lovely blue sky color and also adorned with a royal blue ‘sapphire’ stopper.

Boucheron Fleurs Perfume is available as 100ml Eau de Parfum. 





One of Maison Boucheron’s icons gets a radiant remake


In 1858, Frederic Boucheron set out to create one of the most respected (and oldest) jewellery houses known today. Several of Boucheron codes have been embodied in every collection that has been put forward, and perhaps its most iconic range, the Quatre, represents an iconic code of the French Maison: architecture.

As one of the world’s top jewellers to land at the legendary Place Vendôme well over a century ago, Boucheron’s Quatre collection has become the brand’s most iconic line since its launch in 2004, highlighting different patterns found at the luxury Parisian square that celebrate the Maison’s rich heritage in a unique and timeless form.

A celebration of the maison’s savoir-faire and the skill of sculpting precious materials, the Quatre collection remains different yet, features a unique and classic form. Consisting of four rings – referencing Boucheron’s codes (think Grosgrain, line of Diamonds, Double Godron and Clou de Paris) – the jewels are distinctive, daring and deliver excellence with striking combinations of golds and textures.


Undoubtedly the most graphic of all Quatre collections, the Quatre Radiant line features two new additions that include an openwork version of the Clou de Paris motif. Titled the new Quatre Radiant Edition ring, the pieces come adorned in yellow good with options of pavé diamonds or monochromatic.

With new interpretations refreshed for the season, the Quatre collection is expanding with new editions for Fall.

Also, the Quatre range has brand new Red Editions that challenge Boucheron’s codes with red ceramics and diamonds meant to radiate light and strength. An expression of the creative freedom instilled by Frédéric Boucheron himself, the new novelties are absolutely beautiful. Why would anyone want to do without it?

Take a closer look at the new pieces below…

Boucheron Quatre Radiant Edition


Quatre Radiant Edition yellow gold ring, large model. This new Quatre Radiant Edition ring delicately reinterprets the codes of this iconic Maison Boucheron collection. Still easily identifiable, here Quatre unveils an openwork version of the Clou de Paris motif. Like a subtle, graphic form of self-expression, a new signature.


Boucheron Quatre Radiant Edition, yellow gold and diamonds ring, large model


Quatre Radiant Edition, yellow gold and diamonds ring, large model. Graphic and luminous, the Quatre Radiant ring plays with precious contrasts and reveals your many facets. The delicate gold openwork on the Clou de Paris motif, the line of diamonds and the Grosgrain motif sign a piece of jewellery with a multi-faceted, contemporary character. Why do without it?


Boucheron Quatre Red Edition

Red ceramic and pink gold wedding ring

Boucheron-Quatre-Red-Edition-05.pngThe Quatre Red Edition wedding ring challenges the codes and passionately affirms once-in-a-lifetime love. The pink gold married with the iconic Clou de Paris motif sculpted in red ceramic is an ode to the personality of the man or woman who wears it.


Diamonds, red ceramic and pink gold wedding ring

Boucheron-Quatre-Red-Edition-04.pngThe Quatre Red Edition paved with diamonds radiates light and strength. In this wedding ring, boldness and modernity seal the spirit of the Maison Boucheron: freedom.


Red ceramic, yellow, white and pink gold ring, small model

Boucheron-Quatre-Red-Edition-03.pngBold, red ceramic irradiates the Maison Boucheron’s iconic collection. The mix of colours and textures brings a precious and novel contrast to the Quatre ring. An intense piece of jewellery that combines strength and independence.


Diamonds, red ceramic, yellow, white and pink gold ring, large model

Boucheron-Quatre-Red-Edition-02.pngThis Quatre Red Edition ring is an expression of the creative freedom instilled by Frédéric Boucheron. Graphic and bold, it radiates a light and a singular strength through the precious marriage of red ceramic, diamonds and yellow, white and pink golds. An affirmation of one’s style, an affirmation of oneself.


Boucheron Quatre Red Edition pendant necklace



This pendant necklace from Quatre’s new Red Edition creations is definitely taking the line’s signature aesthetics to the next level, featuring the introduction of red ceramic that offers just the right amount of positivity with a pop of a powerful, bright hue to set the perfect tone for the new year.

