With a list price of $2,6 million, you can rest assured that most Bugatti Chiron owners won’t be getting behind the wheel wearing clothes from H&M and carrying bags they picked up at Walmart.
They’re more likely to be wearing, say, Armani, which is likely why the exotic automaker has teamed up with that very Italian fashion house for the latest additions to the Ettore Bugatti collection.
The ‘Giorgio Armani for Bugatti’ range is a high-end men’s clothing and accessories collection aimed at sophisticated gents. It features superior-quality materials, such as calfskin, crocodile, cashmere and suede, used to craft a series of limited edition and individually numbered garments and accessories. The items are set to incorporate Bugatti signatures like the horseshoe-shaped grille and French racing blue.
It was very natural to come together with Bugatti. We both worship things that are made well, made to last, created out of the best materials. The capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle.
Due to land for the autumn/winter 2016-2017 season, the collection uses the symbols of the Bugatti brand, notably the horseshoe emblem seen on the front of its cars and the color blue. More generally, the collection’s color palette ranges from blue to cognac to khaki green.
The collection includes a wide range of luxury accessories, including a handmade calfskin briefcase – also available in matte crocodile skin – a weekend bag, belts, washbags, wallets and iPad cases.
As for clothing, the ‘Giorgio Armani for Bugatti’ range features a coat and a jacket in double cashmere, cashmere sweaters, a leather jacket, denim jeans, a cashmere cap, a sports blazer in crocodile skin and calfskin sneakers.
Look for the first items to be available in Bugatti lifestyle boutiques and in selected Armani boutiques starting in August. Just don’t ask how much they’ll cost, because as the old saying goes, if you have to ask, you can’t afford it.