Cartier’s Bags: Inside Out

From May 19 to January 16, 2022, the V&A museum is reopening ‘Bags: Inside Out’, an exhibition exploring the style, function, design and craftsmanship of the ultimate accessory for women. A selection of Cartier Collection bags and accessories, as well as archived documents illustrating the richness of the Maison’s production, will be on display.

Victoria & Albert Museum
Cromwell Road
London SW7 2RL

Come into the beautiful worlds of Cartier and Victoria & Albert Museum.

Elevate Your Space With Cartier’s Home Objects.

Cartier is the ‘jeweller of kings and the king of jewellers’, so declared Edward VII – and it’s an epithet that has endured. Supplying ineffably luxurious treasures since 1847, the Parisian jeweller was founded by Louis-François Cartier, though it was his grandchildren Louis, Pierre and Jacques who transformed Cartier from a boutique into a globally renowned name.

The Maison pioneered platinum as a setting in the 1860s, and ground-breaking expertise was not restricted to jewellery alone; Cartier’s history of haute horlogerie plots an evolution from the jewellery watches of the 19th century to contemporary wrist watches, establishing iconic codes that remain at the heart of Cartier timepieces to this day.

Since 1880, Cartier was intrigued by the concept of everyday objects, including their earliest fragrance flacons and powder compacts, to stationery and inkwells, which were actually given their very own dedicated exhibition at Cartier New York. By the time the 1930s came around Louis Cartier founded the ‘S for Silver’ department with the intention of creating luxury gifts and objects like vases, teapots and teacaddies, lighters, belts, and pocket watches.

The eternally glamorous Jeanne Toussaint garnered the pet name La Panthère thanks to her collection of furs.

Fast forward to 2020, and the Maison has launch such darling everyday accessories which respond to the desire to bring joy to yourself and others. Panthère de Cartier. A collections to bring beauty into your life. From practical to playful, delicate to portable, suitable and linked by their emblematic codes. Cartier’s art de vivre resounds from its home and lifestyle pieces.

The emblematic panther has embodied Cartier’s creation ever since its first appearance on a watch with panther spots in 1914. She graduated from abstract to figurative representation three years later when she was depicted flanked by cypress trees on a nécessaire gifted by Louis Cartier to Jeanne Toussaint in 1917. In 1988 it decorated the first Cartier Limoges La Maison Collection – the new collection fits perfect with it.

Becoming a Maison legend, this motif runs throughout a contrasting collection of white, black, green and red. Limoges porcelain objects, trinket tray, solitaire board, vase or paper objects, notebook, stationery, and finally a cashmere blanket. Lift the lid on the lauded red box to uncover a new heirloom, whether sparkling with diamonds or shining in solid gold.

Cartier Limoges Panthère de Cartier Tea Box

The Panthère de Cartier collection presents an array of refined pieces to decorate your interior in true Cartier style. The porcelain tea box is a perfect example of the iconic Panthère’s migration from the jewellery sphere into a more domesticated realm, presenting an elegant porcelain silhouette that serves as an ornate home for the wild motif. H.14.5cm x W.10cm approx.

Cartier Limoges Panthère de Cartier Vase

Panthère prowls across this handpainted porcelain vase with the same striking presence. Depicted in the black and gold colourway that was selected for the motif’s debut, it carries the rich history of the Maison’s archives into your home, instantly commanding your tabletop or mantlepiece. H.22cm x W.9cm approx.

Cartier Limoges Panthère de Cartier Pencil Holder

Standing poised on your desk, this Cartier Panthère de Cartier pencil holder is a beacon of the Maison’s resounding elegance. Its pristine hand-painted Limoges porcelain body is detailed with the Maison’s hallmark feline, showcasing its tempered prowl across a minimalist canvas. Store fine stationary or other belongings in this petite design and simultaneously elevate your workspace with the Maison’s luxurious style. H.10.5cm x D.9cm approx.

Cartier Limoges Panthère de Cartier Trinket

Artistic director Jeanne Toussaint’s glamorous style was an amalgamation of Chinese, Indian and Persian influences through the lens of her own Parisian heritage, leading to the conception of one of Cartier’s most-famed emblems – the Panthère. This striking feline has remained present in the label’s collections for decades and is seen adorning this trinket tray in the same defiant colourway that was selected on its debut. H 9.5cm x W.21.5cm x D.2.5cm approx.

