Carven Dans Ma Bulle

 

Carven-Dans-Ma-Bulle-Banner

Since 1945, French Maison Carven has been making timeless, enchanting perfumes for women and men. Being inspired by the history of the brand and its DNA, Carven Parfums opens a new chapter based on elegance and simplicity.

More than 70 years after the iconic; ‘Ma Griffe’ and ‘Vétiver’ perfumes were released, fashion house Carven is impressing us once again with its intoxicating charm and stylish spirited perfumes. And the olfactive adventure continues with the new woman fragrance ‘Dans Ma Bulle’, a blend of freshness, fantasy and sensuality.

Carven-Dans-Ma-Bulle-Banner-Flacon-01

One hundred years ago, equality between men and women was a mythical idea, or simply utopian. The suffragist movement had just appeared, an irreversible tendency was revealed timidly. Today women are free, independent, confident. They are business women, political women. They are beautiful, famous and loved all over the world. Does anyone have any idea who is leading the world? In my Bubble is addressed to these women of today, to the free and emancipated girls, to the uninhibited and relaxed girls.

Sweet, elegant, modern, delicate, natural, sensual, fresh, joyful… The Carven girl is all this at once. That’s what makes her unforgettable. In her eyes, we dive into her world, her Carven bubble.

The new fragrance embodies all these values and invites to share them in its bubble, the Carven perfume bubble. French Maison Carven’s new perfume Dans Ma Bulle is an invitation to live and share in the world of the Carven girl. This fragrance offers a new addiction, a concentrate of freshness, fantasy and sensuality. For curious and daring girls, knowing how to mix Parisian chic and relaxation.

Carven-Dans-Ma-Bulle-Banner-Flacon-03

In my Bubble is the work of a trio of perfumers Patricia Choux, Violaine Collas and Véronique Nyberg for the French perfumery company Mane. While the original composition may surprise, it remains in the tradition of Carven perfumes, very feminine fragrances that move away from mainstream marketing.

Top notes: Peony, Litchi Rose
Heart notes: Sambac jasmine, Heliotrope, Almond
Base notes: Vanilla, Sandalwood, Patchouli

A floral, oriental and powdery bubble that starts with notes of lychee, rose, tangerine, orange and peony. The floral heart has the unique addictive quality of the sugared Almond Accord combined with solar Heliotrope enhances the ultra femininity of Jasmine sambac. Patchouli, mesmerizing Vanilla and Sandalwood enrich the floral heart note in an elegant sensuality and orientalise the fragrance.

Carven-Dans-Ma-Bulle-Banner-Flacon-05

Dans Ma Bulle is a bubble of glass that preciously guards a bubble of juice. By incorporating the brand’s iconic symbols, this perfume is the perfect example of the Carven signature: the blending of styles. The slightly disproportionate cap brings modernity to the clean, classic lines of the bottle.

The new Carven perfume is also perfectly embodied in its flacon, a fragrant cloud in a glass bowl surmounted by a bubble symbolizing a globe, the world of Carven girls.

Serge Ruffieux, artistic director of Maison Carven since 2017, trusted Marie Schuller, both photographer and director, to carry out the communication campaign. The Dutch supermodel Ammi Garritsen was chosen to embody the perfume In my Bubble. A sober and stylish communication.

Carven-Dans-Ma-Bulle-Banner-Flacon-07

Carven Dans Ma Bulle is available in three sizes, as 30, 50 and 100ml Eau de Parfum and matching body products, like 200ml Shower gel, a perfumed gel that becomes a rich foam that cleanses and perfumes the skin gently. A 200ml bodylotion, applied after a bath or shower, it leaves the skin hydrated, smooth, supple and delicately scented. And a 100ml Deodorant Spray. Fresh and light, this deodorant deposits a fragrant mist on the skin. Associated with the Eau de Parfum, it helps to intensify and prolong the sillage of the fragrance.

 

 

 

 

 

Carven Pour Homme

Carven pour Homme

Carven is HOT! A sleek and elegant essence, Carven pour Homme could be the next scent embodying Parisian chic. As with the work of Guillaume Henri with the Maison‘s menswear, this fragrance follows the tradition of Carven fragrances for men, while providing the modernity to make it go through time.

