Italian fashion house Gucci already dominates the fashion space, and is now expanding its sphere of influence into beauty. After first launching in 2014 and then disappearing, Gucci Beauty is making a highly anticipated comeback.
There’s something quite satisfying when a fashion house launches make-up – just look at brands like Armani, Burberry and Louboutin – so when Yakymour heard Gucci Beauty was making a comeback, we sat up.
This isn’t the Italian fashion house’s first foray into the world of luxury beauty though. It originally first launched products back in november 2014 when Frida Giannini was creative director (she was responsible for the green dress J-Lo wore on the cover of W magazine in 2013, and who was known for her glam Seventies vibe). The high end label dropped the collection of 200 lip, face and eye products under a partnership with Procter & Gamble. But when the P&G sold the entirety of its beauty portfolio in 2016, the brand halted its expansion within the space.
The products weren’t around for long though, but now Gucci Beauty is back with a vengeance. The new cosmetics line is part of the brand’s partnership with Coty, and the launch was officially announced today (3 May) in New York. This new drop reflects Michele’s on-going commitment to both the beauty space and a formidable eye for business growth. For the campaign, Gucci creative director Alessandro Michele tapped Dani Miller, lead singer of Surfbort, and close friends and models Mae Lapres, Achok Majak, and Ellia Sophia – all were present and dressed the chic-rocker part (in Gucci, of course).
So lipstick lovers, brace yourselves. The Italian fashion house is releasing a new lipstick range. Inspired by Old-Hollywood, the 57-piece collection, envisioned by the brand’s creative director Alessandro Michele, arrives in the most romantic tube designs.
Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all the famous lips from Hollywood.
Michele, who launched Gucci’s new fragrance family to much acclaim, explains he was inspired by the vintage glamour of the Fifties, specifically ‘Hollywood divas and the mythology of cinema, which first put lips in the spotlight’. This is reflected in the names of the lipstick shades, from Jean Harlow to Greta Garbo to Bette Davis.
Gucci Rouge à Lèvres Satin
The range includes 36 shades of the Rouge à Lèvres Satin with a satin finish, 18 luminous shades Rouge à Lèvres Voile, and lip balms in three colors and one transparent variant – Baume à Lèvres.
Gucci Rouge à Lèvres Voile
A very special shade for Michelle is the one called 25 Goldie Red, which pays tribute to a Hollywood character named Goldie Red that he used to admire as a child. 25 is said to be Michelle’s lucky number. All of the finishes have a subtle violet scent. The lipsticks retail for $38 each.
Gucci Baume à Lèvres
As for the packaging, the new lipstick bullets come in Instagrammable gold tones featuring Art Deco geometric motifs as well as turquoise and ivory colours adorned with pink rosebuds. The one consistency for every Gucci lipstick is a golden base.
Gucci’s new lipstick line drops exclusively on Gucci.com on May 4, then in Gucci’s Fifth Avenue store on May 5, the Gucci beauty store in Saks Fifth Avenue on May 6 and Gucci’s Wooster Street store on May 13, and it’ll be available in Harrods and on Harrods.com from 28 May. The rollout will continue in select doors worldwide.
And this is just the beginning. The fashion house has also revealed that new products for eyes and face are in the making! Come into the beautiful world of Gucci.