Cartier Limoges Panthère de Cartier Trinket Tray

Appointed Cartier’s artistic director of high jewellery in 1933, Jeanne Toussaint conceptualised striking designs that remain iconic to this day. The Panthère became her fingerprint and remains a pillar of the brand’s style. This porcelain trinket tray is adorned with the signature feline motif and serves as the ideal resting place for your own prized Panthère accessories. H.17cm x W.17cm x D.3cm approx.

Cartier Limoges Panthère de Cartier Trinket Trays (Set of 4)

For loyalists dripping in Cartier jewels, this set of four trinket trays offers multiple surfaces to rest your off-duty accessories. Each design is crafted from pristine porcelain and showcases the roaming Panthère motif, channelling every ounce of elegance possessed by its fine jewellery relations. H.8cm x W.8cm x D.2cm approx.

Cartier Panthère de Cartier Box – medium

The eternally glamorous Jeanne Toussaint garnered the pet name ‘La Panthère’ from her then lover Louis Cartier thanks to her vast collection of furs. You can mimic the Parisian icon’s tastefully spotted abode with the addition of this white lacquered wood Panthère de Cartier box to your interior.

Whether it’s sat contently upon your dressing table or on your mantlepiece for all to see, this design captivates its beholder with the Maison’s unequivocal elegance. An immaculate resting place for your prized Panthère rings? The Cartier Panthère de Cartier Box is available in three sizes (with different decoration), W.21.5cm x L.9.5cm x H.6cm (large), W.16cm x L.7cm x H.4.5cm (medium – shown), and L.12cm x H.5.5cm x D.3.5cm (small).

Cartier Panthère de Cartier Stationary Box Set

Cartier presents the Panthère de Cartier stationary box set to keep your correspondence in order. Known for its Parisian elegance, the label showcases a pristine box in lacquered wood that acts as a pedestal for its unrivalled Panthère emblem. It holds ample potential as a decorative piece, as well as storing fifteen signature cards and envelops for contacting loved ones by hand.

Includes stationary box, 15 greetings cards, 15 envelopes H14.5cm x W19cm x D6cm approx. Every card and its corresponding envelope is crafted from paper that’s sourced from a sustainably managed forest.

Cartier Panthère de Cartier Cards and Envelopes

Whatever your message, scribing onto these Cartier cards ensures your words are received with the utmost attention. The iconic Panthère is seen prowling at the corner of each card, instilling a simple invitation or a special heartfelt letter with the brand’s unwavering elegance. 17cm x W.12cm approx. Every card and its corresponding envelope is crafted from paper that’s sourced from a sustainably managed forest.

Cartier Panthère de Cartier A5 Notebook

Cartier thrives on creativity and passion, and the Panthère de Cartier notebook offers up the perfect canvas for your own ideas to expand. Its A5 stature is crafted using solely responsibly sourced paper, with 180 pages to fill with quick jottings or deeply thought-out plans. The Panthère emblem resides on the cover, presented with impactful minimalism.

The Panthère de Cartier A5 Notebook is crafted from paper that’s sourced from a sustainably managed forest. L.21cm x W.15cm approx.

Cartier Panthère de Cartier Merino Wool-Cashmere Throw

As animal prints rise in popularity across homeware, Cartier presents its luxury take on the trend with this merino wool-cashmere throw. Spotlighting muted tones, it makes a subtly glamorous addition to your living area, whether you choose to drape it over the arm of your sofa or leave it at the foot of the guest bed.

190cm x 140cm approx. With 90% Merino and 10% Cashmere, it is impossibly soft. This is a wintry bedding must-have.

Yes, the year might have been apocalyptic, to say the least, but the launch of this collection certainly brings us that bit of joy, and something to look forward to in such unprecedented times, don’t you think? Let’s make this Christmas the most wonderful time of the year once again, and look forward to gifting these items to your loved ones, or even pampering yourselves with (because self-love always comes first ;))

The Panthère de Cartier collection is available at Cartier boutiques and selected stores worldwide. Come into the beautiful and precious world of Cartier.

Khatia Buniatishvili new Cartier Ambassador

Photo © Esther Haase

French Maison Cartier is pleased to announce Khatia Buniatishvili, renowned French-Georgian pianist, as a new ambassador of the Maison. Extraordinary talent, open mindedness, piercing intellect and unfaltering involvement in contemporary issues, Khatia embodies the values cherished by Cartier.