Carven pour Homme

Carven pour Homme was created by perfumers Patricia Choux and Francis Kurkdjian. If the fragrance itself is very nice, the package matters – as often with perfumes. This one plays with the codes of menswear: the bottle reminds of a sleek silhouette with nice broad shoulders at the top, its lacquered black color shining like a pair of patent leather shoes – highlighted by the metal cap.

It’s a sophisticated fragrance . Some would say more gentlman’s drinking club than Sunday football dressing room. I don’t agree. I would love it in the lockerroom! I see it more suited to a man of class, maybe a slightly older, but certainly a man of confidance.

Underneath the heady and unsensored scent of violet you will find a complimentary fresh burst of grapefruit to bring a kint of sharpness to the proceedings, before you’re then plunged into it’s woody depths and the masculine and warming aspects of nutmeg, cedar , sage and sandelwood.

  • Top Notes: Violet Leaf, Grapefruit
  • Middle Notes: Nutmeg, Sage, Cedar
  • Basenotes: Vetiver, Sandelwood

 

Available as 30ml, 50ml and 100ml Eau de Toilette. There is also a range of products available for gents who want an all over smell such as Aftershave Balm, Deodorant Spray and Shower Gel.

Ligne-de-Bain-CARVEN-pour-Homme

A very nice and beautiful fragrance for men, coming in an immaculate, pristine white case for a sharp visual effect. A true new classic in the tradition of Ma Grife and Vertiver. Patricia and Francis did a wonderful job!

Poiray x Carven, a floral collab

CARVEN-POIRAY-6-e

The creative result of the meeting between French ‘Haute Joaillier’ Poiray and Maison Carven is blooming.

This is not surprising when you consider that flowers are among the favorite motifs of Carven’s fashion designer, Guillaume Henry. Thus, Poiray’s iconic Ma Première watch is enriched with an interchangeable double-turn black leather bracelet embroidered with flowers with a crystal ‘diamond cut’ heart.

 

 

poiray-Carven

Poiray Ma Première with stainless steel case, quartz movement. 1600 €, Carven bracelet, 250 €. available at Poiray Boutiques and online.

 

 

 

 

Carven introduces L’Absolu Eau de Parfum

Carven L’Absolu visual 1.jpg

Maison Carven is HOT! The French legendary fashion house has experienced somewhat of a renaissance in recent years. While the recently departed design duo Alexis Martial and Adrien Caillaudaud turned around the womenswear collections, the fragrance element of the Maison has also been overhauled.

L’Absolu represents rebirth in many ways. The crisp, virginial whiteness of the bottle again the subtle gold accents is just one example of this. Absolu, derived from absolute, is defined as something which allows no restriction, no exception or concession.

carven-l_absolu-eau-du-parfum.jpg

Carven L’Absolu Eau de Parfum

L’Absolu is the third fragrance of the Carven Le Parfum collection – after the original from 2013 and the L’Eau de Toilette editionfrom 2014. Carven L’Absolu is a sensual version of the scent, composed as an intoxicating bouquet of white flowers.

Created by Francis Kurkdjian, the fragrance is, for lack of a better word, intense. Richly sweet and floral rather than fresh, it feels iconic rather than young or new. Oriental base notes of Indonesian patchouli and sandalwood help to achieve this, but then middle notes of Egyptian absolute jasmine, tuberose and iris elevate it to a sweeter level. Finally, top notes of Italian green mandarin essence and Madagascan ylang ylang essence provide a blink-and-you’ll-miss-it dose of freshness.

Carven L’Absolu visual 2.jpg

Carven L’Absolu is for the flower lover, assured of what she wants and unafraid to show it. It’s a new yet iconic fragrance for the fashion house, and will surely become a landmark of this time for Carven’s history.

Carven L’Absolu is available as 30, 50 and 100ml Eau de Parfum.

