Dior is proud of its creative legacy

At French Maison Dior, their creations are the result of supreme savoir-faire. Gain an insight into the multilayered process behind the creation of a scarf from the Autumn-Winter 2021-2022 collection by Maria Grazia Churi, starting with the immensely detailed hand rendering of the exotic Toile de Jouy motif in the Maison’s textile studio.

High precision machinery takes over in the next step, weaving the silk twill with ‘Christian Dior’ signature jacquard borders before the printing can take place, with the edges of the separated panels then being individually rolled and sewn by hand to provide a perfect finish to a timelessly elegant and endlessly versatile accessory.

At Dior they are proud of their creative legacy. The beautiful Toile de Jouy scarfes are available in different colors at Christian Dior Boutiques worldwide and online. Come into the beautiful world of Christian Dior.

Dior presents A.B.C.Dior podcast series, a captivating inside look at the Maison’s codes and icons

French Maison Christian Dior has released a fascinating podcast series called A.B.C.Dior, retracing the destiny of couturier Christian Dior and his Maison from 1947 to the present. In this fun and enchanting primer, each letter of the alphabet introduces a symbol with a wonderful story behind it.

Motivated by a desire to let women rediscover joy, elegance and beauty, French fashion house Dior became synonymous with exquisite fashion and luxury right from its creation in 1947, rapidly growing into a global success.

The audio stories in the A.B.C Dior series explore the life of the couturier, his passions and meetings with charismatic personalities, his childhood in Granville, along with the creative energy and vision of his successors and the exceptional savoir-faire that continues to reinvent the Maison’s timeless codes.

The star, the lily-of-the-valley, the leopard print, Lady Dior, the cannage motif… These symbols of Dior style that have marked the history of fashion are revealed through the Maison’s different universes, from haute couture and perfumes to jewelry. This heritage has been revisited thanks to the creative vision of the Artistic Directors who reinvent it with inimitable Dior audacity, magic and excellence. The podcast episodes are bursting with anecdotes, iconic creations, traditions and  symbols.

The first two episodes of A.B.C.Dior explore the letters M and L: M for muguet, lily-of-the-valley in French, Monsieur Dior’s lucky flower, and L for leopard print an homage to Mizza Bricard, the couturier’s eternal muse.

Don’t miss this captivating journey through time with A.B.C Dior

Rouge Dior is keeping the legend alive

In 1953, Christian Dior’s very first Rouge Dior lipstick was created as refillable. Today, following in the footsteps of Christian Dior’s initial vision, Rouge Dior embraces the sustainable approach of the Maison Dior and becomes refillable once again. Now more modern, more iconic than ever, the new Rouge Dior is keeping the legend alive. ​Come into the beautiful world of Christian Dior.

Whatever you do, do it with passion

© Photo Pierre Perrotino, Collection Christian Dior Parfums, Paris

Whatever you do, do it with passion

Christian Dior

These words by Christian Dior still inspire each one of the French Maison’s actions. Keeping alive a long tradition of creation, their team is made of women and men who are passionate about their craft and driven by a strong will to constantly innovate. ​
Present since the beginning, especially since the launch of the New Look in 1947, they inherited from this creative passion which is, more than a value, the signature of Maison Dior.​

Come into the beautiful world of Christian Dior.

Christian Dior Boutiques in Toile de Jouy Style

A legacy of Christian Dior’s passion for 18th century refinement, Toile de Jouy is a major theme in the Maison’s universe. This cotton fabric with rural motifs has remained a key design code, inspiring a number of designers up until now, with Maria Grazia Chiuri successfully giving it a modern take in her collections. The Dior Toile de Jouy has come a long way.

Following the updated version of its Forever Diormania Couture Cuhion, the French Maison has now introduced a limited collection of its fragrances. Some of the most popular scents are dressed in the Maison’s iconic ‘Toile de Jouy’ packaging – the perfect addition to your 2021 perfume lineup.

Now Christian Dior boutiques around the world are wearing the iconic Toile de Jouy print. With this new limited edition, Maison Christian Dior celebrates both a design dear to their Maison’s history and its audacious modernity. A playful, colorful tribute to an absolutely timeless Dior classic that never ceases to amaze.

Come and discover the beautiful world of Christian Dior.

Dior Fleurs Bibliques Vertical Book Tote

French Maison Christian Dior knows again how to suprise….. So ladies!! Make haste and head down to your nearest Dior boutique because these vertical totes have finally arrived on our shores. No, these are not China or Japan-exclusives as some of the previous designs were, but rather part of the current Cruise 2021 collection that also includes these vertical totes decorated with an array of flower motifs.

The Dior Book Tote, an original style introduced by Creative Director Maria Grazia Chiuri, has become a staple of the Dior aesthetic. This vertical pink style is entirely embroidered with the multicolor Fleurs Bibliques motif. Adorned with the ‘Christian Dior’ signature, this bag is an excellent example of Dior savoir-faire and can be paired with other Fleurs Bibliques (which translates to ‘biblical flowers’ in English) creations from the collection.

