Giorgio Armani My Way encapsulates the brand’s eco-conception efforts.

Italian fashion house Giorgio Armani has just announced the introduction of My Way, a bright white flowers fragrance that aims to portray a certain femininity, and was designed with a commitment to sustainability.

My Way is a strong and singular statement, communicating a resolve to follow one’s own path. More than a name, My Way reflects how life’s journeys, whether they are geographical or emotional, create one’s character, shaped by the people and moments encountered along the way. Capturing a spirit of curiosity and connection, it translates in its ethos ‘I am what I live’.

Giorgio Armani

Perfume flacons are known for being more luxurious and decorative than they are practical and sustainable but this is quickly changing thanks to brands that are committed to creating refillable packaging solutions – as seen with the newly released Giorgio Armani My Way fragrance.

The fragrance itself, created by perfumers Carlos Benaim and Bruno Jovanovic, is said to be made with sustainably sourced ingredients and it is packaged in a component that’s recyclable, refillable and made from recycled materials.

Thanks to the combination of those efforts and the preservation of 650 hectares of Malagasy rainforest, My Way achieves carbon neutrality. As a result of a new, 5-year action plan, Armani beauty also commits to further reducing its carbon footprint by an additional 25% and to achieve carbon neutrality for all its products by 2025.

Giorgio Armani My Way is a great floral fragrance with a unique naturalness, very much in step with today’s mindset. A new huge and gorgeous floral bouquet. Carlos Benaim and Bruno Jovanovic are trying to revisit florals in an Armani fashion way. Strong, bold, and elegant. The fragrance is built around three pillars: Italian freshness, bright floralcy, and modern woodiness. All the ingredients reflect the Armani spirit, in their high quality, refinement, and modernity.

This floral fragrance for her is an encounter of consciously sourced ingredients. Bergamot meets orange blossom from Egypt in a luminous, sparkling start. An amplified bright floral bouquet of tuberose and jasmine from India is the beating heart of this fascinating scent. Finally, a vibrant cedarwood from Virginia meets a sensual vanilla from Madagascar and comforting white musks to sign the composition.

The shape of the flacon and the stopper, which resembles the ‘uniform’ of the Armani Prive collection, hints that My Way represents a kind of link from the luxury collection, indicating something more unusual and specialized. Which seems to be true. The flacon of My Way is a talisman that encapsulates all the encounters that matter.

The blue and gold cap is a metaphor of the world. The blue stone has the color of the Earth, a universal color that unites all of us and connects us to each other and to our planet, englobed by a golden ring, a symbol of a unique path that is illuminated by every encounter along the way. A golden ring stamped with the Giorgio Armani signature. The luxurious blue fabric is an ode to the iconic Armani world of couture. Each format of My Way is designed to be unscrewed and refilled at home with the same refill flacon. The My Way refill is a 150 ml flacon sold in a (cellophane-free!) box.

The face of My Way is the American actress Adria Arjona, of Guatemalan and Puerto Rican heritage, who shares a unique affinity with its philosophy, with her personality and life story characterized by an openness to new experiences and connections with others. Beyond her role for My Way, she is also joining the brand as their face for the make-up line.

Next, Adria Arjona will star in Morbius, the much-anticipated Marvel film set for release in 2021. The Italian fashion house describes Adria Arjona as ‘a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world’.

 

Giorgio Armani My Way is available in 30, 50, 90 and 150ml (Refill) Eau de Parfum at selected stores worldwide. Come into the beautiful Giorgio Armani.

 

 

 

 

Ralph Lauren Polo Deep Blue Parfum

American fashion designer Ralph Lauren is known for his popular Polo line and other lines of clothing, accessories and home decor. Founded in 1967 and initially offering a line of men’s ties, the company grew quickly in a short time and had its own boutique within department store Bloomingdale’s by 1969, and its own stand-alone store in Beverly Hills by 1971. Polo’s first womenswear line was launched that same year. The brand became a staple of the preppy style popular in the late 1970’s and early 1980’s.

