Legendary style

Anne Hathaway dazzles in Cannes in two sapphire marvels from the new Bvlgari Eden The Garden of Wonders collection. The actress — now introduced as the Maison’s newest brand ambassador — pairs the Mediterranean Reverie necklace with a matching ring, an opulent debut for a breathtaking collection inspired by the glorious gifts of nature.

Bvlgari jewelry and watches are available at Bvlgari boutiques worldwide. Come into the beautiful world of Bvlgari.

Bvlgari returns to its Greek roots with a new Athens Boutique  

Bvlgari returns to its Greek roots with a new Athens Boutique. A little-known fact, the Roman jeweler actually has roots in Greece. And, this year, the Italian Maison unveils its new, two-level boutique at 20 Voukourestiou Street, Athens.

Bvlgari founder Sotirios Bvlgari (1857) was born in the Epirus village of Paramythia, the largest Vlachophone center for silversmithing in the Balkans. In 1881 Sotirios Bvlgari moved to Rome and in 1884 he opened his first shop at 85 Via Sistina.

In 1905, his grandson opened the Via Condotti boutique that would become the flagship of the family business. In the early years, Bvlgari was known for his special silver pieces that borrowed elements from Byzantine and Islamic art and combined them with floral designs. These are still available in the boutiques to this day. The iconic jewelery and watches now dominate the jeweler’s range.

In the 1970s, Bvlgari boutiques opened in Paris, Monte Carlo, Geneva and New York. More boutiques have been opened worldwide in the following decades. Now Bvlgari returns to its Greek roots with a new boutique in Athens.

This year, the Italian Maison unveils its new two-storey boutique at 20 Voukourestiou Street, Athens. The interior represents a carefully curated mix of shared cultural origins. As you tour the new temple, see Roman classicism merging with Mediterranean heritage.

Spectacular marbles from Pavonazzetto to Breccia di Seravezza meet expertly crafted walnut woods and immaculate brass details – with iconic Bvlgari creations displayed beneath a large chandelier.

Here you will find Bvlgari’s iconic jewelry designs such as the Parentesi, Sepenti, B.zero1, Divas’ Dream, Bvlgari Bvlgari, and a bridal collection, executed in 18 ct gold or platinum. Watches such as the Octo, Bvlgari Bvlgari, Diagono and Haute Horlogerie creations for men, and for women the LVCEA, Serpenti, Divas’ Dream, Bvlgari Bvlgari, B.zero1 and ‘Haute Joaillerie’ watches are available in the boutique. As well as Bvlgari’s silverware..

Bvlgari Boutique

20 Voukourestiou Str.
106 71 Athens 
Greece

Come into the beautiful world of Bvlgari.

Bvlgari’s ultra-modern new interpretations


Over the years, Bvlgari has crafted its unmistakable snake emblem into a variety of styles. The elegance and purity of this new geometric Serpenti Viper bracelet design shines in 18 kt white, rose and yellow gold. Discover the new Serpenti Viper bracelet at Bvlgari Boutiques worldwide. Come into the beautiful wold of Bvlgari.

Precious festivity

Bvlgari brand ambassadors Yang Yang and Shu Qui enjoy celebrations of the Spring Festival. Embracing the spellbinding power of the Italian Maison’s opulent Serpenti creations, they prepare for a year filled with wonderful blessings, surrounded by those they love.

Bvlgari Serpenti jewelry is available at Bvlgari Boutiques and selected stores worldwide. Come into the beautiful world of Bvlgari.

An opulent masterpiece


An opulent masterpiece, this Serpenti High Jewelry necklace demonstrates the Italian Maison’s mastery of gemstones. Bvlgari turns wonders of nature into this eternal work of art, expertly setting 37 pear cut clear diamonds and luminous pavé diamonds into this alluring white gold hardware.

Bvlgari’s High Jewelry collection is available at Bvlgari boutiques. Bvlgari jewelry and watches are available at Bvlgari boutiques and selected stores wordwide. Come into the beautiful world of Bvlgari.

