Chanel No.5 celebrates 100 years of sweet smelling success

One of the world’s most iconic pefumes, Chanel N0.5, celebrates its 100th anniversary this year.

Like all of madame Coco Chanel’s memorable creations, No.5 broke with the traditions of the time to establish a new norm. In 1921, ‘soliflores’ perfumes, or fragrances that smell like a single flower, were the industry standard. Coco Chanel wanted to stretch the boundaries of perfumery and create a scent that could not be attributed to any one thing in nature.

As she told her perfumer, Ernest Beaux, No.5 should be ‘an artificial fragrance like a dress, something crafted’. The result was a revolution in perfumery that blended more than 80 scents, including jasmine, ylang-ylang, sandalwood and May rose, with an unprecedented amount of aldehydes, the organic compounds that amplify a fragrance’s olfactory profile.

The minimal, square bottle, with a clean graphic label, was also starkly different from the more flamboyant perfume phials of the period. The timelessness of the flacon design is evidenced by how little it has changed since 1921, altering just four times, each with only slight adjustments to cap size or label font. Its enduring appeal is yet another testament to the genius of Coco Chanel. 

The French Maison is unveiling a variety initiatives to commemorate this momentous event in its history. To celebrate the ultimate ‘celebrity’ of the perfume world, the brand released a short film called ‘Celebrity’, starring Marion Cotillard (the face of Chanel No.5), ballet dancer Marie-Agnès Gillot, Chinese fashion media icon Hung Huang, psychologist Laurie Santos, former Vanity Fair editor Graydon Carter, and dance star Lil Buck. The film saw this eclectic array of famous faces discussing the impact of celebrity – its role in shaping our culture, its influence on psychology, and its effect on future generations.

Other initiatives include the Chanel Factory 5, a series of pop-up spaces around the world that will launch from the 29 June. It’s sure to be an exciting year for the brand, with more announcements to come – watch this space. Come into the beautiful world of Chanel.

MSCHF Releases World’s Most Expensive Axe Body Spray

MSCHF, a company that runs on ‘structured chaos’ is going viral and selling out products in minutes, from Jesus shoes to toaster-shaped bath bombs. Their latest offering takes two iconic scents from different ends of the spectrum for one unique fragrance. No. 5 Axe blends Chanel No.5 with Axe body spray.

Picture Chanel No. 5 in your mind’s eye and you may see a certain golden color, perhaps conjured alongside generic images of Marion Cotillard or Brad Pitt. But think of Axe and you feel that acrid burn in the deepest recesses of your sinuses; you remember vividly the sun slanting through a high window to cast striped shadows through the half-open metal door of a school locker. You can taste it floating on the air–that brutal tactless scent–struggling valiantly to mask its wearer’s particular pubescent musk and failing, ever failing, creating a nasal cocktail of unrivaled pungency.

Ordinarily, pouring an Axe perfume inside an iconic Chanel No.5 flacon would be a cruel prank but Brooklyn Based creative label MSCHF converts pranks into pennies by doing just that. There is a skinny line between creativity and travesty which is effortlessly unseen by MSCHF, and we have a new perfume that marries the two ends of the social spectrum- Axe and Chanel No.5 perfumes.

The Chanel x Axe ‘collaboration’ is the latest gag from MSCHF, the same label that annihilated $122,500 worth of genuine Hermès Birkin bags to create Birkenstock sandals. They’ve taken the commonplace Axe Body Spray and poured it into the iconic Chanel No.5 flacons, revealing a bright green, coolant-colored, liquid perfume, and were kind enough to slap on a new label. MSCHF stated, ‘Iconic’ is in no way synonymous with ‘good,’ and in the fragrance world, Axe deserves the label as much as Chanel. At the end of the day, where icons are concerned, there is no good or bad; It is merely visible and invisible.

We’re guessing it’s the latter recollection of high school that many will most likely associate this with. Priced at a staggering $400 USD, the lime-green iconic bottle of liquid gold sold out in just 20 minutes, which marks MSCHF’s 41st successful drop.

Come into the beautiful world of MSCHF.

A New Campaign for Chanel No.5

Iconic French Maison Chanel is writing a new chapter in the story of the legendary perfume Chanel No.5 with Thomas du Pré de Saint Maur, the Maison’s Head of Global Creative Resources Fragrance and Beauty, behind the creative process. The new face of the fragrance is the French actress Marion Cotillard, featured in the video commercial directed by Johan Renck.

Marion was the obvious choice. Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the Maison… What I like about Marion Cotillard is that when she acts, she has this sort of reserve that is simultaneously ultra-powerful.

Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty

Marion Cotillard continues the lineage of female icons who were the face of this revolutionary fragrance, starting with Marilyn Monroe, who in 1954 dared to talk about nudity, preferring to be dressed in just this perfume. She was followed by Catherine Deneuve, Carole Bouquet, and Nicole Kidman. In addition to her beauty and free spirit, Marion Cotillard, embodies that ‘je ne sais quoi’of French elegance. The actress claims to have felt an instant connection to No.5 which, more than a fragrance, is a work of art.

Swedish director Johan Renck is known for his music videos as well as advertising campaigns, photography and television shows, the most famous of which is the multi-award winning series ‘Chernobyl’.

This new campaign pays tribute to the history of No.5, all the while making the unique and radical choice to consider beauty as a bet of joy and equality. The woman and the man guide and support themselves, seducing each other in an elegant and whimsical pas de deux. More than a dreamlike digression, the union of the lovers after their celestial dance embodies an ideal: It is made for a woman who strives to accomplish her dreams. That is the power of No.5.

The movie shows a mysterious woman clad in a black cloak walking across a Parisian bridge, covered in snow on a full moon night. Suddenly, she is on the moon where a man is waiting for her and the two of them are dancing a unique choreography. The dance ends with the two of them leaping together, and she is on the bridge again, where she meets the same man. The song ‘Team’ by Lorde, recorded by Flavien Berger and interpreted by Marion Cotillard, is an ode to modern love, where two beings speak as equals.

“I wanted Marion to perform in a dress that was completely Chanel, past, present and future. Iconic. We started from the dress worn by Mademoiselle Chanel, immortalized by Cecil Beaton in 1937, which Karl Lagerfeld particularly liked… We adjusted it so that Marion could make it her own, dance in it; we wanted the dress to serve her and not the other way around”, said Virginie Viard, Artistic Director of Chanel.

The choreography in the new campaign is done by Ryan Heffington, and Marion Cotillard’s partner is Étoile dancer, Jérémie Bélingard.

Chanel No.5 is available in different concentrations and packages, and a beautiful matching bodyline at Chanel Beauty Boutiques, and selected stores worldwide. Come into the beautiful world of Chanel.

French Actress Marion Cotillard Is the New Face for Chanel No.5

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Somehow, the Frenchest of actresses (Marion Cotillard) wasn’t already the face of the Frenchest of fragrances, but the universe has a way of working these things out.

Today, destiny fulfilled itself when Chanel announced it had chosen Cotillard as the new face of its iconic Chanel No.5 fragrance, which is a big deal in beauty-contract land. This is the first time that Marion is lending her image to a fragrance, although she has been connected to the French Maison since early on in her career, walking the red carpet in Chanel for the Jean-Pierre Jeunet film ‘A Very Long Engagement’ (2004) and Olivier Dahan’s ‘La Vie en Rose’ in 2008.

It isn’t hard to see why this is a match made in French perfume heaven, but in case things are blurry, the Maison describes Cotillard as ‘the perfect incarnation of French natural beauty’, with an elegance and an irresistible ‘je ne sais quoi’ that’s all her own. With her new role, Cotillard will have one more thing in common with fellow genetically blessed beings Brad Pitt and Gisele Bündchen, who were both former faces of the storied scent. Come into the beautiful world of Chanel.

 

 

 

 

A celebration of magic, a touch of fantasy and a familiar face come together for Chanel’s new holiday campaign…

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 What’s this? I can’t believe it! My lucky number, number five.

Captivating as always, French Maison Chanel just revealed its latest holiday campaign starring not only its iconic No.5 L’Eau fragrance, but one of the muses of the late (great) designer Karl Lagerfeld: Lily-Rose Depp. As face of the fragrance and ambassador of the brand, Depp channels Parisian-chic in a new campaign that’s seriously giving us holiday cheer and leaving us feeling nostalgic about the good old days.

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The 20-year-old sports a classic Chanel look for the campaign, wearing a little black dress, fingerless gloves and some thigh-high red boots, with a 1940s-inspired hairstyle underneath a white beret, Lily-Rose Depp exudes a fresh, youthful charm as she gazes into a large snow globe set amongst the pile of gifts – where she discovers her lucky number, No.5, along with her favourite fragrance, No.5 L’Eau.

For me, Lily-Rose incarnates the freshness and vivacity of a young girl, mixed with the maturity of a seasoned actress. With this film, we wanted an experienced actress to play a purely commercial message in a natural and spontaneous way, something that Lily-Rose accomplished brilliantly.

Jean-Paul Goude

Lily-Rose Depp then breaks out into some very auto-tuned lines: “What’s this? I can’t believe it! My lucky number, number five”. She serves all the energy of a chipper elf as she raises her hands above her head in the Jean-Paul Goude-directed video. She said of the role: “I loved playing the character created by Jean-Paul. The joy and wonderment reminded me of how I felt as a little girl on Christmas morning”.

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A key component to Chanel’s advertising campaign, the oversized fragrance bottle (three-meter-high bottle to be exact) was specially created for the film, along with the giant double C in the background.

