Chloé reopens its Shanghai boutique in time to launch Gabriela Hearst’s Spring 2022 collection for the French Maison. The boutique’s refreshed architecture highlights the Maison’s purpose-driven vision and craftsmanship, thus creating an enhanced and immersive retail experience for customers.
The bright environment is decorated with artifacts that are in keeping with the Maison’s style, creating an inspiring universe that is emblematic of Chloé. This renewed setting emphasizes the details of the Spring 2022 collection, such as upcycled denim pieces, fringed dresses and coats, and looks that feature scallop patterns, broderie anglaise and more. The fusion of lower-impact materials, original design and crafmanship embody the vision of Gabriela Hearst.
Chloé Boutique LG1-60, No. 8 Century Avenue; Shanghai IFC 200120 Shanghaj, China
Driven by the allure of elsewhere, the Nomade woman soars away to new horizons, new encounters. Chloé Nomade Eau de Parfum Naturelle, is a fragrance celebrating the mingling of cultures and the poetry of encounters.
French Maison Chloé’s newest fragrance created to evoke the bold, adventurous side of the Chloé woman is the Nomade Naturelle fragrance, which will enchant us with a different version of pureness and naturality – which is the main concept of the Nomade collection.
The Nomade pillar was launched in 2018 and immediately garnered numerous accolades. After the first edition, the French fashion house decided to expand the line with new versions: Nomade Eau de Toilet (2019) and Nomade Absolu de Parfum (2020), only to return this year (2022) to the basic theme of fragrance – naturalness – with a new blend: Nomade Naturelle Eau de Parfum.
Chloé Nomade Naturelle Eau de Parfum, a fragrance celebrating the merging of cultures and the poetry of encounters. A quest for freedom. Open-mindedness. The delight of discovery. It combines luxury with the willingness to contribute to more social and environmental responsibility. It fully expresses the Maison’s commitment to center its creative approach around improving the impact of its activities on the planet and in society.
Nomade Naturelle Eau de Parfum marks a new olfactory territory for the French Maison: a gourmand jasmine fragrance composed by the perfumer Caroline Dumur. The vegan composition promises casualness, smooth notes, and refined elegance, combining Mirabelle liqueur, freesia, oakmoss, Egyptian jasmine flowers, dates, sandalwood, and soft vanilla as keynotes.
Upon first impression, this new scent takes the imagination to a distant landscape at sunset. The essence of bergamot bursts through – as refreshing as a breeze on the dunes – while Egyptian jasmine absolute provides sensuous, generous overtones. The flower’s timeless elegance meets the smoothness of a date accord, as vanilla and sandalwood weave a warm, addictive base. The new Nomade Naturelle is warm, enjoyable, and sensual and differs from its predecessors in its refined powdery, gourmand tone.
The main ingredient, jasmine, is harvested in Egypt according to a method that contributes to more responsible practices. For this fragrance, two selected and trusted suppliers of jasmine grandiflorum in Egypt deliver premium, 100% pure, and natural extracts, with a commitment to environmental management. These producers have implemented various initiatives to improve the living conditions of local communities such as actively supporting girls’ education & women’s employment. Incidentally, Egypt is also the native country of Gaby Aghion, the founder of Chloé.
A new face joins the history of Chloé Nomade: the British actress, producer, and singer, Naomi Scott. Known for her role as Jasmine in the film Aladdin, an in ‘Charlie’s Angels’ as one of the angels, she will soon star in the science fiction movie ‘Distant’, slated for release in September 2022. She is an active supporter of women’s rights and is the ambassador of the organisation Compassion, which assists underprivileged children throughout the world.
Chloé is such an iconic brand, and this extends to the fragrance. It’s a beautiful thing when you can work with a brand that you love aesthetically while also entitly supporting their ethos. It is purpose-driven above all else. And I love that!
Naomi Scott
Perfectly embodying the spirit of Nomade Eau de Parfum Naturelle, the 28-year-old Naomi Scott was raised in London by her British father and Indian mother raised in Uganda, thus growing up in the confluence of several cultures.
In this campaign, shot by Zoë Ghertner, Naomi Scott appears with several other women amidst sand dunes. Through a range of encounters, their personal voyage emerges as a collective adventure. On her wrist, the braided bracelet echoes the one on the flacon, underscoring the bonds that tie them together.
The flacon of Chloé Nomade Naturelle repeats the shape of its predecessors with fine embossed details on the glass. The emblematic Nomade flacon is reinvented in shades inspired by nature: ochre tones that evoke sand, raw minerals, and the sun at its peak. A braid, tied around the neck of the flacon, represents the bonds established through travel and ongoing encounters. This symbolic motif is also engraved in the glass.
