Jo Malone’s light-as-air fragrances for Spring


After an impressive collection that gave us a lesson in British history, Jo Malone now brings us a new range that’s inspired by the magic of spring. Titled Blue Skies & Blossoms the three piece collection is playful and carefree; a tribute to the blossoms that herald the arrival of the spring season namely Sakura Cherry Blossom, Osmanthus Blossom and Plum Blossom.

Jo Malone Sakura Cherry Blossom

Created by Christine Nagel, this scent is about the airiness of the season featuring layers of cherry blossom with notes of rose and sparkling bergamot.

Jo Malone Osmanthus Blossom

This exotic fragrance composed by Marie Salamagne, features osmanthus blossom and petitgrain as well as peach and orange flower over base notes of cashmere wood.

Jo Malone Plum Blossom

Crafted by Fabrice Pellegrin, this sunny scent features yellow plum and white musk with a heart of plum blossom.

The Jo Malone Blue Skies & Blossems fragances are available as Eau de Colognes, the fragrances are priced at £86 for a 100 ml bottle.

More about these fragrances soon here on Yakymour…

Karl Lagerfeld reveals details of upcoming fragrances


Yakymour previously highlighted that Karl Lagerfeld had far more up his sleeve than fashion design, when we reported that the creative genius is set to release perfumes for both men and women in March. Now we can reveal the advertising campaign as well as details of the fragrances themselves.

Two of Karl’s favourite models, Kati Neischer and Baptiste Giabiconi, have been used to front the campaign telling a story of desire, irresistible attraction, magnetism, sensuality, between a seductive rock-and-roll duo. A renowned photographer, Karl shot the campaign, which he imagined in black and white, himself.

In the photos, Kati and Baptiste are shown embracing, their torsos bare and bodies becoming one, with Kati clinging to Baptiste with hands wearing studded gloves, exactly like the ones that Karl is never seen without.

I love perfume. I have worked with fragrances in the past and I’m thrilled to be launching new ones again today. I love women’s fragrances and I love men’s fragrances. They make life more beautiful. Perfume is like fashion for the nose…

Karl Lagerfeld

The scents are distinguished by the wake they leave behind, by their bottles, and by the images that embody them; with Karl’s signature being evident in the use only of high-quality raw materials, the use of black and white in the elegance of the design, the modernity of the metal used in the design, the aesthetic of the bottle’s body, and the fragrances’ attractiveness to men and women alike.

Karl is the edgiest designer in fashion and his two new fragrances echo this while conveying sophisticated elegance and classicism with a bold, modern twist.


Karl Lagerfeld Eau de Parfum for Women is an elegent green floral, the creation of perfumers Christine Nagel and Serge Majoullier. The fragrance thrives on contrasts, opening with a burst of fresh lemon, enhanced by a velvety peach before flourishing into a full bouquet of roses, immaculate magnolias, and plumeria. Karl Lagerfeld Eau de Parfum for Women takes a contemporary approach to traditional perfumes (another signature in Karl’s fashions) with the addition of musks and powerful, dark, ambery woody notes in the base.


Karl Lagerfeld Eau de Toilette for Men is a timeless, ultra modern aromatic, a creation of perfumer Jean-Christophe Hérault.  Featuring lavender and mandarin zest enhanced by crispy apple and violet leaves Karl Lagerfeld Eau de Toilette for Men is alluring and sensual. The scent ends with the woody, spicy notes of sandalwood and an amber blend, giving the fragrance a vibrant and elegant feel.

The bottle’s aesthetic is both high-tech and classic. I think now is the right time for it. A touch of high tech and a touch of classic glass for an exquisitely-formed bottle.

Karl Lagerfeld

Karl desired a perfume bottle that was a work of robust, streamlined art. The clear glass used for the women’s eau de parfum and the black glass bottle used for the men’s eau de toilette are both geometrically exact and feature Karl’s name stamped on the side in silver letters. This symmetry is only interrupted by graphic beveling at the base of the bottles. Like the collar of Karl’s favorite shirts, a large metal ring sits beneath the caps, which are engraved with the designer’s iconic silhouette. The etched steel ring is a nod to the brand’s accessories.



Unlike some modern scents Karl Lagerfeld Eau de Parfum for Women and Eau de Toilette for Men both have longevity and a scent that blooms as it warms to your skin, making it one of Yakymours Top 2014 New Launch Recommendations

Both fragrance come in three sizes. Karl Lagerfeld Eau de Parfum for Women as 85ml, 45ml and 25ml. Karl Lagerfeld Eau de Toilette for Men as 100ml, 50ml and 30ml.


Karl Lagerfeld

Jimmy Choo Flash!

