Miss Dior: December 1947 – December 2017

invitation christian dior 70ansmissdior

Seventy years ago the perfume Miss Dior was officially launched, after having received its debut at the Maison’s first haute couture show, on 12 February 1947. We take a look at the history of  an iconic fragrance, conceived by Christian Dior as ‘a perfume that smells of love’, and reinvented today by François Demachy as an Eau de Parfum that’s more sensual than ever.

For Christian Dior, perfume was ‘the indispensable complement of the female personality’. When creating his couture house, he dreamed to being able to give his flower-women a fragrance that ‘smells of love’. With the perfumer Paul Vacher, he developed a floral chypre, which he sprayed liberally throughout the salons in where his first collection was to be shown. This new scent went against the powdery perfumes of the time. Dedicated to Catherine, his beloved sister, Miss Dior erupted into life as the perfect accompaniment for the happy and liberated young woman of the New Look.




Christian Dior Baccarat Miss Dior 1947

1947, Christian Dior Miss Dior in handmade Baccarat perfume bottle and stopper, cased crystal white cut to clear, gilt details (7 1/2 in).

Officially launched in December 1947, this olfactory revolution took form in a bottle conceived as an object of rare luxury and designed according to the same exigencies as haute couture, because Christian Dior regarded himself as equally couturier and perfumer. He came up with a crystal amphora that alluded to the harmonious silhouette of the En 8 line in his first collection. The couturier was involved in each stage of its creation and turned to the expertise of the best glass masters in France. In 1950, echoing the modernist impulse of the time, and at the same time as his Verticale collection, he designed a more geometric and sober bottle, ‘cut like a suit’. Engraved with the houndstooth motif dear to the couturier, this bottle, which is still the one that holds Miss Dior today, it set off with a satin bow. This ultimate couture touch, whether in metal or embroidered by hand in the workshops of 30 Avenue Montaigne for the more exceptional editions, represents the immutable link between couture and perfume.

Christian Dior Miss Dior Eau de Parfum

70 years on, Miss Dior succeeds in conserving its couture spirit and continues to capture the Maison’s revolutionary vision, especially in the new Eau de Parfum developed by Perfumer-Creator François Demachy and focused around the sensuality of the rose de Grasse and the sexy aura of the damask rose.

This declaration of fragrant love is embodied by Natalie Portman, in a fringed raffia-embroidered haute couture dress whose feminine curves and unexpected use of materials passionately encapsulate the spirit of the iconic Miss Dior.



Dior’s Precious Splendor


Sparkling with harmonies borrowed from precious gemstones, this winter’s beauty offerings, as developed by Peter Philips, Creative and Image Director of Dior makeup, reveal the infinite possibilities of the 5 Couleurs Precious Rocks palettes as well as the Christmas look limited-edition nail polishes and lipsticks.






Welcome to the new Dior Paris Tarot Pop-up Store

2017 Dior The Rue Saint-Honoré Tarot Pop-up Store 1.jpg

Maison Dior announces the opening of a new pop-up store at 386 rue Saint Honoré, in the 1st arrondissement of Paris. This new space, which employs the same architectural concept as 44 Avenue Montaigne, houses an exclusive collection inspired by the Cruise show.

Maria Grazia Chiuri, artistic director of the women’s lines, has designed a collection that features elements from the Motherpeace tarot, created by Karen Vogel and Vicki Noble in the 1970s, across a number of pieces, including biker jackets, t-shirts and the iconic Lady Dior bag in a hand-painted incarnation.

2017 Dior The Rue Saint-Honoré Tarot Pop-up Store 2

2017 Dior The Rue Saint-Honoré Tarot Pop-up Store 3

2017 Dior The Rue Saint-Honoré Tarot Pop-up Store 4

2017 Dior The Rue Saint-Honoré Tarot Pop-up Store 7

To celebrate the opening of this new location, Maria Grazia Chiuri has also designed an exclusive series of six hand-painted leather shoppings bags.

