Chloé reopens its Shanghai boutique in time to launch Gabriela Hearst’s Spring 2022 collection for the French Maison. The boutique’s refreshed architecture highlights the Maison’s purpose-driven vision and craftsmanship, thus creating an enhanced and immersive retail experience for customers.
The bright environment is decorated with artifacts that are in keeping with the Maison’s style, creating an inspiring universe that is emblematic of Chloé. This renewed setting emphasizes the details of the Spring 2022 collection, such as upcycled denim pieces, fringed dresses and coats, and looks that feature scallop patterns, broderie anglaise and more. The fusion of lower-impact materials, original design and crafmanship embody the vision of Gabriela Hearst.
LG1-60, No. 8 Century Avenue; Shanghai IFC