Spanning the range from casual sportswear to formal wear, the fashion house clothing and fragrances reflect a classic American style, and often impart a rugged, outdoorsy image. Many garments

The newest creation for Ralph Lauren Polo Blue line is dedicated to men who prefer very fresh, aromatic and marine fragrances that reflect the power of the ocean and the beauty and mystery of its depths. After the popular editions of Ralph Lauren Polo Blue Eau de Toilette which was announced as a fresh, clean and casual fruity-aquatic fragrance, Ralph Lauren Polo Blue Eau de Parfum an elegant, refined and woody fragrance, Ralph Lauren Polo Blue Gold Blend Eau de Parfum as the most refined alliance of spicy ginger and incense, the newest creation Ralph Lauren Polo Deep Blue Parfum brings the freshest edition to the line, and is described as ‘a powerful wave of fresh’.

Top notes: cristalfizz, Hawaiian green mango, grapefruit oil, bergamot oil
Heart: cypress oil, geranium absolute, clary sage oil
Base: deep ocean accord, musk accord, patchouli oil, fir balsam resinoid, ambroxan

Created by perfumer Carlos Benaim, the chosen notes of the composition give the impression of deep ocean, reflected in the union of Crystalfizz aldehyde, which boosts the freshness of the fragrance, combined with Hawaiian green mango, cypress oil, clary sage and a deep ocean accord, which leaves an impression of blue shades and delicate saltiness. Fresh aldehydic, solar, citrusy and fruity opening notes leads us to the aromatic core. Cypress in the heart of the composition together with aromatic clary sage and geranium add another level of sophistication, freshness, and sensuality. The scent peaks with the salty mineral Deep Ocean Accord that energizes and activates an even deeper level of freshness, seductively warmed with ambroxan, patchouli and fir resin.

The flacon was inspired by the swell of an epic wave, the Deep Blue bottle, with its gradated blue glass and silver accents, echoes the energy and intensity of the deep blue sea and the glint of sun on the water.

Photographed by Josh Olins, surfer Gabriel Medina and models Simon Nessman & Leila Dee Thomas come together for the Ralph Lauren Polo Deep Blue fragrance campaign.

Ralph Lauren Polo Deep Blue is available as 75 and 125ml Parfum at Ralph Lauren Boutiques and selected stores worldwide. Come into the beautiful world of Ralph Lauren.

 

 

 

Precious Viktor & Rolf Flowerbomb Swarovski Limited Edition

Dutch fashion designers Viktor Horsting and Rolf Snoeren have unveiled the new luxury, limited edition of the bestseller of the fashion house, Flowerbomb from 2005, available in a specially designed Swarovski crystal flacon. Originally designed by Fabian Baron, the new unique design is very delicate and handmade. Each crystal on the bottle is added by hand and creates geometric patterns on the flacon. A limited edition specialty was produced in the jewelry studio, and over the years the technique has been refined and used for custom design.

The oriental-floral fragrance of Flowerbomb was created and signed by perfumers Oliver Polge, Dominique Ropion, Carlos Benaim and Domitille Michalon Bertier. For this exclusieve edition, the composition of the scent remains unchanged. The sweetness of the flowers unique contrasted with the tea notes and patchouli make this fragrance unique and addictive.

 

The opening of the fragrance tingle with fresh accords of Indian osmanthus, bergamot and tea; The heart is dominated by Cattleya orchid, floral and opulent with intensive, sweet, and pure Sambac jasmine, seductive centifolia rose, orange blossom, and freesia, while the base is composed of a blend of musk and patchouli.

The truly exclusive edition is available in 20 bottles sold worldwide in 100ml Eau de Parfum, designed to be refilled with Flowerbomb. The price of this special edition is $1800.

Come into the beautiful world of Viktor & Rolf.

 

 

 

 

Ralph Lauren Saffron

 

American fashion house Ralph Lauren launches a new exclusive perfume for women Saffron perfume part of the Luxury Collection. This Luxury Collection was created in 2016 containing 10 outstanding fragrances made of rare and high-quality ingredients.

Saffron is the latest addition to the Luxury Collection. Saffron, which is one of the most precious and rare ingredients in the world, is used in this amazing new perfume inspiring a unique, luxurious, and eponymous fragrance.

