Chanel No.5 celebrates 100 years of sweet smelling success

One of the world’s most iconic pefumes, Chanel N0.5, celebrates its 100th anniversary this year.

Like all of madame Coco Chanel’s memorable creations, No.5 broke with the traditions of the time to establish a new norm. In 1921, ‘soliflores’ perfumes, or fragrances that smell like a single flower, were the industry standard. Coco Chanel wanted to stretch the boundaries of perfumery and create a scent that could not be attributed to any one thing in nature.

As she told her perfumer, Ernest Beaux, No.5 should be ‘an artificial fragrance like a dress, something crafted’. The result was a revolution in perfumery that blended more than 80 scents, including jasmine, ylang-ylang, sandalwood and May rose, with an unprecedented amount of aldehydes, the organic compounds that amplify a fragrance’s olfactory profile.

The minimal, square bottle, with a clean graphic label, was also starkly different from the more flamboyant perfume phials of the period. The timelessness of the flacon design is evidenced by how little it has changed since 1921, altering just four times, each with only slight adjustments to cap size or label font. Its enduring appeal is yet another testament to the genius of Coco Chanel. 

The French Maison is unveiling a variety initiatives to commemorate this momentous event in its history. To celebrate the ultimate ‘celebrity’ of the perfume world, the brand released a short film called ‘Celebrity’, starring Marion Cotillard (the face of Chanel No.5), ballet dancer Marie-Agnès Gillot, Chinese fashion media icon Hung Huang, psychologist Laurie Santos, former Vanity Fair editor Graydon Carter, and dance star Lil Buck. The film saw this eclectic array of famous faces discussing the impact of celebrity – its role in shaping our culture, its influence on psychology, and its effect on future generations.

Other initiatives include the Chanel Factory 5, a series of pop-up spaces around the world that will launch from the 29 June. It’s sure to be an exciting year for the brand, with more announcements to come – watch this space. Come into the beautiful world of Chanel.

Chanel Rouge Coco Bloom a new shime is born

Here is a new generation lipstick! Take a look. The first thing you notice about Rouge Coco Bloom is its colour and shine. Bold and vibrant, it reveals an intense glow behind its clear lid. Slide the lipstick out of its case. Admire the elegant silver ring and prepare to be surprised by how slowly the stick rotates. This is no coincidence. As always with Chanel, things have to be as good as they look: chic, unique. Here, the twisting system has been deliberately slowed down, both for flawless application and the sheer beauty of a perfect motion. Notice the texture, so smooth and comfortable, present without overloading. All you need is a single layer to coat the lips with intense and luminous colour.

Wonder at the result. Your smile lights up. In one go the richness of a lipstick and the shine of a gloss come together. Intensity, lasting-hold and plumping effect in one patented* formula developed by the French Maison’s research department: that’s the prowess of Rouge Coco Bloom. Moisturizing and highly concentrated in micronized pigments, this new-generation lipstick keeps its promises for eight hours.

Take your pick from the palette of twenty beautiful and vibrant shades. Unique and special, they reflect Chanel‘s authority when it comes to colour. Play with the colour. Don’t compromise on the results. Vibrate with ‘Alive’, a classic yet surprising red with a subtle rust undertone that gives it warmth and character. Enchant with ‘Radiant’, a romantic, mauve-tinted reinterpretation of universal rosewood. Charm with ‘Merveille’, a soft, natural, delicate shade of dusky rose. Captivate with ‘Season’, a bright, warm fuchsia that evokes summer euphoria. Shine with ‘Sunlight’, an orange with terracotta tones, ideal for getting into a good mood and enhancing the complexion while staying natural. Sparkle with ‘Vitality’, a chic, powerful red to assert your personality. Surprise with ‘Unexpected’, a deep brownish red full of depth and character, warmer than a classic burgundy. Or fascinate with ‘Suprise’, a vibrant plum with red undertones.

At first glance, you’ll notice that the regular sleek black case now features an elegant silver ring instead of the usual gold, reflecting the mirror-like finish of the lipstick. It is also topped with a transparent cap, presented with the signature interlocking CC logo, to reveal the intense glow and hue within. Another point worth noting is that the stick rotates more slowly as the twisting system has been deliberately slowed down for both flawless application and the sheer beauty of perfect motion.

In direct line with Mademoiselle Chanel’s timeless maxim “add more lipstick and attack“, Lily-Rose Depp embodies with freshness, joie de vivre and energy this ode to color that magnifies all smiles. Shine now!

Chanel Rouge Coco Bloom is available at Chanel’s Fragrance & Beauty Boutiques from 26 March 2021, and at selected stores worldwide, from 7 April 2021. Come into the beautiful world of Chanel.

