Iconic Christian Dior Boutique 30 Montaigne-Reopend

Christian Dior Boutique 30 Montaigne, Paris © Adrien Dirand 

Emerging from the shadow of a two-and-a-half year renovation, the iconic 30 Montaigne boutique reopened this past Sunday to reveal a ravishing new identity. It not only unites the multitude of collections together in a vastly enlarged and art-filled boutique that also contains a restaurant, café and three gardens, but also represents a revitalized expression of the Maison’s heritage and savoir-faire.

This latter is highlighted by the return of the haute couture ateliers along with the new arrival of the haute joaillerie ateliers. Totaling 2000m2, La Galerie Dior is an unparalleled addition, a permanent exhibition space filled with thousands of pieces, including some 166 couture creations in 13 thematic spaces, and a recreation of Monsieur Dior’s office.

Boutique

On the ground floor, women’s creations designed by Maria Grazia Chiuri – including ready-to-wear, accessories, shoes, bags and small leather goods – are displayed alongside men’s pieces designed by Kim Jones.

On the 1st floor, exceptional pieces in exotic leathers and evening wear designed by Maria Grazia Chiuri can be found nearby the Fine Jewelry collections, Dior Maison and men’s Demi Mesure.

La Gallerie Dior

Featuring a unique scenographic narrative, La Galerie Dior is a testament to the visionary audacity of Christian Dior and his six successors: Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and Maria Grazia Chiuri.

Restaurant & La Pâtisserie Dior

As an ultimate treat, La Pâtisserie Dior – overlooking the sumptuous rose garden – provides any visit to 30 Montaigne with a requisite interlude over a sweet creation. Subtly reinterpreted by Jean Imbert, the most emblematic French cakes frequent original creations that reinvent Dior symbols in edible form.

A barista – selecting rare coffees for you – will be present to prolong these delicious moments, from the beauty of the gesture to the art of savoring. From breakfast to teatime, surrender to delicious pleasure and culinary excellence in an unparalleled setting.

The Restaurant, affectionately named Monsieur Dior, embodies the French art of living, driven by Jean Imbert’s creativity, both refined and generous, combining simplicity with elegance. The French chef, accompanied by his faithful collaborator Antony Clémot, drew from the heritage and history of the Maison to develop each menu. The cuisine is enhanced by exclusive Dior Maison collections dedicated to the arts of the table, enhancing classic dishes from the founding couturier’s favorite recipes.

An impressive Claudia Wieser mirror composed of geometric panels dialogues with Guy Limone’s pictorial work – especially created for 30 Montaigne – the result of a colossal research project: an original installation made from thousands of images – in a palette of red, black and white hues – drawn from Dior’s archives and the artist’s personal visual treasure trove. As a delicate hommage, an oil on canvas entitled Christian Dior à Table, by René Bouché is also featured in Le Restaurant.

Haute Couture Salons

The haute couture salons, precious testimonies of Dior’s history, have seen the collections of Christian Dior and premiered, right up to Maria Grazia Chiuri’s Dior fall-winter 2019-2020 haute couture line. Confidential, located near the ateliers and visible from the boutique through a large bay window, they are now regaining their former prestige, guarding the secrets of haute couture.

Haute couture represents a treasure trove of conscientious craftsmanship, a triumph of the sleight of hand, culminating in a kind of masterpiece.

Enhanced by wooden moldings and a parquet floor featuring a compass rose (a Dior classic) designed by architect Peter Marino, this timeless, refined setting hosts a selection of furniture and works of art, such as an abstract floral sculpture commissioned especially from Johan Creten or tables designed by Ado Chale or Claude Lalanne.

The Garden

“Thankfully, there are flowers”, said Monsieur Dior, who was – as well as a gallerist, an architecture aficionado, and grand couturier – an avid gardener. It was in Granville, in the rose garden of his family’s home overlooking the sea, that young Christian planted the seeds of his fascination with this most artful intersection of nature and culture. Growing into a fashion designer, Monsieur Dior found a bounty of inspiration in the gardens, allowing the dazzling silhouette of a femme-fleur to blossom from the very first collection, leaving her bewitching sillage in her wake.

