Bvlgari’s romantic past with jade is as colourful as the most cherished and sensuous stone of the East. The love affair blossomed in its colour revolution back in the 1950s and ’60s, when the jeweller took to Chinese antique jade carvings. The central part of its Roman flagship store, at the Via Condotti, housed bracelets, earrings, brooches, and even carved ‘paper knife’ handles no different from those of ancient traditions. As the Jade Gallery grew, so did Bvlgari’s fascination with the mystical stone.
The great refinement, knowledge and mystery of ancient China have always fascinated me. I find jade very special; the incredible opacity but also the milky transparency of jade in the light. The unique shades with their soft polish is very sensual.
Daniela Andrier, master perfumer
More than half a century later, Bvlgari wanted to develop a trilogy of fragrances as a tribute to China. The idea was then to transcribe the refined and sophisticated elegance of its traditional culture conveyed by jade into three fragrances, then finding the perfect balance and creating harmony. Bvlgari continues its lifelong dedication with three new floral perfumes Le Gemme Imperiali. Imagined from the purest jades of green, white and purple, they embody splendour, purity and desire, respectively.
Each is bottled in elegant flacons with their respective jade slivers and topped with the iconic golden fans of the Bulgari Diva jewellery collection.
Each fragrance has been associated with other notable and precious ingredients. Splendia, the green jade, is a blend of magnolia, narcissus absolute and tree moss, conveying natural elegance. Irina, the white jade, sees the combination of magnolia and jasmine petals absolute with sensual musk. It conveys purity. Finally, Desiria, the rare purple jade, is a combination of magnolia with lush petal flowers and a unique ambergris accord. It imbues a feeling of delicately floral richness.
It seemed clear to me early on that it should be the common luxurious ingredient of this trilogy of fragrances. Magnolia flower oil has a unique scent but is also very exclusive. The flower has a waxy aspect, reminiscent of the milky aspect of jade. It comes from China, is precious and gives a rich and natural note to the fragrances.
Daniela Andrier, master perfumer
Jade culture in China has inspired Bvlgari designers who carefully designed new fragrance bottles aligning them with the jade colors. Irinia, Desiria and Splendia take the form of previous Le Gemme bottles in black decorated with white, purple and green surfaces clearly suggesting the type of jades. Details in gold color on the edges and stopper further contribute to the beauty and elegance of the bottle.
Bvlgari Le Gemme Imperiali Irina,
A journey into the purity, mysticism and serenity of Ancient China. Inspired by the purest white jade and its aura of peacefulness, respect and generosity. Irina, a name of Greek origin, signifying ‘peace’, pays delicate homage to women of supreme elegance and femininity, whose beauty and poise emanate as much from within as from without. Bvlgari’s Le Gemme Imperiali – Irinia is a sensual and sophisticated Eau de Parfum of sumptuous floral musk notes.
As key notes of the composition, perfumers selected floral notes of magnolia and jasmine followed with sensual musk.
Bvlgari Le Gemme Imperiali Desiria,
A journey through a luxuriant royal garden of the Tang empire. The soul of this luscious fragrance is mauve jade – a rare and exuberant gemstone. Desiria, meaning ‘desire’, conveys everlasting love and passion throughMauve jade. A sultry and captivating Eau de Parfum, the scent of a Chinese garden fantasized.
Desiria carefully transfers desire with the fragrant bouquet of roses surrounded by magnolia blossoms and a warm cloud of musk.
Bvlgari Le Gemme Imperiali Splendia,
Emblematic of Asia’s imperial power, the sublime green jade gemstone has been coveted by Emperors and Aristocrats for thousands of years. Splendia, a name that evokes the beauty and splendour of the Queen of all jades.
Splendia showcases floral notes of magnolia and narcissus over moss that provides a natural and earthy tone. Green jade on the bottle reflects the freshness and green colors with a scent of lush spring daffodils.
They convey beauty and sophistication in a delicate but nevertheless affirmed way. The woman who wears these fragrances signals her presence and personality with an understated yet unmistakable message of grace. Graceful, but long-lasting and very memorable.
Bvlgari Le Gemme Imperiali are available in a 100 ml Eau de Parfum at the price of 235 pounds.