 

 

 

 

 

The Doyenne of French Design, Madame Carven, Passes Away at 105

She dressed Edith Piaf, Leslie Caron and Begum Andrée Carron Aga Khan. She created uniforms for more than a dozen airlines and dressed French traffic police. When she launched a fragrance, she provocatively named it Ma Griffe, which can mean either ‘my signature’ or ‘my claw’ in French. She was a force and a character. She was Carmen de Tommaso, or as she was better known in the world of haute couture, Madame Carven. On June 8 Madame Carven passed away at the age of 105, leaving behind an incredible legacy, both in the world of fashion and fragrance.

marie-louise-carven-la-plus-petite-des-grands-couturiers

Marie-Louise Carven, Paris, 2002 (Photo Gamma, Click to enlarge).

De Tommaso was introduced to couture by her aunt Josy Boyriven, the last three letters of whose name, ‘ven’, got joined with ‘car’ of Carmen to form Carven –and she started designing both out of fascination and frustration. She was dismayed by the limited choices for petite women and the lack of attention from the fashion masters.

France was learning to dance again after the war and I wanted to be slinky. This desire to be attractive inspired a few reflections

mentioned Madame Carven in interviews.

“First I noticed that I wasn’t the only petite woman I knew, and that the grand couturiers weren’t very interested in us. But I had a feeling for proportion and volume. All that remained for me to do was to create, with the help of friends who were scarcely taller than I was, dresses that would allow us to be ourselves. I’d found an opening where there was no competition and a moment when Paris was overflowing with happiness.”

MadameCarven

Madame Carven at work (Click photo to enlarge).

When the Carven fashion house opened its doors in 1945, she rose to fame for her elegant lines and a dose of whimsy. By the time Jacqueline François sang of “les robes de chez Carven” in her 1949 hit, Mademoiselle de ParisCarven embodied French chic.  In the male-dominated world of fashion, Carven was a breath of fresh air. Her sense of balance and style gave her an edge, while her marketing genius made her a tough competitor. Madras checks, batik prints, African patterns, raffia embroideries and Aztec-inspired motifs featured on outfits bearing names such as Amphora, Ivory Coast, Chiquita and Opium, the latter shown in 1964, more than a decade before the Yves Saint Laurent fragrance of the same name.

Carven Ma Grife

Equally groundbreaking was her signature fragrance. Let’s consider for a moment today’s “youthful offerings”, all cute and sweet, and hard to tell apart. Carven dreamed up Ma Griffe for a young woman, but she also wanted it to dazzle and to project confidence. The perfumer up for the task was none other than Jean Carles, already famous in the 40s for his sophisticated compositions and impeccable craftsmanship.

Carles and Carven pinned gardenias on a velvety backdrop of moss and somber woods. They gave Ma Griffe a bold character, but the fragrance is put together as intricately as a Byzantine mosaic– notes like ylang-ylang, iris, jasmine, rose, sandalwood, and benzoin are set into a delicate arrangement and polished till they fade into each other. You notice the details only if you pay close attention and smell like a sleuth. I recommend just to douse yourself in Ma Griffe, shiver as the shimmer of aldehydes and green leaves brightens up the richness of white flowers and reflect on the life of a designer who brought it to life. Goodbye, Madame Carven.

by Jean Amr

The Noses: Francis Kurkdjian

Our regular reader, has heard the name ‘Francis Kurkdjian’ sevaral times on Yakymour. He is not only the man behind Elie Saab’s exclusive fragances, but worked also for some prestiges houses like Jean-Paul Gaultier, Lanvin, Carven, Acqua di Parma and Guerlain. But he also opend his own Maison Francis Kurkdjian.

Francis Kurkdjian

The vèry sympathic Francis Kurkdjian in his Maison Francis Kurkdjian (Click photo to enlarge).