On the ground floor, majestic tropical trees reach up to the windows of Le Restaurant Monsieur Dior, while perennial flowers bloom in abundance. One floor above, beneath a glass roof, there is a winter garden, where exotic plants seem to transcend borders. As for the terrace, it is adorned with a striking steel sculpture by John Chamberlain. On the third level, a veritable garden in the heart of the capital boasts apple trees and roses, Christian Dior’s favorite flowers, adding irresistible touches of elation.

The different spaces of 30 Montaigne:
– Monsieur Dior restaurant at 30 Avenue Montaigne
– La Galerie at 11 Rue Francois 1er
– Children’s fashion at 26 Avenue Montaigne

The boutique offers valet parking service. Come into the beautiful world of Christian Dior.

A lucky new year with La Collection Privée Christian Dior.

A lucky new year with La Collection Privée Christian Dior. Sublimated by their Lunar New Year’s limited Couture motif, discover the wonderful world of La Collection Privée and let all your senses be seduced by the scent of luck….

Christian Dior Lucky and other fragrances of the La Collection Privée are available at Christian Dior boutiques and selected stores worldwide. Come into the beautiful world of Christian Dior.

Dior Beauty as a Legacy, in complete transparency

In a world that is continually evolving, French Maison Christian Dior has fully taken on its role as a pioneering actor for change since 1947. At a time when cosmetics paradigms are evolving drastically, the Maison has decided to reveal all.

From February 2022, on the Dior website, the compositions of beauty references (perfume, skincare and makeup) will be revealed and explained, in terms of: natural origin rates, active ingredients, the origins and cultivation methods of the signature Maison ingredients of natural origin and their transformation methods, and environmental impact including packaging. For maximum clarity, the different ingredients are classified by family, then explained and listed by their benefits.

In order to better understand the expectations of women & men throughout the world, in 2021, Dior Research launched a vast study among 1500 luxury consumers in France, China and the United States. At the heart of the economic revival, Dior asked: what are their needs, wants and worries? What do they expect from the cosmetics of tomorrow?

In these three countries, across all generations (aged 18 to 75), two fundamental centres of interest clearly emerge:
– Health, mainly the safety of products ingested and/or applied to the skin,
– Respect for the environment (global warming and pollution).

Dior has decided to reveal and explain the composition of each product, beneath its description, at their website itself. The origins and cultivation methods of the signature Maison natural origin ingredients are displayed, as are the major aspects of eco-design in their packaging.

This information enables you to choose with certainty, the formula you want to have in contact with your skin, and the object you want to have in your bathroom. Almost 1,000 skincare, makeup and perfume references are already present in the catalogue, and upcoming new products will also appear.

Dior is committed to gradually updating its entire catalogue by enriching it with this information, which will be translated into every language. The documents will also be available via a QR Code on the packaging of new launches.

Whether perfume bottles, cream jars, lipstick mechanisms or cases, Dior describes the eco-design of its products as well as the process involved (recycled materials, the nature of renewable sourcing, separability, refill systems and recyclability). The French Maison also provides separation advice for recycling in a global and educational approach to reducing the environmental footprint of cosmetics over time.

Step by step, true to its convictions as a historical French Maison and a leader in the cosmetics industry, Dior is committed to leaving only beauty as a legacy. Come into the beautiiful world of Christian Dior.

Dior Vibe pop-up, refuge of the marvelous

At French Maison Dior, they are constantly reinventing their boutiques universes.
Discover the sumptuous Dior Vibe pop-up store in the Taipei Boutique in Taiwan; veritable ‘refuge of the marvelous’ as Monsieur Christian Dior defined the magic of couture.

Dior clothing and accessories are available at Dior boutiques, selected stores worldwide and online. Come into the beautiful world of Dior.

Kylian Mbappé joins Maison Dior

Kylian Mbappé, the star striker of French football club Paris Saint-Germain, has been named the new ambassador of French Maison Dior. He will lend his image to creations by Kim Jones, Artistic Director for Dior Men’s collections, as well as to the Sauvage fragrance.

