Bvlgari’s ultra-modern new interpretations


Over the years, Bvlgari has crafted its unmistakable snake emblem into a variety of styles. The elegance and purity of this new geometric Serpenti Viper bracelet design shines in 18 kt white, rose and yellow gold. Discover the new Serpenti Viper bracelet at Bvlgari Boutiques worldwide. Come into the beautiful wold of Bvlgari.

Eternity from the Eternal City.

The ring is a classic symbol of forever. And Italian jeweler and watchmaker Bvlgari looks to its most intriguing emblem to create its bold take on the traditional keepsake.

Seemingly in motion, the pavé diamond scales of these Serpenti Viper rings say your wishes for a prosperous year ahead mean forever. And for a gift your loved one can treasure for this Lunar New Year and beyond, the alluring Serpenti Seduttori Watch makes an iconic keepsake of time.

Wanna see more? Come into the beautiful world of Bvlgari.