Khatia expresses the essence of who we are. Pure simplicity and expressive romanticism. Delicate exuberance. Unique and universal. Plural singularity. Body and soul, with measure and unbridled energy Khatia embarks us into the dizzying exploration of human emotions and passion.

Cyrille Vigneron, President and Chief Executive Officer of Cartier International.

In the continuity of the Maison’s commitments towards art and culture, Cartier is proud to be associated with one of today’s most prominent classical artists. Come into the beautiful world of Cartier.

Precious Cartier La Panthère Parfum

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French Maison Cartier is famed for its panther motif, present on its jewelry, accessories and fragrance works, symbolizing femininity, mystery and elegance. This was repeated with the launch in 2014 of La Pantère, and now, next month, the Maison presents a new version of that iconic perfume: La Panthère Parfum. A ‘feline-floral’ perfume of gardenia enriched with osmanthus, bringing hints of apricot, and patchouli with chypre tones.

With La Panthère Parfum, Cartier’s in-house perfumer Mathilde Laurent created a richer and more intense interpretation of this contemporary chypre perfume. Gardenia, as the dominant floral note of the composition, has been explored and highlighted in a new way, and warmed by the shades of apricot stemming from the osmanthus flower. The perfumer doubled the musk and softened the chypre character to evoke the depth and softness of a panther’s fur.

 

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The iconic signature glass flacon on which the face of the panther can be seen is decorated with black details (for the two larges sizes) in the new version. Cartier La Panthère Parfum is available as a 25, 50 and 75ml Perfume at selected stores worldwide. Come into the beautiful world of Cartier.

 

 

 

Christie’s Geneva will auction off 101 unique Cartier clocks

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I love table clocks, especially those who are made by French Maisons, like Cartier. Horology and art deco enthusiasts will be delighted to learn that Christie’s Geneva will be hosting an auction for 101 rare clocks from French Maison Cartier this summer. I wish I was rich, and not so pretty…..

Long before it created the Santos wristwatch in 1904 and became the jeweler of choice for the Duchess of Windsor, Nina Dyer, and many celebs, Cartier carved out a reputation as a master of decorative desk clocks. Christie’s upcoming sale of 101 Cartier clocks demonstrates the French Maison’s considerable skills in the arts of enameling, engraving, gem setting and marquetry—all on a canvas much larger than the watch dial.

 

Christies-Geneva-Cartier-Art-Deco-Onyx-Enamel-and-Ruby-Mignonettte-ClockCartier Art Deco Onyx Enamel and Ruby Mignonettte Clock

 

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Cartier Art Deco Enamel and Gold Altar Clock 

The collection highlights the French brand’s innovative and painstakingly intricate approach to clockmaking, featuring an immense amount of timekeepers designed in all fashions imaginable. Some of its most complex pieces – known as ‘mystery’ clocks, which carry hands that are suspended in a transparent rock crystal pane seemingly disconnected to any mechanism – also form part of the auction.

Other notable lots include a carved onyx model with a mother of pearl dial and diamond accents from 1925, an Oriental enamel clock intricately decorated through a technique called laque burgauté where insets of polished blue-green abalone shells are made, as well as an early 20th century deep blue opaline glass, silver and enamel urn clock.

 

Christies-Geneve-Art-Deco-Mother-Of-Pearl-Onyx-Jade,-And-Enamel-Desk-ClockCartier Art Deco, Mother-Of-Pearl, Onyx, Jade, And Enamel Desk Clock

 

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Cartier Art Deco Rock Crystal, Enamel and Diamond Clock

 

Christies-Geneva-Cartier-Art-Deco-Mother-of-Pearl-Enamel-Turquoise-Moonstone-and-Diamond-Clock-by-Maurice-Coüet

Cartier Art Deco Mother-of-Pearl, Enamel, Turquoise, Moonstone and Diamond Clock by Maurice Coüet

 

Christies-Geneva-Cartier-Belle-Epoque-Enamel-Agate-Moonstone-and-Diamond-Minute-Repeater-Clock-by-Maurice-CoüetCartier Belle Epoque Enamel, Agate, Moonstone and Diamond Minute Repeater Clock by Maurice Coüet

The auction itself will take place at Four Seasons Hotel des Bergues on July 1, with viewings available from June 27 through to 30. For more information or to view the full collection, visit the official Christie’s website here.

Come into the beautiful woorld of Cartier.