Just weeks after the launch of a bespoke wardrobe designed for the Parisian club by Kim Jones, Dior continues its partnership with the world of football, announcing a new collaboration with Kylian Mbappé.

At the age of just 22, the young star is a major force on the French national team, with which he won the World Cup in 2018. The same year he was named best young player by FIFA and also won the KOPA Trophy for best under-21 player worldwide. His most recent exploit was scoring a quartet of goals on November 13 during a qualifying match – the first such feat since 1958 – ensuring France’s ticket to the 2022 World Cup.

The footballer’s accomplishments continue off the pitch as well through his involvement in numerous charity initiatives. Kylian Mbappé sponsors the ‘Premiers de Cordée’ association, which gives hospitalized children a chance to discover and experience sports. In January 2020 he launched his own association, ‘Inspired by KM’, which motivates 98 children to achieve their objectives and make their dreams come true.

Maison Dior is delighted to welcome Kylian Mbappé, with whom it shares the values of excellence and generosity. Come into the beautiful world of Christian Dior.

Maison Dior celebrates 75 years of history, heritage and creative passion

©Association Willy Maywald / ADAGP, Paris

On December 16th 1946, Christian Dior officially inaugurated his Couture House in Paris, on the 30 Avenue Montaigne. Today, the Maison Dior celebrates 75 years of history, heritage and creative passion.​

I had stopped in front of these two adjacent hotels of the Avenue Montaigne, number 28 and 30. I boasted about the small proportions, the subtle elegance with no overwhelming ‘pedigree’, to the friend who was with me.

Christian Dior on 30 avenue Montaigne, 1956.​

The result of supreme savoir-faire

At French Maison Christian Dior, their creations are the result of supreme savoir-faire. See some of the savoir-faire behind the new Dior and Sacai capsule from Spring 2022 designed by Kim Jones and Chitose Abe.

The tailors in the menswear ateliers reimagined their skills to adapt to the innovative constructions and new proportions, mixing materials of different weights and weaves and combining them with a medley of closures and utilitarian elements, before adding the finishing touches – patches bearing the sacai name integrated into the Dior logo.

The Dior Men Spring Collection is available now. Come into the beautiful world of Christian Dior.

Rouge Dior Minaudiere – The Atelier of Dreams

To celebrate the holiday season, French Maison Dior presents this gold-tone minaudiere filled with beauty favourites. It contains a lipstick holder, a limited edition Rouge Dior Lipstick and three refills that offer you the opportunity to find your perfect shade.

French Maison Christian Dior presents the iconic Rouge Dior in a couture limited edition for the holidays that arrives in a unique gift set: Rouge Dior Minaudiere.

The Rouge Dior’ Minaudiere’, a testament to the savoir-faire of the Maison’s ateliers and a tribute to the iconic address at 30 Avenue Montaigne, which has been the beating heart of the fashion house from the very beginning.

Timeless and travel-friendly, thanks to its practical chain strap, the minaudiere features a removable case and lipstick holder. It can be carried as a clutch, over the shoulder, or around the neck for a modern, sophisticated look.

Rouge Dior is available in four exclusive shades with different finishes: 466 Pink Rose, a natural pearly pink with a satin finish, 858 Red Pansy, a matte red-brown, 862 Winter Poppy, a velvet red with a cool shimmer, and 873 Sparkling Peony, a bold metallic burgundy.

Rouge Dior, a long-wear lipstick with a formula enriched with natural-origin ingredients – red peony extract, pomegranate flower extract, and shea butter – delivers 16 hours of comfort to the lips.

The formula of the Rouge Dior lipstick, as Dior claims, respects the lips because it is enriched with natural-origin ingredients, such as red peony extract. With its protective properties, peony extracts help to preserve the lips’ natural hydration, bring out their radiance and enhance the luminosity of the lipstick shades that dress them.

Pomegranate flower extract helps to improve overall lip quality and makes them supple and soft, and Shea butter, which complements the floral extracts protective action, provides intense nourishment. Besides the beauty of the chosen shades, the Rouge Dior lips became very smooth and cherished.

