The fashion house of Yves Saint Laurent presents his latest creation, the new fragrance ‘My Paris’. Yves Saint Laurent used the city of light and fashion as an inexhaustible inspiration for its perfumes. After the famous lines that started with the 1983 Paris and 2009 Parisienne. Mon Paris is announced as a dazzling fragrance that represents a modern olfactory interpretation of love, free from all the obstacles, dedicated and intense.
The fragrance, created with Firmenich perfumers Oliver Cresp, Harry Fremont and Dora Baghriche invites us to lose the sense in the heart of a dizzying Paris, and follow the crazy crazy love. Between passion, love and freedom, courage and femininity, the fragrance blends the sensuality of White Musk hypnotic agreement of the flower of Datura and intensity of an exceptional Patchouli. ‘My Paris’ is the fragrance for lovers who like to live the intensity of “l’Amour Fou.”
The campaign shot by French film direction duo Clément Durou and Pierre Dupaquier features Canadian model Crista Cober and French actor Jérémie Laheurte shown together in various parts of Paris, including a club, the Metro, near the Eiffel Tower and on the Opéra Garnier’s roof, during both day and night. The still ad was photographed by Billy Kidd.
Yves Saint Laurent Mon Paris is availble as 90ml, 60ml and 30ml Eau de Parfum.