Fragonard Flower of the Year Lavande


Lavender The Blue Sun of the Provence

French Maison Fragonard has chosen Lavender, the symbol of the Provence, as its 2019 olfactory signature.

Lavender growing became more widespread in Grasse in the 19th century thanks to the development of the perfumery industry. Grasse’s perfumers were major consumers of this raw material, appreciated for its many olfactory facets ranging from freshness to earthy and woody notes. Its essential oil was used in numerous creations and its geographical proximity facilitated its sale and distribution. Grasse redesigned the Provence’s landscape, painting it with sweeping stripes of purple-blue. In the 20th century, mechanization improved productivity and the lavender growing area expanded accordingly. In the Provence, entire families dedicated themselves to growing it and it became their main – and sometimes only – source of revenue. It was the Blue Gold of the Provence!


We begin the new year with the Fragonard Flower of the Year, a lovely collection created by the French perfume house Fragonard. The aime is to celebrate specific flowers each year by launching a limited edition of beautiful design and featuring the colors and smells of the fragrant fields in the south of France around Grasse.

French Maison Fragonard was founded in 1928 by Eugene Fuchs in Grasse, in the southe of France. He named the perfume house in honor of French painter Jean Honore Fragonard. Fragronard makes their products in their own factory, which is one of the most interesting sights in the city of Grasse.

Following the wonderful collections of Mimosa, Jasmine, Violette, Iris, Muguet, Pivoine, Pois de Senteur, and last year’s Verviene, Fragonard chose the calming and harmonious benefits of Lavender to create a new lovely limited edition for this year.


The generous scent of lavender has been transformed into a limited edition line of perfumes. Fragonard has envisioned a Lavende for Spring of scintilating harmonies, woven with blue-toned ribbons of azure, indigo and purple. These are the nuances of color that we can find in French lavender fields at the various hours of a summer day. You will find its delicate scent accross the entire line.

Fragonard has imagined a Lavender 2019 bursting with dazzling harmonies, woven with azure-blue, indigo and purple ribbons… the beautiful shades of blue found at different times of the day in the Provence’s stunning summer lavender fields.

Created by Celine Ellena, Lavende opens with a floral bouquet of myrtle and clover, revealing its gentle feminineand fresh aromas and accentuated with absinthe (a wormwood accord). An intense note of lavender in the heart is surrounded by jasmine and gentiane flowers, warm rosewood, sensual musk, and a sophisticated powdery touch of precious iris.


The Fragonard ‘The Flower of the Year Collection’ Lavende includes a 50ml Eau de Toilette, which is decorated with a vivid illustration of lavender flowers on the glass bottle and the outer carton; a set that includes a purse, a 7,5ml Eau de Toilette spray, a 30ml Shower Gel, a 30gr Soap bar and a towel; a set of four soap bars 4 x 50gr; a soap bar of 140gr; a glass soap plate and a home fragrance of 200ml with a diffuser.

All products you can find at Fragonard shops and online at


When you visit Grass

Push open the door to the world of perfume! Discover the perfumer’s ancient know-how and secrets and create your own Eau de Cologne. Led by a perfumery specialist, the workshop promises an unforgettable sensory experience for individuals and professionals alike. The workshops are held at our factory on the Côte d’Azur and at our perfume museum in Paris, and they conclude with a guided tour conducted in any of the world’s major languages.
Duration: 2 hours 30 minutes By reservation on their website:

Come into the world of Fragonard.





Hermès’ First-Ever Parfumerie To Open In New York


Hermès, their first perfume store which is set to open its doors in August 2015

Hermès created its first line of home fragrances and debuted the art of scenting interiors with everything from candles to origami horses. While perfume has been an integral part of Hermes history since the 1930s, the French luxury house has plans to open Hermes’ first parfumerie in New York’s Financial District.

Brookfield Place New York

Brookfield Place, New York (photo by Jonathan Baskin) (Click photo to enlarge)

The flagship will debut with a dedicated collection of its beauty offerings at Brookfield Place, the new luxury-shopping destination. Constructed by the store’s designer Denis Montel, the 1,000-square-foot space offers a domestic feel and features neutral tones of concrete, marble and leather and touches of fine woods throughout.

Brooklyn-based artist Daniel Gordon adds to the multisensory experience by creating verdant projections at the store, which simulate the illusion of a ‘concrete jungle’ replete with plants, trees and flowers.


The soon-to-be-open store showcases the brand’s entire library of perfumes and ancillaries. The popular Le Bain bath, body and hair-care line, as well as Le Parfum de La Maison are displayed alongside chairs, sofas and benches fabricated by French designer Ramy Fischler.

French perfumier Céline Ellena, the daughter of their in-house perfumer Jean-Claude Ellena, has also devised a new candle for the opening. Called “The Shop Around the Corner,” the fragrance is dedicated to New York and will be available only at the Hermès parfumerie. She spoke about her inspiration and mentioned that in New York “everything moves really fast, but sometimes, suddenly, time stops, and there’s the fragrance of a flower shop.” She added that she was inspired by the smell of curbside bodegas that provide Manhattanites with coffee, newspapers and the occasional bouquet of lilies.

Hermès Parfumerie, Brookfield Place, 225 Liberty St., NYC

by Jean Amr

via the Wall Street Journal

Hermès Le Parfum de la Maison Reverie Collection by Celine Ellena

Hermès Parfum de la maisonCéline Ellena Guillaume Bardet

Céline Ellena and Guillaume Bardet (Click photo to enlarge).

Ohh.. I Lòve Hermès! The French brand has released its debut collection of scents designed for the home by Céline Ellena and presented in a stunning selection of objets d’art by Guillaume Bardet.

The new Hermès home fragrance collection comprises five perfumes, with each fragrance bearing its own story and five colors: Des Pas sur la Neige (taupe), Temps de Pluie (celadon), Fenêtre Ouverte (lagoon), Champ Libre (sulphur) and A Cheval ! (pumpkin).

Hermès Le-Parfum de la Maison Reverie Collection by Celine Ellena

Part of Hermès home fragrance collection (Click photo to enlarge)

There are three families of perfumed objects designed by Bardet that carry the scents: a paper origami horse, a ceramic pebble and a candle bowl (available in a further choice of three sizes). The collection was mixed by Céline Ellena, daughter of Jean-Claude Ellena, the head of fragrance at Hermès. The younger Ellena has previously produced fragrances for L’Artisan Perfumeur and The Different Company.

Hermès Le-Parfum de la Maison Reverie Collection by Celine Ellena

Born in Rouen, Bardet trained at the École nationale supérieure des Arts décoratifs and has worked with some of the biggest names in design. His latest project, entitled ‘L’Usage des jours,’ comprises 365 ceramic objects created in the course of one year.

Hermès Le-Parfum de la Maison Reverie Collection by Celine Ellena

The collection will be available at Hermès stores and other select stockists. Prices range from €62 for a set of four horses to €350 for a 1,100g candle.

by Jean Amr