Spreading enchantment

Spreading enchantment, with five evocative Eau de Parfums and five precious essences, Bvlgari Allegra helps your loved one create their personalized signature — with an Italian touch of ‘molto’. Give the gift of a bespoke Bvlgari scent this holiday season.

The Bvlgari Allegra Collection is available at selected stores worldwide. For more information, come into the beautiful world of Bvlgari.

Bvlgari Man Terrae Essence

Bvlgari Man Terrae Essence reveals a delightful men’s fragrance that is warm and masculine as well as modern and elegant, expressing the element of earth with all its fertility, richness and strength. Created by Alberto Morillas, Bvlgari Man Terrae Essence opens invigoratingly with a sunny citrus freshness of lemons and calamond in oranges.

Top notes: Calabrian citron, Calamandine
Heart notes: Javanese vetiver, Haitian vetiver, orris
Base notes: Terrae accord, styrax

An original essence of two different vetiver roots from Java and Haiti rises dominantly from the heart, contrasting but harmonizing with iris to give the fragrance its beautiful intensity. Earthy, warm, sunny, mysterious, woody, smoky, velvety, rough and soft. The fascinating fragrance experience is rounded off by a masculine terrae accord with smoky and earthy notes in combination with aromatic styrax essence, which gives the fragrance its unique character.

Bvlgari Man Terrae Essence is available in Eau de Parfum concentration at selected stores worldwide and on their websites, including the brand’s official website. Come into the beautiful world of Bvlgari.

Bvlgari reimagines one of its iconic festoon motifs

A triumph of shapes and shades. Italian jeweller Bvlgari reimagines one of its iconic festoon motifs to bring you the retro-chic Magnifica Bvlgari Color Legacy necklace.

This lavish work shows off the Maison’s gem cutting and setting skills. Set in 18k gold, oval, pear, buff-top, pavé, and brilliant cut gemstones are set on several layers of precious hardware. Warm pink rubellites meet amethyst stones and decadent diamonds, before the design culminates in seven stunning oval aquamarines. The end result is a wonderful composition of colors.

Bvlgari’s haute-joallerie collection is avalable at Bvlgari boutiques worldwide. Discover the magnificence of Magnifica High Jewelry, come into the beautiful world of Bvlgari.

Bvlgari, a journey of limitless creativity

A journey of limitless creativity. Bvlgari, the iconic Italian Jeweler of Time unveils its limitless creativity at this year’s Geneva Watch Days with these stunning new timepiece designs, all representing an open invitation to travel.

Roman jeweler and watchmaker Bulgari has long been known for its high jewelry and for its command of watchmaking. Now, in its newest watch collection, Divina Mosaica, the brand brings its expertise from both worlds together in a motif inspired by ancient Roman mosaic work. In fact, the brand’s designers journeyed back to the Baths of Caracalla when creating this series.

The ancient Roman public baths were built between AD 216 and AD 235 and were used for about 300 years before falling into ruin, but they have long served as inspiration for other buildings and art works, including Pennsylvania Station in New York and the Farnese Bull. Now, the fan-shaped mosaic floors of the baths are the muse for the Divina Mosaica watches – a series of three high-jeweled masterpieces. Using the round Diva case with fluted lugs, the Divina watches are a mesmerizing mosaic of diamonds and gemstones.

Bvlgari Divina Mosaica Minute Repeater

The highlight of the collection is an all-diamond version that features multiple cuts of diamonds meticulously set on the dial to form a fan motif, on the case, case sides, lugs and more. The watch is powered by a mechanical hand-wound movement that includes a minute repeater function.

From the case side at 7:00, a diamond-set fan-shaped charm is the activator for the repeater. When pulled, the watch chimes the hours, the quarter hours and the minutes past the quarter hour in beautiful harmony using two hammers and a gong. The complex caliber inside this watch is the world’s thinnest repeater movement. 

The 37mm 18-karat white gold Divina Mosaica Minute Repeater is entirely set with brilliant- and baguette-cut diamonds set in a mosaic pattern. Exactly 689 diamonds weighing 11.6 carats grace this timepiece. Each stone is individually set by hand, requiring hundreds of hours of craftsmanship. The watch is finished with a blue cabochon-cut sapphire for the crown and a blue alligator strap. 

