Italian fashion house Giorgio Armani has just announced the introduction of My Way, a bright white flowers fragrance that aims to portray a certain femininity, and was designed with a commitment to sustainability.
My Way is a strong and singular statement, communicating a resolve to follow one’s own path. More than a name, My Way reflects how life’s journeys, whether they are geographical or emotional, create one’s character, shaped by the people and moments encountered along the way. Capturing a spirit of curiosity and connection, it translates in its ethos ‘I am what I live’.
Perfume flacons are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating refillable packaging solutions – as seen with the newly released Giorgio Armani My Way fragrance.
The fragrance itself, created by perfumers Carlos Benaim and Bruno Jovanovic, is said to be made with sustainably sourced ingredients and it is packaged in a component that’s recyclable, refillable and made from recycled materials.
Thanks to the combination of those efforts and the preservation of 650 hectares of Malagasy rainforest, My Way achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.
Giorgio Armani My Way is a great floral fragrance with a unique naturalness, very much in step with today’s mindset. A new huge and gorgeous floral bouquet. Carlos Benaim and Bruno Jovanovic are trying to revisit florals in an Armani fashion way. Strong, bold, and elegant. The fragrance is built around three pillars: Italian freshness, bright floralcy, and modern woodiness. All the ingredients reflect the Armani spirit, in their high quality, refinement, and modernity.
This floral fragrance for her is an encounter of consciously sourced ingredients. Bergamot meets orange blossom from Egypt in a luminous, sparkling start. An amplified bright floral bouquet of tuberose and jasmine from India is the beating heart of this fascinating scent. Finally, a vibrant cedarwood from Virginia meets a sensual vanilla from Madagascar and comforting white musks to sign the composition.
The shape of the flacon and the stopper, which resembles the ‘uniform’ of the Armani Prive collection, hints that My Way represents a kind of link from the luxury collection, indicating something more unusual and specialized. Which seems to be true. The flacon of My Way is a talisman that encapsulates all the encounters that matter.
The blue and gold cap is a metaphor of the world. The blue stone has the color of the Earth, a universal color that unites all of us and connects us to each other and to our planet, englobed by a golden ring, a symbol of a unique path that is illuminated by every encounter along the way. A golden ring stamped with the Giorgio Armani signature. The luxurious blue fabric is an ode to the iconic Armani world of couture. Each format of My Way is designed to be unscrewed and refilled at home with the same refill flacon. The My Way refill is a 150 ml flacon sold in a (cellophane-free!) box.
The face of My Way is the American actress Adria Arjona, of Guatemalan and Puerto Rican heritage, who shares a unique affinity with its philosophy, with her personality and life story characterized by an openness to new experiences and connections with others. Beyond her role for My Way, she is also joining the brand as their face for the make-up line.
Next, Adria Arjona will star in Morbius, the much-anticipated Marvel film set for release in 2021. The Italian fashion house describes Adria Arjona as ‘a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world’.
Giorgio Armani My Way is available in 30, 50, 90 and 150ml (Refill) Eau de Parfum at selected stores worldwide. Come into the beautiful Giorgio Armani.