Chanel opens pop-up store in Amsterdam



Especially for Christmas the iconic Chanel No.5 perfume appears in a fire-red jacket. But the news is even more spectacular, this floral limited edition will be sold from December 6 in a temporary beauty & fragrance boutique in the Runstraat 22 in Amsterdam, one of the famous Negen Straatjes (Nine Streets).

Chanel-No.5-Red-EditionRecently, French Maison Chanel launched a limited edition of its iconic No.5 perfume. For the first time in the history of the legendary French fashion house, this perfume of French soil is being revamped in red. This fire-red bottle is the reason why Amsterdam gets a new (temporary) Chanel hotspot. In the 9 Streets you will find the Chanel pop-up store from 6 December to 6 January, where you can immerse yourself in Chanel.


The special ‘Fragrance & Beauty Ephemeral Boutique’ as the store is called, is located in the Nine Streets in the capital. What can you expect? Immerse yourself in the world of Chanel in complete Christmas theme, with the iconic Chanel No.5 in all shapes and sizes and the limited edition in red. You can also find the latest make-up collections and the make-up classics of the French fashion house .

In the display case you will find a giant No.5 Red Edition flacon, and in the shop Chanel Christmas trees, huge Chanel statues and a library.

Score the perfect Christmas gift here. In the store you can of course get make-up and skin advice from the Chanel experts and all your gifts will be wrapped up extra festive and luxurious according to Chanel’s ‘Art of Wrapping’, Chanel’s unique way of presenting gifts. As far as I am concerned, it’s definitely worth a visit!


Enough shopping? Discover fascinating fashion secrets. In the pop-up store a library has been created where you have the opportunity to browse through a number of Gabrielle Chanel’s books in a relaxed environment.


The Chanel Fragrance & Beauty Ephemeral Boutique is located at the Runstraat 22 in Amsterdam and its open from today until 6 January 2019, Monday from 12.00 to 19.00, and from Tuesday to Thursday from 12:00h in the afternoon 19:00h, on Saturday from 10:00h to 18:00h, and on Sunday from 12.00h to 17.00h. Tel. +31 6 28490569

(Photos: Chanel – Bart van Vlijmen). Come into the world of Chanel.




Chanel 1957 Perfume to hit on 57th Street



French Maison Chanel is filling up its luxurious and acclaimed Les Exclusifs Collection with one more breath-taking, elegant and very feminine perfume Chanel 1957. The new perfume, Chanel 1957, will be officially feted at the brand’s flagship store on 57th Street in New York City – which was closed for two years and re-opens just in time for the holidays!

In 1957, Gabrielle ‘Coco’ Chanel is rewarded for her world-renowned talent and audacity to seize, reinvent and magnify rare materials. The 1957 fragrance embodies this spirit, signature to the heart of every Chanel creation. A sensual accord of white musk, delicately fashioned with floral notes of Bergamot, Iris and neroli, woody notes of Cedar, powdery accents and a hint of honey. A luminous fragrance, a statement to the timeless style of Chanel. An exquisite scent from Les Exclusif’s de Chanel fragrance collection. The last fragrance added to the Les Exclusifs collection was Boy, in 2016.


Chanel 1957 perfume is created by the in-house perfumer Olivier Polge and promises an intense musky aroma to fully satisfy even the most pretentious women. At the moment, this is the only news about the new Chanel perfume. I will describe it with more information after its official release.

The 1957 fragrance is exclusively available at the Chanel boutique at N°15 East 57th Street in New York City from November 2018 to February 2019. It is $350 for 200 ml.




Chanel’s new holiday collection is inspired by Gabrielle Chanel’s favourite icon



Born a Leo on the 19th of August, 1883, Gabrielle Chanel adopted the image of the lion as her talisman. The lion symbol was also featured in her designs, and all her life she kept a lion statue next to her cigarettes and scissors.

In 2012, Maison Chanel launched the first jewelry collection ‘Sous Le Signe Du Lion’, inspired by the iconic fierce feline symbol. Last year we saw Sous Le Signe Du Lion Illuminating Powders, and this year, the king of the jungle returns in the gold-toned leonine face palette and an expertly curated selection of eyeshadows.

A lion’s strength suggests courage and flamboyance in the woman who wears its image or colours. With Maximalisme De Chanel, I wanted to create an exaggerated, glamorous attitude, a commitment to positivity – something to wear for more outgoing moments.