Reconceived to help to reduce the impact on the environment, this new design includes recycled materials, which make up 15% of the glass bottle and 40% of the cardboard box. Moreover, this cardboard is FSC-certified, which denotes that wood is procured according to procedures that guarantee sustainable forest management.
Chloé Nomade Naturelle Eau de Parfum will be available in 30ml, 50ml, and 75ml flacons at selected stores worldwide starting mid-January of 2022 in some countries, while in wider sales it is expected to arrive starting February of 2022. Come into the beautiful world of Chloé.
French Maison Chloé’s Omotesando boutique has become an immersive setting timed to the arrival of Gabriela Hearst’s debut collection. The design language encapsulates the codes of the Maison, honouring their roots while re-imagining our purpose-driven values.
A variety of vintage furnishings and bespoke pieces by local artisans selected by Gabriela Hearst further enhance this unique environment and establish a curated House style. Omotesando features ceramic forms by Keita Matsunaga in addition to wooden stools by Hiroyuki Nishimura.
Omotesando Hills 1F, 4-12-10 Jingumae, Shibuya-ku 150-0001 Tokyo, Japan
French Maison Chloé launched a new fragrance. Chloé Eau de Parfum Naturelle, a new version from the Chloé Signature line, brings the fresh scent of organic roses. The perfume is marketed as vegan and formulated with a fragrance of 100% natural origin. It also contains ingredients of ethical origin and naturally derived alcohol.
Discover Chloé Eau de Parfum Naturelle: a 100% natural origin fragrance that expresses the spontaneity and strength of the Chloé woman.
The French fasion house describes the woman who wears this perfume as effortlessly elegant, authentic and aware; the one who lives in harmony with nature and draws inspiration from it.
The emblem of Chloé Signature has always been a fresh, faceted, unique rose. This essential rose joins neroli to form a velvety bouquet, at the heart of the new fragrance Chloé Eau de Parfum Naturelle created by Michel Almairac. In addition to the rose, several other ingredients were carefully selected: the essences of citron and neroli are produced on sustainable plantations in Morocco and Italy.
Top: citron essence, black currant Heart: organic rose essence, neroli essence Base: cedar wood, mimosa absolute
Organic rose is the main ingredient of this Eau de Parfum, complemented by Moroccan neroli. The fresh citrus essence of the citron blends with the green, sparkling accents of black currant, while the base notes add a strong, woody facet.
Parts of the iconic flacon and the packaging are also made from recycled materials. Chloé Eau de Parfum Naturelle is available as 30, 50, and a 100 ml Eau de Parfum at Chloé boutiques and selected stores. Come into the beautiful world of Chloé.
French Maison Chloé is launching the Eau de Toilette edition of their iconic Chloé Signature perfume called Chloé Rose Tangerine. Chloé Rose Tangerine is due out in summer 2020 and promises a bolder and more energetic character in the reinterpretation of the modern classic from the Maison.
Chloé Rose Tangerine has been created by perfumers Michel Almairac and Sidonie Lancesseur who retained the distinctive spirit of the original – a fresh and vivid note of rose – as an essential element of the fashion house. The new rose is refreshed with unexpected fruity nuances of sunny, lively tangerine for radiance, while bright notes of vivid black currant and green undertones give an extra dose of sparkle to this elegant fragrance, while a streamlined base of cedar and white amber lends ultra-contemporary elegance
Enclosed in a modern, delicately pleated flacon adorned with a new orange-pink grosgrain ribbon on the neck of the flacon to match the scent, this signature perfume is sure to beguile.
Photographed by Karim Sadli, the French Maison’s muse and face of the perfume is British actress Lucy Boynton – star of the upcoming feature ‘Faithfull’ – who embodies the spontaneous, open character of Chloé woman with her natural charm.
Chloé Signature Rose Tangerine is available as 30, 50 and 75 ml Eau de Toilette, at Chloé Boutiques and selected stores worldwide. Come into the beautiful world of Chloé.
French Maison Chloé presents Atelier des Fleurs, a collection of nine exclusive fragrances designed to be combined in layers of two or three so you can create your own personal floral signature blend. With this collection, Chloé invites you to create your own olfactory bouquet of different fragrant flowers and aromatic leaves.
Composed of natural ingredients and floral, aromatic or woody notes, they can harmoniously combine with one another.
Nature is a precious source of fragrant flowers and aromatic leaves. Drawing on this wide variety of natural bouquets, the French fashion house has collaborated with six renowned perfumers to create the Atelier des Fleurs line. This prestigious collection comprises nine perfumes for women, each with a unique signature rooted in the perfumer’s memory. The fragrances are designed to work in harmony in endless combinations.
Rosa Damascena by Amandine Clerc-Marie
As a young girl, I enjoyed creating all sorts of concoctions from our garden in Normandy. There was this delicate scent of fresh petals and the thrill of the leaves rubbed together – it was such a crisp, spontaneous rose.