Rich, but light as air, Gabrielle Chanel Body Cream

French Maison Chanel enriches the Gabrielle Chanel perfuming ritual with a body cream, the perfect way to treat yourself to a precious moment just for you. Its creamy texture wraps the skin in thluminous floral notes of Gabrielle Chanel and intensifies the solar and voluptuous trail of the fragrance. It also works great in combination with any other scent you like to wear…

The cream moisturizes the skin and gently perfumes the body for a truly pampering experience. Delicately pearly, enriched with a moisturizing active ingredient derived from rose and jasmine, it leaves the skin soft, supple and luminous. Whether a moment of pleasure in the morning, a sensual touch after your bath or a gentle caress at the end of the day, each application becomes a ritual of relaxation and delight. The new square frosted glass jar with a shimmering gold lid only adds to its desirability!

Gabrielle Chanel Body cream is available in a 150gr Jar at Chanel Beauty Boutiques, and selected stores worldwide. Come into the beautiful world of Chanel.

Chanel’s Lipscanner can find you any shade of lipstick

Do you know your favorite lipstick shade? If you do, it’s great, you have a vibrant companion, but on the flip side, it’s unimaginable for a woman to go through life without knowing her favorite shade of lipstick. I would call it a predicament but not without offering a solution.

Parisian Maison Chanel has launched a stunning app called Lipscanner that will make life easier for lipstick lovers by using a combination of patented AI and AR technologies to allow you to identify any color and finish of lipstick from any physical or digital image. If you’re obsessing over color in a magazine, social media post, or someone standing right in front of you, remember the app on your phone and use it. Next, a corresponding Chanel lipstick or product that will flash in front of you may also be tried virtually. If you like it, take a photo and also share it with your girlfriends for their opinion. The app also obviously allows you to buy the liked product on Chanel’s website as that’s the whole point of this exercise.

This isn’t a groundbreaking app as L’Oreal’s AI-powered lipstick device creates a shade of your liking on the spot. Still, Chanel takes a solid stand saying that its algorithm “saves users the task of trawling through large online inventories by seamlessly doing the color recognition and matching for them,” and dubbed the app a ‘world-first for smart beauty. Lipscanner features all of Chanel’s lipsticks and glosses, nearly 400 of them in various finish options from matt to satin. Chanel’s Lipscanner is available to download for free now on iOS. Come into the beautiful world of Chanel.

Download the app here:

A Chanel Dream Never Fades

This holiday season, discover Chanel’s Boy-Friend watch, now available with a steel and diamond case, white dial and quilted black leather strap. With pure lines, balanced proportions and perfected shapes, the timepiece is an alluring blend of boldness and restraint. It was only a matter of time till the Boy·Friend had a fresh new update in time for its fifth anniversary (the watch was created back in 2015). Still classy, still minimalistic, but with a twist, of course.

There are a total of 3 sizes, small (27.9mm by 21.5mm), medium (34.6mm by 26.7mm) and large (37mm by 28.6mm), with the Boy·Friend made available in either in steel, beige gold, white gold and/or set with diamonds. While all 3 sizes are powered by Chanel’s high precision movements, they all bear slight differences in terms of specifications. The small features a plain opaline guilloché dial, the medium has an added date indicator, while the large features a seconds indicator, little nuances so ‘minute’ you’ll miss them if you blink.

The Boy·Friend is now customisable (which is something you still can’t do with your actual boyfriend), and there are a total of 19 interchangeable bracelets to change up the look of your timepiece, from quilted patterned calfskin to tweed metal, just to name a few. The small and medium timepieces are powered by Chanel’s high precision quartz movement, while the large ones are powered by manual winding mechanical movement.

The Chanel Boy-Friend watches are available at Chanel’s Watches & Fine Jewellery boutiques, and selected stores worldwide. Come into the beautiful and timeless world of Chanel.

Chanel Rouge Allure Laque

French maison Chanel presents Rouge Allure Laque, the first lip color offering extreme shine and intensity: a comfortable ultrawear texture that is easy to apply and wear, offering a satin brilliance that dazzles non-stop. Rouge Allure Laque reconciles all contradictions in a single creation. Its fluid formula fuses with lips and dresses your smile in elegance in all circumstances.

Delicate and creamy, water-resistant, it also withstands the rubbing and smudging of daily life. Its thin, supple mesh is composed of two agents: the first traps pigments for unchanging color radiance, while the second locks in a blend of oils for continuous shine. In a single stroke, this ultra-comfortable second skin imprints lips with lasting color and shine for up to 12 hours.

