Paco Rabanne has launched Pure XS, a new flanker to 1993′s XS. In 1993, the XS fragrance paved the way and claimed sexual desire, free of taboos. Now, Pure XS announces the comeback of sex, or rather eroticism. With excess in its very genes.
Paco Rabanne Pure XS is fantasy embodied by an excessively perfect and perfectly indecent man. An unattainable heir who oozes sex and desire. Pure XS is excess in its pure state, implicit, explicit and pure fantasy. Pure XS is the duality of a man with a noble upbringing and sexual power. He merges decency and daring, vice and virtue with magnetic results.
Paco Rabanne Pure XS has oriental composition of fresh spices and heated resins and woods. It contains a large dose of fresh icy ginger, which is warmed by a carnal mixture of myrrh resin and sweet vanilla. Paco Rabanne Pure XS was created by Anne Flipo, Bruno Jovanovic and Caroline Dumur.
The face of the fragrance is Francisco Henriques.The campaign was shot by fashion photographer Nathaniel Goldberg and directed by Johan Renck.
Paco Rabanne Pure XS comes in a lighter-shaped bottle that follows the design of the collection, but this time colored in dark blues and blacks.
Paco Rabanne XS Pure is available as a 50 and 100 ml Eau de Toilette.