Lucia Pica

For this upcoming festive season, Chanel’s holiday lineup so collectible-worthy that it deserves a spot on your beauty shelf. If the glitzy glimmer of holiday palettes is what you are more excited for every holiday season, the Collection Libre 2018 Maximalisme de Chanel is one you shouldn’t miss out on.

Chanel Global Head of Makeup and Colour Design Lucia Pica wanted to incorporate one of Gabrielle Chanel’s favourite motifs, the lion icon, as the focus of this collection – while exploring a myriad of metallic textures in each product.


Expect sophistication in every way, from the sheerest pale gold highlighter to give a glamorous patina, to deep hues of copper and black-green that allow for a mesmerising look. The best part? All the Collection Libre 2018 Maximalisme de Chanel products are etched with the Chanel lion, while two exclusive products sport the iconic emblem on the surface.


Chanel Le Lion de Chanel Illuminating Powder


Embossed with a lion – the personal emblem of Gabrielle Chanel and the sign under which she was born – this golden holiday highlighter powder delivers a subtle shimmer to enhance the complexion for a fierce look.

One of the stars of this collection (I use that term loosely, because in my opinion everything here is simply stunning), this is an ivory-gold highlighter bearing an ultrafine complex shimmer, a semi-sheer texture, and a buildable finish. The soft, micro-fine formula dusts seamlessly onto skin for a smooth, radiant finish. The beautifully rendered lion on the powder’s surface is a raised detail and even though it will wear down with use, it’s still something to behold, wouldn’t you agree? The colour is actually an excellent balance of both warm & cool tones and thus wearable by a broad range of skin tones.

How to use:

Sweep Le Lion de Chanel Illuminating Powder into skin wherever you would like a luminous glow. Build coverage for a more intense highlighting effect. Apart from being used as a traditional highlighter, you can also wear it along eyes – just add a few coats of mascara for an elegant yet impactful look, or even dusted along collar bones if you’re feeling extra.


Chanel Ombre Première


Available in Electrum Lamé, Metallic & Vert Lamé, and bearing a mini lion head each that’s just as finely wrought as that of the highlighter, these are highly pigmented eye shadows in a lush metallic finish. The texture is almost creamy to the touch and a little goes a long way; start with a light amount and build up if need be. Easily blended out, you can also apply either with a dampened brush for mega intensity – just stick to one corner of the pan for that to keep the rest of the powder pristine. Wear time over primer is excellent, staying true until removed.


Wear alone or mix and match to create your own shades. For a custom colour look and a lasting, more intense result, layer over Ombre Première Longwear Cream Eyeshadow.


Chanel La Palette Caractère Lipstick Collection


Bearing some of Lucia Pica’s favourite shades, this palette has 5 lip hues in a range of finishes: sheer, satin & matte. Also including two mini dual-ended brushes that are not only travel-friendly, but work amazingly well, each colour is large enough to accommodate your finger for application. It should be noted that the second and third shades (from the left) have the highest colour payoff and will fade to a nice stain, while the first & fourth are much more emollient and semi-opaque. The last shade, regardless of how scary dark it may look in the pan, is actually the sheerest and has a balm-like feel upon the lips. Wear time will obviously depend on selected hue, along with whatever eating/drinking you plan on doing. Another perk is that you can even mix and match any of the colours to create a unique and customizable new shade.


Chanel Rouge Allure Velvet


The Collection Libre 2018 Maximalisme de Chanel includes a new intense matte lipstick, Rouge Allure Velvet, which debuts in the iconic red shade borrowing the name and the insignia of Chanel’s legendary fragrance – No.5. The shade is the exact one as Gabrielle Chanel would choose for herself, adorned with a captivating, limited-edition red and gold case this season. Can’t resist a head-turning red lip? This matte crimson shade is made for you.


Chanel Rouge Coco Gloss



Other standouts include the Rouge Coco Gloss in two glistening metallic shades. Chanel Rouge Coco Gloss is a moisturizing glossimer. Featuring a non-sticky, ultra-light formula leaves lips visibly smooth and plump, and perfectly brilliant. Enriched with Coconut Oil, Peptides and Vitamin E, along with an exclusive Hydraboost Complex, to offer hours of comfort and moisture.


Chanel Le Vernis


Nails are the ultimate extension of any beauty look and in a collection devoted to metallic textures, Le Vernis Longue Tenue is the final word. With Opulence, metallic meets a gold-green pink bronze, whereas the intense red shimmer of Flamboyance flags an early warning. Its strong crimson base burning through the oscillating sparkles suspended within each glossy coat. Scandalous, yes. Also utterly elegant.