Rouge Allure Laque is available in 20 Vibrant Colors. Each color expresses all of its intensity with a savvy mix of finely ground pigments. Coated in precious oils, they reveal an extremely pure color presence. On application, a volatile oil evaporates, leaving nothing but vibrant radiance on the lips.

In addition to delivering extreme shine and intense color, Rouge Allure Laque cares for lips and envelops them in comfort. The skin barrier of the lips is perfectly preserved by an antioxidant complex of Sappan wood and vitamin E.

The Palette*
60 Inflexible, a luminous iridescent beige (Not available in China)
61 Continuous, a luminous beige
62 Still, a real natural nude
63 Ultimate, a pinky nude
64 Exigence, a rosewood
65 Impertur bable, a brick pink
66 Permanent, an intense rosewood
67 Steady, a light pink (Not available in China)
68 Unlimited, a slightly pink luminous coral (Not available in China)
69 Rémanence, a bright pink
70 Immobile, a raspberry pink
71 Mythe, a metallic red
72 Iconique, a brick red
73 Invincible, a true red
74 Expérimenté, a strong brown-red
75 Fidélité, a brown nude
78 Tenacious, a light plum
79 Éternité, a deep burgundy red
80 Timeless, a profound cherry red
81 Obstination, a deep brown
* Shades available depending on market

If you’re interested to see what the colour might look like on your lips before heading to the store, there’s also a new virtual try-on makeup feature on chanel.com. Simply click on the ‘Try On’ box on the right side of page and select any of the 20 lipstick colours you’d like to experiment with.

The packaging looks really stylish and chic, it comes in a tube that dresses up in a shiny gradation of black lacquer with a sheer finish to reveal the pure, radiant shade inside. Its high-precision curved and streamlined applicator with an ultra-soft foam tip adapts to the shape of the lips to leave just the right amount of product, for application that is easier than ever.

Chanel Rouge Allure Laque is available at Chanel Fragrance and Beauty Stores and selected stores worldwide. Come into the beautiful world of Chanel.

A New Campaign for Chanel No.5

Iconic French Maison Chanel is writing a new chapter in the story of the legendary perfume Chanel No.5 with Thomas du Pré de Saint Maur, the Maison’s Head of Global Creative Resources Fragrance and Beauty, behind the creative process. The new face of the fragrance is the French actress Marion Cotillard, featured in the video commercial directed by Johan Renck.

Marion was the obvious choice. Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the Maison… What I like about Marion Cotillard is that when she acts, she has this sort of reserve that is simultaneously ultra-powerful.

Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty

Marion Cotillard continues the lineage of female icons who were the face of this revolutionary fragrance, starting with Marilyn Monroe, who in 1954 dared to talk about nudity, preferring to be dressed in just this perfume. She was followed by Catherine Deneuve, Carole Bouquet, and Nicole Kidman. In addition to her beauty and free spirit, Marion Cotillard, embodies that ‘je ne sais quoi’of French elegance. The actress claims to have felt an instant connection to No.5 which, more than a fragrance, is a work of art.

Swedish director Johan Renck is known for his music videos as well as advertising campaigns, photography and television shows, the most famous of which is the multi-award winning series ‘Chernobyl’.

This new campaign pays tribute to the history of No.5, all the while making the unique and radical choice to consider beauty as a bet of joy and equality. The woman and the man guide and support themselves, seducing each other in an elegant and whimsical pas de deux. More than a dreamlike digression, the union of the lovers after their celestial dance embodies an ideal: It is made for a woman who strives to accomplish her dreams. That is the power of No.5.

The movie shows a mysterious woman clad in a black cloak walking across a Parisian bridge, covered in snow on a full moon night. Suddenly, she is on the moon where a man is waiting for her and the two of them are dancing a unique choreography. The dance ends with the two of them leaping together, and she is on the bridge again, where she meets the same man. The song ‘Team’ by Lorde, recorded by Flavien Berger and interpreted by Marion Cotillard, is an ode to modern love, where two beings speak as equals.

“I wanted Marion to perform in a dress that was completely Chanel, past, present and future. Iconic. We started from the dress worn by Mademoiselle Chanel, immortalized by Cecil Beaton in 1937, which Karl Lagerfeld particularly liked… We adjusted it so that Marion could make it her own, dance in it; we wanted the dress to serve her and not the other way around”, said Virginie Viard, Artistic Director of Chanel.

The choreography in the new campaign is done by Ryan Heffington, and Marion Cotillard’s partner is Étoile dancer, Jérémie Bélingard.

Chanel No.5 is available in different concentrations and packages, and a beautiful matching bodyline at Chanel Beauty Boutiques, and selected stores worldwide. Come into the beautiful world of Chanel.

