Italian jeweller Bvlgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bvlgari watches, it all started with the Bvlgari Bvlgari watch that led to the creation of Bulgari Time in Switzerland in 1982.
And now, known for Italian craftsmanship and luxury creations, Bvlgari has extended its Serpenti collection with the release of Serpenti Twist timepiece. Serpenti jewellery is strong, yet sensual. Suitable for day and night, Serpenti adds glamour to all styles, even that of every day.
The Bvlgari Serpenti, is a symbol of perpetual renewal. The possible variations and interpretations of the name are truly boundless. Bvlgari’s iconic Serpenti collection has taken on fresh new aesthetics courtesy of interchangeable double wrap-around straps made from karung, the delicate skin from water snakes.
The Serpenti Twist slips into new ever-changing and supremely personalised ‘skins’ with a wealth of sensual, joyful and colourful leather straps for daily wear; or with a bracelet composed of several dainty pink gold chains, flowing supply around the wrist and enabling the ‘reptile’ watch to express its jewellery transformation.
Four new variations of this playful, unique and multiple watch enliven the season. The first new feature takes the form of four-tour straps for two of the models. The incredibly refined and sensual quadruple wrap around the wrist is achieved by deliciously supple leather straps in vivid shades of indigo-topaz blue and wisteria jade, both with shimmering metal accents. These contemporary hues radiate an impertinent sense of chic eagerly adopted by fashion designers, especially in Italy.
However, the ultimate colour of the Italian jewellery is naturally that of gold, as the new Serpenti Twist models admirably demonstrate. While subtly diverting the classic design codes embedded in its DNA, the age-old snake tamed by Bvlgari wraps itself around the wrist with a double tour golden strap adorned with an antique bronze patina.
And since these bands are all interchangeable, enabling the Serpenti to be personalised at will, the watch can change its skin yet again. A dainty chain bracelet, with supple articulated links featuring an unusual design, makes it unmistakable precious in the twinkling of an eye. The chain bracelet can be replaced by the coloured leather strap and vice-versa, thereby rendering the Serpenti infinitely playful and customisable.
And to further facilitate personalisation, the customer can choose the elements composing her Bvlgari Serpenti Twist on the My Serpenti app developed by the Maison. Available from selected Bvlgari Boutiques, it enables the enthusiast to literally put together ‘her’ personal Serpenti via this app installed on her tablet: choosing the case, dial, potential gemsetting, as well as the strap or bracelet. She will also be able to have the case-back engraved as desired.
Bvlgari is available at Bvlgari Boutiques world wide and very selected stores. Discover Bvlgari’s new Serpenti collection now… Come into the beautiful world of Bvlgari.