Aside from Mille Fleurs (which will be covered in time to come), there’s the gorgeous Fleurs Bibliques spotted in 3 colour combinations over on the Vertical Book Tote. The intricate pattern features different flowers on different bags, and you will find a blue/purple blooms on the grey, a bold red on the latte (almost white) and finally a purples and greens on the pink tote.

Each bag follows the common theme of Fleurs Bibliques, each special and unique in their very own way, with the vertical format measuring some 26 cm by 20 cm.

The model above is wearing a light pink technical cashmere jacquard sweater with Fleurs Bibliques motif, a technical taffeta jacquard short with multicolor Mille Fleurs motif, and multicolor technical fabric sneakers with Mille Fleurs Print.

The Dior Book Tote is available at Christian Dior Boutiques and selected stores worldwide. You can also opt to have it personalised with your initials (exclusive personalization service available in a selection of boutiques.) over at the back, or just leave it be with the embroidered flowers taking centerstage. Come into the beautiful world of Christian Dior.

Spring Into Next Season With Dior’s New ‘Pure Glow’ Collection

Shortly after unveiling its limited collection of fragrances, iconic French Maison Christian Dior has now returned with a new range of makeup products for the upcoming spring season. The Maison’s latest lineup consists of eyeshadows, lipsticks, blushes, and nail polishes.

Inspired by the beautiful pink hues of fully-bloomed cherry blossoms Dior is Spring Ready

With product names, just as pretty as nature’s inspiration for the range they will be hard for makeup lovers to resist. Metallic, sparkly and velvety matte shades of ‘Pure Petals’ and ‘Triple Bloom’ are featured in the 3 Couleurs Tri(o)blique Pure Glow palettes whilst cherry blossom is the inspiration for the 5 Couleurs Couture palette.

Enriched with floral lip care, the Maisons’s iconic Rouge Dior lipstick receives two spring-ready colorways: ‘Pink Sakura’ and ‘Coral Peony’. For those who like to keep things simple, try out the Dior Addict Lip Glow Oil and Lip Maximizer in ‘Pink’, ‘Coral’ or ‘Ultra Pink’. For an enhanced glow, with a subtle luminous finish, the Stick Glow blush perfectly enhances the cheeks’ natural radiance. Finally, the Dior Vernis nail polish in ‘Coral’ and ‘Hot Pink’ round out the line.

Pink, pink and more pink. We love it!

Dior’s ‘Pure Glow’ Spring Collectionis now available online, at all Dior boutiques, beauty counters, and selected stores worldwide. Come into the beautiful world of Christian Dior.

Christian Dior Gives Its Fragrances An Toile de Jouy Makeover

A legacy of Christian Dior’s passion for 18th century refinement, Toile de Jouy is a major theme in the Maison’s universe. This cotton fabric with rural motifs has remained a key design code, inspiring a number of designers up until now, with Maria Grazia Chiuri successfully giving it a modern take in her collections. The Dior Toile de Jouy has come a long way.

Following the updated version of its Forever Diormania Couture Cuhion, the French Maison has now introduced a limited collection of its fragrances. Four of the most popular scents are dressed in the Maison’s iconic ‘Toile de Jouy’ packaging – the perfect addition to your 2021 perfume lineup.

Christian Dior Lucky

Created to be a good luck charm, Lucky is the fragrance of good luck, echoing the history between the house of Dior and Lily-of-the-Valley. Lucky is a fragrance that plays with its white flowers and Lily-of-the-Valley notes for a subtle discovery of its scent.

Light. Behind the freshness of white flowers, the fragrance Lucky offers a glimpse of the delicate notes of Lily-of-the-Valley.

Lucky is a fragrance good luck charm, like a scented lucky star, the olfactory signature of luck. The white purity of flowers, the wet green of the Lily-of-the Valley accords. Floral. Lucky is a delicate fragrance composed with an abundance of Lily-of-the-Valley and white flower notes.

The Toile de Jouy limited edition of the Lucky fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside a body cream, hand wash and soap bar in the same scent.

Christian Dior Holy Peony

Holy Peony is the fragrance that personifies the peony blossom, often immortalized by the greatest artists as a symbol of beauty. This Maison Christian Dior fragrance interprets the olfactory translation of the plump and generous beauty of this sacred flower. Holy Peony is a fragrance draped in the lightest of cloaks: Rose woven with Lily of the Valley, sparkling notes of Strawberry and Raspberry, as well as Woods and Musks that give it an amber charm.

Holy Peony is a fragrance that strikes a balance between softness and fruity vivacity.

