Serge Lutens is enigmatic, talented, exceptionally creative – and helped pioneer ‘niche’ perfumery…

 

Serge-Lutens-Color

The story of Serge Lutens is a very special one, emotional and deep. Loss can lead to extraordinary ways to cope with pain. For Serge Lutens it has created the foundation to become this extraordinary designer and true artist. A visionary of beauty in all its forms, he has led many revolutions in the world of beauty and perfume. For him, ‘perfume is illuminating, affirming, the ultimate final touch’.

Building on his success, in 2000 he created his own brand, Serge Lutens. The brand reflects its authentic, bold creator who conceives his fragrances, designs his flacons and considers every detail of his creations without concession.

To date, he has created around 70 perfumes in timeless collections: the ‘Collection Noire’, ‘Exclusive Bottles’, ‘Section d’Or’, ‘Gratte-Ciel’ and more. His perfumes for men and for women reveal something of the wearer’s character and bring out their true identity. He has also launched a makeup line bringing together beauty essentials, with an expert selection of cosmetics for a high-definition makeup finish.

 

Living at a distance

Serge-Lutens-Enfance_a_distance_2

Serge Lutens was born during the war, on March 14th, 1942 in Lille, in northern France. Separated from his mother when he was just weeks old, his personality was indelibly marked by this original abandonment. Permanently torn between two families, he lived life at a distance and through his imagination. He was a dreamer. At the École Montesquieu, they said he was ‘on the moon’: he paid no attention, although his teachers recognised that he was a gifted storyteller.

 

A style is born

Serge-Lutens-Naissance_dun_style_2

In 1956, at the age of 14, he was given a job against his will – he would have preferred being an actor – in a beauty salon in his native city. Two years later, he had already established the feminine hallmarks that he would make his own: eye shadow, ethereally beautiful skin, short, plastered down hair. He also became known for the colour black, from which he never deviated. He confirmed his tastes and his choices with the female friends of his whom he photographed.

He was 18 when he was called up to serve in the army during the Algerian War. He was remoulded. This was an important break that led him to make his decision: to leave Lille and head for Paris. This was 1962. Helped by a friend, Madeleine Levy, and bearing large prints of his photographs of his friends, Serge Lutens, experiencing his first years in Paris at a time of insecurity and want, contacted Vogue magazine. For him, this magazine represented the essence of beauty: a sort of convent that he mythologised. Three days later, he collaborated on the Christmas issue.

The creator of a vision through make-up, jewellery and extraordinary objets, Serge Lutens quickly became the person to call, and the fashion magazines made no mistake: Elle, Jardin des Modes, Harper’s Bazaar were constantly after him: he worked with the greatest photographers of the time, such as Richard Avedon, Bob Richardson and Irving Penn, all the while pursuing his own photographic work. During these years, his talent was fully acknowledged.

 

The Christian Dior years

Anne_es_Dior_2

In 1967, Christian Dior, who was preparing to launch its make-up line, called upon him. For the Maison Dior he would create colours, style and images. Finally, his vision was unified through photography. In the early 1970s, the famous editor-in-chief of US Vogue, Diana Vreeland, was unstinting in her enthusiasm: ‘Serge Lutens, Revolution of Make-up!’ His success was resounding.

In 1973, Serge Lutens’ series of photographs (inspired by the artists Claude Monet, Georges-Pierre Seurat, Pablo Picasso and Amedeo Modigliani) was shown at the Guggenheim Museum in New York. Serge Lutens became the symbol of the freedom created through make-up, for a whole new generation. In 1974, mirroring his taste for films and the legendary actresses in them, he made a short movie, ‘Les Stars’, and in 1976, ‘Suaire’. Both were shown at the Cannes Film Festival.

During this period, he travelled widely, exploring Morocco and later Japan. These two countries, with their rich and yet so different cultures, came together in him and confirmed his way of seeing and feeling.

 

The Shiseido years

Serge-Lutens-Anne_es_Shiseido_2

He recalled them some years later, in 1980, when he signed on with Shiseido for a collaboration that was to enable the Japanese cosmetics group, until then unknown on the international scene, to establish such a powerful visual identity that it became one of the world’s leading market players in the 1980s and ‘90s.

Shiseido gave Lutens his start in the fragrance industry in 1982, when they commissioned a fragrance from him Nombre Noir. Lutens and Shiseido partnered on another legendary fragrance, 1992’s Feminite du Bois.