Watch the campaign video above now. Come into the beautiful world of Chanel.

 

 

 

Chanel Parfumeur Chapter 1: I Am An Idea

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The world of Chanel fragrances is an undisputed success story, born from the very first No.5 perfume, created by Ernest Beaux for Gabrielle ‘Coco’ Chanel, that’s often imitated, but never truly duplicated. More than just a scent that lingers all day long, Chanel fragrances have an ability to connect with the mind, empowering you to be a stronger individual with every spray.

For the first time, French Maison Chanel tells the story of fragrance in an exclusive series. Discover the first chapter, I Am An Idea, featuring the voice of Vanessa Paradis.

They are also scents that enable you to express your personality, dressing you like an invisible olfactory garment that seeks to complement your daily outfit. Or, in the case of Marilyn Monroe, who famously declared that she wore a few drops of No.5 to bed, and nothing else. It’s a source of comfort, a precious connection and one that becomes one with your identity over time.

Now the French Maison is going further into the world of its signature fragrances, carrying on Gabrielle Chanel’s vision together with Olivier Polge’s masterful modern-day interpretation, with an all-new series of mini-films, Chanel Parfumeur. The series serves as a means to highlight the house’s expertise in fragrances, along with the history of how it all began. The very first chapter, ‘I Am An Idea’ – directed by Thierry Demaizière and Alban Teurlai – is narrated by Vanessa Paradis and describes the manifesto when it comes to Chanel’s fragrance creation. Enjoy!

Come into the wonderful world of Chanel.

 

 

 

 

Chanel opens pop-up store in Amsterdam

 

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Especially for Christmas the iconic Chanel No.5 perfume appears in a fire-red jacket. But the news is even more spectacular, this floral limited edition will be sold from December 6 in a temporary beauty & fragrance boutique in the Runstraat 22 in Amsterdam, one of the famous Negen Straatjes (Nine Streets).

Chanel-No.5-Red-EditionRecently, French Maison Chanel launched a limited edition of its iconic No.5 perfume. For the first time in the history of the legendary French fashion house, this perfume of French soil is being revamped in red. This fire-red bottle is the reason why Amsterdam gets a new (temporary) Chanel hotspot. In the 9 Streets you will find the Chanel pop-up store from 6 December to 6 January, where you can immerse yourself in Chanel.

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The special ‘Fragrance & Beauty Ephemeral Boutique’ as the store is called, is located in the Nine Streets in the capital. What can you expect? Immerse yourself in the world of Chanel in complete Christmas theme, with the iconic Chanel No.5 in all shapes and sizes and the limited edition in red. You can also find the latest make-up collections and the make-up classics of the French fashion house .

In the display case you will find a giant No.5 Red Edition flacon, and in the shop Chanel Christmas trees, huge Chanel statues and a library.

Score the perfect Christmas gift here. In the store you can of course get make-up and skin advice from the Chanel experts and all your gifts will be wrapped up extra festive and luxurious according to Chanel’s ‘Art of Wrapping’, Chanel’s unique way of presenting gifts. As far as I am concerned, it’s definitely worth a visit!

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Enough shopping? Discover fascinating fashion secrets. In the pop-up store a library has been created where you have the opportunity to browse through a number of Gabrielle Chanel’s books in a relaxed environment.

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The Chanel Fragrance & Beauty Ephemeral Boutique is located at the Runstraat 22 in Amsterdam and its open from today until 6 January 2019, Monday from 12.00 to 19.00, and from Tuesday to Thursday from 12:00h in the afternoon 19:00h, on Saturday from 10:00h to 18:00h, and on Sunday from 12.00h to 17.00h. Tel. +31 6 28490569

(Photos: Chanel – Bart van Vlijmen). Come into the world of Chanel.

 

 

 

Inside Chanel’s First Beauty Boutique In The Middle East

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Maison Chanel opened its doors to a French-style lounge setting located in the new Fashion Avenue extension in The Dubai Mall, the 130-square-meter space is what dreams are made of. Following the aesthetic of the fashion house, luxury is key. Materials are sumptuous, with gold breaking up the monochrome color theme.

Housing the latest trends from the Parisian Maison, clients will find cosmetics, skincare and fragrances for both men and women. The boutique will also be transformed with different themes; the first, ‘Chanel in Dubaï’, sees the fragrance line Les Exclusifs De Chanel used to create the iconic Burj Khalifa in the window in the new boutique.

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Head down in the first few weeks of the opening and explore the fragrances line Les Exclusifs De Chanel, a collection of 15 iconic scents inspired by different chapters of Mademoiselle Chanel’s life.

Offering advice on application, techniques, and skincare, it’s like having your own troop of beauty experts at hand.