 

 

 

Cartier Santos-Dumont La Demoiselle is Classic Elegance re-introduced

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French Maison Cartier expands its Santos timepiece collection with four very special limited-edition watches all bearing the names of the Brazilian aviator’s legendary flying machines. With such a colourful character like early aviation pioneer Alberto Santos-Dumont in your archives, it makes sense to capitalise on this particular chapter in Cartier’s history.

Aviation and watchmaking go hand in hand and one of history’s first partnerships involved Louis Cartier and Brazilian aviator Alberto Santos-Dumont. Famously, we know Cartier made Alberto Santos-Dumont a wristwatch in order to keep his hands-free for the instrumentation.

Alberto Santos-Dumont, the son of a wealthy Brazilian coffee planter, settled in Paris where he cultivated his passion for flight. Santos-Dumont was fascinated by flight and after settling in Paris in the early 1890s became well-known around town for his daring hot air balloon feats, often landing on Parisian rooftops to the surprise of the crowds below.

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Very much a celebrity, Santos-Dumont’s dandy outfits and Panama hats soon become all the rage in Paris. An incessant designer, he created the elegant Demoiselle monoplane for his personal transport, a lightweight aircraft with a wire-braced wing mounted over an open-framework fuselage made from bamboo and landing gear built around a tricycle. In 1908, the Demoiselle (No.19) became the world’s first series-production aircraft.

Alberto Santos-Dumont’s request to Louis Cartier to devise a timepiece that would let him read the time without having to take his hands off the controls resulted in the world’s first men’s wristwatch in 1904 and spawned an entire collection in his name.

As a man obsessed with machines and mechanics, his request to Louis Cartier to come up with a watch that he could consult without having to take his hands off the controls was perfectly in character. In 1904 Louis Cartier presented his friend with the first purpose-designed wristwatch with a solid, rounded square case and rivets on the bezel that might have been inspired by those used by Gustave Eiffel to hold together his famous tower. A precursor of the clean lines that would mark the Art Deco period, the dial featured bold blackened Roman numerals, the railway track minute counter and even the sapphire cabochon in the crown that have become iconic features of so many Cartier watches.

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It was by no means the first wristwatch in history, women had been wearing wristlets long before men discovered their innate practicality, but it has gone down in history as the first wristwatch specifically designed for men, in this case, a pilot. Although it was not a technical tool watch for pilots, it did accompany Santos-Dumont on the first filmed airplane flight in 1906. In 1911, in a similar move to Santos-Dumont and his Demoiselle, Louis Cartier enlisted movement maker Edmond Jaeger to start producing the Santos watch on a commercial scale.

In October 1906, on board his boxy ’14-bis’ biplane, he covered a distance of 60 metres at a height of roughly five metres before a large crowd in the Bois de Boulogne marking the first flight of a heavier-than-air machine in Europe. Barely a month later, on 12 November 1906, Santos-Dumont set the first world record for a flight of 220 metres in 21.5 seconds.

For seven years, Alberto Santos-Dumont had the privilege of being the only one to wear this model as the Santos-Dumont was not officially available to the public until 1911. When the Santos-Dumont finally arrived in the Paris store, it was offered in several different model variations, all made in platinum or yellow gold and all in a fairly small (by today’s standards) case measuring from about 24.8 x 34.8 mm. The mechanical movements were in general supplied by EWC (European Watch & Clock Co./Jaeger-LeCoultre).

santos-cartier-1904Cartier Santos, 1904

Still the only piece in Cartier’s collection to bear the original wearer’s name, the Santos was relaunched in 1978 appearing in steel and gold models and bi-metal models with an integrated bracelet. Proving its might as a timeless classic, the Santos was revisited again in 2018 although we didn’t cover the 2019 iterations with quartz-powered movements. Earlier this year, Cartier introduced a larger but flatter and more elegant Santos-Dumont XL fitted with a hand-wound movement. Closer in spirit to the original, the watch is dressier than the 2018 collection and has lost some of its sporty rotundity in favour of a leaner profile.

Today four limited editions christened with the names of Santos-Dumont’s flying machines join the collection. Crafted in precious platinum, yellow gold, and a combination of yellow gold and steel, all four models are fitted with an ultra-slim manual-winding movement.

