Chloé’s signature scent captures the creative, confident individuality of the Chloé woman. A fresh and feminine fragrance suited to a free spirit with an utterly innate sense of chic.
In the same way as Chloé fashion playfully twists notions of femininity, so too does the scent as it takes the classic rose and ingeniously translates it into a vibrant perfume: in turns translucent and warm, playful and seductive.
What an exciting news coming from Chloé, for its new fragrance campaign the French Fashion House has chosen Dree Hemingway! After Chloé Sevigny, Clémence Poésy, Anja Rubik and Suvi Kopoenen Chloé has picked Dree Hemingway as the new Chloé girl!
The actress who also works as model, perfectly embodies the daring spirit and the natural femininity of Chloé perfumes.
Robertet perfumers Michel Almairac and Amandine Marie worked to distill Chloé’s beguiling, liberated essence through a combination of floral powdery notes, sprightly hints of peony and lychee, and the embellishment of springtime freesia.
The airy, flirtatious head notes drift away to reveal the richer and more sensual side of the rose, derived from the velvety interior of the flower. The rose is accompanied by heady magnolia and lily of the valley, as well as subtle intimations of warm amber and elegant cedarwood. This complex yet intuitive blend effortlessly characterizes the cool chic of the Chloé woman.
Just as the fragrance fuses classic elements with fresh ideas, and airy sweetness with woody strength, the flacon is a study in opposites.
Designer Patrick Veillet drew on the intricate detail of the sleeve of a Chloé blouse as the inspiration for the delicately pleated glass walls of the square flacon. An oval cap plays off the strong lines while a silver collar adds a nostalgic feel. The metal plaque is a unique example of craftsmanship rarely seen in modern perfumery, and graced with the finishing touch, a loosely knotted petal-colored ribbon.
The well-known fashion label whose past campaigns have always gained much attention, has once again collaborated with the talented photographic team Inez & Vinoodh where Dree appears just the way she is: authentic, soft and sensual. The black and white images faithfully echo the gallery of women’s portraits which Inez and Vinoodh created for the launch of Chloé Eau de Parfum years ago.
The fascinating campaign film takes us into the world of the Chloé girls and is directed by Jordan Scott.