Shiseido Benefiance New Skincare Range


The history of Shiseido (株式会社資生堂) is not merely a story about products and services; it is a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.

Shiseido stepped into the world of cosmetics with the introduction of Eudermine in 1897, and established the Cosmetics Division and a store selling cosmetics in 1916. With the birth of new cosmetics, definition of makeup started to alter in the 1920s.

Today Shiseido is the largest cosmetic firm in Japan and the fourth largest cosmetics company in the world. True beauty is a harmony of spirit and form: an outer reflection of the inner self. More than a hundred years of cosmetics experience has given Shiseido a unique expertise in creating products developed with the most advanced technologies. Delicately fragranced and incomparably lightweight, Shiseido’s textures instantly seduce our myriad sensorial receptors.


Nowadays everything revolves around communication, doesn’t it? But did you know that your skin and your brain communicate with each other all the time? Of course, this is not the classic form of communication we know, and definitely has nothing to do with Messenger Apps. But they have a kind of connection that allows both organs to function in the best possible way. If, for example, the skin has suffered damage or feels stress due to external influences, one of its more than 800,000 sensory receptors reports this upwards, where repair or defense mechanisms are immediately set in motion via various nerve tracts to help the skin.

Unfortunately, this form of communication decreases more and more with aging. With the result that the skin loses its ability to repair itself quickly. And you can see this in the complexion: it becomes pale, wrinkles appear, glow is missing.

But the good news is, that many clever minds have been working on this topic for a long time and solutions are in sight! Shiseido, for example, has been working closely with CBRC, a part of Harvard Medical School, to understand these issues. The result is the new Benefiance Wrinkle Smoothing Cream – a kind of self-help aid for the skin that functions like a small control centre with active ingredients.

Benefiance is said to be the first skincare treatment that combines the latest scientific advances in skin physiology with Shiseido’s own exclusive neuroscience innovations. Following the creation of Essential Energy – the first skincare product to feature ReNeura Technology™, which optimizes the detection and transmission of signals through the skin – Shiseido re-introduces Benefiance with 3 new anti-age creams:

Benefiance Wrinkle Smoothing Day Cream – silky smooth texture with SPF25
Benefiance Wrinkle Smoothing Cream – silky and smooth texture
Benefiance Wrinkle Cream Enriched – rich, velvety texture

The line is designed with anti-ageing active ingredients, whose effectiveness is underpinned by second-generation ReNeura Technology+TM. The result is smoother, plumper, visibly younger-looking skin, already after the first two weeks.

Benefiance features:
Kombu-Bounce Complex made of three sought-after Japanese seaweeds – green, brown and red – whose memory foam texture and inherent bounciness help plump up wrinkles from the inside.
Three plant-based active ingredients – mukurossi, turmeric and chlorella – that limit the destruction of dermal elastic fibres induced by UV stress.

Shiseido answers to all your skin needs with 3 new textures.

New creams have a lightweight, supple consistency that sculpts the skin on application. In its enriched version, the cream is more velvety without being any heavier. The creams all have a green, floral fragrance. At the heart of this natural fragrance, formulated in accordance with the aromachology principles cherished by Shiseido, sweet orange helps to calm the effects of stress.

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF25


Wrinkle Smoothing Day Cream is a silky smooth cream that directs internal sensory signals to visibly smooth out wrinkles, plump up lines and deliver moisture while protecting from dryness. It features SPF25 to fully protect skin against external aggressors such as UV rays.


It visibly corrects the wrinkles for two weeks, ensuring a more youthful skin. It improves skin resilience and prevents wrinkles.

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF25 is available as 50ml.


Shiseido Benefiance Wrinkle Smoothing Cream


Benefiance Wrinkle Smoothing Cream is an anti-aging cream that visibly correct wrinkles in just couple of weeks and leaves a plumper, more youthful-looking skin. ReNeura Technology+ TM reawakens skin’s sensors to boost your skin’s responsiveness to the anti-aging benefits of the skincare.


Wrinkle Smoothing Cream is intended for normal or combination skin and can be used for day or night. The texture is silky and smooth. The cream visibly smoothes out wrinkles, plumps up lines and deeply moisturizes the skin.

The Wrinkle Smoothing Cream – for normal and combination skin – is day and night care in one, Shiseido Benefiance Wrinkle Smoothing Cream is available as 50ml.


Shiseido Benefiance Wrinkle Smoothing Cream Enriched


Benefiance Wrinkle Smoothing Cream Enriched is a rich, velvety cream that directs internal sensory signals for anti-age effect. Enriched Wrinkle Smoothing Cream is developed for dry skin.


The anti-aging cream with a rich, velvety texture visibly smoothes out wrinkles, plumps up lines and deeply moisturizes the skin. ReNeura Technology+ TM reawakens skin’s sensors to boost your skin’s responsiveness to the anti-aging benefits of the skincare.