Cartier Santos Dumont Le Brésil

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The Cartier Santos Dumont Le Brésil is named after Santos-Dumont’s first balloon design. Made from Japanese silk, it was a particularly small, spherical balloon with a wicker basket and made its maiden flight 4 July 1898. Described by Santos-Dumont as the ‘smallest’ and ‘most beautiful’ of his balloons, an engraving of the balloon can be seen on the caseback. Interpreted in a luxurious and precious platinum case measuring 43.5mm x 31.4mm and with a slim case height of 7.3mm, the shape of the case and the layout correspond to the non-limited edition models introduced in January 2020.

The presence of a manual-winding movement across all the models means that the case is thinner than the 2018 models and its overall aesthetics are flatter for a more elegant presence. The dial is silvered and brushed with polished metallic Roman numerals, sword-shaped hands and a ruby in the winding crown. A limited and numbered edition of 100 pieces, the platinum Santos Dumont Le Brésil is presented on a grey alligator strap.

 

Cartier Santos Dumont La Baladeuse

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‘La Baladeuse’ refers to a motorised airship – aka dirigible – used by Santos-Dumont to fly over Paris in 1903. Built to demonstrate the possibilities and advantages of air travel, Santos-Dumont would use his single-seater airship to stage surprise visits to his friends. Convinced that the ‘day will come when aerial omnibuses will transport tourists and business travellers’, you could say that Santos-Dumont was also a visionary.

The case dimensions are the same as the Santos Dumont Le Brésil but here the watch is crafted in 18k yellow gold. Like the models presented in January, the case features a contrasting brushed and polished surfaces and has abandoned the ‘brancards’ that appeared on the 2018 models making it closer to the original. Another distinctive feature of these 2020 models is the pointed shape of the stone in the crown, in this case, a blue sapphire stone. A limited and numbered edition of 300 pieces, the Santos Dumont ‘La Baladeuse’ comes on a green alligator strap.

 

Cartier Santos Dumont 14-Bis

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The Santos Dumont 14-Bis celebrates Santos-Dumont’s 1906 flight of 220 metres that won the Aéro-Club de France prize for the first officially observed flight of over 100m. The engraving on the caseback features the famous ‘no.14 bis’ that was described as a ‘kite of compartments’. The pilot, standing in the fuselage was connected to the rudder and fins by cables.

The Santos Dumont ’14-Bis’ features a bi-metal construction with a polished yellow gold bezel and a brushed steel case. The dial features a sunray brushed anthracite grey background with white Roman numerals and an interior square. Also worth noting is the classic railway minutes track that now placed on the periphery of the dial and not in the centre, keeping with the modifications introduced earlier this year. The most affordable model of the three and limited to 500 pieces, the crown is set with a blue synthetic spinel cabochon.

 

Cartier Santos Dumont La Demoiselle

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The pièce de résistance of this limited edition collection is the Santos Dumont La Demoiselle, an XL-sized watched of just 30 pieces engraved with the most elegant of Santos’ flying machines. Created in 1908, ‘La Demoiselle’ is Alberto Santos-Dumont’s famous monoplane and one of the first aircraft to be mass-produced. With it began a new era: “And we will sail through the air seeing Europe unfold at our feet like a geographical map. There we will remain, suspended between the stars and the earth”.

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With the new Cartier Santos-Dumont La Demoiselle, the Parisian Maison elects to take the weave motif of Alberto’s signature Panama hat and incorporate the texture into the dial and strap of the maison’s latest Santos-Dumont XL. The dial is a creamy straw colour and the numerals are painted in white with a black shadow. Another difference is the Breguet-style hands of this model, similar to those used on the first Santos watches. The measurements of the platinum case – 46.6mm x 39.9mm with a slim height of just 7.5mm – are identical to those of the models introduced in January 2020. The crown is set with a ruby cabochon and the watch comes with two straps, one fabric strap with a woven Panama texture and a brown alligator strap.

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The new Cartier Santos-Dumont La Demoiselle pays homage not just to Alberto’s technical excellence but also his stylistic finesse. For the first time since Cartier made his pioneering pilot’s watch,

The caseback is sealed but the movement inside is the 430 MC, a manual-winding calibre based on the Piaget 430P with a lean height of just 2.1mm. Used across the board in various Piaget Altiplano models and by Cartier, the movement beats at 21,600vph and the power reserve of 38 hours is on the short side – but understandable considering the low profile of the watch.

 

Cartier-Santos-Dumont-La-Demoiselle-Box

As the most limited of all with 30 pieces, ‘the Santos Dumont La Demoiselle comes in its own lacquered maple wood box with Chamel Eco Black interior along with a brown alligator leather travel pouch and a pair of matching Santos de Cartier cufflinks in white gold with red tiger eye.

