The director Romain Gavras created a strikingly beautiful and sensual universe for J’adore woman. Centered on actress Charlize Theron Hollywood is reborn in a majestic and immense film set.
Opening with an extremely luxurious, sensual and suggestive scene in a modern set depicting a Turkish bath, built in the excessive style of J’adore, a woman makes her entrance. Surrounded by beautiful women, she is no longer alone, but has a crew of diverse, coming together as one, free and strong.
Charlize Theron, portrayed as a heroine, embodies the eternal element of pictorial femininity, head held high, surrounded by her allies, she embraces the immediacy of an era in which women know they are stronger together.
Dior is synonymous with luxury, and the Dior J’Adore films are always a luxury in themselves. As one of the most iconic perfumes, Dior J’Adore’s short films are always eagerly awaited, with this year’s instalment no different. Directed by Jean-Baptise Mondino, who has directed films of the J’Adore woman since 1999, the film looks at the luxury of nature, and how water is bliss.
This film follows on from the previous one, which saw her climbing towards a salutary ‘elsewhere’ having eliminated the superfluous. It has a new, radically different beginning. She no longer needs to escape, as she is now totally free, immersed in regal nature, almost naked and rid of all artifice. Her vision of the world is essential, designating what is of primordial importance: protecting our planet and in particular, the water that is our new gold. She tells us that luxury can have meaning.
Charlize Theron is as radiant as she is an embodiment of the new Golden Dior J’Adore fragrance in the new film by the French fashion house, ‘The Absolute Femininity’. In just over 45-seconds the actress saunters over sand, through rain and shine, emerging as a mythical goddess, bathed in a scented aura. That aura is a combination of jasmine sambac, rose damascena and ylang-ylang. According to François Demachy, Dior’s Perfume Creator, the focus of the fragrance is, “entirely on Dior’s great floral femininity. However magical it may be, a perfume is first and foremost an art of the primary material” said Demachy.
Watch Charlize Theron in the new Dior J’Adore short film now…
The film reflects that the J’Adore woman is totally free. Starting with a desert thunderstorm, the scenery soon becomes a blazing gold landscape, where Theron celebrates her freedom and basks in the water and sunlight.
Maison Dior continue to build excitement around its new advertising campaign for the fragrance J’Adore. The luxury house has revealed a 20-second clip featuring the luxurious legs of Charlize Theron
To call the videos released to promote Dior’s perfumes ‘advertising campaigns’ would be to do them a disservice. First there’s the A-list actress star Charlize Theron, then the beautiful blockbuster-worthy direction and of course – the anticipation and build up. Who can forget the scenes of Theron almost entirely shedding her golden dress for the J’Adore d’Or video, or when she was suddenly joined in a mini-movie by none other than Grace Kelly, Marlene Dietrich and Marilyn Monroe?
Today the latest Dior J’adore official teaser has arrived. Directed by Jean-Baptiste Mondino, the teaser features 20 seconds of Theron’s never-ending legs. The full film will be released September 3.
Dior: “A magical name that blends the words God (Dieu) and gold (or)”, said Jean Cocteau to qualify Christian Dior’s last name.
Christian Dior loved gold, festive and luxurious, and incorporated it in his creations. Today, gold still has a privileged place in the Maison and Parfums Christian Dior pays tribute to this iconic color.
French Maison Christian Dior launches a new delicate, soft and irresistible version of J’Adore. Dior J’Adore Voile de Parfum is more about a floral/powdery perfume with a more intense, long-lasting and tantalizing aroma. This perfume, as like the original, is described to be a very elegant and sensual fragrance with the same flacon shape design, yet with a more refreshing aroma.
Dior J’Adore Voile de Parfum is like the second skin of a woman with a nice, clean and pure aroma. It is composed of sexy and romantic notes of Damask, Turkey and Bulgaria rose along with powdery Tuscany iris absolute. The base is made of white musky notes.
Dior J’Adore Voile de Parfum is again advertised by stunning and beautiful actress Charlize Theron.
Christian Dior J’Adore Voile de Parfum will be available as 75 and 125ml Eau de Toilette.