French Maison Chanel Purchases Bond Street Store for £310 Million

The same week that Chanel unveiled its new Spring/Summer 2021 collection at the Grand Palais in Paris, the French Maison has announced that it purchased its Bond Street store for £310 million, in a show of confidence to retail in London.

Chanel’s little black dresses, softly tailored tweed jackets and two-tone shoes have been a fixture at 159 Bond Street since 2013. In a boom for British retail, the Parisian fashion house has agreed to pay £310 million to buy the boutique outright, which is £70 million more than the original £240 million asking price. 

Chanel reportedly fought off competition for the prime location from the Abu Dhabi royal family, as well as private investors in Hong Kong, Europe and America. Spanning 12,600 sq ft, the flagship boutique is one of the largest Chanel shops in the world and houses the French Maison’s complete offering of ready-to-wear, footwear, accessories, fine jewellery and beauty, with sumptuous VIP changing rooms and an art-filled lounge.

The Chanel Boutique at Bond Street is one of Chanel’s largest spaces worldwide, the store covers three floors and sells fashion, beauty and accessories. 

Designed by Peter Marino, the boutique’s showpiece is a supersized, sculptural string of pearls that hangs down the middle of the stairwell, made from hand-blown Murano glass by French artist Jean-Michel Othoniel.

The French Maison has further outposts on Sloane Street in Knightsbridge and Walton Street in Brompton Cross, as well as a jewellery boutique on New Bond Street. 

The acquisition highlights Chanel’s commitment to British retail despite the high street reporting a fall in sales and shoppers following lockdown measures. While the premium brand accessed the Bank of England’s emergency coronavirus lending scheme at the start of the pandemic, borrowing some £600 million, the company has said this has since been paid back in full. 

While it is an undeniably difficult time for British retail, the luxury sector has continued to perform well: there have been consistent queues outside Bond Street’s most popular boutiques since they reopened in July, as well as steady footfall in Knightsbridge and Chelsea. During September, The Deck opened as the first all-female tailor on Savile Row, and Thom Sweeney unveiled a multistorey townhouse on Old Burlington Street. Off-White also recently debuted its first standalone London store on Sloane Street.

Chanel is currently controlled by Alain Wertheimer, 72, and his brother Gérard Wertheimer, 69. In 2018, the French fashion house elected London as the base for its global headquarters, transferring staff from New York and its native Paris. In 2019, Chanel increased profits by 16.6 per cent, totalling $3.5 billion, and announced in June that it still expects to turn a profit in 2020. 

Chanel devotees can rest assured that the Parisian mega-brand isn’t budging from Bond Street. Come into the beautiful world of Chanel.

Chanel releases Coco Mademoiselle l’Eau Privée, a night scent; Keira Knightley fronts campaign

Keira Knightley is the face of Chanel’s Coco Mademoiselle L’Eau Privée ‘Eau Pour La Nuit’, the Maison’s latest take on the Coco Mademoiselle range first launched in 2001. With the new addition, Coco Mademoiselle comes in five varieties: Parfum, Eau de Parfum Intense, Eau de Parfum, Eau de Toilette, and the new L’Eau Privée.

With L’Eau Privée, I wanted to create a light and delicate version of Coco Mademoiselle, imagining a night fragrance like a soft and sensual veil.

Olivier Polge, Chanel Perfumer

For the first time, Chanel’s in-house parfumier has imagined a night fragrance. L’Eau Privée has been described as ‘a watercolour scent’, composed around a delicate accord of jasmine absolute and rose petal notes. L’Eau Privée exalts the most sensual and softest musk notes of the Coco Mademoiselle fragrance. Chanel says it remains true to the original oriental fragrance but is more ‘confidential’ and delicate. It is seen as a ‘night scent’. It’s the ultimate touch before night falls.

You would love to apply it on your pulse points, where the skin is warmest: ‘the place where you would be kissed’, on the wrists, behind the ears, in the dip of the décolleté or at the nape of the neck, or even to scent the hair. Screen icon Marilyn Monroe famously said in an interview in 1952 that she wore ‘five drops of Chanel No. 5’and nothing else in bed. I am going to say, I only wear a spritz of L’Eau Privée.

The flacon of Coco Mademoiselle L’Eau Privée is in translucent frosted glass, with the words L’Eau Privée in gold lettering, looking more subtle against the contents.

Chanel Coco Mademoiselle L’Eau Privée Eau Pour La Nuit is available in a 50 and 100ml flacon, and is available at selected stores worldwide, and online. Come into the beautiful world of Chanel.