The Wrinkle Smoothing Cream Enriched is day and night care in one, Shiseido Benefiance Wrinkle Smoothing Cream Enriched is available as 50ml.


A new eye-catching jar


The new delicate pink gold lacquered jars instantly draws the eye. This glass sphere comes in 16 different versions designed after the principles of Japanese Wabi-sabi.

French actress Clémence Poésy. is the face of the campaign for Benefiance. She epitomizes the strength, determination and inner beauty as she represents the launch of a new era for Benefiance skincare.

Come into the beautiful world of Shiseido.





Chloé Love Story Eau Sensuelle

Chloe Love Story Eau Sensuelle Banner

Next year, French Maison Chloé will delight women with a new mouthwatering perfume named Love Story Eau Sensuelle. As the name inspires this perfume will describe a story of love with its sensual notes that will calm down on the skin leaving behind a luxurious and warm aroma.

The sun sets on Paris. The rooftops are silhouetted against the amber sky. A slight breeze runs along the banks of the Seine. The day fades out, replaced by the excitement of a blooming romance. A soft and playful lovestory unfolds at dusk. He is fascinated, she is unwittingly seductive. She perfectly embodies Chloé’s femininity. She exudes sensuality.

Chloé Love Story Eau Sensuelle is the third fragrance from Chloé’s Love Story collection, inspired by Parisian romance, and love padlocks on the bridge of Pont des Arts, which includes the original Love Story Eau de Parfum, from 2014, and the Eau de Toilette version from 2016.

Chloe Love Story Eau Sensuelle The Movie

Created by two women, Anne Flipo – who created Love Story Eau de Parfum and Love Story Eau de Toilette – and Domitille Bertier, this original fragrance reveals a new facet of the line’s signature scent of orange blossom.

Top notes: Citron, Yuzu, Pear, Orange blossom
Heart notes: Passion flower, Heliotrope.
Base notes: Cedar, Amber, Sandalwood, Musk

Blended with sunny notes, and almost-vanilla heliotrope, the orange blossom is sweeter and more romantic than ever. Yuzu (Japanese Citron) and Orange blossom comes along with sweet vanilla notes. Its sensuality is sublimated by a sandalwood chord. Velvety and slightly milky, it gives depth to this elegant fragrance. A new olfactory poetry.

Chloe Love Story Eau Sensuelle Flacon

Chloé Love Story Eau Sensuelle preserves the same crystal coral-color bottle adorned with a pink ribbon. Love Story Eau Sensuelle is advertised by the beautiful French actress Clémence Poésy, shot by Inez & Vinoodh.

Chloé Love Story Eau Sensuelle captivates with a nice love story full of romance and elegance. Love Story Eau Sensuelle will hit the shelves at the beginning of the new year and is the reinvention of the Love Story Eau de Parfum released in 2014.

Exploring the beauty and an intriguing world of femininity, a new sense of femininity and sensuality. Chloé Love Story Eau Sensuelle will be available in 30, 50 and 100ml Eau de Parfum.

Chloé, Love Story


Paris by Night

A night in paris. Sparkling lights and music. A crowd. and her.

The night is hers

He sees her immediately. eyes meet. He’s fascinated. Her femininity, her natural elegance. An allure touched by freedom and grace.

She is clémence poésy. luminous under the lens of mélanie laurent. love story is a modern story of seduction. her. and him. Their paths cross, a few mumbled words, a beautiful moment.

Essence of seduction

In the hollow of her neck, a charm. the freshness of neroli illuminates her, amongst others. He sees only her. The sensuality of orange blossom attracts him, powerfully. The stirring femininity of jasmine stephanotis, the flower of happiness, makes her more irresistible than ever. On her skin, cedar vibrates with flair. A floral love story, fresh and sexy. An unforgettable essence of seduction.

They are together, more alive than ever. The city is theirs. The night too. He takes her by the hand, the sound of her heels on the pavement. Their laughter echoing against the walls. Stolen fragments of their love story.

As a symbol of their affection, a padlock. her fragrance. He tries to grab it but it is hers. A precious jewel crowned with cold metal, magnified by the iconic pleated glass. The casual femininity of a ribbon knotted nonchalantly on its side. It says it all about her . It signs the modern and refined chloé attitude.

First light of day

A barge moored under the pont des arts. His place. As he opens the door, she disappears. Because above all she is free! She loves life, love… will she be back? Her fragrance floats in the air.

The scent of a love story.


Chloé introduced the romantic scent of Orange Blossem called Love Story, inspired by  the love padlocks on the bridge of Pont des Arts in Paris.

Love Story is the expression of a free woman. the Chloé woman. Clare Waight Keller, Clémence Poesy, Mélanie Laurent, Inez van Lamsweerde, Anne Flipo … each brought her vision to tell this new story.

A declaration of femininity. A proclamation of freedom.