Christian Dior Gives Its Fragrances An Toile de Jouy Makeover

A legacy of Christian Dior’s passion for 18th century refinement, Toile de Jouy is a major theme in the Maison’s universe. This cotton fabric with rural motifs has remained a key design code, inspiring a number of designers up until now, with Maria Grazia Chiuri successfully giving it a modern take in her collections. The Dior Toile de Jouy has come a long way.

Following the updated version of its Forever Diormania Couture Cuhion, the French Maison has now introduced a limited collection of its fragrances. Four of the most popular scents are dressed in the Maison’s iconic ‘Toile de Jouy’ packaging – the perfect addition to your 2021 perfume lineup.

Christian Dior Lucky

Created to be a good luck charm, Lucky is the fragrance of good luck, echoing the history between the house of Dior and Lily-of-the-Valley. Lucky is a fragrance that plays with its white flowers and Lily-of-the-Valley notes for a subtle discovery of its scent.

Light. Behind the freshness of white flowers, the fragrance Lucky offers a glimpse of the delicate notes of Lily-of-the-Valley.

Lucky is a fragrance good luck charm, like a scented lucky star, the olfactory signature of luck. The white purity of flowers, the wet green of the Lily-of-the Valley accords. Floral. Lucky is a delicate fragrance composed with an abundance of Lily-of-the-Valley and white flower notes.

The Toile de Jouy limited edition of the Lucky fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside a body cream, hand wash and soap bar in the same scent.

Christian Dior Holy Peony

Holy Peony is the fragrance that personifies the peony blossom, often immortalized by the greatest artists as a symbol of beauty. This Maison Christian Dior fragrance interprets the olfactory translation of the plump and generous beauty of this sacred flower. Holy Peony is a fragrance draped in the lightest of cloaks: Rose woven with Lily of the Valley, sparkling notes of Strawberry and Raspberry, as well as Woods and Musks that give it an amber charm.

Holy Peony is a fragrance that strikes a balance between softness and fruity vivacity.

Holy Peony is an olfactory ‘trompe-l’œil’. The peony is not easily cajoled: the fleeting beauty of the flower had to be imagined and tamed to capture it in a fragrance. Red, the scarlet velvet that blankets the corolla of the peony blossom, the olfactory image of its bright crimson petals. Floral. Holy Peony is a floral portrait of the peony, which plays on its seductive fullness and botanical freshness.

The Toile de Jouy limited edition of the Holy Peonie fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside a ‘Thé Osmanthus’ candle and ‘Rose Ispahan’ hand wash.

Christian Dior Gris Dior

Gris Dior is a signature fragrance that is now more than ever closely tied to the history of Dior Couture. The fragrance is the olfactory expression of the Dior gray, the now-iconic colour Christian Dior loved to celebrate: the couture gray, the sentimental gray of the couturier’s family home in Granville, Normandy, and the pearl gray of the shopfront on Avenue Montaigne.

Gris Dior is an intense fragrance that makes a strong, recognizable statement, always with elegance, and leaves a compelling trail.

Multi-faceted, Gris Dior is a subtle and elegant olfactory signature. An elegant fragrance that uninhibitedly combines heritage with a modern twist. Like the colour gray, the fragrance Gris Dior cannot be broken down into its component parts. It is an indivisible mix, the seamless reading of a chypre.

The Toile de Jouy limited edition of the Gris Dior fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside with a ’30 Montaigne’ candle and ‘Néroli Imperial’ soap bar.

Christian Dior Oud Ispahan

Oud Ispahan elegantly embraces an oriental identity: it is the olfactory translation of an Oriental palace, where shimmering hues meld with intoxicating scents to become one. Sophisticated charm and a traveler’s soul influence the powerful character and accents of Oud Ispahan. It is an uncompromising fragrance that highlights its woody force with the spicy, decisive character of Damascus Rose.

Oud Ispahan is an intense fragrance that cannot be forgotten.

Oud Ispahan is a fragrance that arouses curiosity and invites you on an olfactory journey with its oriental soul tinged with a floral softness. The ochre hue of the Oriental palace that inspired the fragrance and the intense red of the Damascus Rose. Oud-floral. It is the member of the Maison Christian Dior family of precious Ouds with a floral signature. A captivating fragrance that gives this olfactory evocation of the Orient a powerful identity, based on an Oud accord adorned with the softness of Rose.

The Toile de Jouy limited edition of the Oud Ispahan fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside with an ‘Encens Mystique’ candle.

The Christian Dior Toile de Jouy Collection is available at Christian Dior Boutiques and selected stores worldwide. Come into the beautiful world of Christian Dior.

Christian Dior Boutique at Paris Charles de Gaulle airport

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The Maison Christian Dior retail concept is now featured in selected airports worldwide. The Paris Charles de Gaulle airport boutique, located in Terminal 2AC’s ‘Parfums d’Alcôve, has been designed to host a ‘new Dior universe’, one dedicated to the love of perfume and to the art of gifting.

We are very proud to launch Maison Christian Dior at Paris Charles de Gaulle, in Paris, in France where the House of Dior was born. This was only possible thanks to a great partnership with Lagardère Travel Retail, SDA and Paris Aéroport.

Floriane Pampiglione, Parfums Christian Dior General Manager Travel Retail Europe

The boutique offers an exceptional invitation to travellers to discover a large collection of fragrances, candles and soaps. The products are the work of Dior Perfumer-Creator François Demachy, and have been crafted to celebrate a ‘resolutely contemporary French art de vivre (art of living)’.

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The Maison Christian Dior concept is featured in selected airports worldwide. The first pop-up boutique in an Asia Pacific airport opened at Singapore Changi last year.

The Charles de Gaulle boutique presents 22 fragrances, a combination of Dior classics and newcomers. Ambre Nuit and Happy Hour feature alongside Thé Cachemire, Sakura,  Oud Ispahan and Jasmin des Anges. Demachy’s latest creation, Holy Peony, is also highlighted.

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The boutique immersed travellers into the Dior Parisian tradition. The fragrances for women and men, along with candles and soaps, are presented in beautiful gift boxes finished with a coloured cord and a Maison Christian Dior wax seal.

Come into the wonderful world of Christian Dior.

 

 

 

Christian Dior Oud Ispahan

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French Maison Christian Dior launches a new elegant and classic perfume for women, Oud Ispahan. Christian Dior Oud Ispahan is an oriental/floral perfume touched by splendid notes. The main ingredients are oud and rose, which make Oud Ispahan smell priceless. Christian Dior Oud Ispahan is the new aroma to the La Collection Privée Christian Dior.

Christian Dior Oud Ispahan is created by perfumer Francois Demachy as a woody/floral perfume. It blends rose, labdanum, patchouli, oud wood and sandalwood.

Christian Dior Oud Ispahan is available as 125, 250 or 450 ml Eau de Parfum.

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