Gucci Bloom Acqua Di Fiori


Italian fashion house Gucci launches one more floral-infused and romantic perfume for women Bloom Acqua Di Fiori following last year’s very succesful Gucci Bloom perfume.

It’s a surreal idea of wearing a garden

The new perfume is all about new spring/awakening feelings from winter when every wearer is eager for spring emotions. This floral/aromatic perfume is nice, calm, and sensual. A wearer will find it attractive enough to have it all year round!


Gucci Bloom Acqua Di Fiori is a more modern and stylish perfume than the original version. Just like the first Gucci Bloom, the new edition is created by perfumer Alberto Morillaswho took the original, delicately spicy-floral composition of tuberose, jasmine and Chinese honeysuckle (Rangoon creeper, a red-flowered vine that premiered in perfumes from this edition) and make is fresher by introducing green accords. The endearing base notes calm with musk and sandalwood making this perfume smell soft and warm.

Top notes: Cassis, Galbanum
Heart notes: Tuberose, Jasmine, Rangoon creeper
Base notes: Musk, Sandalwood

Like Gucci Bllom, the outer packaging is covered with with a classic floral herbarium pattern, but now in a new shade of green for Bloom Acqua Di Fiori. The Toile de Jouy print with leaves, cherry twigs and flowers is surrounded by a black frame and can also be found at on the label of the pale pink flacon. The color symolizes the notes of the fragrance and its energetic, fresh character.


Gucci Bloom Acqua Di Fiori Flacon BoxBloom Acqua Di Fiori features a beautiful campaign ad starring gorgeous actresses Dakota Johnson, Hari Nef, and Petra Collins. The campaign, photographed by Gucci favorite Glen Luchford in New York City, was inspired by ‘urbanity and how scent can be a way to travel somewhere that does not exist, that is purely imagined’.

Gucci Bloom Acqua Di Fiori is available as 50 and 100ml Eau de Toilette.






Gucci’s new fower: Gucci Bloom

Gucci Bloom

From highly-anticipated runway shows to coveted ready-to-wear collections, Gucci’s Alessandro Michele is now entering the olfactory world with Bloom….

When it comes to describe a Gucci perfume no words are needed. They are so luring, tempting, delightful and elegant that always attract and charms. Later this summer 2017, Gucci Bloom shows up as a flowery blooming perfume for women described as quirky and grandiose.

Known for his fantasy-meets-fairytale aesthetic, signature florals and achingly cool accessories, Alessandro Michele has now blossomed his creative vision into a new olfactory must-have. Marking a first for Gucci’s Creative Director, the new scent, aptly titled Bloom, will join the Italian brand’s fragrance portfolio – think Guilty, Absolute. Flora, Bamboo and Gucci by Gucci – later this year.



With Gucci Bloom we can expect an unusual floral scent composed by perfumer Alberto Morillas. Infused with rich ingredients, think of White flowers such as natural sambac jasmine and heady tuberose are mixed with woody accents of orris root and the new accord of Chinese honeysuckle or Rangoon creeper (Combretum indicum), a vine with red flowers native to India and exclusive to this fragrance.

In line with Michele’s ‘grandma chic’ fashion collection inspired by the ’70s, the bottle of lacquered porcelain is square and colored in vintage powdery pink, decorated with a simple black and white label. It gives me an impression of clean, creamy, white florals. The box showcases an herbarium pattern of a red-and-white ‘toile de Jouy’ house print of leaves, a signature Gucci motif reinterpreted by Alessandro Michele.

The new fragrance is set to be fronted by Actress Dakota Johnson who will, together with artist Petra Collins and model Hari Nef, represent ‘modern women’. The campaign is shot by Glen Luchford.


Gucci Bloom would be available as 30, 50 and 100 ml Eau de Parfum.

Gucci’s new fragrance by Alessandro Michele is set to be available at all leading beauty counters in August, 2017. More about this fragrance soon here on Yakymour…