Chanel opens pop-up store in Amsterdam

 

Especially for Christmas the iconic Chanel No.5 perfume appears in a fire-red jacket. But the news is even more spectacular, this floral limited edition will be sold from December 6 in a temporary beauty & fragrance boutique in the Runstraat 22 in Amsterdam, one of the famous Negen Straatjes (Nine Streets).

Recently, French Maison Chanel launched a limited edition of its iconic No.5 perfume. For the first time in the history of the legendary French fashion house, this perfume of French soil is being revamped in red. This fire-red bottle is the reason why Amsterdam gets a new (temporary) Chanel hotspot. In the 9 Streets you will find the Chanel pop-up store from 6 December to 6 January, where you can immerse yourself in Chanel.

The special ‘Fragrance & Beauty Ephemeral Boutique’ as the store is called, is located in the Nine Streets in the capital. What can you expect? Immerse yourself in the world of Chanel in complete Christmas theme, with the iconic Chanel No.5 in all shapes and sizes and the limited edition in red. You can also find the latest make-up collections and the make-up classics of the French fashion house .

In the display case you will find a giant No.5 Red Edition flacon, and in the shop Chanel Christmas trees, huge Chanel statues and a library.

Score the perfect Christmas gift here. In the store you can of course get make-up and skin advice from the Chanel experts and all your gifts will be wrapped up extra festive and luxurious according to Chanel’s ‘Art of Wrapping’, Chanel’s unique way of presenting gifts. As far as I am concerned, it’s definitely worth a visit!

Enough shopping? Discover fascinating fashion secrets. In the pop-up store a library has been created where you have the opportunity to browse through a number of Gabrielle Chanel’s books in a relaxed environment.

The Chanel Fragrance & Beauty Ephemeral Boutique is located at the Runstraat 22 in Amsterdam and its open from today until 6 January 2019, Monday from 12.00 to 19.00, and from Tuesday to Thursday from 12:00h in the afternoon 19:00h, on Saturday from 10:00h to 18:00h, and on Sunday from 12.00h to 17.00h. Tel. +31 6 28490569

(Photos: Chanel – Bart van Vlijmen). Come into the world of Chanel.

 

 

 

When I see red, It better could be the Chanel No.5 Red Editions

 

When it comes to describe a perfume from the famous French maison Chanel than it is a pleasure as no words are needed. Chanel is always delighting its perfume lovers with one of the most outrageous and outstanding perfumes. This fall, a new version of iconic No.5 appears on the market to allure and delight its wearers.

Little Black Dress. Multiple strands of pearls. Most of the timeless looks from the past century can all be traced back to Chanel. Perhaps the most memorable of all is the brand’s first fragrance, Chanel No.5.

For years, Chanel’s iconic No.5 perfume is still remaining one of the famous classic fragrances of all time. Why exactly is this fragrance so famous? It was the world’s first abstract fragrance, utilizing floral aldehydes created by perfumer Ernest Beaux specifically for this scent. It’s complex and multi-layered in a way that perfumes really hadn’t been before, so part of its memorability is due to some pretty revolutionary breakthroughs in scent technology.

Designed in 1922 and adapted in 1924, the clear rectangular flacon of simple lines became a symbol of luxury and perfumeryof the 20th and 21th centuries. For the first time in the history of the French maison, the legendary clear glass flacon, designed by Mademoiselle Chanel herself, is presented in a new color. flamboyant and fiery red for three limited editions of Chanel No.5 fragrances: Parfum, Eau de Parfum and L’Eau.

For the first time ever, Chanel will be launching a limited edition of N°5 in Red. One of Coco Chanel’s favourite colours, the colour of love, of passion and of sensuality.

The color of red has always been the ultimate femininty and seduction power symbol. From the suit worn by Carole Bouguet, Nocole Kidman’s haute couture red carpet dress, Gisele Bündchen’s haute couture dress, and the Little Red Riding Hood film shoot by Lus Besson, a common thread of red runs through the ad campains for the iconic fragrance. Red. What other color could express the uncompromising choices of a designer who wanted to dress woman only in black, white, beige, gold and … red?

 

 

Mass-dyed red glass adorns 100ml flacons for the new No.5 L’Eau Eau de Toilette and No.5 Eau de Parfum editions, while the red handmade Baccarat cystal flacons – only 55 pieces made – contain the luxurious Parfum Extract in flacons of 900ml.

Since it was firstly introduced Chanel No.5 is the symbol of wealth and luxury touched by pure elegance. The Chanel No.5 Red Editions will capture the world with a unique and glamorous fragrance that defines time. The flacons will be available in Chanel stores in October and in department stores and online from the 1st of November and are intended for the upcoming holiday season.