The new Quatre Radiant Edition Openwork and Quatre Red Edition pieces will be available in boutiques from November 2019. Come into the beautiful world of Boucheron.





Boucheron Nature Triomphante


French Maison Boucheron’s Nature Triomphante collection is a tribute, first to the beauty of nature, whose diversity, ideal aesthetic and symbolic abundance offer endless sources of inspiration to Boucheron. Next, it is a tribute to the innovative and free spirit of the Maison, which has never ceased transcending the conventions of jewelry to craft unique pieces of stunning audacity.




With its nine unique models of flower-rings, Boucheron transforms the ephemeral into the immortal, by blending the intuition and free spirit that was held dear by the Maison’s founder and is still a vibrant part of its creative universe today.

Come into the beautiful and wonderful world of Boucheron.

Diamonds Ara A Girls Best Friend, but how to choose and buy a diamond



Yes, we get it, diamonds are a girl’s best friend – we’ve all heard this before and so have jewellers around the world drummed this into our collective consciousness ad nauseum. These beautiful little rocks never fail to make our hearts skip a little, whether as a brilliant-cut gem perched high on an engagement ring, as a square princess cut, or cut in a luscious pear shape and set alongside different coloures stones. The world’s best jewellers never seem to run out of ideas and designs. And we just love them all. Buying them, on the other hand, is a different matter altogether, which can range from mildly stressful to downright nerve-wrecking.

When you are planning on purchasing a diamond it is important that you know as much as possible about how diamonds are classified. There are four topics you need to become familiar with: Cut, Color, Clarity, and Carat Weight.

When you’re buying diamond jewellery, it certainly helps to have good knowledge not just of the product but also the industry that deals in it. This is because whether you end up with the best stone for your budget or an overpriced dud depends nearly entirely on how wisely you choose. Exhibiting at the recent Singapore Jewellery and Gem Fair 2018, local bespoke jeweller Infiniti Jewels shares 10 diamond-buying hacks and tips that you won’t get from just any jewellery merchant. Want to be a savvy jewellery investor? Keep reading.

Rene-Boivin-Emerald-Diamond-Ring-in-Platinum-126757-85557René Boivin Brilliant-Cut Diamond and Emerald Ring in Platinum


The famous four C’s


When we speak of cut we are more interested in the proportions of the diamond as opposed to its shape (Round Brilliant, Marquise, Pear, Princess, etc.) Every diamond regardless of its shape gets it brilliancy and scintillation by cutting and polishing the diamond facets to allow the maximum amount of light that enters through its top to be reflected and dispersed back through its top. A correctly cut, ‘well made’, stone is pictured in diagram 1. As you can see if the angles are correct the light that enters is dispersed properly back through the diamond’s top facets. When a stone is cut too shallow (diagram2) or too deep (diagram3) the light that enters through the top is allowed to escape through the diamond’s bottom and does not allow the maximum beauty of the diamond to be realized.


The number of facets has very little impact on the ultimate value of a stone

It’s a sales gimmick to market a stone as having a lot of facets but while more cuts simply make a stone sparkle more, it’s just maybe three to four per cent more. Today, with the increased understanding of light dynamics and diamond cutting, many companies have developed new, modified round brilliant cut diamonds.

If designed correctly, these extra facets of the modified round brilliant could benefit the overall beauty of a diamond, such as in 91 facet diamonds. But having additional facets doesn’t automatically mean better sparkle because if the facets are not cut in the right proportion, ultimately it sparkles less.

Tiffany & Co Jean Schlumberger Diamond RingTiffany & Co Jean Schlumberger Sixteen Stone Briljant Diamond, VS1 clarity, G color, Total weight Approx 1.14ct,  Yellow Gold and Platinum Band Ring



Diamonds come naturally in every color of the rainbow. However most people are concerned with diamonds in the white range. The Gemological Institute of America (GIA) rates the body color in white diamonds from D (colorless) to Z (light yellow).

The best color for a diamond is no color at all. A totally colorless diamond allows light to pass through it easily, resulting in the light being dispersed as the color of the rainbow. Colors are graded totally colorless to light yellow. The differences from one grade to the other are very subtle and it takes a trained eye and years of experience to color grade a diamond.