The other two versions bring vivid color to the forefront. Each of the two 37mm color gemstone versions house the mechanical self-winding Manufacture movement, Caliber BVL 191 that offers hours and minutes.

Bvlgari Divina Mosaica Tsavorite

The Divina Mosaica Tsavorite watch is powered by an in-house-made self-winding movement, and is crafted in 18-karat white gold and is set with 282 brilliant-cud diamonds on the dial and the lugs, and with 262 tsavorites. The lugs and the case are set with matching-hued baguette-cut tsavorites, while the fan motif on the dial uses gradient tones of green tsavorite to form the pattern. The watch is finished with a green tsavorite cabochon-cut crown and green alligator strap.

Bvlgari Divina Mosaica Pink Sapphire

The Divina Mosaica Pink Sapphire watch is crafted in 18-karat rose gold and features a bezel set with baguette-cut pink sapphires. The bracelet lugs are set with brilliant-cut diamonds and edged with baguette-cut pink sapphires. The fan motif on the dial is created using a mix of different pink sapphire hues and diamonds. In total, the watch is set with 282 diamonds weighing 2.16 carats and 261 pink sapphires weighing 12.7 carats. It is finished with a purple alligator strap with a rose gold folding clasp that is also set with baguette-cut pink sapphires. 

Bvlgari Divas’Dream

Relive the Dolce Vita. In the more everyday quartz-powered Divas’ Dream collection, the fan motif moves from the dial to the bracelet, making room for beautiful gemstone dials. The bracelet alternates 18K rose gold and diamond-set fan-shaped links, the effect of which adds depth and dimension while maintaining serene opulence.

The Divas’ Dream also takes inspiration from the Roman Baths of Caracalla, just like the Divina Mosaica, utilizing the same fan theme. This collection features two 33m rose gold watches set with brilliant-cut diamonds on the bezel, dial, and bracelet. In total, watch has 433 diamonds, weighing approximately 2.9 carats, and is water-resistant up to 30 meters. The fundamental difference between the two watches comes down to the stone dials.

Bvlgari Divas’Dream

There are two gemstone dials available – one lapis lazuli (ref. 103574), one malachite (ref. 103521) – highlighting the Bvlgari logo and sitting atop a B043 calibre movement. The green dial wonderfully compliments the warm tones of the rose fold. The horizontal striations of the natural malachite pattern also work in harmony with the rest of the design. Obviously, this pattern is a natural formation, so it will vary from dial to dial.

Bvlgari Divas’Dream

The second model features a blue dial made of lapis lazuli. In my opinion, the vivid blue hue doesn’t work as well with the rose gold case; it’d possibly look better in a yellow gold or white gold case. The natural pattern of the lapis lazuli is not as visually appealing as that of the malachite, and it seems a bit ‘flat’ in comparison. I’m sure some will disagree with me, but that’s fine. Art is supposed to be subjective.

Bvlgari Octo

And the Octo saga embraces travel with the innovative Octo Roma WorldTimer and unique Octo Roma Central Tourbillon Papillon.

Bvlgari Octo Roma Worldtimer

The Octo Roma Worldtimer features an actual worldtimer complication meaning the user can instantly read the time in all 24 cities indicated on the dial. If you’re sitting in your house in London, and you want to know the time in Sydney and Anchorage simultaneously, this watch has you covered! Powering these attractive timepieces is an all-new integrated movement, the BVL257, designed and developed by the Manufacture in-house in Le Sentier.

Bvlgari Octo Roma Worldtimer

You may also notice that some of the cities/locations on the dial are not the standard locations you might be used to. For example, Bvlgari chose to represent the Caribbean not by St. Barts instead of the usual Bermuda (sorry Bermuda) as the watchmaker believes it embodies the heart of luxury in the region. Bvlgari also highlighted certain cities where it has a hotel or plans to open one.

The 41mm Bvlgari Octo Roma Worldtimer is available in satin-brushed and polished stainless steel and matching bracelet or in a DLC coated black steel with sandblasted surfaces and a black rubber strap. 