From lion motifs to luminous metallics, Chanel’s Collection Libre 2018 Maximalisme de Chanel is a stunner in every way.

Chanel Collection Libre 2018 Maximalisme de Chanel is available at all Chanel fragrance & beauty boutiques and counters at all leading departmental stores, and selected stores worldwide. Come into the woderful world of Chanel.




Inside Chanel’s First Beauty Boutique In The Middle East


Maison Chanel opened its doors to a French-style lounge setting located in the new Fashion Avenue extension in The Dubai Mall, the 130-square-meter space is what dreams are made of. Following the aesthetic of the fashion house, luxury is key. Materials are sumptuous, with gold breaking up the monochrome color theme.

Housing the latest trends from the Parisian Maison, clients will find cosmetics, skincare and fragrances for both men and women. The boutique will also be transformed with different themes; the first, ‘Chanel in Dubaï’, sees the fragrance line Les Exclusifs De Chanel used to create the iconic Burj Khalifa in the window in the new boutique.


Head down in the first few weeks of the opening and explore the fragrances line Les Exclusifs De Chanel, a collection of 15 iconic scents inspired by different chapters of Mademoiselle Chanel’s life.

Offering advice on application, techniques, and skincare, it’s like having your own troop of beauty experts at hand.

In 130 square meters of open space, the boutique has also set up a private room for clients to try on the latest products. Special services can also be booked for facial treatments, personalized eyebrow shaping, and for brides-to-be, custom bridal makeup session, to fine tune their wedding look with one of the experts.


For the first time in the French fashion house’s history, the legendary Chanel No.5 fragrance has been redesigned in red, a limited-edition bottle which is also available at the new beauty space.


Whether you’re stocking up your beauty bag or purchasing a gift for a loved one, a fragrance expert is at hand to help you choose the perfect scent. In-house makeup artists, alongside beauty advisors, when requested are also ready to walk clients through the latest releases.

Even if you’re not after any beauty products you might be tempted to stop by thanks to a selection of sunglasses from the latest collection, giving clients the opportunity to find the eyewear shape complimenting their face and make-up.

Come into the beautiful world of Chanel.





When I see red, It better could be the Chanel No.5 Red Editions



When it comes to describe a perfume from the famous French maison Chanel than it is a pleasure as no words are needed. Chanel is always delighting its perfume lovers with one of the most outrageous and outstanding perfumes. This fall, a new version of iconic No.5 appears on the market to allure and delight its wearers.

Little Black Dress. Multiple strands of pearls. Most of the timeless looks from the past century can all be traced back to Chanel. Perhaps the most memorable of all is the brand’s first fragrance, Chanel No.5.

For years, Chanel’s iconic No.5 perfume is still remaining one of the famous classic fragrances of all time. Why exactly is this fragrance so famous? It was the world’s first abstract fragrance, utilizing floral aldehydes created by perfumer Ernest Beaux specifically for this scent. It’s complex and multi-layered in a way that perfumes really hadn’t been before, so part of its memorability is due to some pretty revolutionary breakthroughs in scent technology.


Designed in 1922 and adapted in 1924, the clear rectangular flacon of simple lines became a symbol of luxury and perfumeryof the 20th and 21th centuries. For the first time in the history of the French maison, the legendary clear glass flacon, designed by Mademoiselle Chanel herself, is presented in a new color. flamboyant and fiery red for three limited editions of Chanel No.5 fragrances: Parfum, Eau de Parfum and L’Eau.

For the first time ever, Chanel will be launching a limited edition of N°5 in Red. One of Coco Chanel’s favourite colours, the colour of love, of passion and of sensuality.

The color of red has always been the ultimate femininty and seduction power symbol. From the suit worn by Carole Bouguet, Nocole Kidman’s haute couture red carpet dress, Gisele Bündchen’s haute couture dress, and the Little Red Riding Hood film shoot by Lus Besson, a common thread of red runs through the ad campains for the iconic fragrance. Red. What other color could express the uncompromising choices of a designer who wanted to dress woman only in black, white, beige, gold and … red?




Mass-dyed red glass adorns 100ml flacons for the new No.5 L’Eau Eau de Toilette and No.5 Eau de Parfum editions, while the red handmade Baccarat cystal flacons – only 55 pieces made – contain the luxurious Parfum Extract in flacons of 900ml.

Chanel-No.5-Parfum-Baccarat-Red-EditionSince it was firstly introduced Chanel No.5 is the symbol of wealth and luxury touched by pure elegance. The Chanel No.5 Red Editions will capture the world with a unique and glamorous fragrance that defines time. The flacons will be available in Chanel stores in October and in department stores and online from the 1st of November and are intended for the upcoming holiday season.