Francis Nourhan Kurkdjian was born in Paris, France, in (14 May 1969) to Armenian parents. The Kurkdjian family had at once fled the Ottoman Empire during the Armenian Genoicide and had settled in France after being deported and relocated to Aleppo, Syria. Having been exposed to music and dancing at a young age, Francis Kurkdjian wanted to be a ballet dancer during his youth. However, he failed passing the competition to study at the Paris Opera School of Dance in 1983. Kurkdjian, who already had an interest in perfume making since he was thirteen years old, decided in 1985 to become a perfumer. In 1990, Kurkdjian entered the Institut Supérieur International du Parfum, de la Cosmétique et de l’Aromatique Alimentaire (ISIPCA), a perfume school located in Versailles, France.He graduated from ISIPCA in 1993 and joined Quest International in Paris the same year. Kurkdjian continued his studies and obtained a masters degree from the Paris Institute of Luxury Marketing.

Francis Kurkdjian is one of the most prolific, and acclaimed perfumers of our time. At just 25 years old, Francis created Jean-Paul Gaultier Le Mâle, which remains a global timeless bestseller today; others include Iris Nobile for Acqua di Parma, Lanvin Rumeur, multi-award-winning Elie Saab Le Parfum, and recently, a duo of fragrances for the newly-revived Carven perfume house. Since he first began as a perfumer Francis has been taking risks, delighting our senses, and winning awards, too.

Francis Kurkdjian Maison Shop Boutique Paris

Maison Francis Kurkdjian, 5 rue d’Alger, Paris (Click phototo enlarge)

The ‘day job’ of creating some of the world’s best-known fragrances, however, has enabled French-Armenian Francis to fulfil his dream, building one of the most interesting perfume houses around: his signature Maison Francis Kurkdjian. Under his own label, Francis has had absolute freedom to express his boundless creativity through a portfolio of fragrances that range from the most luminous and airy, Cologne Pour Le Matin, with its Sicilian bergamot and lemon, Moroccan thyme and Tunisian orange flower, through to an exploration of oudh’s moods:
OUD Silk Mood (Bulgarian rose, papyrus, chamomile), OUD Cashmere Mood (labdanum, benzoin, vanilla) and OUD Velvet Mood, spiced with cinnamon, saffron and copahu balm, and each tethered by a base of the highest-quality Laotian oudh. Today, there are more than a dozen fragrances in the collection.

Francis Kurkdjian Noses GIF

The nose: Francis Kurkdjian

But Francis Kurkdjian‘s artistry goes beyond what’s simply in a bottle. He has worked on many artistic projects.  With Sophie Calle, he created ‘the scent of money’ (2003), that of a dollar bill that’s been handled, thumbed, and passed from hand to hand, for one of her exhibitions. He also created fragrance-focused installations for the Foundation Cartier and at Versailles, transforming the fountain in the Orangerie with wafts of orange flower, propelled into the air by jets of water. For the Lille Europe Pavilion party at Shanghai Expo 2010, Francis created bubbles scented with violet, released against the backdrop of a Taoist temple in the very centre of the city. (He is surely the only perfumer to offer scented bubbles in his collection!).

maison-francis-kurkdjian-paris-store-products

His Parisian flagship store, one of his most famous clients, Catherine Deneuve though Maison Francis Kurkdjian can be found in many of the world’s leading perfumeries… (Click photo to enlarge).

Francis also set about making scented candles for an exhibition of paintings by Jacques Émile-Blanche, a turn-of-the-century French painter, using only the ingredients available at that time, rather than the synthetics that Francis so loves to blend with naturals, a challenge he found pretty fiendish. ‘Synthetic notes are the backbone of a structure, the longer-lasting notes or the steel beams, if you like, in the building you’re making. If you use only natural products, in two hours they will die on your skin and you will have no aura, no power. The chemical acts as a foundation, but you should use the natural notes to wrap around it, making the end result look and smell completely natural, even though it’s not.’ In 2009, as a recognition for his artistry, Francis was awarded one of France’s highest honours ‘Chevalier des Arts et des Lettres’ by the French Ministry of Culture.