Dior Rouge Dior Minaudiere ‘The Atelier of Dreams Edition Box & Couture Lipstick Case’ is available at the price of $190 at Dior.com and selected stores worldwide. Come into the beautiful world of Dior.

Francis Kurkdjian is Christian Dior’s New Master Perfumer

Parfums Christian Dior has announced the appointment of Francis Kurkdjian as Perfume Creation Director. Kurkdjian is stepping into the role previously held by industry veteran François Demachy.

The news comes as Grasse-born Demachy retires from his full time position, closing off what has been one of the most impressive tenures in the history of fine fragrance. Demachy is the nose behind a slew of iconic male and female perfumes, including ‘Miss Dior Eau de Parfum’, ‘Dior Homme’, ‘Midnight Poison’, ‘Hypnotic Poison’ and the international best-seller ‘Sauvage’.

Kurkdjian, 52, is 20 years younger but still comes with an impressive transcript. A precocious talent, he was only 25 when he composed his first men’s fragrance, ‘Le Male’ by Jean-Paul Gaultier, which launched his career. A passionate artist and exceptionally skilled perfumer, he has never ceased moving forward after this initial success, redefining the very concept of perfume, including his opening of a bespoke fragrance atelier in 2001.

Since then, Kurkdjian has devoted his creativity to producing timeless scents — some of which have been conceptualized for major fashion brands including Armani, Burberry, Versace and more. The French creator expanded his skill even further by recreating the late Queen Marie Antoinette’s signature perfume for the Palace of Versailles. He is also known for creating striking scents for mythic perfume Maisons, including Dior, for which he composed ‘Eau Noire’ and ‘Cologne Blanche’ for the ‘Collection Privée’. In 2008, he was named Best Perfumer by Cosmétique Magazine, and many of his fragrances have won international prizes.

Kurkdjian took his career to new heights in 2009 by launching his eponymous label Maison Francis Kurkdjian with co-founder Marc Chaya – including the Maison’s incredibly famous Baccarat Rouge 540, a fragrance inspired by the  ruby crystal used by French crystal house Baccarat on its signature chandeliers. In the same year he was made Knight of Arts and Letters. By 2017, Kurkdjian’s brand reached a milestone and became a part of the LVMH Group. Most recently, the creative has been announced as Parfums Christian Dior perfume Creation Director leaving him in charge of the Maison’s fragrances.

A visionary who continually expands the scope of possibilities for fragrances, Francis Kurkdjian brings an artistic dimension to creating scents. He has signed numerous collaborations with renowned artists such as Sophie Calle and choreographer Christian Rizzo. His ongoing aesthetic journey has also led to memorable olfactory installations and performances in such superb settings as the Grand Palais and the Château de Versailles, a unique location that has long resonated with Maison Dior.

Perfumery is a rarified craft, so it’s always interesting to witness new talent ascend the ranks at major fashion houses such as Dior. But with a knack for creating awe-inspiring fragrance, Kurkdjian is definitely the man for the job. And to those who are sweating at the thought of Baccarat Rouge 540 disappearing, don’t worry — Kurkdjian will still work as the Creative Director on his eponymous Maison.

Come into the beautiful worlds of Dior and Francis Kurkdjian

Christian Dior Designer of Dreams

Photos © Here and Now Agency

At French Maison Christian Dior, art meets fashion for the finest causes. Take an immersive tour through the ‘Christian Dior: Designer of Dreams’ exhibition running at the Brooklyn Museum in New York, until February 20, 2022. This marks the fifth international stop for the landmark retrospective, with its original record-breaking iteration in Paris.

Curated by Florance Müller in collaboration with Matthew Yokobosky, the museum’s Senior Curator of Fashion and Material Culture, the exhibition explores the whole history of the House, and the story of the founding couturier himself, from the revolutionary New Look collection of 1947 through the work of each of his successors up to Maria Grazia Chiuri today.

Divided into thematic sections such as gardens, Versailles, color and the ateliers, it also focuses on the influence exerted by the United States and especially New York, to which Monsieur Dior sailed several months after his debut, and where he would establish a subsidiary the following year.

Come and discover this unique place if you’re around. ​Come into the beautiful world of Christian Dior. ​