Cartier has opened a new boutique at the P.C. Hooftstraat in Amsterdam

This winter, a new chapter begins for Cartier in Amsterdam with the opening of the new boutique at the P.C. Hooftstraat 129. Studio Parisien carried the boutique’s design from the facade to the interiors, inspired and supported by Dutch local talents.

The boutique’s playful and welcoming ceramic façade designed by Amsterdam-based artist Eva Crebolder, is inspired by the perfect imperfections of the Amsterdam’s canal houses. All ceramic elements were produced in the world’s oldest operating tile factory (Koninklijke Tichelaar Makkum).

Stepping inside, visitors encounter delicate touches such as Atelier Tollis columns in organic shapes. They have been sculpted and coloured as a re-interpretation of the bricks that define the city of Amsterdam. In the back, a colourful wall panelling pattern refers to De Stijl, influenced by Mondriaan and his use of primary colours. Sustainable French oak parquet shows a pattern based on those in Vermeer’s art.

Upstairs in the salon, ceiling coves call to mind the spatula- centred painting techniques of Van Gogh. An airy staircase opens the path to a dreamy and light area located on the boutique’s first floor. Here, a masterpiece by Atelier Midavaine made of lacquer and mother of pearl punctuates the rise from the canals to the polder cloudy landscapes.

In addition to Cartier’s two main disciplines – jewelery and watches – you will find, for example, leather goods, stationery and porcelain represented in the boutique. The custom-made displays show the special story behind the Cartier Icons. Here you will find your favorite Santos, Tank, Pasha, Trinity, Love, Juste un Clou, Panthère or Ballon Bleu exactly what you are looking for.

On the upper level a courtyard garden can be found, designed by the architects of MAAK space from Amersfoort. The new Amsterdam boutique meets the highest ecological standards as directed by the globally recognized Leadership in Energy and Environmental Design (LEED) certification.

Cartier in the Netherlands

The link between Cartier and the Netherlands dates back to the beginning of the 20th century. Cartier exhibited a number of important jewellery pieces in Hotel des Indes in The Hague in 1925. They were designs that had been included in the Exposition des Arts Décoratifs et Industriels Modernes held in Paris that year.

The official history of Cartier in the Netherlands began when a boutique opened its doors on the Herengracht 442 in 1975, on the corner of Amsterdam’s Koningsplein, in premises that had housed a range of jewellers since the beginning of the last century. In 1994, Cartier moved from Koningsplein to the corner of the Hobbemastraat and P.C. Hooftstraat. Since that first boutique in 1994, two other premises were occupied on the same street in 2007, at numbers 132 and 134. 

Cartier
Pieter Cornelisz Hooftstraat 132-134
1071 CE Amsterdan
Netherlands

Come into the beautiful world of Cartier.

Cartier Love Is All

Cartier Boutique New York

Cartier boutiques welcome the festive season with enticing new facades – their glowing lights and signature red ribbons watched over by the emblematic panther.

Across the globe, from Paris, London, Milan and Luxembourg, from Australia, China and Japan to the Maison’s home in New York, Cartier boutiques celebrate the festive season with welcoming facades – their glowing lights and signature red ribbons watched over by the emblematic panther. 

Cartier Boutique Paris

Cartier Boutique London

Cartier Boutique Milan

Cartier Boutique Luxembourg

Cartier Boutique Shanghai

Cartier Boutique Tokyo

Cartier Boutique Sydney

Looking for that special timeless gift, Cartier love is all. Cartier watches, jewels, accessories and home decoration are available at Cartier boutiques and selected stores worldwide. Come into the beautiful world of Cartier.

Cartier Ion Orchard reopens its doors with a special exhibition titled Cartier, Icon of Style

By now you must have already caught sight of the gorgeous Cartier ferris wheel parked outside Ion Orchard shopping mall – or seen it plastered all over Instagram. This gigantic structure is just the first of many things happening at this Cartier boutique, which is set to reopen its doors officially on 24^th November. And did you know that this three-story boutique is the largest Cartier store in all of Southeast Asia?

Spanning a total of 688 square metres, the store’s remodelling was done by the famed Parisian artist, designer, scenographer, painter and photographer Bruno Moinard, who made sure to marry the French Art de Vivre (art of living, the French way) with multiple references to Singaporean culture as a Garden City – embracing the beauty, richness and diversity of it all.