Continuing to make fragrances for Shiseido, assisted by the company’s in-house nose Christopher Sheldrake, in 1992 Lutens established Les Salons du Palais Royal – a former bookshop in Paris’s Jardins du Palais Royal, converted into a house of perfume. Originally intended to launch his second Shiseido scent, Féminité du Bois.

Lutens also designed and conceptualized the luxurious perfume house – with its dreamlike décorfor the exclusive marketing of Shiseido and Lutens scents, which stamped Serge Lutens’ first olfactory revolution on the perfume world.

 

Marrakech, the awakening of the senses

Serge-Lutens-Marrakech-2 (1)

Deeply moved by his discovery of Morocco, more specifically Marrakech (where he bought an old house in the heart of the Medina in 1974), this was where Serge Lutens established his perfume business. Waxes, cedarwood, orange blossom…, Marrakech provided the inspiration for his first perfumes: Ambre sultan, Cuir mauresque, Chergui…  He channels his very life experiences into these fragrances (which are in many cases a collaboration with great noses, including Maurice Roucel and Christopher Sheldrake), which are worn by women and men alike.

Now well-established, at the time they wrote a whole new chapter in the history of essences. In 2000, Serge Lutens took the logical step of creating the brand which carries his name and embodies his uncompromising style. Perfumes, make-up… distributed through specialist retail channels and, for the select few, his own network of shops.

 

The Serge Lutens Foundation

Serge-Lutens-Fondation-2

In 2007, Serge Lutens received the ‘Commander of the Order of Arts and Letters’ accolade and went on to receive many awards for his multifaceted talent, before he set up the Serge Lutens Foundation in 2014. Based in the house he purchased in 1974, in the historical heart of the Medina in Marrakech, this vast museum-like space of over 3,000 m2 is today a vibrant testimony to an artist who breaks norms and never rests on his laurels.

 

Serge-Lutens-Palais_Royal2_1

Serge Lutens’ fragrances are available at the Les Salons du Palais Royal and Saint-Honoré Boutiques, on the Serge Lutens’ website, and at selected stores worldwide.

Discover the Serge Lutens universe and be surprised by its unique olfactory creations. Come into the beautiful world of Serge Lutens.

 

 

 

 

Harvest time for Christian Dior J’adore

 

Grasse-Jasmine-Christian Dior-JÁdore-01

Created by Calice Becker in 1999, J’adore is a modern, glamorous fragrance, which has become incredibly popular, and for that reason developed in number of variants and different concentrations. J’adore is a luminous fragrance. It’s opulent, golden scent shimmers on the skin like sunbeams.

J’adore presents a new conception of the French Maison’s feminity, a scent so new and so in line with Dior style at the same time – sweet but balmy, slightly sharp floral with fresh mandarin in the top, Grasse jasmine, plum, rose and orchid in the heart. Amaranth musk and blackberry in the trail.

Grasse Jasmine is a unique and intense flower harvested from July to October in Christian Dior’s beloved region in the South of France. More than a flower, it is the symbol of a terroir and is unique in the world with its powerful olfactive qualities. This exceptional flower reveals the plural richness of J’adore.​

Grasse-Jasmine-Christian Dior-JÁdore-03

Grasse-Jasmine-Christian Dior-JÁdore-05

Grasse-Jasmine-Christian Dior-JÁdore-04

The classic and ambitions of this fragrance reflects in the now iconic flacon shaped like a Greek amphora.

Christian Dior J’adore is available in different sizes , concentrations and a wonderful matching bath series at Dior Boutiques, online, and selected stores worldwide. Come into the beautiful world of French Maison Christian Dior.

 

 

 

Dior Releases Its Redesigned Bobby Bag

DIOR_2020_FALL_CAMPAIGN_©SARAH-BLAIS_5-scaled

Designed by Maria Grazia Chiuri, French Maison Christian Dior has unveiled a re-designed Bobby Bag as part of its Fall 2020 collection release. The new It bag pays homage to Monsieur Christian Dior’s beloved dog Bobby, who lent his name to many designs in the Maison’s archive. Bobby has also inspired a limited-edition perfume bottle, like a work of art in his image, designed by Fernand Guery-Colas among many other things.

