Ariana Grande is the new face of Givenchy

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It’s true. The fashion industry is constantly in a whirlwind of changes and staying relevant is quite a challenge. However, if a fashion house has undergone new creative direction and managed to gain and secure some high profiled figures as friends, then there’s no way to go but up. And that’s what Givenchy’s Clare Waight Keller did.

It is with great excitement that French Maison Givenchy reveals its new face – a strong independent woman of refreshing character and style: the multi-talented Ariana Grande.

The only woman to lead the creative reigns at Givenchy has garnered immense success since her debut- especially afterdressing the Duchess of Sussex for her wedding and for several occasions after that. Before she came on board in 2017, Riccardo Tisci was at the helm and some of his biggest muses included Beyoncé, Naomi Campbell, Madonna and Kim Kardashian, to name a few. The French fashion house has a long history of collaborating with the world’s biggest celebrities. Founder Hubert de Givenchy was responsible for many of Audrey Hepburn’s most famous looks.

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Ariane Grande wearing the iconic black dress worn by Audrey Hepburn in the opening scene of ‘Breakfast at Tiffany’s’. Ariana’s signature top-tier ponytail steals the show while she wears a pearl headband in her hair.

And whilst Keller was not one to make bold risks through her visual campaigns, unlike Tisci, she officially ended that streak over the weekend as she announced the newest face of Givenchy. On Friday, the French Maison announced that Ariana Grande is the newest face to join the Givenchy family and will make her official debut with a full campaign due for the Fall season.

I am so proud to be the new face of Givenchy. It is a House I have forever admired and to now be part of that family is such an honour. I love this clothing and the confidence and joy it brings to the people wearing it. Not only is the clothing timeless and beautiful but I’m proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be.

Ariane Grande

The full Givenchy Fall-Winter 2019 campaign starring the pop star will be unveiled in July. We’ll keep you all updated when the Ariana Grande for Givenchy FW19 campaign officially rolls out. Stay tuned!

Come into the beautiful world of Givenchy.

 

 

 

Chloé, Love Story

 

Paris by Night

A night in paris. Sparkling lights and music. A crowd. and her.

The night is hers

He sees her immediately. eyes meet. He’s fascinated. Her femininity, her natural elegance. An allure touched by freedom and grace.

She is clémence poésy. luminous under the lens of mélanie laurent. love story is a modern story of seduction. her. and him. Their paths cross, a few mumbled words, a beautiful moment.

Essence of seduction

In the hollow of her neck, a charm. the freshness of neroli illuminates her, amongst others. He sees only her. The sensuality of orange blossom attracts him, powerfully. The stirring femininity of jasmine stephanotis, the flower of happiness, makes her more irresistible than ever. On her skin, cedar vibrates with flair. A floral love story, fresh and sexy. An unforgettable essence of seduction.

They are together, more alive than ever. The city is theirs. The night too. He takes her by the hand, the sound of her heels on the pavement. Their laughter echoing against the walls. Stolen fragments of their love story.

As a symbol of their affection, a padlock. her fragrance. He tries to grab it but it is hers. A precious jewel crowned with cold metal, magnified by the iconic pleated glass. The casual femininity of a ribbon knotted nonchalantly on its side. It says it all about her . It signs the modern and refined chloé attitude.

First light of day

A barge moored under the pont des arts. His place. As he opens the door, she disappears. Because above all she is free! She loves life, love… will she be back? Her fragrance floats in the air.

The scent of a love story.

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Chloé introduced the romantic scent of Orange Blossem called Love Story, inspired by  the love padlocks on the bridge of Pont des Arts in Paris.

Love Story is the expression of a free woman. the Chloé woman. Clare Waight Keller, Clémence Poesy, Mélanie Laurent, Inez van Lamsweerde, Anne Flipo … each brought her vision to tell this new story.

A declaration of femininity. A proclamation of freedom.