The Cartier Santos Dumont Limited Editions are available at Cartier boutiques worldwide. Come into the beautiful world of Cartier.

 

 

 

 

Cartier launches Maillon de Cartier

 

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Cartier’s Maillon de Cartier is first and foremost a statement of style. The chain-link bracelet remains a composed centerpiece, one that plays on classic codes, whilst reinventing today’s attitudes. The Maillon de Cartier watch is firstly a jewel designed by the French Maison’s watchmaking studios.

We wanted to deconstruct the bracelet and transcend its design through a volume approach. Emotion is in the movement and tension.

Marie-Laure Cérède, Cartier Timepieces Creation Director

A precious watch that resides in the creative watchmaking repertoire of the Maison. A bracelet whose chain-links are offset and aligned on the bias by Cartier. Well-rounded and opulent, they move in time with the ultra-feminine elegance of the Maillon de Cartier watch.

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It all lies in the twist in the torsion emphasizing the perspective within which the watch dial blends. This interpretation allows the case and links to entwine themselves in one graphic motion. Rectangular links, a hexagonal dial, bevelled brancards: the design of the Maillon de Cartier watch incites Cartier’s rhythmic geometry. An ambition to structure the watch, from the form of its links to its faceted case, radicalizes the spirit of the watch. Its volume is tangible, angular and dense.

 

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Apart from the classic in 18k yellow gold, the Maillon de Cartier watch also comes in a glamorous bejewelled options of 18k pink gold and 18k white gold set with brilliant-cut diamonds (crown and bevel; case and bracelet; case, dial and bracelet).

And for collectors, a precious limited and numbered edition will be launched: 50 pieces of a luxe 18k yellow gold rendition with case and bracelet set with 580 brilliant-cut diamonds (9.33 cts), complete with a contrasting black lacquer dial.

 

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The Cartier Maillon de Cartier is available at Cartier Boutiques and selected stores worldwide. Come into the beautiful and precious world of Cartier.

 

 

 

 

Cartier High Jewelry Panthère des Glaces clock

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The French Maison’s collection honors the their long-standing tradition of creating fine objects. Skilfully and uniquely crafted in precious leathers and metals, lacquer and marquetry, each of these designs manifests the Cartier ‘Art de Vivre’.

Based on a quartzite, a panther sculpted from black nephrite jade with tsavorite eyes, looks playfully to the High Jewelry Panthère des Glaces clock. The clock was created of 18k white gold, rock crystal, and 40 brilliant-cut diamonds totaling 1.24 carats, The hour marker and crown are made of blue opal. A 6002MC mechanical movement with manual winding tell you the time.

Ohh how beautiful and timeless is this beauty. But for me only something to dream of…. Come into the beautiful and precious world of Cartier.

 

 

 

Sara Sampaio Poses In Maison Cartier Gems For Sorbet Magazine

Top model Sara Sampaio dazzles her way through a high-consumption jewelry extravaganza for the Summer 2018 issue of Sorbet Magazine. Sara is photographed by Rowan Papier in Cartier luxury for the ‘Unapologetic’ issue, devoted to Fearlessness, Uniqueness, Individualism, Controversy, Defiance, Rebellion. Okay, then….

The Portuguese model poses with a colorful Cartier necklace and black dress in an image captured by Rowan Papier. Inside the fashion glossy, Sara turns up the shine factor while dripping in designs from the luxury French Maison. Looking like a princess, the brunette also wears elegant couture gowns and dresses.

Sara Sampaio was styled by fashion stylist Mimi Cuttrell who selected incredible jewelry for the editorial. Hair was by Nicolas Eldin, Makeup by Tatyana Makarova and Manicure by Jini Lim.

Discover Sorbet Magazine’s latest designs and stories, come into the beautiful world of Sorbet Magazine, and the beautiful and precious world of Cartier.

Not only for Pasha’s Cartier Pasha Parfum

Thami-El-Glaoui-Pasha-of-Marrakesh-71Ia3-iQqaL._AC_SL1500_

As one of the world’s leading luxury watch brands, Cartier boasts an impressive assortment of iconic designs. There’s the Santos watch, made originally for Brazilian pioneer aviator Alberto Santos-Dumont, the Tank watch, fashioned after the military armored vehicle and the Panthere watch with an instantly recognizable link bracelet, just to name a few. Another famous Cartier watch is the Pasha, created for the Pasha of Marrakesh.