Artist’s impression of Le Salon Cartier on the third level of Cartier ION Orchard

Inspired by the Singapore’s tropical climate, the external 20-metre-long glass façade is patterned with palm trees and raindrops to elicit a sense of privacy and exclusiveness. Another key feature is a custom-made sculpture of art – in the stairwell between the first and second floors. The Cartier panther – carved in bas-relief – nestles amongst the tropical environment on a plaster panel, referencing to Singapore’s very own flora and fauna.

On the third and highest floor, the Le Salon Cartier has been enriched with Peranakan artefacts exuding the splendour of this beautiful local Singaporean culture.

Shirin ‘Nina Dyer’ Aga Khan Panther Bangle

But more exciting news awaits. Cartier Singapore has – as part of the reopening celebrations – specially curated an exhibition of selected historic and extraordinary pieces brought in from the Cartier archives in Paris. The exhibition titled ‘Cartier, Icon of Style’ has been specially curated – showcasing selected beautiful historic and extraordinary jewellery pieces.

More than a Cartier symbol. A timeless emblem first tamed by Louis Cartier and his muse, Jeanne Toussaint, the totemic panther carries on her reign.

Titled Cartier, Icon of Style, the exhibition highlights, among other things, the origins of the Maison’s love affair with the panther motif. The French Maison was the first jeweller to adopt the panther. The elegant feline was used for the firts time on a wristwatch in 1914 with a setting of onyx recreating the animal’s fur.

Barbara Hutton’s Tiger Clip

When Jeanne Toussaint was appointed as creative director in 1933, the panter became even more as an emblematic motif for the Maison. Toussaint worked closely alongside founder Louis Cartier and was nicknamed ‘La Panthère’, presumably due to her freedom, strength of character and the love pather in her lifestyle. One of her most outstanding inputs lies in the search on volume and attidudes of the animal. For Jeanne Toussaint, the panther – now an iconic motif – is clearly the emblem of timeless femininity unfettered by convention.

Marked by wild and beautiful femininity, the fearless and audacious panther later seduced countless personalities; royalty, celebrities and femme fatales, who would continue the legend through new savoir-faire and unexplored attitudes in precious materials.

Both, Louis Cartier and Jeanne Toussaint, also had a mutual interest in, not to say a fascination with, other cultures. This has helped shape not just the aesthetic of one or other object, but the entire Cartier style. A visual language, wich has extended to every creation and whose ‘vocabulary’ has been constantly expanding.

The Duchess of Windsor’s Panther Brooch

The ‘Cartier, Icon of Style’ exhibition highlights the orgins of the panther and its rich connections with some of the most well-known figures, such as the Duchess of Windsor, Shirin – Nina Dyer – Aga Khan and Barbara Hutton, just to name a few.

Open to the public, the exhibition will run from November 24 to December 6. Monday to Friday: 12pm to 9.00pm, Saturday to Sunday: 10.30am to 9.00pm. Keen individuals are encouraged to indicate registration interest on Cartier ‘Icon of Style’ as viewing slots are limited.

Come into the world of Cartier.

 

 

 

 

Cartier Opens 2nd Boutique in De Bijenkorf Amsterdam

Maison Cartier, het befaamde Franse luxe juwelen en horloge huis, opent een tweede boutique in Amsterdam, in De Bijenkorf in november 2016.

I am very pleased to announce that Cartier is opening a second boutique in Amsterdam, in addition to the boutique in PC Hooftstraat. Cartier has chosen De Bijenkorf for this important step for the Maison.

Bruno Carraz, Managing Director Cartier Benelux & Scandinavia.

The new Cartier boutique has a surface of 150m2 which exudes the typical Cartier ambiance and style. A large assortment will be presented here with collections such as Trinity, Love and Amulette. Additionally, there is also plenty on display when it comes to watches. Famous watch collections for men and women can be found at the Cartier boutique such as Santos, Tank, Pasha, Ballon Bleu and Clé de Cartier.  For those who like shiny items there are also plenty of creations embedded with diamonds, and beautiful accessories.

Founded in 1847 in Paris by Louis François Cartier, Cartier is one of the world’s largest and most iconic Luxury Maisons. La Maison Cartier is famous for her unique and prestigious collections of which many have become legendary and Cartier is the court jeweller of 19 royal families. In 1900 the then Prince of Wales and later king of the United Kingdom, Edward VII said: ‘Cartier, jeweller of kings, king of jewellers!’