Amadine Clerc-Marie
Inspired by the rose petals and leaves that perfumer Amandine Clerc-Marie brewed in her family garden as a child, this floral Eau de Parfum reveals a crisp rose scent. The lightly spiced floral signature exudes a sense of botanical purity.
Hibiscus Abelmoschus by Michalon Bertier
With its sunny, slightly fruity scent and its soft petals, hibiscus is the queen of the Polynesian gardens of perfumer Domitille Michalon Bertier’s childhood. The warm radiance of hibiscus blossom brightens this fruity Eau de Parfum with opulent and musky notes.
Cedrus by Quentin Bisch
Behind this woody Eau de Parfum, with either tender and subtle notes or warm and musky ones, lies the perfumer’s childhood memory of a playful lover’s gift: a bouquet of branches that Quentin Bisch’s father gave to his mother.
Verbena by Mylène Alran
This aromatic Eau de Parfum takes perfumer Mylène Alran back to her parents’ garden, where she would rub verbena between her hands as a child to keep the scent with her all day. Verbena brings a delicate freshness of lemon for a naturally radiant fragrance.
Herba Mimosa by Amandine Clerc-Marie
This powdery Eau de Parfum evokes perfumer Amandine Clerc-Marie’s intense emotions when discovering mimosa in Grasse when she was 20. Mimosa unveils tender, woody and vegetal notes.
Magnolia Alba by Louise Turner
Louise Turner transcribed the plump and slightly lemony notes of Magnolia blossoms from her native England. She created a smooth Eau de Parfum, unveiling the fresh, almost creamy scent of Magnolia Petals.
Neroli by Sidonie Lancesseur
For this interpretation of neroli, perfumer Sidonie Lancesseur let the memory of a trip to Seville be her guide: the orange blossoms exuded smooth and deliciously refreshing scents warmed by the sun. Neroli takes us on a true olfactory journey with the comforting and addictive floral accents of this lightly honeyed Eau de Parfum.
Jasminum Sambac by Louise Turner
For this velvety Eau de Parfum, Louise Turner thought of the exquisite jasmine sambac she smelled on Mother’s Day in Bangkok, where it is the gift of choice for that occasion. The delicate jasmine petals bring soft and sunny notes to the fragrance.
Lavanda by Quentin Bisch
This Provencal Eau de Parfum captures Quentin Bisch’s childhood vision of his mother walking from the heat into the cool shade of their garden, a bunch of lavender in her arms. Bisch revisits the scent with a highly modern twist, while enhancing every facet of lavender – from aromatic freshness to full-rounded, sun-drenched notes.
The elegant pleated glass flacons are topped with an ivory cap that appears to be carved in stone. Touches of gold at the neckband and label trim enhance the light hue of each Eau de Parfum.
1718 Paris created a premium content factory for Chloé Atelier des Fleurs, They produced all assets directed by Melanie & Ramon.
The Chloé Atelier des Fleurs Collection is available in 50 and 150ml flacons at the Chloé boutique, Rue St. Honoré in Paris, and at their website. Comme into the beautiful world of Chloé.
French fashion house Chloé was founded by designer Gaby Aghion in 1952. Born in 1921 in Alexandria, Egypt, Aghion moved to Paris in 1945 and launched fashion house Chloé in 1952. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé.
Aghion is widely credited for coining the fashion phrase and concept of Pret-A-Porter (ready-to-wear). In contract to the stiff, formal made-to-measure clothing offered by couture designers of the 1950’s. Gaby Aghion chose to create wearable, soft, form-fitting clothing of luxurious fabrics, intended to be purchased ‘off-the-rack’. This was a revolutionary and trend-setting concept in fashion at that time, as well as a long lasting motif in the fashion industry.
In 1966 Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 1970s. Among its customers: Jackie Kennedy, Brigitte Bardot, Maria Callas, Grace Kelly, and Begum Om Habibeh Aga Khan. Five years later the first Chloé boutique opens at the 3 rue Gribeauval in Paris.
Chloé’s first fragrance, the eponymous Chloé fragrance for women launched in 1975, was an an enduring feminine classic. Chloé Narcisse sweetened the mix for the 1990’s. The French Maison has retained contemporay appeal with the launch of a new version of Chloé in 2008.
Once again the French fashion house celebrates feminine elegance by launching a new flanker of the Chloé Eau de Parfum edition from 2008, followed by several Eau de Toilette variations; Chloé Eau de Toilette (2009), L’Eau de Chloé (2012), Chloé Eau de Toilette (2015), this time with a floral bouquet in light coral pink packaging.