In the early 20th century, parts of Morocco was a protectorate of France. During this time, Thami El Glaoui, the Pasha of Marrakesh (above) aligned himself with the French. As a result, he amassed great wealth (mostly from questionable practices) during his time in power, and by some accounts, he was one of the richest men in the world. His personal style and charm, as well as his prodigality with his wealth, made him many friends among the international fashionable set of the day. He visited the European capitals often. He counted people like Charlie Chaplin, Colette and Winston Churchill as friends and hosted them in his Marrakesh – a city he invested in extravagantly to beautify with palaces, golf courses, hotels, and lavish gardens. He treated his European guests to lavish banquets and offered them expensive gifts.

In the early ’30s, the Pasha of Marrakesh commissioned a watch from the French Maison. Aside for a penchant for the finer things in life, the Pasha was also an active man. So he requested that his Cartier watch be elegant, yet capable of being submerged during his regular swims and daily bathing, without having to worry about its functionality or precision. It is considered to be the first waterproof timepiece from Cartier. Water resistant watches were still a new concept during this era (remember the Rolex Oyster only made its debut in 1926).

Cartier-Pasha-18k-1985-02Cartier Pasha 18k yellow gold, 1985 (private collection).

However, Louis Cartier did build the Pasha a solid gold water-resistant round watch. The custom Cartier was fitted with screw-down caseback, a chain-secured cap protecting the winding crown, and a protective grid on top of the face. In 1943, the timepiece was introduced into the official Cartier collection. In 1985, the legendary watch designer Gérald Genta designed a version of the Cartier Pasha whose form is still celebrated to this day. Throughout the years, a number of models under the name Pasha de Cartier have been presented, and, as a result, an overwhelming selection of new and used Pasha timepieces can be discovered today.

While the fate of Thami El Glaoui’s Cartier watch is unknown, according to a 2003 Robb Report article, Stanislas de Quercize, the President and CEO of Cartier North America at that time, confirmed that Cartier is actively looking for the watch to add to its corporate collection.

Later the French Maison created the Pasha Collection. A collection of cufflinks, luxury writing instruments, lighters and perfumes. Like their jewels and watches, They all are a signature of unique taste in fine accessories. A signature of pure elegance.

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Also named after the iconic watch, the French Maison introduced in 1992 Pasha de Cartier, a beautiful, classic fougere fragrance for men. Created by Jacques Cavallier Belletrud, the now legenday fragrance had top notes of lavender, mandarin, mint, caraway and anise. The middle notes are coriander, and Brazilian rosewood. And base notes of labdanum, sandelwood, patchouli and oakmoss. A timeless classic. In its collection Cartier also offers several versions of the first perfume. In addition to Edition Noire (a modern fougere with green and citrus notes, amber, and cedar) and Edition Noire Sport (an energetic fougere with citrus, marine accords, and cedar), the new, contemporary and intense version, Pasha de Cartier Parfum , is available from February 2020.

Pasha de Cartier Parfum is designed for contemporary and elegant men – to those who want to be noticed. It is adorned with epithets such as being bold, sophisticated, and powerful. The fragrance is a modern version of the original in a parfum concentration that provides additional depth, intensity, and lasting permanence.

Created by the Maison’s in-house perfumer Mathilde Laurent, the contemporary fougere composition with woody and ambery features includes notes of patchouli, sandalwood, fir balsam, labdanum, benzoin, ambrocenide molecule, and tonka bean. Mathilde tried to preserve the characteristic aromatic base of the original Pasha fragrance in this creation, but make it new with woody and amber notes using the best ingredients from around the world.

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When creating a new version of the iconic perfume, special attention was paid to the design of the flacon. Named and inspired by the iconic Pasha watch, the design of the flacon was really inspired on Pasha cufflinks and luxury writing instruments, with a blue sapphire cabochon, a unique Cartier symbol. It also features other iconic Cartier hallmarks including the Trinity ring, gadroons, and the famous red box.

When you focus on designs with diamonds and other precious gems, and have princesses and actresses commissioning special works with serpents, tigers, and other exotic animals – you know you’re dealing with one of the world’s most luxurious brands!

Cartier watches are available at Cartier Boutiques and selected stores worldwide. Pasha de Cartier Parfum is available in quantities of 50 and 100ml at Cartier Boutiques and selected stores worldwide. Come into the beautiful world of Cartier.