Bugatti Teases New ‘Icon’ Ahead of Monterey Car Week

Monterey Car Week is upon us, and we already have a surprise announcement from Bugatti. The French brand took to social media Monday morning with a simple-yet-tantalizing teaser video promising to ‘unlock an icon’ on Friday at The Quail.

As all 500 Bugatti Chirons an 40 Bolides sold out at the beginning of this year, the high-performance automaker now teases a radically different hypercar in a short video clip captioned ‘unlock an icon’. The announcement comes as Aston Martin recently revealed its all-new DBR22 Speedster and Bentley looks to offer a first look at its limited-run Mulliner Batur this weekend.

Take a look for the new Bugatti model to arrive on August 19 at the Quail.

The teaser video doesn’t shed much light on the mystery, though the four horizontally dashed headlights and surrounding lines deviate significantly from the Chiron, suggesting something new altogether. While vaguely resembling more of the Divo, it’s still unclear whether the supercar will be a special edition model, concept, or other. Bugatti recently merged with EV company Rimac Automobili in late 2021 for Bugatti Rimac, so their first jointly developed project could potentially be arriving soon.

Come into the beautiful world of Bugatti.