If you’re not buying to invest, G coloured stones are the worthiest buys

D, E, F coloured stones are the best, followed by G, H, I, J. But people in the trade do often group G stones in the colourless category because they’re practically colourless and there’s minimal difference between D, E stones and F, G stones.

If you’re buying to invest, go for D, E, F coloured stones

But if you’re getting a stone as an investment, then it makes sense to get the very best that you can, which means D, E, F colour

If the cut grade is poor or just good, even D colour flawless diamonds will not sparkle well

This affects the ultimate sparkle of a diamond. Experts will be able to tell if a stone has been cut well in the way that highlights its best qualities.



Cartier Oval-Cut Diamond 2ct up to 3.99ct 1895 Solitaire Platinum Ring



The clarity of a diamond is determined by the amount and location of flaws, or blemishes, in the diamond when viewed under 10 power (10x) magnification. GIA rates clarity grades in diamonds from Flawless to Imperfect 3 (see chart below). The Diamond Shopping Network offers you diamonds from the Imperfect 1 grade through Flawless.

Most diamonds contain very tiny birthmarks known as ‘inclusions’. An inclusion can interfere with the light passing through the diamond. The fewer the inclusions, the more beautiful the diamond will be.


Diamonds have the capability of producing more brilliance than any other gemstone. A diamond that is free of inclusions and surface blemishes is very rare… and therefore very valuable.

It’s a misconception that the more inclusions, the worse the clarity

Clarity is how deep or obvious the inclusion is. There could be just one but really deep, and the stone becomes an SI quality diamond. Compared to a VS2 diamond that could have had several light dots on the surface, the SI stone may not offer poorer clarity even though it’s graded lower. But very often you can’t see these with the naked eye, so it may not matter so much. However, if you’re buying as an investment, it makes sense to aim for as close to D flawless as possible.

Boucheron 3.91 Carat Brilliant-Cut Diamond Platinum Engagement RingBoucheron 3.91ct Briljant-Cur Diamond Ring in Platinum



This is the weight of a diamond measured in carats. As the carat weight of a diamond increases so does its rarity and therefore its price.

One carat is divided into 100 ‘points’, so that a diamond of 75 points weights .75 carats. The carat-weight of a diamond is the easiest measurement to determine. Most importantly, two diamonds can be of equal carat-weight, but their value can differ greatly due to their cut, color, and clarity.

Carat refers to the weight, not the size

A stone can look larger because it has been cut better but weigh slightly less. It’s not always the bigger the weight the bigger the stone.

Value depends on the best balance of the 4Cs

You can’t just go for carat or colour, or clarity or cut. A 3 carat stone suggests high value but it could be a very low colour and just average quality. It will be far less valuable than a 2 carat D flawless diamond. You have to assess all the variables together and get a balance of what the stone offers.

You’ll get the most bang for your buck by knowing what variables affect you the most.

If you want the best of the 4Cs, prices can and will skyrocket. To work within your budget, you need to decide which of the four Cs matter most to you. For instance, clarity may be less critical because no one can tell with the naked eye if a stone is VVS1 or VS1. On the other hand, carat may be more important in some cases because just by looking, you will be able to estimate the size of the stone.

Prices jump significantly from category to category

There is one pricing bracket for stones under 1 carat, and that makes a big jump when you go into the 1 to 1.5 carat category. Then when you go into the 1.5 to 2 carat category, expect another big jump, and so on. Thus, for maximum savings, what you can consider are stones that come in just under. For instance, instead of a 2-carat stone, go for 1.9 carats.

Certification is important

The most prestigious certification body is GIA. You’ll know that a diamond has been GIA certified when you examine it under the eye-glass and you see its GIA number which has been lasered onto the surface. No two stones have the same GIA number.

Don’t rush into your diamond purchase. Take your time and evaluate your choice carefully. It took billions (yes, billions) of years for nature to form your diamond and the skill of a master diamond cutter to bring your diamond to you. The time you spend now can bring you a lifetime of pleasure, satisfaction, and happiness.

Come into the beautiful worlds of Boucheron, Bvlgari, Cartier, Tabbah, Tiffany & Co.