Johnny Depp for Christian Dior Sauvage

Dior have started to unveil teaser images from their new ad campaign featuring actor Johnny Depp for a new men’s perfume, Sauvage…

Johnny Depp Christian Dior Sauvage

Johnny Depp as Christian Dior’s ‘Sauvage’ man

Johnny Depp has been announced as a new face for a Dior fragrance making his first ever fragrance ad. The American actor is set to front a yet to be named fragrance to be released on September 1st 2015 for the luxury brand.

Dior declined to say how much the contract was worth, but it has pockets deep enough to afford him while also paying Natalie Portman and Charlize Theron to endorse its products. Depp, ranked among the top-paid actors in Hollywood, has amassed an estimated fortune of $250 million, much of it thanks to the “Pirates” movie franchise, the latest of which he is currently filming in Australia.

Now we have to wait ’till September. So we know how mister Depp is ‘smelling’…..

by Jean

Perfume Houses: Téo Cabanel

Téo Cabanel

Teo Theodore Cabanel

Theodore Cabanel

Théodore Cabanel created the brand in 1893 and he was not a perfumer, he was a doctor. But he was growing orange trees in Nigeria and because he was in the business of raw materials, he decided to make perfumes. He discovered that he was gifted in making them and created around 200 formulas in less than 30 years. Théodore Cabanel creates prestigious Colognes and Quintessences for “extraits de mouchoirs”. An elegant crowd rapidly adopts the Cabanel fragrances.

His daughter chooses to follow in her father’s footsteps in the true tradition of “Maître Parfumeur”. She rapidly becomes the Duchess of Windsor’s favorite perfumer.

Duke Edward VIII and Duchess Wallis Simpson

‘Julie’ was inspired by a very old formula, it was the perfume worn by the Duchess of Windsor. She was Téo Cabanel’s main client between the 1930s and the 1960s

(Click photo to enlarge).

TEO CABANEL Eau de Parfum

Caroline Ilacqua steps into the picture in 2003. Only 22 years old at the time, she boldly takes up the torch and expressing her own sensitivity gives a zip to the timeless fragrances. Working hand in hand with Jean-François Latty, one of the best in the profession, she opens a new chapter in this great adventure. Together, they take their inspiration from the more than 150 emblematic Cabanel perfume formulas. They venture to play the score with their own modern interpretation. Some formulas are very ‘old-fashioned’, using some ingredients that are not allowed anymore … ‘Even if we wanted, we would not be able to make it again. But some are still good and we just have to work a bit on them’.

TEO CABANEL Eau de Parfum Toilette

Alamhine, Oha, Early Roses, Julia, Méloé, Hegoa

(Click photo to enlarge)

Today, it may be said that Teo Cabanel has re-invented exceptional perfumes which combine natural elegance and richness, the authentic sign of High French Perfumery. As the creator of rare refined fragrances, Teo Cabanel brings the utmost care to each and every one of its perfume creations. You cannot fail to recognize them for the quality of their fragrances and their unique design. We make no compromise on the quality. Only the purest, most natural and noble ingredients will do.

Caroline Ilacqua Téo Cabanel

Caroline Ilacqua (Click photo to enlarge).

Chairman of the Board, Teo Cabanel brand’ owner. Born in Fontainebleau (France) in 1981 Caroline Ilacqua inherits the Téo Cabanel company when she is barely 22. Upon graduating in International Business in Paris and Dublin, she started working in the field of advertising with Ogilvy & Mather. A few months later, her godmother, the daughter of Théodore Cabanel, names her sole heir of the Téo Cabanel brand. She was suddenly owner of not only an old perfume house full of stories but also a precious book with ancient fragrance formulas, and she decides to highlight this valuable heritage. Taking root in this formidable past, she launches forward with her fervent creativity and dedication to quality. She creates around Teo Cabanel a whole olfactory universe dominated by pure, natural and precious ingredients. The brand was brought back to life and is now more active than ever

Jean-Francois Latty Noise Teo Cabanel

Jean-François Latty

After graduating from the Roure Perfume Institute in Grasse, Jean-François Latty starts to work for Roure in Paris creating his first fragrances. In 1970, he joins Roure USA and after a year is hired by International Flavors and Fragrances (IFF). In 1987, Takasago asks him to join the company and he sets off numerous successful fragrances. In 2000, he created JFL Creations a company specialized in perfume creation and in selling natural ingredients.

Téo Cabanel

Immediately attracted by the Téo Cabanel heritage, Jean-François Latty asked by Caroline Ilacqua  to become Téo Cabanel’s official perfumer. Quality doesn’t mix with compromise! Such is Latty’s motto and philosophy for all his creations. Thus, his fragrances don’t derive from marketing trends and passing fashion.

More on Teo Cabanel’s scent’s soon, here at Yakymour.

for more information:

http://www.teo-cabanel.com/en/parfums

by Jean Amr