Burberry has opened its first café at its London flagship store on Regent Street. It’s in good company with many luxury houses hosting in store cafes such as Armani, Ralph Lauren and Versus Versace
Burberry ‘Thomas’ Cafe, Regent Street 121, London
The all day café, ‘Thomas’, is named after the original founder of the fashion brand. It serves luxury fare from lobster to oysters, along with the quintessentially British afternoon tea. It’s housed in a new two storey ‘gifting area’ which sells home furnishings such as throws and cushions as well as games, stationery and travel accessories. The enticing products are stored in beautiful cabinets alongside the dining tables offering a new point of purchase.
Burberry ‘Thomas’ Cafe, Regent Street 121, London
The opening of the new café coincides with the brand’s expansion of its store in the luxury precinct at Westfield London adding another retail level. The interiors of the two stores follow the familiar Burberry pattern with slick black fixtures and high gloss monochrome tiling.
Burberry ‘Thomas’ Cafe, Regent Street 121, London
The Burberry café offers a menu of quintessentially British classics, from afternoon tea to lobster with chips, and is opened seven days a week. Of course, it won’t just serve any produce: Thomas’s will offer the finest seasonal ingredients from small farmers and artisan suppliers across the UK. The interior has an Art Deco appeal, with lantern chandeliers, large windows and black and white marble floors.
The area will also house a gifting space, where you buy a quick present for a lucky friend or family member after your meal. Among the gifts on offer, some of which can be personalised with a monogramming service, are home furnishing items, games, canvas tote bags with maps of London and stationery. Keeping with the personalised Burberry trend, there is an embroidery and embossing service. Presents can also be wrapped at the nearby gift-wrapping bar where customers can choose their own paper and ribbon.
These two new additions firmly place Burberry on the London tourist circuit which is readying itself for the summer inbound flux.
Burberry, Regent Street 121, London, UK
by Jean Amr
Yakymour 