In 130 square meters of open space, the boutique has also set up a private room for clients to try on the latest products. Special services can also be booked for facial treatments, personalized eyebrow shaping, and for brides-to-be, custom bridal makeup session, to fine tune their wedding look with one of the experts.

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For the first time in the French fashion house’s history, the legendary Chanel No.5 fragrance has been redesigned in red, a limited-edition bottle which is also available at the new beauty space.

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Whether you’re stocking up your beauty bag or purchasing a gift for a loved one, a fragrance expert is at hand to help you choose the perfect scent. In-house makeup artists, alongside beauty advisors, when requested are also ready to walk clients through the latest releases.

Even if you’re not after any beauty products you might be tempted to stop by thanks to a selection of sunglasses from the latest collection, giving clients the opportunity to find the eyewear shape complimenting their face and make-up.

Come into the beautiful world of Chanel.

 

 

 

 

When I see red, It better could be the Chanel No.5 Red Editions

 

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When it comes to describe a perfume from the famous French maison Chanel than it is a pleasure as no words are needed. Chanel is always delighting its perfume lovers with one of the most outrageous and outstanding perfumes. This fall, a new version of iconic No.5 appears on the market to allure and delight its wearers.

Little Black Dress. Multiple strands of pearls. Most of the timeless looks from the past century can all be traced back to Chanel. Perhaps the most memorable of all is the brand’s first fragrance, Chanel No.5.

For years, Chanel’s iconic No.5 perfume is still remaining one of the famous classic fragrances of all time. Why exactly is this fragrance so famous? It was the world’s first abstract fragrance, utilizing floral aldehydes created by perfumer Ernest Beaux specifically for this scent. It’s complex and multi-layered in a way that perfumes really hadn’t been before, so part of its memorability is due to some pretty revolutionary breakthroughs in scent technology.

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Designed in 1922 and adapted in 1924, the clear rectangular flacon of simple lines became a symbol of luxury and perfumeryof the 20th and 21th centuries. For the first time in the history of the French maison, the legendary clear glass flacon, designed by Mademoiselle Chanel herself, is presented in a new color. flamboyant and fiery red for three limited editions of Chanel No.5 fragrances: Parfum, Eau de Parfum and L’Eau.

For the first time ever, Chanel will be launching a limited edition of N°5 in Red. One of Coco Chanel’s favourite colours, the colour of love, of passion and of sensuality.

The color of red has always been the ultimate femininty and seduction power symbol. From the suit worn by Carole Bouguet, Nocole Kidman’s haute couture red carpet dress, Gisele Bündchen’s haute couture dress, and the Little Red Riding Hood film shoot by Lus Besson, a common thread of red runs through the ad campains for the iconic fragrance. Red. What other color could express the uncompromising choices of a designer who wanted to dress woman only in black, white, beige, gold and … red?

 

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Mass-dyed red glass adorns 100ml flacons for the new No.5 L’Eau Eau de Toilette and No.5 Eau de Parfum editions, while the red handmade Baccarat cystal flacons – only 55 pieces made – contain the luxurious Parfum Extract in flacons of 900ml.

Chanel-No.5-Parfum-Baccarat-Red-EditionSince it was firstly introduced Chanel No.5 is the symbol of wealth and luxury touched by pure elegance. The Chanel No.5 Red Editions will capture the world with a unique and glamorous fragrance that defines time. The flacons will be available in Chanel stores in October and in department stores and online from the 1st of November and are intended for the upcoming holiday season.

 

 

 

 

Chanel No.5 Fragments D’Or

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Feeling a little dull with the shorter days of Fall? Bring a spark of radiance to your fragrance routine with new, limited-edition No.5 Fragments D’Or. Accented with delicate flecks of glitter, the silky, shimmering body gel not only scents skin with the now and forever fragrance, but Ieaves a subtle golden sheen so you can keep glowing well into the season.

Maison Chanel started presenting limited edition products for the winter Holiday season at the end of October 2017. One of this year’s exclusives includes shimmering body gel scented with fresh, powdery and sophisticated Chanel No.5.

The gel is inspired by the legendary perfume developed in 1921, when Gabrielle Chanel asked perfumer Ernest Beaux to create ‘a woman’s perfume with the scent of a woman’. After he  presented her with variations of the composition rich in aldehydes, she chose the fifth sample  and decided to name it simply No.5.

 

Chanel No.5 Fragments D'Or

Chanel No.5 Fragments D’Or (or N°5 Gold Fragments) is described as a silky, shimmering body gel infused with their iconic Chanel No.5 fragrance and accented with delicate flecks of golden glitter. It smells of  May Rose and Jasmine notes, as the key ingredients found at the heart of the No.5 aldehydic-floral bouquet.

Chanel No.5 Fragments D’Or is to be applied in touches on pulse points, across your décolétté, anywhere you want to highlight. No.5 Fragments D’Or is available in a 250 ml bottle as a limited edition.

 

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