Elie Saab Le Parfum L'Edition Argent Eau de Parfum GIF

Elie Saab Le Parfum

I am a Huge fan of Francis Kurkdjian‘s irreverence; who else would offer bottles of scented laundry detergent (albeit a rarefied version, scented with sparkling Sicilian lemon) alongside a limited edition exquisite handmade Louis Crystal bottles to celebrate 10 years of custom-made perfumes: 20 numbered and decorated bottles, capped with platinum or gold? (They’ll set you back $11,000, though just $2,200 for a refill, and are unnamed:  each purchaser can choose the name, which will be engraved upon their bottle…) And yes: if money’s no object (or you can get your hands on at least 15,000 euros), or the Limited Edition (only 5 made) and bottled in a 24k Gold Crystal Flacon by Maison Saint Louis ‘Queen Marie Antoinette Fragrance’. Francis Kurkdjian creates bespoke fragrances, too.

Limited Edition Queen Marie Antoinette Fragrance by Francis Kurkdjian and Bottled in a 24k Gold Cristal Flacon by Maison Saint LouisFrancis Kurkdjian Saint Louis ‘Queen Marie Antoinette Fragrance’

Last year Francis Kurkdjian brought Versailles to the Grand Palais, at the Biennale Des Antiquaires. For those who have visited the Grand Palais, it seemed as though the scents of Versailles had drifted all the way to Paris, but how?

To unravel the mystery, begin by approaching the fountain beneath the glass dome. Somehow, the water gives off the olfactory impression of walks through castle gardens and the Grand Trianon. Now consider the fact that scenting an indoor fountain is a worldwide first, and you might guess (correctly) that the man responsible is master perfumer Francis Kudrkjian. For the 27th edition of the Biennale des Antiquarires, interior designer Jacques Grange paid homage to French gardens, filling the space with flowerbeds and foliage. He left it up to Kurkdjian to translate sight into scent.

BIENNALE-DES-ANTIQUAIRES-2014_008-1940x1291

The 2014 Biennale des Antiquaires at the Grand Palais, Paris (Photo courtesy of Maison Francis Kurkdjian

(Click photo to enlarge).

I do know this, however: if you venture out to Maison Francis Kurkdjian’s 5 rue d’Alger boutique in the 1st arrondissement, you can pick up a box of his dinner candles and take that same scent to-go. The limited edition Côté Jardin tapers come three to a set for €28, and if the design on the box looks familiar, you’re likely recalling the patterned flowerbeds that André Le Nôtré created for King Louis XIV.

As for the scent: gorgeous! A single candle fills the surrounding air with visions of hornbeam hedges and ancient statues, conjuring up the grandeur of Versailles wherever you choose to light it. Perhaps a simple creation compared to the Grand Palais’ impressive fountain, but one you could enjoy long after the Biennale.

As Francis himself greets visitors to his website, ‘Welcome to a world of refinement and sensuality. Maison Francis Kurkdjian houses a unique collection, with a rarely matched quest for sophistication and elegance. Our luxury is a commitment to quality and authentic know-how, from the selection of the purest and rarest essential oils, to the infinite attention to every detail.’

MFK-Côté-jardin-1940x1182

The limited edition Côté jardin candles, €28 (available exclusively at the 5 rue d’Alger Maison Francis Kurkdjian boutique)

(Click photo to enlarge).

And we’ll leave (almost) the last word to Francis, too. He explains: ‘Maison Francis Kurkdjian is my way to express what I think about the world of fragrances, it is my take on luxury. It is nurtured from my background as a perfumer and a composer, my artistic sensibility and sensitivity.’

List of creations:

  • 1995, Jean-Paul Gaultier: Le Mâle,
  • 1999, Jean-Paul Gaultier: Fragile,
  • 1999, Elizabeth Arden: Green Tea,
  • 2000, Escada: Lily Chic, lim. edition summer edition
  • 2001, Lancôme: Miracle Homme,
  • 2002, Giorgio Armani: Armani Mania,
  • 2002, Kenzo: KenzoKi Lotus blanc,
  • 2002, Yves Saint Laurent: Kouros Eau d’été,
  • 2002, Versace: Versus Time for pleasures,
  • 2003, Versace: Jeans couture Glam,
  • 2003, Lancome: Miracle Homme l’Aquatonic,
  • 2003, Narciso Rodriguez: For Her (co-signed with Christine Nagel),
  • 2004, Paris Garnier Opera: Pas de deux, eau de parfum, Perfume created for an evening to commemorate the 100th anniversary of the “Entente Cordiale” at the Palais Garnier in September 2004. This perfume of rose, iris and orange blossom, in a limited edition of 1000, was offered to the evening’s guests
  • 2004, Joop!: Muse,
  • 2004, Lancaster: Aquazur,
  • 2004, Acqua di Parma: Iris Nobile (co-signed with Françoise Caron),
  • 2004, Emanuel Ungaro: Apparition (co-signed with Françoise Caron),
  • 2004, Van Cleef & Arpel: Summer and Autumn,
  • 2004, Yves Saint Laurent: Kouros Cologne Sport,
  • 2005, Christian Dior: Cologne Blanche
  • 2005, Christian Dior: Eau Noire,
  • 2005, Davidoff: Silver Shadow,
  • 2005, Guerlain: Rose Barbare,
  • 2005, Lancaster: Aquasun,
  • 2005, Jean-Paul Gaultier Gaultier Puissance2,
  • 2006, Ferragamo: F by Ferragamo,
  • 2006, Lanvin: Rumeur,
  • 2006, Chateau de Versailles, Re-creation of the scent of Queen Marie Antoinette,
  • 2007, Christian Lacroix: C’est la fête (co-signed with Jean Jacques),
  • 2007, Jean-Paul Gaultier: Fleur du Mâle,
  • 2007, Narciso Rodriguez: For Him,
  • 2007, Indult: Isvaraya,
  • 2007, Indult: Manakara,
  • 2007Indult: Thiota,
  • 2007, Juliette Has a Gun: Miss Charming,
  • 2007, Juliette Has a Gun: Lady Vengeance,
  • 2007, Emanuel Ungaro: Le Parfum,
  • 2007, Jean-Paul Gaultier: Fleur du Mâle,
  • 2008, Indult: pour Colette C16,
  • 2008, Jean-Paul Gaultier: Eau d’Amour,
  • 2008, Jean-Paul Gaultier: Ligne de beauté Monsieur (co-signed with Nathalie Le Cann),
  • 2008, Jean-Paul Gaultier: MaDame,
  • 2009, Maison Francis Kurkdjian: Aqua Universalis,
  • 2009, Maison Francis Kurkdjian: APOM femme,
  • 2009, Maison Francis Kurkdjian: APOM homme,
  • 2009, Maison Francis Kurkdjian: Cologne pour le matin,
  • 2009, Maison Francis Kurkdjian: Cologne pour le soir,
  • 2009, Maison Francis Kurkdjian: Lumière Noire femme,
  • 2009, Maison Francis Kurkdjian: Lumière Noire homme,
  • 2010, Maison Francis Kurkdjian: Absolue pour le matin,
  • 2010, Maison Francis Kurkdjian: Absolue pour le soir,
  • 2011, Elie Saab: Le Parfum,
  • 2011, Maison Francis Kurkdjian: Aqua Universalis forte,
  • 2012, Maison Francis Kurkdjian: OUD,
  • 2012, Maison Francis Kurkdjian: Amyris femme,
  • 2012, Elie Saab: Le Parfum, Eau de Toilette,
  • 2012, Maison Francis Kurkdjian: Amyris homme,
  • 2012, Maison Francis Kurkdjian: 754 for Bergdorf Goodman
  • 2013, Maison Francis Kurkdjian: OUD cashmere mood,
  • 2013, Maison Francis Kurkdjian: OUD silk mood,
  • 2013, Maison Francis Kurkdjian: OUD velvet mood,
  • 2013, Maison Francis Kurkdjian: Aqua Vitae,
  • 2013, Carven: Le Parfum,
  • 2015, Maison Francis Kurkdjian: Satin Mood,

 

We will hear a lot more of him in the future! I promess you! And I promess you also that I will follow this guy…

maison_francis_kurkdjian

5 rue d’Alger, Paris, France

Website and webshop: http://www.franciskardjian.com

gr.Jean Amr