A nod to monsieur Christian Dior’s dog, the Bobby carries an air of ‘timeless modernity’ with its contemporary contoured shape, smooth box calfskin that is selected for its superior quality., flexible suede interior and craftmanship.

The fashion house’s iconic signature ‘CD’ initials, made of antique gold-finished metal, is defined atop the classic military-style buckle which neatly hides the magnetic clasp of this petit flap bag. An emblematic signature, the ’30 Montaigne’, Dior’s landmark Paris address, is relief hand-embossed in tone-on-tone and finished by hand — giving a subtle echo of the eponymous emblematic bag.

DIOR_2020_SAVOIR-FAIRE_BOBBY-BAG_8

Hand made in Florance, Italy, the Bobby Bag is available in three sizes and two versions: the calfskin and the embroidered Oblique Jacquard. The former is available in four colors of black, blue, latte and camel, and the latter just in the color blue.

These exceptional designs are realized in Florence, the beating heart of leather goods production, according to a precise and demanding artisanal savoir-faire.

A must-have piece in the collection for every apostle of Dior, the Bobby can be carried in the hand, worn on the shoulder, or cross-body thanks to its detachable shoulder straps. The latter also comes in matching leathers or an embroidered version, offering an endless possibility to mix and match for a resolute couture result.

Watch how the Bobby Bag is hand crafted in the video above. The Bobby Bag is available at Dior Boutiques, Dior’s official website, and selected stores worldwide.

Come into the beautiful world of Christian Dior.

 

 

 

 

Lights on Catherine Dior, the real Miss Dior

Catherine-Dior-the-real-Miss-Dior​-01

Christian Dior’s sister was a woman of strong character, heroine of the Resistance. She was the vigilant guardian of her brother’s memory, always preferring the present moment to nostalgia worship. Simplicity, courage and loyalty seemed to be the watchwords of Catherine Dior’s life. Miss Dior was created for her… A brother’s discreet tribute to his beloved sister.

Christion-Dior-Miss-Dior

Created in 1947 by Jean Charles and Paul Vacher, Miss Dior is a Chypre floral. Top notes are aldehydes, gardenia, clary saga, galbanum, and bergamot. Middle-notes are iris, carnation, jasmine, neroli, lilly-of-the-valley, orris root, rose, and narcissus. Base notes are vetiver, sandalwood, amber, oakmoss, patchouli, labdanum and leather.

Today Miss Dior is available in several sizes and different flacons, accompanied by a beautiful bathline. The collection is available at Dior boutiques and selected stores worldwide. Come into the beautiful world of Christian Dior.

 

 

 

Christian Dior Couture produce masks for those on the front lines.

Dior-Face-Masks-02

Teams of Christian Dior Couture ateliers have voluntarily undertaken to produce masks for those on the front lines.

Thank you to our wonderful Petites Mains who, in an exceptional show of solidarity, are working tirelessly to protect them.

Christian Dior is proud to reopen their BabyDior ateliers in Redon, which since yesterday have begun the continuous production of new masks on a volunteer basis. Dior is actively committed to aiding and protecting all those who are on the front line every day.

Dior-Face-Masks-03

Dior-Face-Masks-04

#DiorStandsWithYou Come into the world of Christian Dior.

 

 

 

Dior Forever Perfect Cushion Foundation Monogram Edition

Dior-Forever-Perfect-Cushion-Foundation-Monogram-Limited-Edition

French Maison Christian Dior has just revealed a new Monogram Edition of its Forever Perfect Cushion Foundation. The limited edition compact arrives in an original, limited edition ‘oblique logo’ design, which can be found on many of Dior’s high fashion accessories. Designed to evoke the look of an oblique Dior logo embroidered bag, the surface of the cushion features a canvas-like finish with navy blue Dior monograms.

Dior teases a monogram edition of its Forever Perfect Cushion Compact in the fashion house’s iconic navy blue ‘Oblique’ print.

The Forever Perfect Cushion Foundation will most probably feature the same formula as all standard versions. This is a matte powder foundation fortified with SPF35, and is available in seven shades from light, to medium, to dark. The pore-refining formula provides a luminous matte finish, while the contained skincare essence helps re-balance the skin. Perfect for anyone who wants fluid, light-to-medium coverage.