Other Christian Dior pop up stores can be found in numerous locations including Berlin, Milan, and Miami.





La Crème Dior Prestige

La Crème Dior Prestige.jpg

Boasting eight molecules with strong regenerative powers, the rose de Granville is at the heart of La Crème Dior Prestige, precious skincare for rose petal-smooth skin glowing with youth.

On the cliffs of Granville, not far from Christian Dior’s childhood garden, the Dior scientific researchers discovered a wild rose, capable of resisting the harsh maritime climate. Carefully bred in order to heighten its vitality, the result is a rose possessing exceptional powers, the rose de Granville. Cultivated according to the principles of organic agriculture in a Dior garden, it can only be harvested twice per year. It would take fifteen years of research before the Dior scientists could capture the unique molecules that give the rose de Granville its extraordinary life force.

La Crème Dior Prestige OpenNow they are to be found concentrated in La Crème Dior Prestige. Into each skin layer they deliver regenerative powers more intense than ever to offer women the perfection of skin like a rose petal.




Christian Dior Prestige Le Nectar De Nuit

Christian Dior Prestige Le Nectar De Nuit Banner

Maintain healthy looking skin this season with this must-have skincare product created by Maison Christian Dior. If there is a seasonal skincare products to invest in, it’s this new anti-ageing product. Christian Dior Prestige Le Nectar De Nuit.

Keeping your skin regenerated is the key to any successfully beautiful complexion. The new (and coveted) Christian Dior Prestige Le Nectar de Nuit is targeted towards fighting those early signs of ageing by regenerating your skin overnight. A must-have in your beauty cabinets, expect to see your skin more radiant, finer, smoother, firmer and younger.

Christian Dior Prestige Le Nectar De Nuit






Dior will launch Capture Youth age-delaying skincare


French Maison Dior has just announced the launch of its new anti-aging collection called Capture Youth. The new collection, aimed at thirty-somethings offers a personalized approach to delay the first signs of aging.

Deeply rooted in precision medicine, or customized preemptive health care, Dior’s original Capture was created in collaboration with famous Institut Pasteur. Dior’s new Capture Youth collection is created in collaboration with the European Institute of Antioxidants and the Université Pierre et Marie Curie. To help develop the advanced product line, Dior and the Institute have employed a special method for measuring antioxidant and free radical activity in biological tissue and discovered that our skin possesses its own intracellular antioxidant defense system, called glyoxalase, which is said to be responsible for its resilience against visible signs of aging.


Glyoxlase is, unfortunately, weakened by time and environmental effects, so the holy grail of anti-aging would be to find an efficient solution for increasing its activity – an extract of Florentine iris. As described by Dior, a high concentration of this Iris-derived ingredient provides an active antioxidant effect from the inside out.

The ingredient, in its concentrated form, is found in the Capture Youth Age-Delay Advanced Creme, which is central to the collection. The day cream is complemented with five serums, each targeting one specific skin concern, that will help personalize the routine. Dior offers serums for lifting, soothing, mattifying, plumping, and boosting radiance, as well as in-store diagnosis to help clients with their choice of serum. The serums can be mixed and matched, used individually, or layered one on top of the other – depending on your skin’s specific needs.


Christian Dior’s Capture Youth line is formulated with 85% ingredients of natural origin, including antioxidant tea polyphenols, murunga plum, and cotton peptides. The packaging is eco-friendly as well.

Capture Youth focuses on people in their 30s, so if you happen to be a bit older Dior has a collection named capture Totale, which is more for 40- and 50-year-olds looking to repair existing signs of aging.


Curious? See every item of the Christian Dior Capture Youth collection:

Christian Dior Capture Youth Redness Soother 

Christian Dior Capture Youth Redness Soother

Dior Capture Youth Redness Soother is an age-delay soothing serum is formulated with soothing cotton peptide ingredients. The serum soothes the skin, relieves redness and tension, and forms a protective layer that guards the skin against environmental aggressors.