Top notes: Black pepper, Cardamom, Grapefruit
Heart notes: Saffron, Suede, Artemisia
Base notes: Amberwood

Created by Carlos Benaim, Ralph Lauren Saffron offers an elegant and expensive aroma with an endless source of inspiration made of oriental notes along nicely mixed with warm spicy accords. It blends cardamom, black pepper and expensive and rare saffron spices. The base is seasoned with suede and amber woods.

The Luxury Collection by Ralph Lauren is all about an exclusive fragrances made of high-end notes aiming at young women who are not ashamed of their femininity, but who are self-confident and seductive.

Ralph Lauren Saffron is available as 50 and 100ml Eau de Parfum.

 

 

 

 

Carolina Herrera 212 VIP Black

This summer, Carolina Herrera introduces a new VIP perfume – a more intense, aromatic, totally masculine and intriguingly different named 212 VIP Black. The new Carolina Herrera 212 VIP Black follows famous brand’s perfume 212 VIP Men from 2011. The new perfume got its inspiration from New York’s clubs and active nightlife.

The fragrances of the 212 VIP collection, inspired by the New York City clubbing nights, feature accords of various alcoholic beverages, so we have 212 VIP containing the aroma of rum, 212 VIP Rose with champagne and 212 VIP Men that includes vodka notes. The new edition, 212 VIP Black, focuses on absinthe.

Top notes: Absinthe, Anise, Fennel
Heart: Lavender
Base: Musk, Black vanilla

Carolina Herrera 212 VIP Black is an evening fragrance with a strong aroma made of absinthe shots infused with lavender, star anise, fennel, calmed on sweet black vanilla and musk notes. It is an aromatic-fougere perfume created by famous perfumers Carlos Benaim and Anne Flipo. This perfume characterizes a man who wants to feel VIP, but at the same time earthy and frisky.

A truly clubbing and energetic fragrance with a wild nature. Carolina Herrera 212 VIP Black is advertised by Cameron Dallas, along with Taylor Hill and Hailey Baldwin.

Carolina Herrera 212 VIP Black is available in 50 and 100ml Eau de Parfum.

 

 

 

A sensorial journey with Shanghai Tang

Exclusive to Harvey Nichols, Shanghai Tang invites you on an olfactory journey from Europe to China with its new range of handcrafted fragrances. Inspired by the intricate decor, rich colours and cultural mysteries of the Silk Road, master perfumer Carlos Benaïm has created a collection that captivates the senses.

The Shanghai Tang fragrance collection is a sensorial journey that spans from Europe to China, extending 4,000 miles. Handcrafted around exclusive, 100% natural ingredients, the collection stands for unquestionable quality and a genuine respect for the craft of perfumery, for women, ….and men!

Shanghai Tang Gold Lily

The precious lily flower is wrapped with accents of jasmine, orange flower, patchouli and musk creating the mysterious and sensual composition that is Gold Lily Eau De Parfum

Shanghai Tang Gold Lily is availble as 60 ml Eau De Parfum.

 

Shanghai Tang Rose Silk 

Rose Silk Eau de Parfum combines accents of rose petal and narcissus absolute with cassis, cardamom, vetiver, and musk to create an exquisite pink silk accord.

Shanghai Tang Rose Silk is availble as 60 ml Eau De Parfum.

 

Shanghai Tang Spring Jasmine

Spring Jasmin Eau de Parfum captures the iconic jasmine absolute – a symbol of luxury and delicate femininity –which is enhanced by violet accents, creamy sandalwood, and sheer musk for a heightened impression of skin-like and enveloping sensuality.

Shanghai Tang Spring Jasmine is availble as 60 ml Eau De Parfum.

 

Shanghai Tang Oriental Pearl 

Oriental Pearl Eau De Parfum is a sensual amber accord, magnified with rose absolute, patchouli heart, benzoin, and vanilla creating an exotically rich and decadent essence.

Shanghai Tang Oriental Pearl is availble as 60 ml Eau De Parfum.

 

Shanghai Tang Orchid Bloom

A magnified close-up of the unique beauty and complexity of the iconic flower, the single floral bouquet is accented with Rose and enhanced with exhilarating berries on top embraced with a background of musk and patchouli in this Orchid Bloom Eau de Parfum.