An official release date is not known. But Christian Dior’s Forever Perfect Cushion Foundation ‘Oblique’ Monogram Edition will be available soon. Last summer, a new Maison Dior boutique has opened in Paris. Located on Avenue Montaigne, this spot is every girl’s dream. Come into the beautiful world of Christian Dior.

 

 

 

 

Dior’s New Rouge Ultra Care Lipstick Collection Is Infused with Skincare Ingredients

Dior-Rouge-Ultra-Care-Banner-02.jpg

When you feel good, you automatically look good. That’s why Rouge Dior the iconic lipstick of Dior is opening a new chapter by moving into care territory. The French Maison has just unveiled its new Rouge Lipstick collection featuring 21 shades in its Ultra Care range and 25 shades for the Ultra Care Liquids. The line consists of the brand’s first skincare ingredient-infused lipstick formula giving your lips a petal-soft finish.

The Rouge Ultra Care products contain camelina oil which is 100 percent natural and rich in essential fatty acids.

As flowers were ever-present for Christian Dior it comes as no surprise that the new care lipsticks are inspired by flowers. Rouge Dior Ultra Care is Diors first flower oil infused ultra-wear and ultra-care lipstick.

Dior-Rouge-Ultra-Care-Banner-05aIts difference lies in the heart of the stick with the white ‘CD’ that delivers lipcare infused with nourishing ingredients straight to the lips. The cameline oil, 100% natural-origin and rich in essential fatty acids gives deeply nourished lips while a ‘derivative’ of jojoba oil extract, is double the concentration of Rouge Dior Ultra Rouge. By strengthening the barrier function, the care-boosted formula helps limit the loss of water for perfectly hydrated lips of course with an instantly beautiful colour.

Christian Dior Rouge Dior Ultra Care

Dior-Rouge-Ultra-Care-Banner-04.

Rouge Dior Ultra Care offers 12 hours of wear, comes in 15 shades and boasts a finish that Dior Makeup describes as ‘mewy’ (that’s matte and dewy). And in the heart of the bullet, the white CD holds nourishing ingredients including cameline and jojoba oils to give lips that extra dose of TLC with every swipe of colour.

 

Christian Dior Rouge Dior Ultra Care Liquid

Dior-Rouge-Ultra-Care-Banner-05.

There’s also the Rouge Dior Ultra Care Liquid that offers 17 hues in two finishes, matte and luminous satin. Its airy texture goes on like whipped cream and it comes with a micro-flocked petal-shaped applicator that delivers just the right amount of product. It too is infused with cameline and sweet almond oils to pamper the lips.

The colour palette cultivates a field of possibilities, through charmingly piquant reds, rosewoods and pastels as fresh as a bouquet of flowers, all with a natural finish.

A total of 46 red shades. Christian Dior Rouge Dior Ultra Care and Rouge Dior Ultra Care Liquid lippies are now available at Dior counters, and at selected stores worldwide. Come into the beautiful world of Christian Dior.

 

 

 

 

Maison Christian Dior Spice Blend

Maison-Christian-Dior-Spice-Blend-Flacon-Banner-01.jpg

Mr. François Demachy delivers another masterpiece. A bold, dense and a pure concentrated amalgamation of spices get added to the Maison Christian Dior Collection.

The name of Christian Dior’s latest Spice Blend fragrance says it all but its scent is not quite what you might expect. The aromatic-spicy juice, described as one that sits at the crossroads of spices with a powerful signature, is one that is simultaneously fresh and fiery. The inspiration? An exotic image, from Christian Dior’s perfume-creator François Demachy’s childhood, of a bottle of the famous Bay Rum lotion sitting in his father’s pharmacy.

While I don’t recall the scent of Bay Rum, that famous lotion, I do remember the bottle in my father’s medicine cabinet piquing my curiosity. Spice Blend is the olfactory translation of an exotic image gleaned from my childhood. The warm signature of this fragrance is highlighted by a surprising multitude of intertwining spices in dialogue. Like a gust of wind, Spice Blend leaves us wondering if it fans the fire or cools it down.

François Demachy

The opening of the composition offers the intoxicating and sugary rum aromas in which the exotic spicy blend reveals its own character. The spiciness of Madagascar black pepper, pink pepper, and ginger essence delivers fresh, piquant, and fiery nuances while Chinese cinnamon provides its irresistible fruity sweetness. This special, spicy creation also includes very fragrant bay leaves, clove extract, nutmeg, and coriander, all layered on a strong, woody, elegant base.