Chanel breaks boundaries with its new makeup line designed for men




If there’s one thing that Chanel knows how to do it’s rewrite gender codes. Gabrielle ‘Coco’ Chanel famously borrowed elements from men’s wardrobes for her designs – in the process introducing a generation of women to the chic and comfortable fashions that we have taken for granted. You know, like pants for women.

Now the iconic brand has turned its attention to makeup with its first line designed for men, Boy de Chanel, affirming that beauty is something for everyone regardless of gender. The brand starts with three elegant offerings in midnight blue packaging, that reflect the streamlined and simple routine a modern man might need. The line currently consists of a foundation, a lip balm and an eyebrow pencil.

What it has focussed on are, textures that are instinctive, formulas that are imperceptible and have longevity, as well as products that help men achieve a natural result. In the same vein that women (and drag queens) get a major confidence boost from a touch of well-applied face paint, men can do the same. This is what we know of the products so far.



Everything you need to know about the Boy de Chanel makeup line for men.

Boy de Chanel Le Teint Tinted Fluid

The foundation is called Le Teint Tinted Fluid and is meant to be invisible to the naked eye. It gives that coveted, second skin effect while allowing the skin to breathe –  a must have for any men’s skincare or makeup product. This one is lightweight, enriched with hyaluronic acid and helps to resist sweat and sebum, and currently comes in four shades. Because men need SPF protection too, this comes in SPF25/PA++ to shield against skin-ageing UVA and UVB rays.


Boy de Chanel Le Baume Lèvres Matte Moisturizing Lip Balm

The Le Baume Lèvres Matte Moisturizing Lip Balm softens and hydrates the lips with a matte texture and is packed with jojoba oil, shea butter and vitamin E while still maintaining a weightless effect. Do men want a chic, Chanel lip balm with a non-shiny finish? We have a feeling this will be sùrprisingly popular.


Boy de Chanel Le Stylo Sourcils Eyebrow Pencil 

Lastly, the French Maison zeroes in on what men truly need to complete a polished visage with an eyebrow pencil. The Le Stylo Sourcils Eyebrow Pencil is waterproof and long wearing and comes in four shades, with a spiral brush on one end to groom the brows and adjust coverage. We already know many men who indulge in eyebrow grooming – and these aren’t even those of the metrosexual ilk – so this product is likely to be a hit. Although, we’re pretty sure there is no gender when it comes to eyebrow pencils or in fact any makeup, the fact that a major fashion and beauty house has designed a line for men to make them feel more comfortable with the idea is a step in the right direction.

The Boy de Chanel makeup line will first launch in South Korea on September 1, according to WWD. It will then roll-out internationally to and in Chanel boutiques between November and January.





Chanel Première Rock Gold



As an avid fan of all-things Chanel, you would certainly be familiar with the Première watch, the very first timepiece created by the French maison. Characterised by the octagonal watch face which takes inspiration from the Place Vendôme and the signature scent’s No.5 bottle stopper, the 8-sided detail is associated with architectural perfection and timelessness, both of which can be said for the timepiece.

Today, the Première family of watches consists of four different sub-categories: the Chaîne, Mini, d’Exception and of course, Rock, which is all about leather (or fabric) interwoven within the chain bracelet.

premiere-rock-watch-gold-packshot-default-h5584-8806575800350.jpgThe new Première Rock Gold that has Coco Chanel written all over it. Firstly, it comes in gold, one of Coco’s favourite colours. The second? The timepiece also features a mirrored dial, which is said to echo Mademoiselle Chanel’s private apartment at rue de Cambon, where every room was filled with mirrors.

You will find the Première Rock Gold available in two variations. The first comes in a steel and golden fabric, measures 26.1 mm by 20 mm and is available in 6 different strap lengths ranging from XS to XXL.

premiere-rock-watch-gold-packshot-default-h5583-8804342333470.jpgThe second also features steel and golden fabric, but comes with a longer strap that can be twirled round your wrist 3 times. Featuring a watch face that’s slightly smaller at 23.6 mm by 15.8 mm, what it lacks in size is made up by the fact that it can also double up as a fashionable piece of #wristcandy when it is worn around the wrist. Available in 4 strap lengths ranging from XS to L, there’s definitely a size for everyone.

Limited to just 1000 pieces per style, head on down to Chanel’s Fine Jewellery Boutique in Paris to get up close and personal with the Première Rock Gold.