Bvlgari Octo Roma Central Tourbillon Papillon

The Octo Roma Central Tourbillon Papillon is a fascinating timepiece. It eschews the standard method of displaying and reading time in favor of a retrograde minute scale on the lower half of the dial and a jump hour display at 12 o’clock. As one of the Papillon minute ‘hands’ starts to move from 0 to 60, it rotates to an active position, interacting directly with the scale around the periphery of the dial. When the other Papillon ‘hand’ exits the scale at the 60 mark, it rotates to a retracted position and ceases to interact. It’s kind of hard to explain as it’s a very visual display, so take a look at the image, and you should see what I’m talking about.

Despite the stunning central tourbillon, the beautiful simplicity of the patented Papillon device is the star of the show for me. According to Bvlgari, the sophisticated Paillon mechanism consumes less power than a traditional minutes display. This, of course, has a positive knock-on effect on the overall power reserve, allowing for 60 hours of power once fully charged. A handy power reserve indicator is visible through the case back.

The hand-wound Calibre BVL 332 drives the Octo Roma Central Tourbillon Papillon. It is entirely designed and assembled in-house by Bvlgari’s team of master watchmakers. It’s a gorgeous movement, and the black and gold bridges and parts perfectly complement the 41mm rose gold Octo Roma case. Again, at the time of writing, no pricing information is available. Still, I’d expect it to be on the higher side of things.

Bvlgari watches for men and women are available at Bvlgari Boutiques and selected stores worldworde. Come in the beautiful and timeless world of Bvlgari.

Bvlgari x Dom Pérignon: captivating collaboration for a limited edition

Bvlgari and Dom Pérignon have fused their savoir-faire and creativity for an ultra-limited edition luxury case of champagne. The emblematic Bvlgari snake encircles a magnum of Dom Pérignon rosé champagne in a celebration of seduction.

Italian and French savoir-faire come together thanks to the shared vision of Bvlgari Creative Director Lucia Silvestri and Dom Pérignon Chef de Cave Vincent Chaperon. The two Maisons share a strong cultural heritage that they continually renew with bold inspiration in their respective realms of jewelry and champagne. Bvlgari Serpenti x Dom Pérignon Rosé is an alluring invitation to ultra-exclusive luxe that expresses the best of the two storied houses.

Each of the very limited edition wooden cases opens to reveal a custom interior lined in saffron and fuchsia containing three magnums of Dom Pérignon Rosé Vintage 2004, jealously protected by a Bvlgari Serpenti necklace. Designed by the Roman jeweler in the 1960s, the iconic Serpenti has since been revisited in myriad jewelry and leather goods creations. For this special edition, the necklace is crafted in pink gold with onyx and white diamonds and sensually wraps around a magnum of Dom Pérignon.

For this exceptional occasion, the bottle itself is engraved with the snake scale motif and has a rose gold label that evokes both the hue of the Bvlgari Serpenti and the rosé robe of the champagne. The Bvlgari Serpenti x Dom Pérignon Rosé collaboration is a true celebration of seduction.

Bvlgari and Dom Pérignon have reappropriated the tempting snake figure to transform it into an object of desire worthy of the extraordinary elixir it protects. The vines yielded abundant and sizable grape clusters in 2004. Dom Pérignon Rosé Vintage 2004 is the fruit of 12 years of slow and meticulously controlled elaboration in the cellars. Rosé is a bold declaration of freedom for Dom Pérignon, seizing the red of the pinot noir grape in its original radiance.

Untamed and carnal, it is unabashedly magnetic. The nose begins with fresh notes of red currants and wild strawberries, complemented by warm notes of ripe hay, blood orange and cocoa. On the palate, after a smooth and embracing attack an impression of precision dominates. The wine’s intense and penetrating integrity is prolonged with an unexpected hint of green citrus that marks the vintage.

With only four cases crafted, the Bvlgari Serpenti x Dom Pérignon Rosé Vintage 2004 Limited Edition is available exclusively on request in London, Milan and Tokyo.

Come into the beautiful worlds of Bvlgari and Dom Pérignon.