Besides Cartier, de Bijenkorf has extended their brand portfolio with various premium and designer brands. A selection of these brands include Hermès, Louis Vuitton, Tiffany & Co., Céline, Dior, Prada and Gucci, and Tod’s.

If you’re a guest from outside of the EU it is possible to shop tax free as well. Simply visit the Tax Free Lounge located on the fourth floor to get your tax refund in either cash or credit. Come into the beautiful worlds of  Cartier and De Bijenkorf.

From Paris with Love, Cartier 154 Champs-Élysées

Since 1899, Cartier’s iconic address has been 13 Rue de la Paix, a few steps away from the world famous and prestigious Place Vendôme. This year however, reflecting its position as the world number 1 jeweller, the venerable Maison is starting a series of large-scale openings and reno­vations, starting with the re-opening of 154 Champs-Élysées, its other Paris regal address.

First opened 10 years ago, the renowned 154 Champs-Élysées address recently went through a major transformation by Parisian interior designer Bruno Moinard who revised it in its entirety during 8 months.

Bruno Moinard is the mastermind behind the ‘Moinard concept’, which has been applied to all the 340 Cartier boutiques in the world for about 20 years.

At 154 Champs-Élysées, a private townhouse built during the Second Empire, two floors, spanning 650 square meters, are divided into private lounges, a portrait gallery, and the­med spaces dedicated to diamonds, men, jewelry and accessories.

The subtle luxury of the chosen details, the measured extravagance, and the ultimate comfort  created by Bruno Moinard all reflect the high standards of refinement that a Cartier boutique obviously demands.

The remarkable and monumental entrance on the most beautiful avenue in the world, for instance: eight metres high, it is surrounded on either side by three curved balconies and windows over seven metres high, framing two impressive chandeliers which are almost five metros wide, made by French glasswork artist Régis Mathieu.

I also had a crush on the staircase, designed as a spiral, with a bronze bannister along walls shimmering with natural pigments, hand-coated by the workshop of French artisan Pierre Bonnefille.

Of course, Bruno Moinard made sure the entire space is treated with the same attention to details, literally from floor to ceiling: the floor alternates Versailles parquet and Istrian stone floo­ring set with tone on tone cabochons, surrounded by a golden border. The vast and regal space is modernised by smooth grey oak walls with bronze patina, and large panels of glass and golden threaded tulle. An amazing place to replace the strap on my Cartier Santos Dumont watch….

 

Cartier A Princely Room

To pay tribute to Prince Rainier III, who passed away 10 years ago, the Cartier boutique in Monaco has just opened a VIP room on the first floor called the Salon Rainier III. It welcomes clients looking for exclusive pieces in a luxuriously designed interior highlighting the long-standing close ties between the French Maison and the Principality. Photographs of the Prince, often taken of him and his family in private, offer a touching look at a sovereign who marked Monaco’s history.

Monaco, Place du Casino
avenue des Beaux-Arts
Tél. +377 97 97 22 77

Come into the beautiful world of Cartier.

Cartier opens men’s pop up at Harrods

Cartier has opened its first pop-up space at Harrods dedicated to men’s watches and accessories. ‘The Man by Cartier’ will run until November 19.

“Harrods and Cartier are both committed to providing clients with the ultimate luxury experience, which makes this exhibition not only an ideal partnership, but also an exciting opportunity for our customers to view rare Cartier pieces”, explained Helen David, Harrods Director of Womenswear, Accessories, Fine Jewellery, and Childrenswear.

The Fine Watch Bar at The Man by Cartier pop-up salon in Harrods has the feeling of a gentleman’s club with its comfortable chairs and dark wood paneling.

The exhibition features a range of pieces from the house’s archives, mixing vintage models and new watches, leather goods and accessories.

110 years after the creation of the first modern wristwatch by Louis Cartier, we pay homage and celebrate the man’s natural home in the Cartier universe.

Key exhibits include classic models (The Santos, Tank, Pasha and the Ballon Bleu) alongside the new Calibre de Cartier Diver.

The French Maison has also taken over four of the store’s Brompton Road windows for the duration of the project.

The Man by Cartier, pop up selling exhhibition at Harrods, Ground Floor, Entrance 10, runs until 19 november.