Holy Peony is an olfactory ‘trompe-l’œil’. The peony is not easily cajoled: the fleeting beauty of the flower had to be imagined and tamed to capture it in a fragrance. Red, the scarlet velvet that blankets the corolla of the peony blossom, the olfactory image of its bright crimson petals. Floral. Holy Peony is a floral portrait of the peony, which plays on its seductive fullness and botanical freshness.

The Toile de Jouy limited edition of the Holy Peonie fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside a ‘Thé Osmanthus’ candle and ‘Rose Ispahan’ hand wash.

Christian Dior Gris Dior

Gris Dior is a signature fragrance that is now more than ever closely tied to the history of Dior Couture. The fragrance is the olfactory expression of the Dior gray, the now-iconic colour Christian Dior loved to celebrate: the couture gray, the sentimental gray of the couturier’s family home in Granville, Normandy, and the pearl gray of the shopfront on Avenue Montaigne.

Gris Dior is an intense fragrance that makes a strong, recognizable statement, always with elegance, and leaves a compelling trail.

Multi-faceted, Gris Dior is a subtle and elegant olfactory signature. An elegant fragrance that uninhibitedly combines heritage with a modern twist. Like the colour gray, the fragrance Gris Dior cannot be broken down into its component parts. It is an indivisible mix, the seamless reading of a chypre.

The Toile de Jouy limited edition of the Gris Dior fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside with a ’30 Montaigne’ candle and ‘Néroli Imperial’ soap bar.

Christian Dior Oud Ispahan

Oud Ispahan elegantly embraces an oriental identity: it is the olfactory translation of an Oriental palace, where shimmering hues meld with intoxicating scents to become one. Sophisticated charm and a traveler’s soul influence the powerful character and accents of Oud Ispahan. It is an uncompromising fragrance that highlights its woody force with the spicy, decisive character of Damascus Rose.

Oud Ispahan is an intense fragrance that cannot be forgotten.

Oud Ispahan is a fragrance that arouses curiosity and invites you on an olfactory journey with its oriental soul tinged with a floral softness. The ochre hue of the Oriental palace that inspired the fragrance and the intense red of the Damascus Rose. Oud-floral. It is the member of the Maison Christian Dior family of precious Ouds with a floral signature. A captivating fragrance that gives this olfactory evocation of the Orient a powerful identity, based on an Oud accord adorned with the softness of Rose.

The Toile de Jouy limited edition of the Oud Ispahan fragrance features a case with a Dior couture-inspired print. Limited edition available only for the 125 ml and 250 ml flacons. The 125 ml product also arrives in a set alongside with an ‘Encens Mystique’ candle.

The Christian Dior Toile de Jouy Collection is available at Christian Dior Boutiques and selected stores worldwide. Come into the beautiful world of Christian Dior.

Keep Your Lips Soft And Hydrated With Dior’s New Satin Balm

French Maison Christian Dior is making a lot of people very happy! The Maison is welcoming 2021 with a range of new beauty products, including its latest Rouge Dior Satin Balm, as well as the the brand’s signature Rouge Dior lipstick in a revamped packaging.

The new lip care product is made of 95 percent natural ingredients like red peony extract, pomegranate blossom extract and shea butter that all work together to hydrate and nourish the lips. Arriving in a universal hue, ‘000 Diornatural’, this translucent balm caters to all skin tones.

Hydrated, nourished, softened and smoothed, lips return to their natural state of beauty, enhanced day after day!​

In addition, Dior’s Makeup Creative and Image Director Peter Philips has revealed that the Rouge Dior will arrive in a new refillable case with a bold, modern design. Available in 72 shades and four different finishes, the lipstick is infused with lip care ingredients as well.

The new Rouge Dior lipstick range and Satin Balm will release at all Dior beauty boutiques, beauty counters and online on January 1, 2021. Select refill shades will see a later launch date of January 15, 2021. Come into the beautiful world of Christian Dior.

Christian Dior partnered with Foundation GoodPlanet

At Christian Dior, they are committed to improving our impact on the world around us. The French Maison has partnered with the Foundation GoodPlanet, which aims to make ecology and humanism a central issue in our societies.

From November 27 to December 6, a major digital auction is being held to collect funds in order to develop new projects to encourage people to take concrete action for the Earth and its inhabitants. Among other exceptional prizes, Maison Christian Dior is offering a chance to take a private tour of the Château de La Colle Noire, Christian Dior’s favorite home in the South of France.

Provence and the Grasse area are closely tied to the history of Dior. It was there that Christian Dior chose to have his holiday home: the Château de la Colle Noire.​ Christian Dior’s acquisition of the Château de La Colle Noire was the culmination of his deep fondness for the Provençal south and his dream to be a perfumer.​ This property was his peaceful haven: he decorated each room, designed the garden and oversaw the refurbishment. ​Surrounded by a chorus of crickets and white trails of jasmine, he took off his couturier’s hat and began developing his passion for exceptional flowers.​

Discover the auction here. Come into the beautiful world of Christian Dior.