Back in February, MAC Cosmetics announced Caitylin Jenner would be releasing a lipstick with the brand. And now it’s here.
Named ‘Finally Free’, the rose-hued lipstick was crafted with a great cause in mind. MAC will donate 100 per cent of the proceeds from the lippie towards the MAC Aids Fund Transgender Initiative, which supports transgender communities.
MAC Caitylin Jenner ‘Finally Free’ lipstick
In the glam campaign photos, Caitylin Jenner looks sultry in a black satin bustier. She dons golden eyeshadow and tousled curls as she applies the new $17 lipstick in the mirror.
As noted by E Online, the 66-year-old Olympian, who was named the new face of H&M Sport last month, revealed the name of her signature shade ‘Finally Free was a simple choice.
I wanted a name that I use and which represents the community. This is who I am: Finally Free. It’s just so simple. No more secrets. I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.
Caitlyn Jenner
As for the colour, Jenner wanted something she could always wear and feel comfortable in.
Caitlyn Jenner has fearlessly shared her transition with the world. Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Exclusively Online.
Yakymour 