Jimmy Choo Flash ad

This spring, Jimmy Choo will launches a new wonderful and sparkling perfume for women: Flash. Flash is for the urban sexy and luxurious woman, who enjoys dressing up, glamour and fun at the night club. It is effervescent and sensual. It’s bouquet of white flowers includes white lily and jasmine that gives it a sexual under tone.

Jimmy Choo Flash Eau de Parfum1

Created by perfumer Christine Nagel as a fruity/flowery perfume, Jimmy Choo Flash opens with strawberry, pink pepper and tangerine along with calm notes of tuberose, jasmine and white lily. The dries down is made of woody notes – that assures the perfume with a long-lasting aroma.

Top notes: Pink Pepper, Strawberry, Tangerine
Heart notes: Tuberose, Jasmine, White Lily
Base notes: Heliotope, White Woods

Jimmy Choo Flash is an effervescent floral perfume with a sweet aroma sealed in a glittering, nice bottle and package. The new perfume will bring joy and funny night dancing memories.

Jimmy Choo Flash_Range-and-Bath-Line.jpg

Jimmy Choo’s aim with Flash was to introduce a unique scent that would be as desirable as the Jimmy Choo shoes or handbag. Jimmy Choo Flash Eau De Parfum is available in 40ml, 60ml and 100ml. There is also a body gel and lotion. The face of Jimmy Choo Flash is gorgeous top-model Natasha Poly.




DSQUARED² Potion for Women


Fashion house DSQUARED2 presents the female version of Potion perfume in a fascinating and sensual form. DSQUARED2 Potion for Women is the counterpart to DSQUARED2 Potion Eau de Parfum – male version. Potion for Women will appear in fall as a strong, intense and elegant perfume with a plenty of staying power. This fragrance has the seductive and the right potion to allure and seduce any man.

DSQUARED2 Potion for Women is composed of high-end ingredients and emante a pleasant smell to follow. Potion for Women is described to be an oriental/floral perfume with a chypre character created by perfumer Christine Nagel.



It blends the following potion: 2 bergamot petals, 3 fresh wild blackberries, 1 pinch of violet, 7 dewy rose petals, 3 jasmine flowers, 2 buds of lily of the valley, 1 drop of rhubarb, 3 ½ cups of black and white musk, 2 dashes of black amber, 1 patchouli leaf, and 1 ½ shells of golden vanilla. DSQUARED2 Potion for Women has a unique and impressive composition that will attract any women to smell and buy it.

DSQUARED2 Potion for Women will be available in 30, 50 and 100 ml Eau de Parfum.






Jo Malone Wild Bluebell

Jo Malone Wild Bluebell Visual.jpg

Late 2011, the house of Jo Malone launched Wild Bluebell Perfume dominated by mighty symphonies of heady mixed bouquets. Jo Malone Wild Bluebell is enchanting, mysterious, and sensual fused with flowery and spicy notes. It ideally describes a woman who loves to look and smell elegant, classic yet stylish and modern. Wild Bluebell, which is the main ingredient of this amazing perfume, is irresistible and impossible to forget.

An imaginative scent, drenched in the delicate sweetness of sapphire blooms. And wild, because it’s a pretty quirky take, inspired by a wickedly whimsical, contemporary fairytale starring Wild Bluebell herself. With persimmon, lily of the valley and eglantine, its lush transparency is decidedly naughty…but nice.


Jo Malone Wild Bluebell 3

Jo Malone Wild Bluebell was created by perfumer Christine Nagel as a versatile and feminine perfume for most audacious women. This perfume starts to captivate with fresh green notes, bluebell, lily of the valley, rose and spicy chords of cloves. The base calms this perfume down leaving it delicious yet classic with notes of white amber and musk.

Jo Malone Wild Bluebell is available as 30 and 100 ml Cologne featuring matching body products.

Jo Malone Wild Bluebell 2




Thierry Mugler Womanity Eau Pour Elles

Thierry Mugler Womanity Eau Pour Elles

Thierry Mugler adds a new fragrance Womanity Eau Pour Elles in its famous Womanity Collection. Thierry Mugler Womanity Eau Pour Elles is a refreshing, light, fruity and delightful fragrance much like the Original.

Created by perfumer Christine Nagel and Serge Majoulier, Thierry Mugler Womanity Eau Pour Elles is a unique fruity/sweet fragrance with savory elements. It opens with juicy red notes of Mara des Bois strawberry along with white fig. The savory ingredient is caviar, which adds charm and an irresistible aroma.


Thierry Mugler Womanity Eau Pour Elles flacon box

Perfume’s bottle has been revamped with milder facets and silver accents, however, the pink juice remained the same. Womanity Eau Pour Elles describes a confident and powerful woman thanks to its notes and elegantly/strict design.

Thierry Mugler Womanity Eau Pour Elles will be available as 50 and 80 ml Refillable Eau de Toilette.