Size: 30ml.


Christian Dior Capture Youth Plump Filler

Christian Dior Capture Youth Plump Filler

Dior Capture Youth Plump Filler is an age-delay plumping serum formulated with plant-derived hyaluronic acid molecules from plants. The serum replenishes skin’s water reserves, attracts and holds vast moisture reserves, and revitalizes skin’s outer layers of the skin so they look soft, smooth, and youthful.

Size: 30ml.


Christian Dior Capture Youth Matte Maximizer

Christian Dior Capture Youth Matte Maximizer

Dior Capture Youth Matte Maximizer is an age-delay mattifying serum is formulated with sugar cane extract, natural lactic acid, and pink clay. The serum regulates sebum production, helps control shine, and diffuses the look of minor imperfections and pores. The skin is left comfortably mattified and radiant, emitting a soft, halo-like glow.

Size: 30ml.


Christian Dior Capture Youth Glow Booster

Christian Dior Capture Youth Glow Booster

Dior Capture Youth Glow Booster is an age-delay illuminating serum is formulated with the highest possible amount of vitamin C. This powerful antioxidant neutralizes free radicals on the skin, rejuvenates the skin by evening out the skintone and shielding it from visible impacts of pollution. The skin is re-energized and instantly refreshed.

Size: 30ml.


Christian Dior Capture Youth Lift Sculptor

Christian Dior Capture Youth Lift Sculptor

Dior Capture Youth Lift Sculptor is an age-delay lifting serum formulated with natural polyphenols derived from green tea and white tea. Thanks to innovative ingredients the serum has an immediate and long-lasting lifting effects, it smoothes wrinkles, improves skin’s glow, and helps it to regain its firmness and elasticity.

Size: 30ml.


Christian Dior Capture Youth Age-Delay Advanced Creme


Christian Dior Capture Youth Age-Delay Advanced Creme

Dior Capture Youth Age-Delay Advanced Creme is the central item of Dior’s Capture Youth age-delaying skincare collection aimed at thirty-somethings. The cream is formulated with the highest possible concentration of Florentine iris extract, which boosts skin’s resilience against visible signs of aging.

The cream is formulated with 85% ingredients of natural origin, including antioxidant tea polyphenols, murunga plum, and cotton peptides.

It can be used on its own, or combined with any of the five Capture Youth Serums, for a fully personalized skincare routine.

Size: 50ml.


The Christian Dior Capture Youth collection debuts between January 1st and January 15th, 2018, across the Americas, in Japan, China, and Russia. In Europe, the 50-ml. Age-Delay Advanced Cream will retail for 95.50 euros, while the serums will come with a price tag of 95.50 euros each. The face of the advertising campaign, shot by Cass Bird, is beautiful 25-year old supermodel Cara Delevingne.

More about Christian Dior’s Capture Youth soon here on Yakymour…







Christian Dior releases a new Rose des Vents episode


Go back in time with the newest episode of Dior’s Rose de Vents animated series.

To mark the arrival in stores of Christian Dior’s new Mini D de Dior Rose des Vents timepiece collection, the French Maison has released the latest episode of the animated series. Aptly titled Time Travelan animation created by Victoire de Castellane,  Creative Director of Dior Jewellery – the new episode follows the Dior duo as they travel through the jungle, to the pyramids of Egypt to a futuristic Dubai-esque city. This new chapter in the Rose des Vents series is a stylish follow-on from the duo’s Under the Sea, Voyage to Space and Wheel of Fortune episodes. 

Dior's Mini D Rose Des Vents haute timepieces


Discover Christian Dior’s Mini D Rose Des Vents haute timepieces above, from left to right: Dior Mini D Rose Des Vents Nacre Rose, Nacre Blanche, Malachite

Watch the new episode below…