Make a wish: Bvlgari jewels sparkle in new campaign

Come on in, and enter Bvlgari’s creative campaign, reimagined through a new animated video that is as sparkly as it is festive.

Known for their timeless creations and coveted designs, Bvlgari has created an achingly cool campaign for the festive season. Digitally brought to life by Italian architect and designer Federico Babina, the jewellery maison has unveiled its Roman-esque campaign, aptly titled the Wishes Factory Campaign (watch the video below). Here expect to be inspired by the sparkling night sky, before entering one of seven rooms that showcase Bvlgari’s craftsmanship behind their iconic collections – Goldea, Serpenti, Octo, Diva, Bzero1, LVCEA and Serpenti Forever.

Also as part of the campaign, the Italian brand launched a #SeeMyWish initiative on Children’s Day (November 20), which will see Bvlgari donate to Save the Children’s charity when the campaign is shared across social media.

 

 

 

Haute horology: The Bvlgari LVCEA Moon Phase timepiece

 

Bvlgari has its own clear definition of excellence, which involves the perfect balance between design, added-value, quality of its products and its worldwide service. In the case of Bvlgari watches, it all started with the Bvlgari Bvlgari watch that led to the creation of Bulgari Time in Switzerland in 1982.

And now, known for Italian craftsmanship and luxury creations, Bvlgari has extended its LVCEA collection with the release of a moon phase timepiece. LVCEA jewellery is strong, yet sensual. Suitable for day and night, LVCEA adds glamour to all styles, even that of every day. The case of the LVCEA Moon Phase watch embodies light itself. Light meets the moon. Bvlgari cultivates a keen sense of paradox in delightful and subtle ways. The Roman jeweller plays with contrasts and is ramping up the seduction of its glowing LVCEA by enriching it with moon-phase indications.

The dainty face of the LVCEA Moon Phases is graced with an aperture forming the arc of a circle stretching across the upper part of the mother-of-pearl dial on this luminous round watch, which maintains its perfectly balanced design. Even though LVCEA retains its pure beauty, this detail lends an additional touch of complexity to the dial which draws upon a horological complication in order to emphasise the romantic nature of this model. By blending astronomy and horological expertise, the LVCEA Moon Phase watch captures the essence of the Roman jeweller — think classic, coveted and captivating design — through a mother of pearl dial, which has the ability to showcase the new moon, the first quarter, the full moon and the last quarter. In a delicate and subtle manner, the sky against which the moon appears takes on a shade matching that of the alligator leather strap: intense blue, bright red or glowing plum purple, depending on the model.

Three options representing a wealth of temptations: a steel version with a pink gold bezel framing a mother-of-pearl dial punctuated by brilliant-cut diamond hour-markers; a more sophisticated 18 carats pink gold interpretation featuring its strap lugs and bezel set with brilliant-cut diamonds; or a white gold variation graced by a bezel set with brilliant-cut diamonds, like the strap lugs. Reflecting his expertise, the master of coloured gemstones sets every LVCEA crown with a noble pink cabochon-cut stone and diamond.

The overall impression is one of seamless osmosis, a love match between the ‘light’ watch and the ‘night star’. This homogenous effect makes the LVCEA Moon Phases supremely easy to wear in any circumstance of a woman’s daily life, whether by day or night.

For more information on the Bvlgari Moon Phase watch, visit bulgari.com.