Chloé L’Eau Eau de Toilette offers a luxurious bouquet of roses sublimated with beautiful, lively magnolias and offers the story of a dazzling, free-minded woman. The re-discovered fragrant Chloé signature captures the unique freshness and essence of daring femininity in harmony with nature.
The composition at the opening offers gentle and fresh rose aromas combined with fresh, fruity juices of litchi and grapefruit, while the heart introduces the absolute Damascena rose in an embrace with magnolia flowers. The base is characteristic of the accord of oak moss, cedarwood, musk, and amber.
This time L’Eau Eau de Toilette comes in a light coral pink packaging. It fills the famous ‘pleated’ glass flacon decorated with a coral pink ribbon color, also used for the outer packaging. The flacon is crowned with an elegant rounded cap.
Chloé L’Eau Eau de Toilette is available as 30, 50 and 100ml Eau de Toilette. Come into the beautiful world of Chloé.
Nomade Eau de Toilette embodies freedom-loving women. A joyful and open-minded face-to-face encounter, conveyed by the captivating eyes of this woman who personifies the intensity of the moment. A strong, nomadic identity, like the Chloé woman – modern, sunny and natural with timeless elegance. Nomade Eau de Toilette is a sunny interpretation of the Eau de Parfum (2018). A fragrance based on natural ingredients highlighted by the perfumer Quentin Bisch.
The lively, captivating softness of the lychee accord is revealed in the introductory notes as ‘the essence of radiant femininity’. The freesia note from the original brings its numerous nuances in combination with a delicate and enwrapping floral quality, while the bold and specific character of oak moss exalts the tonalities of this luminous fragrance.
The curved lines of the beautiful Eau de Toilette flacon come from the journey that began with the Nomade Eau de Parfum edition. The transparency of the glass is painted with a rosy color. A sparkling cap is wrapped with a pale pink suede ribbon.
The campaign was shot in Rajasthan by photographer Ryan McGinley. The face of the perfume is actress Ariane Labed. “She is the Chloé woman: modern, solar and natural, imbued with immutable elegance”. With Nomade, their latest fragrance, she leaves in her wake a scent that defines her everywhere she goes, in every place she travels. Here, their muse Ariane Labed gets swept up in the moment
Chloé Nomade Eau de Toilette is available as a 30, 50, and 75 ml Eau de Toilette. Complete your experience with… Nomade Showergel, Nomade Deodorant/Body Spray and Nomade Eau de Parfum.
Chloé Nomade is available at Chloé boutiques ands elected stores worldwide. Come into the beautiful world of Chloé.
There’s a new celebratory scent in the making but we’ve got the details on where you can get it before its global launch. Find out where…
French Maison Chloé announced just last month that Greek-born French actress Ariane Labed will front the brand’s newest edition of the iconic Chloé Eau de Parfum and more details of the celebratory scent (marking 10 years since the introduction of Chloé’s signature Eau De Parfum) have emerged overnight.
Known for offering a selection of olfactory must-haves, the new Chloé Nomade fragrance is set to blend beautiful and fresh ingredients including freesia, Mirabelle plum and oakmoss – a scent crafted by perfumer Quentin Bisch. The aim was to make it less floral and more ‘dirty’ then Chloé Signature.
The scent is set to come in a uniquely crafted bottle that was inspired by the brand’s Drew shoulder bag — an iconic accessory that dominated Chloé Fall ’16 collection.
The new Chloé Nomade fragrance has now pre-launched on Sephora.com earlier today. Available as 30, 50 and 75 ml Eau de Parfum, the new scent is set to become one of the season’s go-to fragrances.
French fashion house Chloé is always delighting its wearers with breathtaking, elegant and romantic perfumes. This fall it presents its latest perfume Chloé Absolu de Parfum. The new perfume is characterized by an instant and captivating charm, which personifies the spontaneous joie de vivre of today’s young women through delicate and exclusive roses.
Chloé Absolu de Parfum, composed by famous perfumer Michel Almairac, is the new flanker to the original Eau de Toilette that possesses a more refined, strong and sophisticated composition.
Top notes: Damask rose
Heart: Centifolia rose, Patchouli
Base: Vanilla
Chloé Absolu de Parfum is a rosy/woody perfume supposed to awaken all the senses. It opens with aromatic Damask rose notes mixed withCentifolia rose from Grasse calmed with patchouli notes that reminds a soft and feminine touch accompanied by sweet vanilla accords. Chloé Absolu de Parfum is designed for true roses-lovers.
The new perfume is advertised by gorgeous actress Haley Bennett. Chloé Absolu de Parfum is available as 50 and 75ml Absolu de Parfum.
The scent is set to come in a uniquely crafted bottle that was inspired by the brand’s Drew shoulder bag — an iconic accessory that dominated Chloé Fall ’16 collection.
Yakymour 
