To celebrate the launch of sparkling new pieces in its iconic collection, Maison Chanel has unveiled, its long-time muse, Keira Knightley as the face of its Coco Crush fine jewellery collection.
French Maison Chanel and British actress Kiera Knightley have had a long-standing relationship; she was already the face of the perfume Coco Mademoiselle and the Rouge Coco collection, appeared in the Beauty Talk video series and was even recently honoured by the brand at an exclusive event in New York. That successful partnership looks set to continue as Keira Knightley now fronts the Coco Crush jewellery campaign, photographed by Mario Testino.
The Coco Crush fine jewellery collection first launched last year, is entirely dedicated to the ‘matelassé’ or quilted pattern seen in a myriad of the French luxury label’s designs from as early as 1920, and most notably, in its best-selling handbags.
Diamond quilting is one of the maison’s signature motifs – alongside pearls, beige, and the cropped black jacket – and can be seen not only in handbags but also in its clutches, jackets, footwear and accessories, and even haute couture.
A method originating from the equestrian world, Gabrielle ‘Coco’ Chanel co-opted the quilted pattern, which made saddles more comfortable for horse-riding, to create the beige cushions on the large sofa in her famous apartment on Rue Cambon in Paris. She would later incorporate that form and style into the 2.55 handbag, launched in 1955.
The jewellery collection brings the ‘criss-cross’ pattern to the forefront in a bold new interpretation, finding inspiration from leatherwork and finely engraving it into gold. In a departure from the label’s more intricate Comète or Camélia collections, the limited-edition Coco Crush pieces showcase refined curves, channeling the essence of motion.
The Coco Crush pieces are sleek, adorning the finger or the wrist with voluptuous, feminine style. Scalloped edges make for comfortable wear on all occasions.
Dubbed Coco Crush Diamonds, the expanded collection now features two quilted bracelets and four gold rings (all in 18K white or yellow gold) in small, medium and large sizes encrusted with diamonds.
Discover the new Coco Crush ring and cuff collection now…
Two cuffs feature the lion, another symbol dear to Coco Chanel (Leo was her star sign as well as lucky charm), engraved in the yellow and white gold, respectively.
To celebrate the launch of sparkling new pieces in its iconic collection, Chanel turned to its long-time muse Keira Knightley for a candid video campaign.
Similar to the Beauty Talk campaign, the new Coco Crush video ad follows a more conversational format, this time with Knightley answering a series of quick questions that reveals intimate details. Cleverly interspersed are questions on jewellery, allowing the actress to subtly put the spotlight on the new additions to the Coco Crush collection.