Since 1945, French Maison Carven has been making timeless, enchanting perfumes for women and men. Being inspired by the history of the brand and its DNA, Carven Parfums opens a new chapter based on elegance and simplicity.
More than 70 years after the iconic; ‘Ma Griffe’ and ‘Vétiver’ perfumes were released, fashion house Carven is impressing us once again with its intoxicating charm and stylish spirited perfumes. And the olfactive adventure continues with the new woman fragrance ‘Dans Ma Bulle’, a blend of freshness, fantasy and sensuality.
One hundred years ago, equality between men and women was a mythical idea, or simply utopian. The suffragist movement had just appeared, an irreversible tendency was revealed timidly. Today women are free, independent, confident. They are business women, political women. They are beautiful, famous and loved all over the world. Does anyone have any idea who is leading the world? In my Bubble is addressed to these women of today, to the free and emancipated girls, to the uninhibited and relaxed girls.
Sweet, elegant, modern, delicate, natural, sensual, fresh, joyful… The Carven girl is all this at once. That’s what makes her unforgettable. In her eyes, we dive into her world, her Carven bubble.
The new fragrance embodies all these values and invites to share them in its bubble, the Carven perfume bubble. French Maison Carven’s new perfume Dans Ma Bulle is an invitation to live and share in the world of the Carven girl. This fragrance offers a new addiction, a concentrate of freshness, fantasy and sensuality. For curious and daring girls, knowing how to mix Parisian chic and relaxation.
In my Bubble is the work of a trio of perfumers Patricia Choux, Violaine Collas and Véronique Nyberg for the French perfumery company Mane. While the original composition may surprise, it remains in the tradition of Carven perfumes, very feminine fragrances that move away from mainstream marketing.
Top notes: Peony, Litchi Rose
Heart notes: Sambac jasmine, Heliotrope, Almond
Base notes: Vanilla, Sandalwood, Patchouli
A floral, oriental and powdery bubble that starts with notes of lychee, rose, tangerine, orange and peony. The floral heart has the unique addictive quality of the sugared Almond Accord combined with solar Heliotrope enhances the ultra femininity of Jasmine sambac. Patchouli, mesmerizing Vanilla and Sandalwood enrich the floral heart note in an elegant sensuality and orientalise the fragrance.
Dans Ma Bulle is a bubble of glass that preciously guards a bubble of juice. By incorporating the brand’s iconic symbols, this perfume is the perfect example of the Carven signature: the blending of styles. The slightly disproportionate cap brings modernity to the clean, classic lines of the bottle.
The new Carven perfume is also perfectly embodied in its flacon, a fragrant cloud in a glass bowl surmounted by a bubble symbolizing a globe, the world of Carven girls.
Serge Ruffieux, artistic director of Maison Carven since 2017, trusted Marie Schuller, both photographer and director, to carry out the communication campaign. The Dutch supermodel Ammi Garritsen was chosen to embody the perfume In my Bubble. A sober and stylish communication.
Carven Dans Ma Bulle is available in three sizes, as 30, 50 and 100ml Eau de Parfum and matching body products, like 200ml Shower gel, a perfumed gel that becomes a rich foam that cleanses and perfumes the skin gently. A 200ml bodylotion, applied after a bath or shower, it leaves the skin hydrated, smooth, supple and delicately scented. And a 100ml Deodorant Spray. Fresh and light, this deodorant deposits a fragrant mist on the skin. Associated with the Eau de Parfum, it helps to intensify and prolong the sillage of the fragrance.