Inspired by the experience of travel, Swedish niche perfume house Byredo is exploring the concept of the void between departure and final destination during travel with its new limited edition scent called Open Sky. For men and women.
Byredo’s founder and creative director Ben Gorham explained that the scent is an expression of the journey of traveling, between departure and final destination. “While being stuck in one place, our memories have become particularly vivid – and what I remember most often is travel. Beyond the physicality of spaces, that idea of movement – of journeys, of being on your way somewhere – is something I truly miss. The void that exists in between places: I wanted to capture that,” said Gorham.
Through fresh notes of pomelo citrus, covered with hemp leaves, Byredo tries to portray the energy of anticipation and excitement. Woody accords of Palo Santo and vetiver form the base of the fragrance that is to evoke feelings of limitless possibilities.
Byredo Open Sky will be available as 100 ml Eau de Parfum on May 5 on the label’s website. Come into the beautiful world of Byredo.