Shanghai Tang Orchid Bloom is availble as 60 ml Eau De Parfum.

 

 

 

Shanghai Tang Women’s Mini Set

Featuring five intoxicating fragrances, this Women’s Mini Set is a must-buy gift for any budding nose, and the perfect treat to yourself for fragrance fanatics.

Set contains:
Oriental Pearl Eau de Parfum, 9ml
Spring Jasmin Eau de Parfum, 9ml
Gold Lily Eau de Parfum, 9ml
Rose Silk Eau de Parfum, 9ml
Orchid Bloom Eau de Parfum, 9ml

Shanghai Tang Women’s Mini Set comes as complete set of 5 x 9 ml Eau de Parfums.

And for men……. 

 

Shanghai Tang Jade Dragon

The freshness of vetiver heart in Jade Dragon Eau de Toilette is accented with juicy bergamot, bright tea leaves, and lush Jasmine creating an earthy masculine scent.

Shanghai Tang Jade Dragon is availble as 100 ml Eau De Toilette.

 

Shanghai Tang Mandarin Tea

Vibrant mandarin and crisp bergamot combine with lush neroli and mate leaves to create Mandarin Tea Eau de Toilette – an exhilarating and comforting tea note.

Shanghai Tang Mandarin Tea is availble as 100 ml Eau De Toilette.

 

Shanghai Tang L’Orient

Textured cedarwood oil enriched with hints of pink pepper, elemi, vetiver, and leatherwood combined to create the bold, powerful and masculine L’Orient Eau de Toilette.

Shanghai Tang L’Orient is availble as 100 ml Eau De Toilette.

 

   

 

Ralph Lauren Polo Supreme Cashmere

 

American fashion designer Ralph Lauren presents a new perfume for men Polo Supreme Cashmere with a classic masculine aroma. The new fragrance offers an outstanding aroma with charming notes to be remembered.

Smooth, ambery fragrance of great performance! Ralph Lauren’s Polo Supreme Cashmere is a home run among his niche Polo Supreme flankers.

Created by Carlos Benaim, Ralph Lauren Polo Supreme Cashmere is a warm and soft fragrance composed of fresh bergamot and oriental cardamom notes along with myrrh and incense accords. The base calms with woody notes of cashmere and orris notes. It is an elegant and clean fragrance for men with a complimentary aroma, not overpowering.

An Eau de Parfum for the most dapper of gentleman, this fragrance offers an irresistibly elegant trail. Supremely powerful yet effortlessly refined, Polo Supreme Cashmere evokes the texture of luxury and the scent of sophistication.

Ralph Lauren Polo Supreme Cashmere is available as 125ml Eau de Parfum.

 

 

 

 

This scent is superior: Dunhill Icon Absolute

A brand new, luxurious and contemporary Dunhill chapter started with the launch of Icon which enumerated an enormous amount of compliments on the quality of the composition and the attractive design of the bottle. Shortly after the debut of the new pilar of the brand, pilar of the brand, Dunhill presented his successor; an intensive and significantly darker version named Icon Absolute, exclusively available at Harrods. The second Icon does not show any loss in quality or authenticity, even though it was launched only a short time after Icon.

Under the leadership of John Ray, the new creative director of the house, and with the very talented perfumer Carlos Benaim on board, the Dunhill brand drew quite some attention last year. Icon received many positive reviews, both from consumers and from people from the industry.

The aim was to create Icon as a modern scent of natural refinement, which will convey the classical and luxurious heritage of the Dunhill London brand transcending, as much as possible, modern and bold elements. Icon is addressed to a masculine and sophisticated gentleman.

Carlos Benaim

Icon Absolute arrived much faster after the first edition than we expected, but its composition is really worthy of our attention and testing. This scent is superior. The intense and darker version would be appreciated by oud admirers, since its character is subtly flirting with all our senses and gives us a delicacy of magnificent oud notes, blended with leather and saffron. The traditional, oriental composition is really well made and emphazised with high quallity ingredients. The fragrance is characteristic for its combination of bold masculine accords playing with the sharpness of spices and the cold elegance of flowers. A velvety touch and warmth comes from precious woods and leather, combined with the carefully dosed sweetness of tobbaco leaves. Its longevity and radiancy is truly amazing on my skin.