Maison-Christian-Dior-Spice-Blend-Box-Flacon.jpg

This unisex fragrance is definitely one of the fragrances you’ll have to experience in the flesh. Christian Dior Spice Blend is available as 125, 250ml, and a 450ml Eau de Parfum from 1 August 2019 at Christian Dior Boutiques and online at Dior.com.

Come into the beautiful world of Christian Dior.

 

 

 

 

Dior’s Iconic Forever Foundation Just Got Upgraded with a Couture Leather Case

HyperFocal: 0

French Maison Christian Dior‘s iconic liquid Forever Foundation just got a makeover perfect for those always on the go. The new Forever Couture Perfect Cushion provides a 24-hour long-wear formula while still giving your skin the hydration it needs.

Your ideal beauty tool and accessory, the Dior Forever Couture Perfect Cushion, in its slim and gorgeous case, is your must-have on-the-go product.

Peter Philips, Creative and Image Director for Dior Makeup

Its new slim couture case comes in a classic black color adorned with the iconic cannage pattern in leather marked with a silver monogram. The beautiful thin design radiates elegance and modernity but is also environmentally friendly with its refillable case function using FSC-certified cardboard packaging. Dior takes its commitment to the environment one step further.

Christian-Dior-Forever-Foundation-Couture-Leather-Case

 

The Dior Forever Couture Perfect Cushion will retail at $60 and the refills at $40. Expect these to launch in all Dior beauty boutique and beauty counters on August 12.

In the meantime,July 29, a new Maison Dior boutique has opened in Paris. Located on Avenue Montaigne, this spot is every girl’s dream. Come in the world of Christian Dior.

 

 

 

 

LVMH Group Supports LGBTQ Rights With UN Standards of Conduct for Business Signing

2019_06_lvmh-un-standard-of-conduct-lgbtq-human-rights-louis-vuitton-marc-jacobs-sephora-1

LVMH Moët Hennessy – Louis Vuitton SE also known as LVMH, is a French Multinational corporation and coglomerate specializing in luxury goods, headquartered headquartered in the 8th arrondissement of Paris, France. The company was formed in 1987 under the merger of iconic fashion house Louis Vuitton (founded in 1854) with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and cognac producer Hennessy.

The Group controls around 60 subsidiaries that each manage a small number of prestigious brands, 75 in total (like Bvlgari, Céline, Chaumet, Christian Dior, Givenchy, Loewe, Moynat, Jean Patou, to name just a few). The group currently employs more than 83,000 people. Thirty percent of LVMH’s staff work in France. LVMH operates over 2,400 stores worldwide.

Today the LVMH Group’s U.S. Maisons are joining its European members with the signing of the UN Standards of Conduct for Business today. The move will guarantee the human rights of LGBTQ people in all its subsidiaries. Another step towards incluivity.

 All of our employees should be able to be themselves and be considered for their contribution, irrespective of other considerations such as their race, gender or sexual orientation.

Chantal Gaemperle, LVMH Group executive vice president human resources and synergies

LVMH – which prefers the LGBTI acronym – has already put conducts into effects in companies such as Marc Jacobs, Sephora, Belvedere, Benefit, Fresh, Kendo and Starboard. Chantal Gaemperle, group executive vice president human resources and synergies for the group told WWD, “All of our employees should be able to be themselves and be considered for their contribution, irrespective of other considerations such as their race, gender or sexual orientation”.

By the end of 2019, the conglomerate will roll out its own initiative and worldwide training program discussing both unconscious bias and inclusive leadership. This move joins LVMH’s commitment to LGBTQ-community inclusion which has seen the company use the transgender model Krow Kian in Louis Vuitton womenswear shows and the transgender actor Indya Moore in the B-Blossom jewelry campaign.

The signing of the UN Standards of Conduct for Business will see the following actions be put into place:

Respect the human rights of LGBTQ workers, customers and community members.

Eliminate discrimination against LGBTQ employees.

Support LGBTQ staff at work.

Not discriminate against LGBTQ customers, suppliers and distributors while insisting business partners hold the same standard.

Stand up for human rights of LGBTQ people in the communities where they do business.

LVMH’s designers are already closely tied to the LGBTQ community, which often serves as a source of inspiration. Come into the beautiful world of LVMH.