 

Icon Absolute repeats the notes of black pepper and bergamot from the original Icon olfactive pyramide, but elaborates the new composition in a completely different direction and manner. In the heart of the fragrance we find a cold and sharp, almost agressive saffron note, supported with flowers (black rose and jasmine). The rich and masculine signature comes with precious, warm, balsamic oud notes and some Tuscan leather, while tobbaco leaves give a fine powdery and slightly sweet, smoky trail.

Top: bergamot, black pepper
Heart: saffron, black rose, jasmine
Base: Tuscan leather, oud wood, tobacco leaves

The flacon is beautiful, massive and modern, designed with special care and attention to each detail. Created by renowned designer Mark Eisen, the gold cylinder bottle features a engine turning pattern that pays homage to Dunhill’s automotive origins (Dunhill’s Motorities). The smooth surface of the top of the golden stopper is embossed with the Dunhill relief logo. It is undoubtedly one of the most stylish fragrance bottle I have ever laid eyes on. The outer carton is playing with contrasts of golden surfaces and black, bold details.

The advertising photos are signed by Annie Liebovitz, who photographed Andrew Cooper  as the face for the Icon fragrance. Dunhill Icon Absolute is available in 100 ml Eau de Parfum flacons. Its price is 90 pounds.

 

 

 

 

 

Viktor & Rolf Flowerbomb

This floral explosion releases a profusion of flowers that has the power to make everything seem more positive. Magically evocative notes immediately awaken your deepest senses, giving you the impression of living life in your own secret garden, away from reality.

Created by one of my favourite perfumers Olivier Polge, along with Carlos Benaim and Domitille Berthier, it was introduced ten years ago, in 2005 as an oriental and floral fragrance, and became a true classic and was Allure Best of Beauty award winner.

I found that this has a really sweet, powdery scent that could be overpowering but isn’t. Normally this would put me off a perfume but it hasn’t with this one.  You can really smell the patchouli and the orchid adds a sweet elegance to the scent.  When this is combined to the subtle luxury of the green tea, you have a really pretty perfume. It is really long-lasting and a few sprays will last for hours, which I always love with a fragrance.

• Top notes: Bergamot, Green Tea, Osmanthus
• Heart notes: Jasmine, African Orange Flower, Freesia, Rose, Orchid
• Base notes: Musk, Patchouli

 

The gorgeous bottle was designed by Fabien Baron in the shape of a diamond grenade.

You love Viktor & Rolf’s Flowerbomb? Use it with Body Lotion or for the dry skin Flowerbomb Bodycream in its beautiful jar. Or, very special: with Flowerbomb Hair Mist, to give your hair a vèry subtile smell. And when your hair ‘moves’….(wink)…

 

Jesus Del Pozo Halloween Fleur

Jesus Del Pozo launches a new perfume for women, Halloween Fleur – an intoxicating and pleasant fragrance with an accentuated Jesus Del Pozo – style finish. Jesus Del Pozo Halloween Fleur is all about a fresh flowery aroma touched by feminine charms. Also, a romantic and daily fragrance that explores notes of flowers, fruits accompanied by woody accords. Halloween Fleur has a sweet and pure design that defines its fragile, fresh character.

Created by Oliver Polge, Carlos Benaim and Nicolas Beaulieu, Jesus Del Pozo Halloween Fleur is a daydream perfume for most audacious women composed of sweet mandarin, violet leaves and pear nectar along with orchid, sambac jasmine and lilac notes. The base possesses a blend of cashmere wood, amber and musk.

The flacon is created in the same form as the previous Halloween editions, but this time in a gentle champagne color with a purple flower on the neck of the flacon. The base of the flacon, its neck and cap are colored in a matt gold color and perfectly match with the shiny body of the flacon. Danish model Josephine Svenningsen is the face of the new fragrance, and the advertising photos are signed by Javier Tomás Biosca.

Jesus Del Pozo Halloween Fleur will be available as 100ml Eau de Toilette.